The platform offers robust personalization and automation features, making it highly effective for those who need to send large volumes of emails or manage publishing campaigns. Its user-friendly interface, complete with a drag-and-drop campaign builder, simplifies the process of creating and managing campaigns. Additionally, it supports multichannel outreach and adaptive campaigns, which adds to its versatility. It is also relied upon by leading media and retail brands. Review collected by and hosted on G2.com.
Customer support leaves much to be desired. There is a steep learning curve, especially when it comes to advanced features such as Zephyr scripting. The reporting tools can feel fragmented or cumbersome to navigate. Additionally, the segmentation options are limited, and the email template builder is quite basic. Review collected by and hosted on G2.com.
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