Introducing G2.ai, the future of software buying.Try now
Omniconvert
Sponsored
Omniconvert
Visit Website
Product Avatar Image
Optimizely Feature Experimentation

By Optimizely

4.3 out of 5 stars

How would you rate your experience with Optimizely Feature Experimentation?

Omniconvert
Sponsored
Omniconvert
Visit Website
It's been two months since this profile received a new review
Leave a Review

Optimizely Feature Experimentation Reviews & Product Details

Profile Status

This profile is currently managed by Optimizely Feature Experimentation but has limited features.

Are you part of the Optimizely Feature Experimentation team? Upgrade your plan to enhance your branding and engage with visitors to your profile!

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

17 months

Optimizely Feature Experimentation Integrations

(1)
Integration information sourced from real user reviews.

Optimizely Feature Experimentation Media

Optimizely Feature Experimentation Demo - Feature Flag Setup: Run flexible A/B and multi-armed bandit tests.
- Set up a single feature flag to test multiple variations and experiment types - Enable targeted deliveries and rollouts for more precise experimentation - Roll back changes quickly when needed to ensure experiment accuracy and reduce risks - Increase testing flexibility with seamless control...
Optimizely Feature Experimentation Demo - Audience Setup: Target specific user segments for personalized experiments.
- Easily create and customize audiences based on user attributes - Refine audience segments to ensure the right users are included in your tests - Enhance experiment relevance by setting specific conditions for user groups
Optimizely Feature Experimentation Demo - Experiment Results: Analyze and optimize your experimentation outcomes.
- View detailed experiment results, including key metrics like conversion rates and statistical significance - Compare variations side-by-side to identify winning treatments - Use advanced filters to segment and drill down into specific audience or test data
Optimizely Feature Experimentation Demo - Program Overview: Gain insights into your experimentation program’s performance.
- Get a comprehensive view of your entire experimentation program’s status and progress - Monitor key performance metrics like test velocity, success rates, and overall impact - Evaluate the impact of experiments with easy-to-read visualizations and reporting tools - Track the performance of y...
Optimizely Feature Experimentation Demo - AI Variable Suggestions: Enhance your experimentation with AI-driven insights.
- Generate multiple content variations with AI to speed up experiment design - Improve test quality by exploring high-performing content suggestions - Increase experimentation velocity and achieve better outcomes with AI-powered optimization
Optimizely Feature Experimentation Demo - Schedule Changes: Streamline your experimentation with scheduled adjustments.
- Set specific times to toggle flags or rules on/off, ensuring precise control - Schedule traffic allocation percentages for smooth experiment rollouts - Increase test velocity and confidence by automating progressive changes
Product Avatar Image

Have you used Optimizely Feature Experimentation before?

Answer a few questions to help the Optimizely Feature Experimentation community

Optimizely Feature Experimentation Reviews (116)

Reviews

Optimizely Feature Experimentation Reviews (116)

4.3
116 reviews

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Verified User in Retail
UR
Mid-Market (51-1000 emp.)
"Enjoy working with the tool and the ability it allows us to drive and scale experimentation"
What do you like best about Optimizely Feature Experimentation?

From a measurement results point of view which I use it for mostly, it's very easy to use. Easy to find my results and share them for business decisions Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Nothing major jumps to mind, if we could easily export this to power point or similar to aid getting the data out would be nice but not a huge problem Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
CA
Mid-Market (51-1000 emp.)
"Expensive, but very intuitive and stable A/B testing tool"
What do you like best about Optimizely Feature Experimentation?

What I like most about Optimizely’s feature experimentation is how easy it is to run all kinds of experiments and simultaneously integrate it in our backend code, making it so much more easy to implement winners quickly. Besides that, they offer outstanding customer support. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Not that much apart from the fact that (in all honesty) in pricey Review collected by and hosted on G2.com.

JC
Sales Manager
Small-Business (50 or fewer emp.)
"Optimizely for A/B testing of our web sites"
What do you like best about Optimizely Feature Experimentation?

I like the experience of the Optimization feature because it is easy to use and its built-in A/B testing and customization capabilities are excellent. On the other hand, I like the traffic splitting and end-to-end connection. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The only thing I came to hate is the overload and how difficult it is to navigate. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"A powerful toll that can help a lot"
What do you like best about Optimizely Feature Experimentation?

The most helpful ones are easy audience setup, feature enablement and setup Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Bucketing, this software offers bucketing when you want to run A/B tests however combining it with additional audience that you want to enable/disable the feature can become a nightmare to track. Review collected by and hosted on G2.com.

AS
Technical Software Lead
Mid-Market (51-1000 emp.)
"Optimizely Feature Management and Experimentation"
What do you like best about Optimizely Feature Experimentation?

Optimizely's feature management module stands out for its seamless integration and intuitive interface. With its feature flagging system, our teams could efficiently control the release of features, toggling them on or off without cumbersome code changes or deployments. This flexibility not only streamlines the development process but also reduced the risk associated with feature releases, enabling teams to iterate with confidence. The integration mechanism and implementation is not cumbersome. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

We found that optimizely was a bit expensive for us considering the medium sized organization and limited budget we had. Review collected by and hosted on G2.com.

Verified User in Sports
US
Mid-Market (51-1000 emp.)
"Data-Driven Problem Solving Platform with real-time solutions to increase engagement"
What do you like best about Optimizely Feature Experimentation?

I particularly enjoy the flexibility of personalizing UX to the nth degree of granularity in targeting user groups which profiles the customer in the most efficient way. The in-depth web data analytics, reporting features and insights tools are key to our success and daily functioning which the Feature Experimentation provides. Lastly, we have benefited from the web development functionalities which incrementally have given our users content/customer success live on the go. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Cost is a major factor right off the bat, it is just too expensive. Our budgets allow to use similar platforms comfortable that present the same use cases. More unique functionalities will help set the platform apart from the rest and help justify the spend within our leadership group.

The complexity of platform uage when onboarding new inexperienced users, and intergrating this platform with the legacy systems that we have used for a long time is extremely challenging. Review collected by and hosted on G2.com.

Alex L.
AL
sr. product manager
Mid-Market (51-1000 emp.)
"lead ab testing at my streaming organization with over 30 million MAUs"
What do you like best about Optimizely Feature Experimentation?

Once you are familiar with the capabilities and limitations, it is easy to use. ie. easy to configure settings of feature experiments, easy to set your target audience, and easy to start and end tests Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

being able to only run a single AB test on a given FF is limiting for us. optimizely agent is less robust than the SDK but we don't really have an option to go with the native SDK.

also that we have to create multiple projects to effectively manage the volume of traffic is inconvenient Review collected by and hosted on G2.com.

Verified User in Retail
UR
Enterprise (> 1000 emp.)
"Optimizely Feature Experimentation supports experimentation at scale"
What do you like best about Optimizely Feature Experimentation?

Technological deployment - not relying on third party servers Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

UI could be more modern to match their 'best in class' Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Mid-Market (51-1000 emp.)
"Difficult to use, hard to understand interface and poor documentation"
What do you like best about Optimizely Feature Experimentation?

Once you learn to navigate the platform creating feature flags is straightforward.

Benefits from a having a range of features which is useful for other teams in the business

Frequently used within the business to deliver our A/B and feature flagging needs Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Poor and out of date documentation makes it difficult to integrate across our estate and is missing key features that would allow us to have visibility (e.g. we can't integrate flags into Slack)

Interface is difficult to use - teams across the business often have to ask for verification a flag is turned on or off as changing a flag is complex and not very intuitive

AB testing is hampered by difficulties in ensuring consistent bucketing of users across the estate and the fact the % flagging doesn't appear to function as we'd expect

Navigating around the system is not easy - its not intuitive Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market (51-1000 emp.)
"Fast and Accurate Measurement"
What do you like best about Optimizely Feature Experimentation?

The statistical significance tracking – alerting the user once it is reached Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

can be a bit slow to load, especially segmentation Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

17 months

Average Discount

11%

Optimizely Feature Experimentation Comparisons
Product Avatar Image
Statsig
Compare Now
Product Avatar Image
LaunchDarkly
Compare Now
Product Avatar Image
AB Tasty
Compare Now
Optimizely Feature Experimentation Features
A/B Testing
Conversion Goal
Percentage of Traffic
Flag Management
Rollout & Rollback Control
Monitoring
Multi-Environment Control
Feature Testing
Low-Code Interface
Reporting and Analytics