Sprinklr Marketing Features
Social Functionality (1)
Social Functionality
Product functionality for social advertising. 32 reviewers of Sprinklr Marketing have provided feedback on this feature.
Campaign Management (13)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface. 30 reviewers of Sprinklr Marketing have provided feedback on this feature.
Campaign Optimization
As reported in 30 Sprinklr Marketing reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Amount and quality of inventory partner sites on which ads can be placed. 31 reviewers of Sprinklr Marketing have provided feedback on this feature.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 27 Sprinklr Marketing reviews.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 28 reviewers of Sprinklr Marketing have provided feedback on this feature.
Brand Safety
Based on 27 Sprinklr Marketing reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
As reported in 24 Sprinklr Marketing reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad. 26 reviewers of Sprinklr Marketing have provided feedback on this feature.
Budget Pacing
Based on 27 Sprinklr Marketing reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
As reported in 26 Sprinklr Marketing reviews. Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction. This feature was mentioned in 25 Sprinklr Marketing reviews.
In-App Ads
Allows for ads to be placed in mobile apps. This feature was mentioned in 23 Sprinklr Marketing reviews.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. This feature was mentioned in 24 Sprinklr Marketing reviews.
Targeting (4)
Targeting
Based on 33 Sprinklr Marketing reviews. Able to target desired audiences based on demographics and behavior variables.
Retargeting
As reported in 30 Sprinklr Marketing reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
As reported in 31 Sprinklr Marketing reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
As reported in 28 Sprinklr Marketing reviews. Able to match the marketer's ad with specific content on a site or page.
Platform (9)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. This feature was mentioned in 28 Sprinklr Marketing reviews.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators. This feature was mentioned in 33 Sprinklr Marketing reviews.
User, Role, and Access Management
Based on 32 Sprinklr Marketing reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 32 reviewers of Sprinklr Marketing have provided feedback on this feature.
Enterprise Scalability
Provides features to allow scaling for large organizations. This feature was mentioned in 31 Sprinklr Marketing reviews.
Customization
Based on 32 Sprinklr Marketing reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Based on 31 Sprinklr Marketing reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
As reported in 28 Sprinklr Marketing reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
As reported in 32 Sprinklr Marketing reviews. Alerts marketer of the performance of particular campaigns.
Marketing Operations (4)
ROI Tracking
Based on 32 Sprinklr Marketing reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 35 Sprinklr Marketing reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Based on 33 Sprinklr Marketing reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 38 Sprinklr Marketing reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Campaign Activity (5)
Campaign Insights
Based on 41 Sprinklr Marketing reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Based on 44 Sprinklr Marketing reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns
Multichannel Tracking
Based on 41 Sprinklr Marketing reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels
Brand Optimization
Based on 38 Sprinklr Marketing reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
As reported in 23 Sprinklr Marketing reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Platform Basics (5)
Drag & Drop Scheduling
Ability to drag and drop projects and tasks within a marketing calendar. This feature was mentioned in 22 Sprinklr Marketing reviews.
Project and Task Lists Organization
Based on 18 Sprinklr Marketing reviews. Ability to organize recurring projects and tasks into standardized workflows.
Project Templates
Based on 14 Sprinklr Marketing reviews. Provides marketing project templates, which can include editorial calendars, marketing project plans, creative requests, campaign management, event calendar, etc.
Team Member Roles
Ability to assign team members specific roles on specific projects. 21 reviewers of Sprinklr Marketing have provided feedback on this feature.
Automated Alerts and Notficiations
Ability to send automated alerts and notifications when projects have been updated and/or compelted. This feature was mentioned in 24 Sprinklr Marketing reviews.
Content Planning (3)
Content Organization
Ability to organize content and manage approvals during the content creation process. 22 reviewers of Sprinklr Marketing have provided feedback on this feature.
Task Assignment
As reported in 20 Sprinklr Marketing reviews. Ability to assign content tasks to writers, designers, and editors.
Content Scheduling
As reported in 23 Sprinklr Marketing reviews. Ability to schedule content distribution across multiple channels (i.e. social media, email, digital ads, etc.)
Other Features (2)
Integrations
Ability to integrate with other tools, including project management tools, productivity tools, marketing technology, publishing tools, etc. This feature was mentioned in 17 Sprinklr Marketing reviews.
Reporting
As reported in 22 Sprinklr Marketing reviews. Ability to export all marketing activities to a PDF report to easily share results with relevant stakeholders.
Platform Interoperability (1)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 20 Sprinklr Marketing reviews.
Planning (1)
Collaborative Editorial Calendars / Scheduling Content
Based on 34 Sprinklr Marketing reviews. Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date.
Content Creation (1)
Content Management
Ability to centralize, organize, and store content in a holistic way for easy and timely retrieval throughout the consumer's journey.
Marketing Campaign Performance (2)
Performance and ROI Tracking
Ability to track marketing campaign performance and return on investment (ROI). 18 reviewers of Sprinklr Marketing have provided feedback on this feature.
Activity Tracking
Ability to compare marketing plans to historical activity. This feature was mentioned in 21 Sprinklr Marketing reviews.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Marketing Calendar (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Content Experience Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Content Distribution (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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