Pricefx Reviews & Product Details

Pricefx is the ultimate cloud-based AI Price Management, Optimization and CPQ software. Designed to meet the full spectrum of pricing needs, Pricefx covers 360° pricing needs from data insights, to price setting & management, rebates, promotions, and quoting. With over 50 use cases tailored to the unique challenges of manufacturing, distribution, and the process industry businesses - helping them stay competitive and profitable in dynamic markets. By adopting Pricefx, companies can maximize margins, increase profits, and secure better deals. By unlocking the full potential within your business, companies can expect remarkable results in the first 12 months post-adoption, including up to 70x return on investment, an average margin improvement of 8.4%, and an annual profit enhancement of €130 million for a €5 billion company. Discover end-to-end Pricing and CPQ software to optimize each step of your pricing process: ✔️ PricingAI by Pricefx - Leverage 125+ ready-made, always-on AI agents are built to help customers protect profit, uncover revenue, and move from insight to action—fast, go to work in 5-days. Use AI to optimize deal profitability, recommend product mix, and optimize a price waterfall or interact with Pricefx software using Pricefx Copilot and receive and activate intelligent pricing insights. ✔️ Insights - Gain a clear, data-driven view of your business performance. Analyze your business's performance, take follow-up actions based on data, and benchmark your pricing processes. ✔️ Price Management - Manage and optimize your pricing based on your rules and strategies, including all rebates, agreements, or promotions in the process. ✔️ Quoting - Configure, Price, and Quote with confidence using optimal prices for both your business and customers, while seeing real-time commission impacts.

Product Website

Seller

Pricefx

Discussions

Pricefx Community

Languages Supported

Czech, German, English, French, Polish, Portuguese, Russian, Spanish, Turkish

Overview by

Kelly Pronek (Building and implementing dynamic marketing programs in high-growth organizations. | Corporate Strategy | Demand Generation | Brand Positioning | Competitive Strategy)

Value at a Glance

Averages based on real user reviews.

Time to Implement

6 months

View More Pricing Information

Pricefx Integrations

(3)

Verified by Pricefx

Pricefx Media

Pricefx Agents help you find real margin recovery and revenue upside in under a week — zero complex implementation. Tailored for a company’s needs in minutes, 125+ ready-made, always-on AI agents.

Manage complex pricing policies based on company's rules, needs and pricing strategies

Set up individual quotes

Pricefx Demo - AI List Price Optimization

Optimize list prices, discounts, incentives, and other factors simultaneously. Powered by AI.

Track and visualize your pricing results and KPIs in a single source of truth

Get intelligent pricing insights, actionable recommendations, and prioritized actions through chat-like interaction with Pricefx software

Watch how 125+ Pricefx Agents help pricing and sales teams protect margins, win more deals, and uncover upside opportunity

Learn how Pricefx product capabilities can help B2B companies in their pricing efforts

See how Pricefx Copilot helps you get intelligent pricing insights, actionable recommendations, and prioritized actions through chat-like interaction with Pricefx software

Official Downloads

(5)

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E-book: Navigating Volatility Strategic Pricing for B2B Companies

GenAI, ChatGPT & Pricing: Handy Tools or Pricing Revolution?

Case Study: The Aftermarket Auto Parts Key Player

Pricefx Reviews (111)

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Marko F.

Enterprise (> 1000 emp.)

12/11/2025

"Flexible system with strong performance and versatile possibilities"

4/5

What do you like best about Pricefx?

The system offers many possibilities and is flexibly configurable. This means creating tables, data sources, and datamarts without IT support. It runs very stably even with almost 200 live price grids. The system is used daily by various departments. The individual design of user groups and independent assignment of user rights is very simple and user-friendly. With self-designed datamarts, one is able to independently create charts and dashboards. Complex pricing logics can be implemented relatively quickly with the help of partners. Additionally, having a test environment (QA) where you can try out a lot is helpful. The ability to reach a support team from Pricefx by creating cases is great, and the tickets are processed quickly. Simple applications are easy to implement. Likewise, data management in the platform manager, as well as the import manager, is helpful in processing large amounts of data. Review collected by and hosted on G2.com.

What do you dislike about Pricefx?

The system is unfortunately not well configurable from the frontend and is rigid in its tabular form. It is somewhat confusing with a limited column supply of 100 columns and simultaneously unclear. In addition to the frontend issue, the Price Analyzer has not developed further since the introduction of the system in 2012, and many improvements are needed (usability, chart color, or chart shapes) etc. Furthermore, it is not user-friendly because you can only upload one image per item, which is a problem with 20,000 items. Here, I would expect that images can be uploaded in bulk without setting up an API endpoint, or that a web link can be uploaded per item via upload. Regarding many accelerators, there is documentation, but unfortunately, it only describes the fields and does not provide a real guide on how to properly apply an accelerator. Example "Export CSV to FTP" etc. There are many more examples and issues that are sometimes demotivating. Review collected by and hosted on G2.com.

Response from Ashley Wakeland of Pricefx

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Thank you for your detailed review and for sharing how you’re using Pricefx across departments. We’re thrilled to hear you value the flexibility of tables, data sources, and datamarts. Also appreciate the positive feedback on the reliability of your nearly 200 live price grids, intuitive role and rights configuration, and your positive experience with our support and data management tools. These are exactly the kinds of enterprise-scale, self-service benefits we aim to deliver.

We appreciate your feedback regarding frontend configurability, Analyzer usability, column limits, image uploads, and accelerator documentation. Many of these areas have evolved significantly in recent releases:

•Modernized Analytics with refreshed charting, color palettes, and dynamic self-service dashboards.

•Expanded Price Setting flexibility, now supporting over 100 columns along with new UI refinements and attribute extensions.

•Enhanced bulk data and file management through Import Manager, integration templates, and expanded nocode/lowcode options.

•New accelerator guides and wizards, including scenarios like CSVtoFTP exports, to simplify setup and deployment.

We’d love to connect with you to review your current version, align on the latest capabilities, and help you take full advantage of these enhancements. Please reach out to your Pricefx Customer Success Manager or open a support case - our team will gladly ensure your environment is fully optimized.

Davide C.

Head of Sales

Consulting

Mid-Market (51-1000 emp.)

10/18/2025

"Flexible and modern pricing platform that drives real business impact"

4.5/5

What do you like best about Pricefx?

Pricefx offers a truly flexible and scalable cloud-based pricing solution that helps us manage all aspects of price optimization and execution.

The platform is intuitive, modular, and fast to deploy compared to traditional pricing systems.

Its analytical tools and configurability allow us to adapt pricing strategies to different markets and customer segments in real time.

The integration capabilities with ERP and CRM systems (like SAP and Salesforce) are seamless, and the UI is clean and user-friendly.

Support and customer success teams are excellent — proactive, knowledgeable, and always willing to help.

Overall, Pricefx makes complex pricing simple, measurable, and transparent. Review collected by and hosted on G2.com.

What do you dislike about Pricefx?

There’s not much to dislike. Some advanced configurations require support from implementation partners, and the initial learning curve can be steep for new users.

However, once the system is configured, it’s very stable and efficient. Review collected by and hosted on G2.com.

What problems is Pricefx solving and how is that benefiting you?

Pricefx has centralized and automated our entire pricing process, replacing manual spreadsheets and disconnected systems.

It allows us to simulate price changes, optimize margins, and update prices across markets in real time.

The analytics tools help us identify profit opportunities and improve pricing consistency across regions and customer segments.

Overall, Pricefx has increased pricing efficiency, improved profitability, and given us full visibility and control over our pricing strategy. Review collected by and hosted on G2.com.

Response from Adela Sykorova of Pricefx

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Hi Davide, Thank you so much for the great review! We're thrilled to hear that Pricefx is helping you drive real business impact with flexible, scalable pricing.

Abhishek C.

Associate Software Engineer

Mid-Market (51-1000 emp.)

8/15/2025

"My experience with Pricefx on pricing optimization, and CPQ"

3.5/5

What do you like best about Pricefx?

well, kind of the whole package, you know? Like, the ease of use is really good—I don’t have to dig through a million menus or struggle to find what I need. And the implementation? Way smoother than I expected. Like, I was braced for months of headaches, but it just... worked? Which, honestly, was a nice surprise and there customer support is solid too ,they actually respond fast. My frequency of use is very high and number of features are high like enterprise pricing, optimization, and Configure-Price-Quote (CPQ).And yeah, integration? Super easy. Like, no big mess, no weird downtime—it just... plugged into our other systems without setting everything on fire. Review collected by and hosted on G2.com.

What do you dislike about Pricefx?

Okay, so don’t get me wrong—Pricefx is still solid, but yeah, it’s not perfect,Like, most of the time it’s super easy to use, but every now and then, I’ll click around and think, "Wait, why is this simple thing buried under three screens?".The number of features is great but also, too many options sometimes make it harder to figure out the exact thing you want. Review collected by and hosted on G2.com.

What problems is Pricefx solving and how is that benefiting you?

Using Pricefx for pricing and CPQ has honestly been a game-changer for me. Like, before? It was all manual—spreadsheets and all, approvals taking forever, and just... so much room for error. Now? Way more streamlined.Pricing changes actually happen fast now—like, same-day fast—and the numbers are way more accurate. I don’t have to triple-check everything because, well… it just works. And CPQ? Big win. Quotes that used to take forever, with all that back-and-forth tweaking? Now they just flow. No wasted time. Review collected by and hosted on G2.com.

Response from Adela Sykorova of Pricefx

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Hi Abhishek, Thank you so much for your thoughtful review! We're thrilled to hear that you're enjoying the full Pricefx experience—from the ease of use and smooth implementation to the fast and responsive customer support. It’s great to know that features like enterprise pricing, optimization, and CPQ are making a real impact in your daily work.

We also really appreciate your honest feedback about the occasional complexity in navigation and the abundance of options.

Thanks again for choosing Pricefx—we’re glad to be part of your pricing journey!

Bryan P.

Director of Pricing

Enterprise (> 1000 emp.)

5/22/2025

"Great experience so far with Pricefx!"

5/5

What do you like best about Pricefx?

We love the configurability of the Pricefx product. We have some unique features to our business model that just couldn't be accounted for in most off the shelf pricing tools. Pricefx has allowed us to implement industry best practices, while still meeting the needs of our business. Review collected by and hosted on G2.com.

What do you dislike about Pricefx?

There's really not much that I dislike about Pricefx. So far, the product has been able to accommodate most of our needs. If I had to pick one thing, it would be around the area of audit compliance. We often need to get our developers involved to provide the level of reporting that's required by our internal and external audit teams. It would be nice to have more "off the shelf" audit compliance reporting. Review collected by and hosted on G2.com.

Response from Adela Sykorova of Pricefx

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Hi Bryan. Thank you so much for your great review and for sharing your experience with Pricefx!

We’re thrilled to hear that the configurability of our platform has allowed you to implement industry best practices while still meeting the unique needs of your business model.

We also appreciate your feedback regarding audit compliance reporting.

Stephanie K.

Pricing Director

Enterprise (> 1000 emp.)

5/22/2025

"First time pricing software implementation - new Pricefx customer"

5/5

What do you like best about Pricefx?

The platform is rather intuitive and easy to learn. Milliken has benefited from deploying the Accelerators where they were available; we only wish there were more.

Our Customer Success Manager has brought in the right people at the right time to help us with integration and user adoption. Linda's support has changed the trajectory of our program. We're also working with her and Hartwig on a value story to satisfy the initial business case and to support continued investment.

So far, we've implemented Insights, Price Setting, and Quoting for a single business unit. Our users are in the system daily, and there's no going back to emails, spreadsheets, and backs of napkins. Review collected by and hosted on G2.com.

What do you dislike about Pricefx?

As a platform, there are many ways to accomplish the same goal. As Pricefx matures, I expect more direction around the best ways to accomplish specific use cases and more Accelerators.

The partner ecosystem is also a bit difficult to navigate; the right partner and Pricefx supporting team make all the difference.

We haven't used any of the more sophisticated integrations, so integration has still been a big piece of work despite being an SAP house. Review collected by and hosted on G2.com.

What problems is Pricefx solving and how is that benefiting you?

Prior to Pricefx, we had no consistent business process or pricing roles and responsibilities. Our pricing strategies and customer-specific prices lived in a multitude of spreadsheets and emails, if they were documented at all. This round of Pricefx implementation is to digitize our price setting and quoting process. We're looking forward to more sophisticated use cases in the future. Review collected by and hosted on G2.com.

Response from Adela Sykorova of Pricefx

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Hi Stephanie,

Thank you so much for your fantastic review and for choosing Pricefx. We’re thrilled to hear that you found the platform intuitive and easy to learn, and that the Accelerators have brought value where available. Your feedback about wanting more of them is noted and appreciated — it helps guide our roadmap.

A special shoutout to Linda and Hartwig — we’re so glad their support has positively influenced your program and that you're collaborating on a compelling value story to support continued investment.

Aaryan G.

Sr Manager, Business Intelligence and Process

Mid-Market (51-1000 emp.)

7/29/2025

"Best for business quoting activities and customization"

5/5

What do you like best about Pricefx?

Its Quote types and its integration to analytics. Pricefx is heavily customizable, you can have different type of custom forms which we can use for different types of quoting activities. All the quoting activities are well integrated with Analytics. Each user can use quote fields and make their own dashboard. support is very good, they are very quick resolving some issues. More than 200 users uses daily for their activities. It never hang up on them. Review collected by and hosted on G2.com.

What do you dislike about Pricefx?

It requires development effort to add simple fields to the UI. I feel all the fields, columns, should be easily added by the users with no code.

User should have ability to design their own layout. Review collected by and hosted on G2.com.

What problems is Pricefx solving and how is that benefiting you?

Pricefx is helping us to perform the bulk pricing and transform it into pricelist for other ERP systems. Quick workflow and transformation on the quoting process has decreased the turnaround time from 3 weeks to days. Pricefx ability to export the quote in multiple templates makes easier for sales to share it with the customer. Pricefx easily able to customized based on environment. Review collected by and hosted on G2.com.

Response from Adela Sykorova of Pricefx

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Hi Aaryan, Thank you for your review on G2!

We truly appreciate your feedback and are glad to hear that our customizable quoting capabilities and integration with Analytics are supporting your business needs. It's great to know that Pricefx helps reduce turnaround time and supports over 200 users daily without issues.

Thank you also for highlighting areas for improvement, your input helps us grow and improve.

Patrick A.

Pricing Manager

Enterprise (> 1000 emp.)

5/16/2025

"Evaluation Pricing Module"

5/5

What do you like best about Pricefx?

Fast and automated pricing rounds including price uploads in Pricefx. Customer inquiries are recorded and influence further development. Review collected by and hosted on G2.com.

What do you dislike about Pricefx?

With the implemented and currently used modules, we have no disadvantages - on the contrary. Review collected by and hosted on G2.com.

Response from Adela Sykorova of Pricefx

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Thank you so much, Patrick, for your great review and positive feedback!

We’re really glad to hear that the pricing automation and implementation are working well for you, and that our customer-driven development approach is appreciated.

Good luck with finalizing the reporting base — we’re confident the analytics modules will bring even more value once fully connected. And of course, our team is always here if you need any support along the way!

Vince H.

Director, Strategic Pricing

Enterprise (> 1000 emp.)

11/19/2024

"A Pricing Leader's Dream Come True!"

5/5

What do you like best about Pricefx?

Configure Pricefx to your heart's content! With the help of a third-party developer (or in-house if you prefer), you can bring your organization's highly complex pricing dream to life and stand up a bespoke solution relatively quickly. Review collected by and hosted on G2.com.

What do you dislike about Pricefx?

As a lover of time and organizational efficiency at every level, I wish I had to click less to get where I want to go, and that I had more control over little things in the UI (e.g. folderizing different items, wrapping column header text to keep more columns in view). Review collected by and hosted on G2.com.

What problems is Pricefx solving and how is that benefiting you?

Pricefx has reduced the time it takes for our organization to execute a price change by 85%. Our custom-configured analytics have also enabled our leaders to make informed decisions quickly and confidently, like identifying "leaky profit buckets" across our population of customers and products. Review collected by and hosted on G2.com.

Response from Adela Sykorova of Pricefx

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Hi Vince, Thank you for your amazing review! We are thrilled that you are satisfied with Pricefx and that our platform allows you to configure solutions precisely to your needs. Your feedback regarding the user interface is very valuable to us, and we will strive to improve the user experience.

Verified User in Automotive

Enterprise (> 1000 emp.)

12/10/2024

"PriceFX is a Configurable Price Management Tool With a Focus on Helping Distribution Companies"

4/5

What do you like best about Pricefx?

Configuration

Data Structure

Flexibility

Balance between constraints and strategy to drive price

Ease of integration to downstream systems

Cloud native pricing solution with less technical debt than others in the space

Partnership with Enable for rebate management

Ability to handle large SKU counts/customer counts Review collected by and hosted on G2.com.

What do you dislike about Pricefx?

Isn't focused around any specific pricing best practicies

Data science capabilities are improving but lag PROS

Configuration of new features can be time intensive and expensive

Always feel like there are features that I do not know about or have on my roadmap for integration Review collected by and hosted on G2.com.

Response from Adela Sykorova of Pricefx

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Thank you for your review of Pricefx on G2! We're delighted to hear that you value our configuration, data structure, flexibility, and ease of integration. We appreciate your constructive feedback regarding areas for improvement. Thank you again for your thoughtful review!

ashley A.

IT Project Manager

Enterprise (> 1000 emp.)

8/16/2024

"Wonderful engagement with PriceFX"

5/5

What do you like best about Pricefx?

They have been very supportive and helped us to narrow down what we need to be successful. They helped us find a wonderful parter that has helped us bring our requirements to life Review collected by and hosted on G2.com.

What do you dislike about Pricefx?

so far no downsides, we will be going live with our teams in October 2024 Review collected by and hosted on G2.com.

What problems is Pricefx solving and how is that benefiting you?

Pricefx is addressing several challenges for Milliken by providing a platform that streamlines and optimizes pricing processes. Here are the key benefits that Pricefx is delivering:

Time Efficiency: Pricefx will simplify the sales process, speeding up quote turnaround time and eliminating time-consuming manual processes. This allows for a more dynamic pricing aligned with the pricing strategy, ensuring quick responses to pricing opportunities and preventing margin erosion12.

Consistency and Governance: With Pricefx, pricing logic is captured in formulas and pricing rules, leading to consistent practices for price-setting and quoting. This includes list prices with discounting rules and contribution margin targets, which are updated quarterly. The platform also provides improved pricing governance for Product Line and Business Unit leaders

Visibility and Analytics: Pricefx offers real-time visibility into sales incentive impacts when quoting and tracks wins/losses and sales pricing performance. It also provides analytics at the customer/product level, helping to identify and eliminate underperformance via customer/product insights analytics KPIs2

Integration and Workflow Management: The platform is integrated with Salesforce (SFDC), managing flooring projects and commissions, and includes built-in workflow for approvals and governance. This integration ensures a uniform quoting experience for customers.

Margin Improvement: By providing detailed views into underperforming parts of the business, Pricefx will enables Milliken to prioritize and act on pricing improvements, leading to increased margins due to improved programs over time2

These improvements are crucial for Milliken as they help in making the pricing process more efficient, transparent, and aligned with the company's strategic goals, ultimately contributing to better financial performance and competitive advantage. Review collected by and hosted on G2.com.

Response from Adela Sykorova of Pricefx

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Hi Ashley. Thank you for the great review! We’re glad our support helped you clarify your needs and connect with the right partner. It’s fantastic to hear you’re satisfied so far, and we wish you a successful go-live in October 2024. We appreciate you highlighting the specific benefits, like streamlining processes, improving consistency, Salesforce integration, and boosting margins. We're thrilled that Pricefx is helping Milliken achieve its goals. Thanks for your trust!