Compare Hootsuite and Sprinklr Marketing 
At a Glance
Market Segments
Small-Business (59.6% of reviews)
Enterprise (44.3% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Contact Us 1 Seat/Per month (billed annually) Per Year
Hootsuite
Star Rating
(7,117)4.3 out of 5
Market Segments
Small-Business (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSprinklr Marketing
Star Rating
(110)4.1 out of 5
Market Segments
Enterprise (44.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Learn more about Sprinklr MarketingSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in user experience, particularly for those managing multiple clients. Users appreciate the ability to schedule posts across various accounts and platforms, making it easier to balance diverse marketing needs.
- According to verified reviews, Hootsuite's implementation process is notably quick and intuitive, with users highlighting the onboarding wizard that simplifies setup. In contrast, Sprinklr Marketing has received feedback indicating that its setup can be more complex, which may pose challenges for new users.
- Users say that Hootsuite's customer support is a standout feature, with many praising the responsiveness and helpfulness of their representatives. One user specifically mentioned a positive experience with their Hootsuite representative, which adds to the overall satisfaction with the service.
- Reviewers mention that Sprinklr Marketing shines in its ability to unify various marketing activities into a single platform. Users appreciate how it brings all social media platforms into one dashboard, making it easier to manage complex campaigns collaboratively.
- According to recent feedback, Hootsuite users value the customization options available for performance reports, allowing them to tailor insights to their specific needs. This flexibility is a significant advantage for businesses looking to track their marketing effectiveness closely.
- G2 reviewers highlight that while Sprinklr Marketing offers robust features for enterprise-level users, Hootsuite's focus on small businesses provides a more accessible and user-friendly experience for those just starting out in social media marketing.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Sprinklr Marketing
Sprinklr Marketing Enterprise
Contact Us
1 Seat/Per month (billed annually) Per Year
- Premium campaign planning
- Premium marketing analytics
- Content marketing platform
Free Trial
Hootsuite
Free Trial is available
Sprinklr Marketing
No trial information availableRatings
Meets Requirements
8.4
6,236
8.3
89
Ease of Use
8.6
6,316
7.5
89
Ease of Setup
8.6
4,097
7.0
50
Ease of Admin
8.6
2,554
7.4
48
Quality of Support
8.1
4,681
8.1
84
Has the product been a good partner in doing business?
8.6
2,326
8.1
45
Product Direction (% positive)
8.0
6,114
7.4
86
Features by Category
Social Analytics
7.5(won by default)
2158
Not enough data
7.9(won by default)
2357
Not enough data
8.6(won by default)
2527
Not enough data
7.4(won by default)
1814
Not enough data
7.4(won by default)
2043
Not enough data
7.6(won by default)
1491
Not enough data
7.5(won by default)
1450
Not enough data
Reports & Dashboards
8.1(won by default)
2405
Not enough data
8.3(won by default)
2371
Not enough data
8.4(won by default)
2398
Not enough data
7.1(won by default)
1391
Not enough data
Agentic AI - Social Media Analytics
6.7(won by default)
148
Not enough data
6.7(won by default)
157
Not enough data
6.6(won by default)
146
Not enough data
6.6(won by default)
148
Not enough data
6.7(won by default)
148
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
22
Not enough data
8.1
18
Not enough data
8.0
14
Not enough data
Feature Not Available
Not enough data
8.5
21
Not enough data
8.5
24
Content Planning
Not enough data
8.1
22
Not enough data
8.7
20
Not enough data
8.6
23
Marketing Campaign Performance
Not enough data
8.1
18
Not enough data
8.4
21
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
8.0
17
Not enough data
8.7
22
Content & Collaboration
9.0
2800
Not enough data
8.0
2570
Not enough data
8.0
2531
Not enough data
7.8
2405
Not enough data
8.2
2531
Not enough data
8.1
2548
Not enough data
Social Management
8.1
4593
Not enough data
8.9
5142
Not enough data
8.2
4507
Not enough data
8.4
4870
Not enough data
7.1
3477
Not enough data
8.0
2537
Not enough data
7.9
2160
Not enough data
Agentic AI - Social Media Management
6.8
281
Not enough data
7.0
278
Not enough data
7.1
302
Not enough data
7.1
278
Not enough data
7.0
272
Not enough data
7.0
274
Not enough data
7.1
269
Not enough data
Platform Interoperability
7.7
562
8.1
20
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
667
8.9
32
Campaign Management
8.4
673
8.7
31
8.1
665
8.6
30
8.1
655
8.2
31
7.9
665
8.4
27
8.0
663
8.6
28
8.4
652
8.9
27
8.2
646
8.6
24
7.8
632
8.4
26
7.7
634
8.5
27
8.1
628
8.3
26
8.0
620
8.2
25
7.5
620
8.0
23
7.7
615
8.3
24
Targeting
8.1
627
8.4
33
7.8
615
8.4
30
7.9
615
8.6
31
7.8
608
8.3
28
Platform
7.7
599
8.0
28
8.3
616
8.7
33
8.5
611
8.6
32
8.6
611
8.2
32
8.3
600
8.6
31
8.2
597
8.5
32
8.3
600
8.2
31
8.0
587
8.1
28
8.2
592
8.3
32
Content Creation
Not enough data
9.4
9
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Feature Not Available
Monitoring & Listening
8.1
1914
Not enough data
7.2
1508
Not enough data
8.2
711
Not enough data
8.0
682
Not enough data
7.9
673
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1355
Not enough data
8.1
1864
Not enough data
8.2
727
Not enough data
7.8
647
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
8.6
34
Marketing Operations
Not enough data
8.4
32
|
Verified
Not enough data
8.7
36
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
42
|
Verified
Not enough data
8.4
45
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
42
|
Verified
Not enough data
7.9
38
|
Verified
Not enough data
8.3
24
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Sprinklr Marketing are categorized as Social Media Advertising
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Sprinklr Marketing is categorized as Marketing Calendar, Content Distribution, Content Experience Platforms, and Marketing Analytics
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.3%
Non-Profit Organization Management
8.7%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
27.4%
Information Technology and Services
9.4%
Financial Services
4.7%
Computer Software
4.7%
Automotive
3.8%
Other
50.0%
Alternatives
Discussions
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 Comments
BH
You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article...Read more
Sprinklr Marketing has no discussions with answers
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