Kula Reviews & Product Details

AI resume scoring, all kinds of customizations, an AI conversational agent, and an AI notetaker. Kula only uses in-house built small language models across their AI application, so the data is not sent out to any frontier models; it’s all stored within the Kula system itself. The Implementation Managers (Rithwik specifically) and our CSM (Erin) have been incredibly helpful and have guided us through each step of the process, sharing best practices for situations that are specific to our org and how we operate. This level of guidance was missing with our last ATS, and therefore we probably weren’t able to get the most out of that platform. Review collected by and hosted on G2.com.

There are a few learning curves for my org around the interview plan workflows and the related activities, but we’re excited to understand them better and put everything into motion. Review collected by and hosted on G2.com.

Kula is incredibly intuitive and easy to use, even for hiring managers who are not in recruiting tools every day. The interface is clean, workflows are logical, and most actions take fewer clicks than traditional ATS platforms. Implementation was fast and far less painful than expected, which is rare for an ATS, and we were able to migrate and get live quickly without heavy technical lift.

From a recruiter perspective, automation and AI-assisted features meaningfully reduce manual work while still keeping humans in control of decisions. I especially value how easily I can manage high-volume pipelines, track candidate progress, and keep hiring teams informed without chasing people down. Integrations and scheduling also work smoothly, which saves significant time week to week.

Customer support has been excellent — responsive, proactive, and genuinely open to feedback. It feels like a partnership rather than a vendor relationship, which matters a lot when you’re scaling quickly. Review collected by and hosted on G2.com.

Because Kula is evolving quickly, there are occasional features that are still being refined or expanded, especially around deeper reporting customization and some edge-case workflows for complex hiring structures. While nothing has been a blocker, there are times when we want more advanced filtering or reporting views as our org and hiring volume scale.

That said, the product team has been very receptive to feedback and we often see improvements rolled out quickly, which makes this feel more like normal growing pains of a fast-moving product than true limitations. Review collected by and hosted on G2.com.

Kula is incredibly user-friendly and facilitates unified candidate outreach and sourcing. The user interface is simple to use, implementation is fast, and integrations with current hiring tools are seamless. It increases overall recruiting efficiency and saves a significant amount of manual labor. Review collected by and hosted on G2.com.

Certain sophisticated features seem constrained and would benefit from additional personalization choices. Workflows occasionally call for additional steps, and in order to better monitor recruiting performance, some reports or analytics could be more thorough. Review collected by and hosted on G2.com.

What I like best about Kula is how easy it makes referral submissions. The process is super simple, everything is clearly tracked, and I always know what’s happening with the candidates I’ve referred. It saves time, avoids confusion, and makes the whole referral flow feel smooth and transparent. Review collected by and hosted on G2.com.

At first it can feel a little overwhelming because there’s a lot going on. You kind of need some time to get used to all the features. But once you’re in the flow, it’s pretty smooth. Review collected by and hosted on G2.com.

Kula stands out for its incredibly smooth and intuitive automation workflows. I love how easy it is to set up multi-step recruiting sequences and personalize outreach at scale without feeling robotic. The interface is clean, the learning curve is minimal, and the system does a fantastic job of reducing manual work. The biggest upside is how much time it saves—especially for roles that require ongoing, high-volume sourcing. Its integrations with LinkedIn, email, and ATS platforms work reliably and make the entire hiring pipeline feel more connected and efficient. Review collected by and hosted on G2.com.

While Kula is amazing overall, there are a few areas that can improve. The analytics dashboards could offer deeper insights—especially around outreach performance, funnel drop-off, and team-level benchmarks. Some integrations still require occasional re-authentication, which interrupts workflow. I’d also appreciate more customizable templates and advanced filtering options to fine-tune candidate targeting. These aren’t deal-breakers, but polishing them would make the experience even better. Review collected by and hosted on G2.com.

What I like best about Kula is its simple and intuitive user interface that makes the entire referral process effortless. It’s incredibly easy to refer candidates, track their status, and stay updated all in one place. I also really appreciate the auto-parsing feature, which accurately extracts details from resumes and saves a lot of time by pre-filling information automatically. Overall, it’s a very user-friendly and efficient platform that streamlines the referral experience. Review collected by and hosted on G2.com.

There isn’t much to dislike about Kula, but if I had to mention something, it would be that the platform could offer more detailed notifications or alerts when there’s an update on a referred candidate’s status. Other than that, the overall experience is smooth and efficient. Review collected by and hosted on G2.com.

What I like best about Kula is how, despite being a relatively new product, it already offers many of the robust features you’d expect from a top-tier applicant tracking system. Its clean interface, automation capabilities, and seamless integration with recruitment tools make it both powerful and easy to use. I also appreciate how Kula focuses on improving recruiter productivity and candidate engagement — it feels modern, intuitive, and built with real recruiting challenges in mind. Review collected by and hosted on G2.com.

Since Kula is still a relatively new platform, there are occasional bugs and minor performance issues — for example, some pages take time to load or certain features don’t always sync smoothly. However, the team seems responsive to feedback and is constantly rolling out updates to improve stability. I see that as a normal part of growth for a new ATS that’s evolving quickly Review collected by and hosted on G2.com.

The AI scoring works well, and the interface is intuitive. As an ATS, Kula is meaningfully better than the platforms I’ve used in the past, and it’s been a smooth system to work in day to day. As a team of one, I rely on the automated scoring for initial triage, especially on high-volume roles. Review collected by and hosted on G2.com.

Some basic features you’d expect from a more mature ATS are missing, such as the ability to cap the number of interviews scheduled in a day. And like most AI-based screening, highly optimized resumes can occasionally score very well without corresponding real-world experience, though it sounds like the team is actively working on this. Review collected by and hosted on G2.com.

I have been a Kula user for almost a year now and I’ve been really impressed with the tool. The AI notetaker during interviews and AI candidate scoring have saved me a tremendous amount of time and made my recruiting process much more efficient. Beyond the product itself, the Kula team has been fantastic, I meet monthly with our account manager, and have had great interactions across the board. They’re incredibly receptive to feedback and genuinely proactive about checking in to learn how they can improve the product experience. Review collected by and hosted on G2.com.

A few areas for improvement:

- I struggle getting the data I need from the reporting tool from time to time. The conversational feature is nice, but I think it hinders the ability to adjust filters and requirements for reports.

- We'd love for the job posting page to be more customizable to fit our teams branding

- We'd love to be able to export a candidate profile (scorecards, resume, offer docs etc.) for record keeping Review collected by and hosted on G2.com.

I do enjoy the interface of Kula and how it makes recruitment so much more easier for me and my candidates. We use Kula as our main recruitment tool on a daily basis and its really one of the best systems I have used to date. Not to mention, we have a separate support desk for any questions and issues that we have. The support team at Kula is really quick and I am very happy with the way they help to fix our issues! Review collected by and hosted on G2.com.

Perhaps reporting wise its not the best and sometimes some functionality can be better, like for example once a candidate submits their assessment and you move them to the next stage, you are not able to see it again. You need to revert the whole process to access the file. I feel like they did not think through some of the features. Perhaps having all attachments in one place would help. There's also no job integration with indeed or jobstreet, I believe this is something that they are working on. Review collected by and hosted on G2.com.