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Compare AB Tasty and Optimizely Feature Experimentation 
At a Glance
Market Segments
Mid-Market (51.5% of reviews)
Mid-Market (50.9% of reviews)
Entry-Level Pricing
Contact Us for Pricing
No pricing available
AB Tasty
Star Rating
(405)4.4 out of 5
Market Segments
Mid-Market (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us for Pricing
Browse all 2 pricing plansOptimizely Feature Experimentation
Star Rating
(116)4.3 out of 5
Market Segments
Mid-Market (50.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely Feature ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AB Tasty excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Optimizely Feature Experimentation. Users appreciate its intuitive interface and robust features that simplify the process of optimizing digital experiences.
- Users say that AB Tasty's ease of use is a standout feature, with many highlighting how the platform allows marketing teams to independently manage content without needing developer assistance. This capability saves time and enhances productivity, making it a preferred choice for many.
- Reviewers mention that AB Tasty's implementation process is quick and straightforward, with users praising its intuitive onboarding wizard. In contrast, some users find Optimizely Feature Experimentation's setup to be more complex, which can lead to initial challenges in getting started.
- According to verified reviews, AB Tasty shines in its personalization capabilities, allowing users to easily test features before release and monitor user behavior effectively. This flexibility is often cited as a key advantage over Optimizely, which, while powerful, may not offer the same level of user-friendly personalization tools.
- Users highlight that AB Tasty provides exceptional support, with a high quality of assistance reported by reviewers. In comparison, while Optimizely Feature Experimentation does offer support, users have noted that it may not be as responsive or comprehensive as what AB Tasty provides.
- Reviewers note that while both platforms offer feature management capabilities, AB Tasty's overall performance in this area is slightly better, with users appreciating its lightweight design that does not impact website performance during testing. Optimizely, on the other hand, is recognized for its robust feature flagging but may require more technical expertise to fully leverage its capabilities.
Pricing
Entry-Level Pricing
AB Tasty
Essentials
Contact Us for Pricing
Experiment & Personalize, Easy-to-Use, Advanced Targeting & Modifications
- A/B, split & funnel testing
- Personalization campaigns
- Visual and code editor, preview for QA
Optimizely Feature Experimentation
No pricing availableFree Trial
AB Tasty
No trial information availableOptimizely Feature Experimentation
Free Trial is available
Ratings
Meets Requirements
8.5
372
8.1
79
Ease of Use
8.4
373
8.1
85
Ease of Setup
8.3
244
7.0
40
Ease of Admin
8.9
149
7.9
26
Quality of Support
9.3
368
8.1
67
Has the product been a good partner in doing business?
9.1
151
8.7
26
Product Direction (% positive)
9.1
369
7.9
71
Features by Category
Visitor Behavior
7.7
162
|
Verified
Not enough data
8.1
171
|
Verified
Not enough data
7.0
145
|
Verified
Not enough data
Templates
7.5
150
|
Verified
Not enough data
8.0
166
|
Verified
Not enough data
8.2
165
|
Verified
Not enough data
Personalization
7.2
143
|
Verified
Not enough data
7.8
147
|
Verified
Not enough data
7.2
124
|
Verified
Not enough data
Feature Not Available
Not enough data
7.2
120
|
Verified
Not enough data
6.8
115
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
8.0
133
|
Verified
Not enough data
Multichannel
8.1
148
|
Verified
Not enough data
5.5
96
Not enough data
7.9
137
|
Verified
Not enough data
Administration
7.2
120
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.5
126
|
Verified
Not enough data
7.5
132
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
6.2
50
Not enough data
6.2
49
Not enough data
Segmentation
8.8
7
Not enough data
7.3
5
Not enough data
Targeting
8.9
6
Not enough data
8.9
6
Not enough data
Triggered Content
9.0
5
Not enough data
Feature Not Available
Not enough data
8.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.1
31
8.6
37
7.7
24
8.5
37
7.6
30
7.6
36
Functionality
7.5
27
8.6
37
8.4
33
8.8
38
8.0
28
7.6
37
Computing
7.7
235
Feature Not Available
6.4
182
6.5
27
7.3
230
7.6
29
Experimental Design
8.2
235
7.7
30
8.2
217
7.7
29
8.3
235
8.0
29
Analytics
7.8
249
7.1
29
5.5
190
Feature Not Available
Agentic AI - A/B Testing
5.9
85
Not enough data
6.2
81
Not enough data
6.0
82
Not enough data
6.2
81
Not enough data
Usability - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
Performance Optimization - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security & Compliance - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Detection Features - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Emotion AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.1
33
Not enough data
6.0
32
Not enough data
6.0
32
Not enough data
6.4
32
Not enough data
5.9
31
Not enough data
6.6
32
Not enough data
Variation Testing
9.1
25
8.2
18
7.4
22
Feature Not Available
8.5
24
8.5
18
9.0
23
7.4
18
8.3
23
8.5
17
8.2
20
7.4
18
Reporting
8.3
24
7.3
16
8.2
24
7.9
17
Personalization
8.9
20
7.6
17
8.5
20
7.6
17
8.1
20
7.9
16
Administration
8.2
19
7.5
17
8.2
22
7.6
16
8.5
22
8.5
16
8.8
22
7.4
16
Categories
Categories
Shared Categories
AB Tasty and Optimizely Feature Experimentation are categorized as Feature Management, Personalization, A/B Testing, and Mobile App Optimization
Unique Categories
Optimizely Feature Experimentation has no unique categories
Reviews
Reviewers' Company Size
AB Tasty
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Feature Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
14.6%
Cosmetics
7.6%
Leisure, Travel & Tourism
5.8%
Apparel & Fashion
4.5%
Consumer Goods
4.3%
Other
63.1%
Financial Services
16.4%
Computer Software
10.3%
Retail
6.0%
Information Technology and Services
6.0%
Real Estate
5.2%
Other
56.0%
Alternatives
Discussions
How does AB Tasty work?
1 Comment
Official Response from AB Tasty
AB Tasty is a SaaS (Software as a Service) solution that’s hosted in the cloud and provides a web interface for the ultra-simple creation of A/B tests,...Read more
How do I install AB Tasty on my site?
1 Comment
Official Response from AB Tasty
Before you can set up a campaign, you need to install the AB Tasty tag on your site. This process only takes a few minutes. Read more
Is AB Tasty compliant with personal data protection laws?
1 Comment
Official Response from AB Tasty
Since we’re dedicated to respecting international laws and regulations, we make sure that our solution is compliant with all data regulation.Read more
Optimizely Feature Experimentation has no more discussions with answers
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