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Compare Hootsuite and Sprinklr Marketing 
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At a Glance
Market Segments
Small-Business (59.4% of reviews)
Enterprise (44.2% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Contact Us 1 Seat/Per month (billed annually) Per Year
Hootsuite
Star Rating
(6,649)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSprinklr Marketing
Star Rating
(108)4.1 out of 5
Market Segments
Enterprise (44.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Learn more about Sprinklr MarketingSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in user experience, with many users finding the platform intuitive and easy to navigate. One user mentioned, "Scheduling posts across multiple platforms at once is straightforward," highlighting the platform's efficiency for social media management.
- Users say that Sprinklr Marketing offers a comprehensive solution for marketers, with its unified platform making complex campaigns manageable. Reviewers appreciate the ability to "plan, create, and publish content across multiple channels," which fosters collaboration among teams.
- According to verified reviews, Hootsuite stands out for its quick implementation process. New users have noted how easy it is to get started, with one stating, "I found it easy to get started, quickly learn the system, and smoothly take over social media management."
- Reviewers mention that while Sprinklr Marketing provides advanced reporting and customization features, some users may find it less user-friendly compared to Hootsuite. One user highlighted its "unique customer view" and "cross-channel capabilities," but ease of use was a concern for some.
- G2 reviewers highlight Hootsuite's strong support quality, with a score of 8.2, indicating that users feel well-supported in their social media efforts. Features like the link shortener and image library were praised for saving time and enhancing productivity.
- Users report that while Sprinklr Marketing has robust features for enterprise-level needs, Hootsuite's focus on small businesses allows it to cater effectively to users looking for straightforward solutions. The majority of Hootsuite's reviews come from small business users, emphasizing its accessibility and practicality for that segment.
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Sprinklr Marketing
Sprinklr Marketing Enterprise
Contact Us
1 Seat/Per month (billed annually) Per Year
- Premium campaign planning
- Premium marketing analytics
- Content marketing platform
Free Trial
Hootsuite
Free Trial is available
Sprinklr Marketing
No trial information availableRatings
Meets Requirements
8.4
6,000
8.3
87
Ease of Use
8.6
6,077
7.6
87
Ease of Setup
8.7
3,869
7.1
49
Ease of Admin
8.7
2,540
7.4
47
Quality of Support
8.2
4,492
8.0
82
Has the product been a good partner in doing business?
8.6
2,312
8.1
44
Product Direction (% positive)
8.0
5,917
7.4
84
Features by Category
Social Analytics
7.5(won by default)
2144
Not enough data
7.9(won by default)
2351
Not enough data
8.6(won by default)
2477
Not enough data
7.4(won by default)
1811
Not enough data
7.4(won by default)
2035
Not enough data
7.6(won by default)
1485
Not enough data
7.4(won by default)
1446
Not enough data
Reports & Dashboards
8.1(won by default)
2385
Not enough data
8.3(won by default)
2360
Not enough data
8.4(won by default)
2323
Not enough data
7.1(won by default)
1386
Not enough data
Agentic AI - Social Media Analytics
6.7(won by default)
145
Not enough data
6.6(won by default)
144
Not enough data
6.6(won by default)
143
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
22
Not enough data
8.1
18
Not enough data
8.0
14
Not enough data
Feature Not Available
Not enough data
8.5
21
Not enough data
8.5
24
Content Planning
Not enough data
8.1
22
Not enough data
8.7
20
Not enough data
8.6
23
Marketing Campaign Performance
Not enough data
8.1
18
Not enough data
8.4
21
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
8.0
17
Not enough data
8.7
22
Content & Collaboration
9.0
2739
Not enough data
8.0
2569
Not enough data
8.0
2509
Not enough data
7.8
2392
Not enough data
8.2
2524
Not enough data
8.1
2514
Not enough data
Social Management
8.1
4456
Not enough data
8.9
4936
Not enough data
8.2
4467
Not enough data
8.4
4776
Not enough data
7.1
3466
Not enough data
8.0
2525
Not enough data
7.9
2141
Not enough data
Agentic AI - Social Media Management
6.8
278
Not enough data
7.0
276
Not enough data
7.1
275
Not enough data
7.1
275
Not enough data
7.1
271
Not enough data
6.9
271
Not enough data
7.1
267
Not enough data
Platform Interoperability
7.7
563
8.1
20
Agentic AI - Social Media Advertising
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Not enough data
Social Functionality
8.4
667
8.9
32
Campaign Management
8.4
671
8.7
30
8.1
665
8.6
30
8.1
657
8.2
31
7.9
664
8.4
27
8.1
661
8.6
28
8.4
654
8.9
27
8.2
647
8.6
24
7.8
633
8.4
26
7.7
635
8.5
27
8.1
628
8.3
26
8.0
621
8.2
25
7.5
621
8.0
23
7.7
615
8.3
24
Targeting
8.1
627
8.4
33
7.8
616
8.4
30
7.9
615
8.6
31
7.8
609
8.3
28
Platform
7.7
598
8.0
28
8.3
615
8.7
33
8.5
612
8.6
32
8.6
608
8.2
32
8.3
601
8.6
31
8.2
598
8.5
32
8.3
600
8.2
31
8.0
588
8.1
28
8.1
592
8.3
32
Content Creation
Not enough data
9.4
9
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Feature Not Available
Monitoring & Listening
8.1
1909
Not enough data
7.2
1508
Not enough data
8.2
701
Not enough data
8.0
676
Not enough data
7.9
669
Not enough data
7.7
648
Not enough data
Agentic AI - Social Media Listening Tools
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Not enough data
Data Management & Analysis
7.5
1356
Not enough data
8.1
1860
Not enough data
8.2
718
Not enough data
7.8
646
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
8.6
34
Marketing Operations
Not enough data
8.4
32
|
Verified
Not enough data
8.6
35
|
Verified
Not enough data
8.4
33
|
Verified
Not enough data
8.5
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.4
41
|
Verified
Not enough data
8.3
44
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
41
|
Verified
Not enough data
7.9
38
|
Verified
Not enough data
8.2
23
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Sprinklr Marketing are categorized as Social Media Advertising
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Sprinklr Marketing is categorized as Marketing Calendar, Content Distribution, Content Experience Platforms, and Marketing Analytics
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
26.9%
Information Technology and Services
9.6%
Financial Services
4.8%
Computer Software
4.8%
Consumer Goods
3.8%
Other
50.0%
Alternatives
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
Sprinklr Marketing has no discussions with answers
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