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Optimizely Feature Experimentation

By Optimizely

4.3 out of 5 stars

How would you rate your experience with Optimizely Feature Experimentation?

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Optimizely Feature Experimentation Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

17 months

Optimizely Feature Experimentation Integrations

(1)
Integration information sourced from real user reviews.

Optimizely Feature Experimentation Media

Optimizely Feature Experimentation Demo - Feature Flag Setup: Run flexible A/B and multi-armed bandit tests.
- Set up a single feature flag to test multiple variations and experiment types - Enable targeted deliveries and rollouts for more precise experimentation - Roll back changes quickly when needed to ensure experiment accuracy and reduce risks - Increase testing flexibility with seamless control...
Optimizely Feature Experimentation Demo - Audience Setup: Target specific user segments for personalized experiments.
- Easily create and customize audiences based on user attributes - Refine audience segments to ensure the right users are included in your tests - Enhance experiment relevance by setting specific conditions for user groups
Optimizely Feature Experimentation Demo - Experiment Results: Analyze and optimize your experimentation outcomes.
- View detailed experiment results, including key metrics like conversion rates and statistical significance - Compare variations side-by-side to identify winning treatments - Use advanced filters to segment and drill down into specific audience or test data
Optimizely Feature Experimentation Demo - Program Overview: Gain insights into your experimentation program’s performance.
- Get a comprehensive view of your entire experimentation program’s status and progress - Monitor key performance metrics like test velocity, success rates, and overall impact - Evaluate the impact of experiments with easy-to-read visualizations and reporting tools - Track the performance of y...
Optimizely Feature Experimentation Demo - AI Variable Suggestions: Enhance your experimentation with AI-driven insights.
- Generate multiple content variations with AI to speed up experiment design - Improve test quality by exploring high-performing content suggestions - Increase experimentation velocity and achieve better outcomes with AI-powered optimization
Optimizely Feature Experimentation Demo - Schedule Changes: Streamline your experimentation with scheduled adjustments.
- Set specific times to toggle flags or rules on/off, ensuring precise control - Schedule traffic allocation percentages for smooth experiment rollouts - Increase test velocity and confidence by automating progressive changes
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Optimizely Feature Experimentation Reviews (116)

Reviews

Optimizely Feature Experimentation Reviews (116)

4.3
116 reviews

Pros & Cons

Generated from real user reviews
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CB
Experimentation manager
Small-Business (50 or fewer emp.)
"Newly in feature experimentation but excited toward the future"
What do you like best about Optimizely Feature Experimentation?

Being able to test and activate fully the feature in live via backends and apps Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Need of implementation in all backend API meaning its x times number of API we have in a flow Review collected by and hosted on G2.com.

Hitarth D.
HD
Small-Business (50 or fewer emp.)
"Most versatile and enjoyable product to use"
What do you like best about Optimizely Feature Experimentation?

I like the Optimiely REST API most since it allows for so much more customization to the base product, which by itself is awesome. Apart from this, I also like the modern-looking and easy-to-navigate dashboard which does a great job of organizing all the things it has to offer to the user. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I would say there are some missing features with the REST API like the contributors API which is operational for the legacy products but not Feature Experimentation. Review collected by and hosted on G2.com.

Himanshu Ranjan R.
HR
Assistant Application Developer
Small-Business (50 or fewer emp.)
"Review Over Optimizely Feature Experimentation"
What do you like best about Optimizely Feature Experimentation?

I think optimizely can be best way in making a better digital experience.

We can personalize accordingly whatever we want to see or follow instead of unwanted things.

Another thing i liked is the web development testing feature - This can be so useful for web developers

We can easily choose our target audience Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

As of now i didn't found any negative thing.

But optimizely can improve the theme they are using in UI. Some colorful and pictorial representations may be more effective.

Specially dark theme can be changed as light

It will lookmore better. ( i mean black bg)

This is just my opinion not any negative Review collected by and hosted on G2.com.

Sameer C.
SC
Development Lead
Small-Business (50 or fewer emp.)
"Best in class tools for feature and experimentation...!"
What do you like best about Optimizely Feature Experimentation?

The best thing I like about the Optimizely's Feature Experimentation service is that they offer best in class tools for optimizing the digital experience in a way that can help in significantly improving the customer experince!! Tools for A/B testing and personalisation and feature flagging really imporves the bussiness and organization flow...Overall Love it! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Nothing much to dislike..However more work could be carried out on third party integration and giving seemless experience...although the it already outperforms the available tools in the market but still slight improvemnt could make it best! Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Mid-Market (51-1000 emp.)
"Great tool for allowing us to dynamic change feature states"
What do you like best about Optimizely Feature Experimentation?

Optimizely is very good at allowing us to try new features, experiment with features and set up custom audiences. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The part that we have more issues with is to setup multiple experiments for different platforms that use the same feature flag simultaneously. This is something that we can't do with optimizely today and it hurts is. Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Mid-Market (51-1000 emp.)
"Associate PM Optimazely feature review"
What do you like best about Optimizely Feature Experimentation?

Optimizely's intuitive interface and real-time insights are a game-changer for me. It seamlessly integrates into our workflow, making feature testing a breeze. It's personalized analytics elevate decision-making, providing unique insights into our users behavior. I think that it's a must-have for efficient and data-driven experimentation. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I think that optimizely is fantastic, but the learning curve for new users and the pricing structure could be more user-friendly. Simplifying onboarding and exploring flexible pricing options would make it even better. Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Enterprise (> 1000 emp.)
"Great product for fast and easy product experimentation"
What do you like best about Optimizely Feature Experimentation?

I like that it is easily configuration and you can manage various audiences within the same experiment. Setting up a test is very easy and doesnt take much time at all. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I am not a big fan of the reporting the Optimizely has. I am not able to gather all the insights I need to determine next steps for an experiment. Review collected by and hosted on G2.com.

DW
Enterprise (> 1000 emp.)
"Optimizely Experimentation"
What do you like best about Optimizely Feature Experimentation?

It makes it easy to test various aspects of a page. The possibilities are almost endless as to what you can test! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The UX is a little hard to learn and can be clunky at times. Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Small-Business (50 or fewer emp.)
"Best features"
What do you like best about Optimizely Feature Experimentation?

Optimizely feature experimentation is best for applying the customers views and making it easy to work with. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Even though it is one of the best experimentatuon, it needs some improvement in the visualization of the dashboard Review collected by and hosted on G2.com.

Harshal J.
HJ
Site Reliability Engineer (E0)
Small-Business (50 or fewer emp.)
"Optimization Features"
What do you like best about Optimizely Feature Experimentation?

I appreciate how Optimizely Feature Experimentation empowers me to iterate and optimize my features effortlessly. The ability to run experiments, analyze user behaviors, and make data-driven decisions not only enhances the user experience but also contributes to the overall success of our product. It's a game-changer in fine-tuning features and ensuring we deliver the best possible value to our users. The ease of use and insightful analytics make it an invaluable tool for driving innovation and achieving continuous improvement. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Not much like an dislike i really appreciate it Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

17 months

Average Discount

11%

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Optimizely Feature Experimentation Features
A/B Testing
Conversion Goal
Percentage of Traffic
Flag Management
Rollout & Rollback Control
Monitoring
Multi-Environment Control
Feature Testing
Low-Code Interface
Reporting and Analytics