It's been two months since this profile received a new review

Optimizely Feature Experimentation Reviews & Product Details

Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging and experimentation with built-in collaboration tools, so teams can move fast without breaking things. Ship with confidence. Experiment with precision. Reduce risk by testing every feature before a full rollout, proving impact with real user data, and optimizing every digital touchpoint—across web, mobile, and server-side applications. From idea to deployment, Optimizely empowers you to make every release smarter, safer, and more successful.

Seller

Optimizely

Discussions

Optimizely Feature Experimentation Community

Product Description

Optimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so you can release, experiment, and optimize with confidence, all in one powerful platform.

Overview by

Emma Davis

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

17 months

View More Pricing Information

Top-Rated Alternatives

View All Alternatives

Optimizely Feature Experimentation Integrations

(1)

Integration information sourced from real user reviews.

Optimizely Feature Experimentation Media

Optimizely Feature Experimentation Demo - Feature Flag Setup: Run flexible A/B and multi-armed bandit tests.

- Set up a single feature flag to test multiple variations and experiment types - Enable targeted deliveries and rollouts for more precise experimentation - Roll back changes quickly when needed to ensure experiment accuracy and reduce risks - Increase testing flexibility with seamless control...

Optimizely Feature Experimentation Demo - Audience Setup: Target specific user segments for personalized experiments.

- Easily create and customize audiences based on user attributes - Refine audience segments to ensure the right users are included in your tests - Enhance experiment relevance by setting specific conditions for user groups

Optimizely Feature Experimentation Demo - Experiment Results: Analyze and optimize your experimentation outcomes.

- View detailed experiment results, including key metrics like conversion rates and statistical significance - Compare variations side-by-side to identify winning treatments - Use advanced filters to segment and drill down into specific audience or test data

Optimizely Feature Experimentation Demo - Program Overview: Gain insights into your experimentation program’s performance.

- Get a comprehensive view of your entire experimentation program’s status and progress - Monitor key performance metrics like test velocity, success rates, and overall impact - Evaluate the impact of experiments with easy-to-read visualizations and reporting tools - Track the performance of y...

Optimizely Feature Experimentation Demo - AI Variable Suggestions: Enhance your experimentation with AI-driven insights.

- Generate multiple content variations with AI to speed up experiment design - Improve test quality by exploring high-performing content suggestions - Increase experimentation velocity and achieve better outcomes with AI-powered optimization

Optimizely Feature Experimentation Demo - Schedule Changes: Streamline your experimentation with scheduled adjustments.

- Set specific times to toggle flags or rules on/off, ensuring precise control - Schedule traffic allocation percentages for smooth experiment rollouts - Increase test velocity and confidence by automating progressive changes

G2 reviews are authentic and verified.

Here's how.

Dustin M.

Test Engineer III

Mid-Market (51-1000 emp.)

8/19/2021

"An incredibly valuable tool"

4.5/5

What do you like best about Optimizely Feature Experimentation?

The feature flags feature and ease of use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I want the ability to choose audiences for different environments. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

edit

Hi Dustin,

Thank you for leaving us a review, we're happy that you're finding great use in our product! If you ever have anymore insights, please don't hesitate to share them with your customer success manager or message us at reviews@optimizely.com and we will connect you with the right people.

Verified User in Retail

Enterprise (> 1000 emp.)

8/17/2021

"Optimizely full stack experimentation"

4/5

What do you like best about Optimizely Feature Experimentation?

It gives a lot of power to do experimentation, and also, things can be turned on/off with a button click. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I feel sometimes it slows down the website loading speed. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

edit

Hi There,

Thanks for your review! If you're ever experiencing any issues with the product or have any questions, please don't hesitate to reach out to your customer success manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Verified User in Insurance

Small-Business (50 or fewer emp.)

8/10/2021

"Optimizely full stack review"

4/5

What do you like best about Optimizely Feature Experimentation?

My favorite thing about Optimizely is the easy-to-navigate user interface. It is quite intuitive and I could get started without much guidance from others. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Occasionally there are problems associated with displaying results. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

edit

Hi There,

Thanks for sharing your experience our product. We're happy that you're finding success with it! If you are experiencing any issues or need any assistance please contact your customer success manager or message us at reviews@optimizely.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

8/10/2021

"easy to use"

5/5

What do you like best about Optimizely Feature Experimentation?

whitelisting, controlling variations, being able to view traffic allocation and metrics Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

sometimes metrics take a little long to update, so it can slow down testing a little if you're not careful Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

edit

Hi,

Thanks for leaving us a review! We are always looking to improve user experience and welcome your feedback. If you ever have any questions or recommendations, please reach out to your customer success manager or message us at reviews@optimizely.com.

Yau N.

Product Leader

Enterprise (> 1000 emp.)

8/18/2021

"The best way to build Products and things that people use and love!"

4/5

What do you like best about Optimizely Feature Experimentation?

The ability to manage and test, learn and segment your product to tailor a personal experience to each user to drive a better user experience Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

not being able to do the same experimentation testing on an app like you can for a webapp Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

edit

Hi Yau,

We're happy to hear that your experience with Full Stack is going well. Always feel free to share your feedback with your customer success manager or message us at reviews@optimizely.com and we will connect you with the right people.

Thanks!

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/16/2021

"Could be great"

3/5

What do you like best about Optimizely Feature Experimentation?

Custom built stats engine which allows for easier use, monitoring and quicker results Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Constant integration issues with engineering libraries, rendering could-be-results as needing to be double checked or tested manually. Support staff are more interested in passing the buck than fixing the issue. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

edit

Hi,

Thank you for your review, we highly value your feedback. We're sorry to hear about your issues with the platform; an enjoyable user experience is of the utmost importance for us. Please contact your customer success manager or message us at reviews@optimizely.com so we can help remedy these matters.

Verified User in Broadcast Media

Enterprise (> 1000 emp.)

8/12/2021

"Easy to use, reliable experimentation for apps"

5/5

What do you like best about Optimizely Feature Experimentation?

The consoles are straightforward, have good visualizations, and quickly identify your success metrics at a glance. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

There's very little to dislike. It works. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

edit

Hi,

We're happy to hear that Full Stack is successfully providing you with business solutions. If any questions or feedback ever arise, please don't hesitate to reach out to your customer success manager or message us at reviews@optimizely.com.

Thanks!

Verified User in Computer Software

Mid-Market (51-1000 emp.)

8/12/2021

"Modern + Easy to Use"

4.5/5

What do you like best about Optimizely Feature Experimentation?

Easy to create and check on experiments and set audiences. The design is very sleek and modern. I also love the option to have a desktop app! Very happy user with a great community to be able to ask questions. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Sometimes Optimizely is down, which can interfere when we need to check on stats. Though not very common. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

edit

Hi,

We love to hear that you're happy with our product! If you ever need any assistance or have any questions please feel free to contact your customer success manager or message us at reviews@optimizely.com.

Verified User in Insurance

Mid-Market (51-1000 emp.)

10/21/2021

"Optimizely Full Stack"

5/5

What do you like best about Optimizely Feature Experimentation?

We used this for our websites and payment processing. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Overall the software was easy to use. Our developers took time to learn the software. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

edit

Hi There,

We appreciate your review and love to hear that you're enjoying Full Stack! If you ever have any questions or concerns in the future, please don't hesitate to share them with your Customer Success Manager or you can send us a message at reviews@optimizely.com and we'll connect you with the right people.

Thank you.

Verified User in Food & Beverages

Mid-Market (51-1000 emp.)

8/19/2021

"Great base, would be great to see more features added"

4/5

What do you like best about Optimizely Feature Experimentation?

A lot of flexibility in running experiments, great interface Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

We had to build a solution on top to be able to overcome some limitations Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

edit

Hi There,

We're so happy to hear that you're finding success with Full Stack. If any questions or issues arise in the future, please don't hesitate to contact your customer success manager or message us at reviews@optimizely.com.