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Optimizely Feature Experimentation Reviews & Product Details

Optimizely Feature Experimentation isn’t just a feature flagging tool—it’s the gold standard for controlled, data-driven innovation. It’s the only platform that seamlessly integrates feature flagging and experimentation with built-in collaboration tools, so teams can move fast without breaking things. Ship with confidence. Experiment with precision. Reduce risk by testing every feature before a full rollout, proving impact with real user data, and optimizing every digital touchpoint—across web, mobile, and server-side applications. From idea to deployment, Optimizely empowers you to make every release smarter, safer, and more successful.

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Optimizely

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Optimizely Feature Experimentation Community

Product Description

Optimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so you can release, experiment, and optimize with confidence, all in one powerful platform.

Overview by

Emma Davis

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

17 months

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Optimizely Feature Experimentation Integrations

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Integration information sourced from real user reviews.

Optimizely Feature Experimentation Media

Optimizely Feature Experimentation Demo - Feature Flag Setup: Run flexible A/B and multi-armed bandit tests.

- Set up a single feature flag to test multiple variations and experiment types - Enable targeted deliveries and rollouts for more precise experimentation - Roll back changes quickly when needed to ensure experiment accuracy and reduce risks - Increase testing flexibility with seamless control...

Optimizely Feature Experimentation Demo - Audience Setup: Target specific user segments for personalized experiments.

- Easily create and customize audiences based on user attributes - Refine audience segments to ensure the right users are included in your tests - Enhance experiment relevance by setting specific conditions for user groups

Optimizely Feature Experimentation Demo - Experiment Results: Analyze and optimize your experimentation outcomes.

- View detailed experiment results, including key metrics like conversion rates and statistical significance - Compare variations side-by-side to identify winning treatments - Use advanced filters to segment and drill down into specific audience or test data

Optimizely Feature Experimentation Demo - Program Overview: Gain insights into your experimentation program’s performance.

- Get a comprehensive view of your entire experimentation program’s status and progress - Monitor key performance metrics like test velocity, success rates, and overall impact - Evaluate the impact of experiments with easy-to-read visualizations and reporting tools - Track the performance of y...

Optimizely Feature Experimentation Demo - AI Variable Suggestions: Enhance your experimentation with AI-driven insights.

- Generate multiple content variations with AI to speed up experiment design - Improve test quality by exploring high-performing content suggestions - Increase experimentation velocity and achieve better outcomes with AI-powered optimization

Optimizely Feature Experimentation Demo - Schedule Changes: Streamline your experimentation with scheduled adjustments.

- Set specific times to toggle flags or rules on/off, ensuring precise control - Schedule traffic allocation percentages for smooth experiment rollouts - Increase test velocity and confidence by automating progressive changes

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YUVARAJAN M.

Associate Software Engineer

Small-Business (50 or fewer emp.)

2/7/2024

"It's good to use"

4.5/5

What do you like best about Optimizely Feature Experimentation?

Optimizely Feature Experimentation stands out for its structured approach to testing features, providing actionable insights for data-driven decisions, and enabling continuous improvement. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

While Optimizely Feature Experimentation provides powerful features, its pricing model may be challenging for smaller businesses, and its learning curve could be steep for some users. Review collected by and hosted on G2.com.

What problems is Optimizely Feature Experimentation solving and how is that benefiting you?

Optimizely Feature Experimentation helps solve key challenges such as uncertainty in feature development, lack of data-driven decision-making, and the risk of deploying untested features. By enabling controlled experimentation and providing actionable insights, it empowers us to make informed decisions, optimize user experiences, and drive business growth. This benefits us by reducing guesswork, improving product performance, and ultimately enhancing customer satisfaction and retention. Review collected by and hosted on G2.com.

Verified User in Information Services

Small-Business (50 or fewer emp.)

8/26/2024

"Great product to next new features"

4/5

What do you like best about Optimizely Feature Experimentation?

Easy to use and very intuitive. No prior knowledge needed. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

So far so good. I am very happy about this product. I am now trailing it and will be buying it soon. Review collected by and hosted on G2.com.

Verified User in Internet

Mid-Market (51-1000 emp.)

5/2/2024

"Expensive tool with limited capabilities"

0/5

What do you like best about Optimizely Feature Experimentation?

It has a clean UI, but there's not much else to like tbh Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

- very limited analytics capabilities

- cannot use any event or user attributes for analysis

- very expensive for what it is

- we end up exporting all the data to analyze it outside of Optimizely Review collected by and hosted on G2.com.

Verified User in Education Management

Small-Business (50 or fewer emp.)

8/7/2024

"A great product"

4.5/5

What do you like best about Optimizely Feature Experimentation?

I love the ability to get very detailed in targeting my audiences, with bespoke solutions Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me. Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

8/14/2024

"Helps us in rolling out features"

3.5/5

What do you like best about Optimizely Feature Experimentation?

Ease of access control is a very good thing for us Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Documentation heavy and would be good to have some tutorials Review collected by and hosted on G2.com.

Keshav V.

Technical Artist

Mid-Market (51-1000 emp.)

2/17/2024

"Great Response and Quick Delivery"

4.5/5

What do you like best about Optimizely Feature Experimentation?

It was quick and safer to test and the feature validations were super fast my dashboard was super personalised as well. Great Customer Support. it was also easy to integrate into my project. This ease of Implementation makes me use it more frequently for different products. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Could have a better analytic dashboard for a better understanding of data. Review collected by and hosted on G2.com.

Ankur S.

Video Editor

Small-Business (50 or fewer emp.)

1/23/2024

"My Take on Optimizely's Experimentation Magic."

4/5

What do you like best about Optimizely Feature Experimentation?

The best feature I found is the detailed insights it provides into user behavior and performance metrics also stand out, helping businesses make informed decisions for a better online experience. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Like there has been a slight drawback when it comes to complex experiments or specific customizations, which might be a drawback for users with highly specialized testing requirements. Review collected by and hosted on G2.com.

Luca d.

Mid-Market (51-1000 emp.)

2/19/2024

"Quick and easy way to runAB testing"

3.5/5

What do you like best about Optimizely Feature Experimentation?

It's quick! Once the devs set up the events in GA I can easily retrieve the data and run ad-hoc analsysis on top the OPtimizely reporting. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Not clear how it computes significance when there are more than 2 groups. But also would appreciate more clarity around the exact test used to compute significance. Review collected by and hosted on G2.com.

NILMANI J.

JUNIOR JAVA BACKEND DEVELOPER

Small-Business (50 or fewer emp.)

2/13/2024

"Users point of view"

4/5

What do you like best about Optimizely Feature Experimentation?

Feature Flag.

AB Testing.

Rollouts.

Ease of Use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Risk Dependency.

Performance Impact.

GDPR failure. Review collected by and hosted on G2.com.

Vipin K.

PPC Manager- GoogleAds, FacebookAds & Bing Ads Expert PPC Lead Generation Specialist

Small-Business (50 or fewer emp.)

1/11/2024

"Allows experimentation across web, mobile, and server-side apps"

5/5

What do you like best about Optimizely Feature Experimentation?

This breadth of coverage allows teams to test and optimize different parts of the user journey, leading to potentially larger impact. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

API calls for feature variations can introduce slight latency in some applications Review collected by and hosted on G2.com.