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Best Video Editing Software

Gauri Pawsey
GP
Researched and written by Gauri Pawsey

Video editing software is used to digitally create, edit, and modify video files. Users can manipulate and arrange video files to create new work. They also provide tools for video correction and effects, audio editing and effects, color correction, motion tracking, and graphics. Some also offer premade assets, such as avatars, music, and sound effects, allowing users to create original video content.

Content and marketing departments use video editing tools in correlation with video effects software to produce quality promotional videos and other movie files. These programs are also standard in the film and TV industry.

Unlike AI video generators, which primarily create video content from text or AI-driven inputs, traditional video editing software focuses on manual or AI-assisted manipulation of uploaded or captured video files, giving users precise control over editing, arrangement, and output.

To qualify for inclusion in the Video Editing category, a product must:

Allow users to upload video files or capture newly recorded videos for editing
Provide tools for clipping, arranging, splitting, layering, and manipulating videos
Save and export completed files in one or more file types
Show More
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Featured Video Editing Software At A Glance

Free Plan Available:
Vyond
Sponsored
Vyond
Leader:
Dropbox
Dropbox
Highest Performer:
Vizard
Vizard
Easiest to Use:
Riverside
Riverside
Top Trending:
Wondershare Filmora
Wondershare Filmora
Show LessShow More
Highest Performer:
Vizard
Vizard
Easiest to Use:
Riverside
Riverside
Top Trending:
Wondershare Filmora
Wondershare Filmora

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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261 Listings in Video Editing Available
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    G2 Score
Dropbox
(30,635)4.4 out of 5
4th Easiest To Use in Video Editing software
Save to My Lists
Entry Level Price:$9.99
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dropbox is the one place to keep life organized and keep work moving. With more than 700 million registered users across approximately 180 countries, we're on a mission to design a more enlightened wa

    Users
    • Owner
    • Project Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 63% Small-Business
    • 23% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Dropbox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,634
    File Sharing
    1,269
    Easy Access
    1,207
    Cloud Storage
    976
    Easy Sharing
    878
    Cons
    Expensive
    690
    Limited Storage
    671
    Plan Limitations
    617
    Expensive Cost
    608
    Navigation Difficulty
    335
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Dropbox features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.6
    Quality of Support
    Average: 8.7
    8.9
    Ease of Admin
    Average: 9.0
    7.5
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Dropbox
    Company Website
    Year Founded
    2007
    HQ Location
    San Francisco, California
    Twitter
    @Dropbox
    3,351,810 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,727 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dropbox is the one place to keep life organized and keep work moving. With more than 700 million registered users across approximately 180 countries, we're on a mission to design a more enlightened wa

Users
  • Owner
  • Project Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 63% Small-Business
  • 23% Mid-Market
Dropbox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,634
File Sharing
1,269
Easy Access
1,207
Cloud Storage
976
Easy Sharing
878
Cons
Expensive
690
Limited Storage
671
Plan Limitations
617
Expensive Cost
608
Navigation Difficulty
335
View All Pros and Cons
Dropbox features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.6
Quality of Support
Average: 8.7
8.9
Ease of Admin
Average: 9.0
7.5
Titles and Captions
Average: 8.3
Seller Details
Seller
Dropbox
Company Website
Year Founded
2007
HQ Location
San Francisco, California
Twitter
@Dropbox
3,351,810 Twitter followers
LinkedIn® Page
www.linkedin.com
3,727 employees on LinkedIn®
VEED
(1,633)4.6 out of 5
Optimized for quick response
11th Easiest To Use in Video Editing software
Save to My Lists
Entry Level Price:$12.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    VEED is the all-in-one platform for businesses that want to scale video production. Customers across 200+ countries in marketing, sales, L&D, and social media are creating video 30x faster than

    Users
    • Owner
    • Founder
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 84% Small-Business
    • 9% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • VEED is an online video editing platform with integrated AI capabilities, designed for creating and editing videos, generating subtitles, and various other tasks.
    • Reviewers frequently mention the ease of use, the time-saving AI features such as automatic subtitling and voiceover generation, and the platform's ability to handle multiple tasks in one place.
    • Reviewers mentioned issues with the AI not always working as expected, the high cost of advanced features or plans, and limitations in advanced editing features and audio controls.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • VEED Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,090
    Features
    727
    Easy Editing
    645
    Video Editing
    613
    Quality
    572
    Cons
    Limited Features
    236
    Slow Performance
    235
    Expensive
    197
    AI Limitations
    176
    Limited Customization
    157
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • VEED features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    Quality of Support
    Average: 8.7
    9.2
    Ease of Admin
    Average: 9.0
    8.9
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    VEED
    Company Website
    Year Founded
    2018
    HQ Location
    London, GB
    Twitter
    @veedstudio
    16,007 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    175 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

VEED is the all-in-one platform for businesses that want to scale video production. Customers across 200+ countries in marketing, sales, L&D, and social media are creating video 30x faster than

Users
  • Owner
  • Founder
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 84% Small-Business
  • 9% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • VEED is an online video editing platform with integrated AI capabilities, designed for creating and editing videos, generating subtitles, and various other tasks.
  • Reviewers frequently mention the ease of use, the time-saving AI features such as automatic subtitling and voiceover generation, and the platform's ability to handle multiple tasks in one place.
  • Reviewers mentioned issues with the AI not always working as expected, the high cost of advanced features or plans, and limitations in advanced editing features and audio controls.
VEED Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,090
Features
727
Easy Editing
645
Video Editing
613
Quality
572
Cons
Limited Features
236
Slow Performance
235
Expensive
197
AI Limitations
176
Limited Customization
157
View All Pros and Cons
VEED features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.4
Quality of Support
Average: 8.7
9.2
Ease of Admin
Average: 9.0
8.9
Titles and Captions
Average: 8.3
Seller Details
Seller
VEED
Company Website
Year Founded
2018
HQ Location
London, GB
Twitter
@veedstudio
16,007 Twitter followers
LinkedIn® Page
www.linkedin.com
175 employees on LinkedIn®

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Movavi Video Editor
(373)4.7 out of 5
2nd Easiest To Use in Video Editing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With Movavi Video Editor, you can either enhance your video files with two or three simple steps, or turn them into something completely new.

    Users
    • Student
    • student
    Industries
    • Entertainment
    • Animation
    Market Segment
    • 87% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Movavi Video Editor Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    101
    Video Editing
    79
    User-Friendly
    76
    Video Creation
    63
    Highly Recommendable
    49
    Cons
    Not Free
    33
    Feature Limitations
    18
    Expensive Cost
    14
    Watermark Issues
    14
    Slow Rendering
    13
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Movavi Video Editor features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    9.1
    Quality of Support
    Average: 8.7
    9.2
    Ease of Admin
    Average: 9.0
    9.1
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Movavi
    Year Founded
    2004
    HQ Location
    Limassol, Limassol
    Twitter
    @Movavi
    4,302 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    254 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With Movavi Video Editor, you can either enhance your video files with two or three simple steps, or turn them into something completely new.

Users
  • Student
  • student
Industries
  • Entertainment
  • Animation
Market Segment
  • 87% Small-Business
  • 7% Mid-Market
Movavi Video Editor Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
101
Video Editing
79
User-Friendly
76
Video Creation
63
Highly Recommendable
49
Cons
Not Free
33
Feature Limitations
18
Expensive Cost
14
Watermark Issues
14
Slow Rendering
13
View All Pros and Cons
Movavi Video Editor features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.1
Quality of Support
Average: 8.7
9.2
Ease of Admin
Average: 9.0
9.1
Titles and Captions
Average: 8.3
Seller Details
Seller
Movavi
Year Founded
2004
HQ Location
Limassol, Limassol
Twitter
@Movavi
4,302 Twitter followers
LinkedIn® Page
www.linkedin.com
254 employees on LinkedIn®
Camtasia
(1,620)4.6 out of 5
13th Easiest To Use in Video Editing software
View top Consulting Services for Camtasia
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Camtasia is a powerful yet easy-to-use video editor and screen recorder. Camtasia offers a range of plans designed to meet your video creation needs, making it easy to produce professional-looking

    Users
    • Owner
    • CEO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 54% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Camtasia Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    296
    Features
    167
    Easy Editing
    165
    Video Editing
    164
    Easy Creation
    134
    Cons
    Expensive
    49
    Feature Limitations
    45
    Learning Curve
    44
    Limited Features
    42
    Slow Rendering
    42
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Camtasia features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    Quality of Support
    Average: 8.7
    9.0
    Ease of Admin
    Average: 9.0
    8.8
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    TechSmith
    Company Website
    Year Founded
    1987
    HQ Location
    Okemos, MI
    Twitter
    @TechSmith
    29,715 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    347 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Camtasia is a powerful yet easy-to-use video editor and screen recorder. Camtasia offers a range of plans designed to meet your video creation needs, making it easy to produce professional-looking

Users
  • Owner
  • CEO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 54% Small-Business
  • 26% Mid-Market
Camtasia Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
296
Features
167
Easy Editing
165
Video Editing
164
Easy Creation
134
Cons
Expensive
49
Feature Limitations
45
Learning Curve
44
Limited Features
42
Slow Rendering
42
View All Pros and Cons
Camtasia features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.8
Quality of Support
Average: 8.7
9.0
Ease of Admin
Average: 9.0
8.8
Titles and Captions
Average: 8.3
Seller Details
Seller
TechSmith
Company Website
Year Founded
1987
HQ Location
Okemos, MI
Twitter
@TechSmith
29,715 Twitter followers
LinkedIn® Page
www.linkedin.com
347 employees on LinkedIn®
Adobe Premiere Pro
(1,569)4.5 out of 5
View top Consulting Services for Adobe Premiere Pro
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Video editing and production software.

    Users
    • Owner
    • Graphic Designer
    Industries
    • Media Production
    • Marketing and Advertising
    Market Segment
    • 65% Small-Business
    • 22% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Adobe Premiere Pro Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Video Editing
    35
    Ease of Use
    30
    High Quality
    24
    Video Creation
    17
    Highly Recommendable
    9
    Cons
    Learning Curve
    19
    Slow Rendering
    12
    Expensive Cost
    11
    Feature Limitations
    7
    Update Issues
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adobe Premiere Pro features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
    8.1
    Quality of Support
    Average: 8.7
    8.5
    Ease of Admin
    Average: 9.0
    9.0
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adobe
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    962,159 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    40,595 employees on LinkedIn®
    Ownership
    NASDAQ:ADBE
Product Description
How are these determined?Information
This description is provided by the seller.

Video editing and production software.

Users
  • Owner
  • Graphic Designer
Industries
  • Media Production
  • Marketing and Advertising
Market Segment
  • 65% Small-Business
  • 22% Mid-Market
Adobe Premiere Pro Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Video Editing
35
Ease of Use
30
High Quality
24
Video Creation
17
Highly Recommendable
9
Cons
Learning Curve
19
Slow Rendering
12
Expensive Cost
11
Feature Limitations
7
Update Issues
6
View All Pros and Cons
Adobe Premiere Pro features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
8.1
Quality of Support
Average: 8.7
8.5
Ease of Admin
Average: 9.0
9.0
Titles and Captions
Average: 8.3
Seller Details
Seller
Adobe
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
962,159 Twitter followers
LinkedIn® Page
www.linkedin.com
40,595 employees on LinkedIn®
Ownership
NASDAQ:ADBE
Riverside
(1,533)4.8 out of 5
1st Easiest To Use in Video Editing software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Riverside is an all-in-one podcast and video studio for businesses and content creators who demand professional quality without technical complexity. Podcasters, video creators, and businesses across

    Users
    • Founder
    • Owner
    Industries
    • Entertainment
    • Media Production
    Market Segment
    • 87% Small-Business
    • 11% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Riverside Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    917
    Quality
    696
    High Quality
    639
    Recording
    584
    Video Quality
    576
    Cons
    Recording Issues
    227
    Feature Deficiency
    176
    Missing Features
    161
    Audio Issues
    136
    Editing Issues
    118
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Riverside features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    9.4
    Quality of Support
    Average: 8.7
    9.5
    Ease of Admin
    Average: 9.0
    9.1
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    RiversideFM
    Year Founded
    2019
    HQ Location
    Tel Aviv, IL
    Twitter
    @RiversidedotFM
    10,128 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    356 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Riverside is an all-in-one podcast and video studio for businesses and content creators who demand professional quality without technical complexity. Podcasters, video creators, and businesses across

Users
  • Founder
  • Owner
Industries
  • Entertainment
  • Media Production
Market Segment
  • 87% Small-Business
  • 11% Mid-Market
Riverside Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
917
Quality
696
High Quality
639
Recording
584
Video Quality
576
Cons
Recording Issues
227
Feature Deficiency
176
Missing Features
161
Audio Issues
136
Editing Issues
118
View All Pros and Cons
Riverside features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
9.4
Quality of Support
Average: 8.7
9.5
Ease of Admin
Average: 9.0
9.1
Titles and Captions
Average: 8.3
Seller Details
Seller
RiversideFM
Year Founded
2019
HQ Location
Tel Aviv, IL
Twitter
@RiversidedotFM
10,128 Twitter followers
LinkedIn® Page
www.linkedin.com
356 employees on LinkedIn®
Wondershare Filmora
(587)4.5 out of 5
Save to My Lists
Entry Level Price:$19.99
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Wondershare Filmora is a comprehensive video editing software solution designed to help users create, edit, and produce high-quality videos with ease. This versatile platform caters to a wide range of

    Users
    • CEO
    • Graphic Designer
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 79% Small-Business
    • 16% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Wondershare Filmora Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    101
    User-Friendly
    75
    Video Editing
    61
    Video Creation
    41
    AI Excellence
    37
    Cons
    Expensive Cost
    41
    Not Free
    35
    Slow Rendering
    22
    AI Limitations
    20
    Feature Limitations
    19
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Wondershare Filmora features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    Quality of Support
    Average: 8.7
    8.9
    Ease of Admin
    Average: 9.0
    8.6
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Wondershare
    Company Website
    Year Founded
    2003
    HQ Location
    Shenzen, CN
    Twitter
    @Wondershare
    14,111 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    634 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Wondershare Filmora is a comprehensive video editing software solution designed to help users create, edit, and produce high-quality videos with ease. This versatile platform caters to a wide range of

Users
  • CEO
  • Graphic Designer
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 79% Small-Business
  • 16% Mid-Market
Wondershare Filmora Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
101
User-Friendly
75
Video Editing
61
Video Creation
41
AI Excellence
37
Cons
Expensive Cost
41
Not Free
35
Slow Rendering
22
AI Limitations
20
Feature Limitations
19
View All Pros and Cons
Wondershare Filmora features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 9.0
8.4
Quality of Support
Average: 8.7
8.9
Ease of Admin
Average: 9.0
8.6
Titles and Captions
Average: 8.3
Seller Details
Seller
Wondershare
Company Website
Year Founded
2003
HQ Location
Shenzen, CN
Twitter
@Wondershare
14,111 Twitter followers
LinkedIn® Page
www.linkedin.com
634 employees on LinkedIn®
Synthesia
(2,415)4.7 out of 5
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Synthesia is the best AI video generation platform for business. By turning text into professional AI-generated videos in minutes, Synthesia replaces static documents and slide decks with dynamic,

    Users
    • CEO
    • Founder
    Industries
    • Computer Software
    • E-Learning
    Market Segment
    • 71% Small-Business
    • 18% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Synthesia is a software platform that streamlines the process of creating tutorial videos by eliminating the need for manual video creation and editing.
    • Reviewers frequently mention the user-friendly interface, the availability of templates, and the innovative feature of text and video synchronization, which proves beneficial for making quick updates.
    • Reviewers noted limitations in the selection of English (GB) avatar voices, the inability to adjust the speaking speed of the uploaded personal avatar, and issues with the pronunciation of certain languages, particularly Japanese.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Synthesia Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,217
    Quality
    754
    Realistic Avatars
    730
    Easy Creation
    684
    Video Creation
    602
    Cons
    Avatar Limitations
    420
    Limited Avatars
    362
    Avatar Quality
    339
    AI Limitations
    338
    Limited Customization
    278
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Synthesia features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    8.9
    Quality of Support
    Average: 8.7
    9.1
    Ease of Admin
    Average: 9.0
    8.6
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Synthesia
    Company Website
    Year Founded
    2017
    HQ Location
    London
    Twitter
    @synthesiaIO
    27,442 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    548 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Synthesia is the best AI video generation platform for business. By turning text into professional AI-generated videos in minutes, Synthesia replaces static documents and slide decks with dynamic,

Users
  • CEO
  • Founder
Industries
  • Computer Software
  • E-Learning
Market Segment
  • 71% Small-Business
  • 18% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Synthesia is a software platform that streamlines the process of creating tutorial videos by eliminating the need for manual video creation and editing.
  • Reviewers frequently mention the user-friendly interface, the availability of templates, and the innovative feature of text and video synchronization, which proves beneficial for making quick updates.
  • Reviewers noted limitations in the selection of English (GB) avatar voices, the inability to adjust the speaking speed of the uploaded personal avatar, and issues with the pronunciation of certain languages, particularly Japanese.
Synthesia Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,217
Quality
754
Realistic Avatars
730
Easy Creation
684
Video Creation
602
Cons
Avatar Limitations
420
Limited Avatars
362
Avatar Quality
339
AI Limitations
338
Limited Customization
278
View All Pros and Cons
Synthesia features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.9
Quality of Support
Average: 8.7
9.1
Ease of Admin
Average: 9.0
8.6
Titles and Captions
Average: 8.3
Seller Details
Seller
Synthesia
Company Website
Year Founded
2017
HQ Location
London
Twitter
@synthesiaIO
27,442 Twitter followers
LinkedIn® Page
www.linkedin.com
548 employees on LinkedIn®
Adobe Express
(703)4.5 out of 5
9th Easiest To Use in Video Editing software
View top Consulting Services for Adobe Express
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quickly and easily make standout content from thousands of beautiful templates with the all-new Adobe Express. Simply choose a template, add images and text, and quickly resize your creations to fit y

    Users
    • Graphic Designer
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Design
    Market Segment
    • 56% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Adobe Express Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    233
    Templates
    79
    Intuitive
    67
    Simple
    67
    Speed
    66
    Cons
    Limited Features
    77
    Feature Limitations
    76
    Limited Customization
    48
    Limited Options
    48
    Slow Performance
    38
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adobe Express features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    8.7
    Quality of Support
    Average: 8.7
    9.5
    Ease of Admin
    Average: 9.0
    8.9
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    962,159 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    40,595 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quickly and easily make standout content from thousands of beautiful templates with the all-new Adobe Express. Simply choose a template, add images and text, and quickly resize your creations to fit y

Users
  • Graphic Designer
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Design
Market Segment
  • 56% Small-Business
  • 28% Mid-Market
Adobe Express Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
233
Templates
79
Intuitive
67
Simple
67
Speed
66
Cons
Limited Features
77
Feature Limitations
76
Limited Customization
48
Limited Options
48
Slow Performance
38
View All Pros and Cons
Adobe Express features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
8.7
Quality of Support
Average: 8.7
9.5
Ease of Admin
Average: 9.0
8.9
Titles and Captions
Average: 8.3
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
962,159 Twitter followers
LinkedIn® Page
www.linkedin.com
40,595 employees on LinkedIn®
Descript
(819)4.6 out of 5
10th Easiest To Use in Video Editing software
View top Consulting Services for Descript
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    In Descript you can make any video you want, any way you want. All you need is an idea; it helps if you know how to type. With the world’s first only AI co-editor, Underlord, you can make a video j

    Users
    • Founder
    • Owner
    Industries
    • Marketing and Advertising
    • Media Production
    Market Segment
    • 87% Small-Business
    • 7% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Descript is a software tool that offers automated transcription, video and audio editing, and an AI-powered feature for removing filler words.
    • Users like Descript's intuitive interface, accurate transcription, and the ability to edit text directly, which makes video editing accessible and efficient.
    • Users reported issues with Descript's occasional slow loading times, difficulty in synchronizing pre-edited transitions with video output, and challenges in fully utilizing the AI voiceover feature.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Descript Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Easy Editing
    294
    Ease of Use
    263
    Video Editing
    204
    Editing Features
    196
    Quality
    194
    Cons
    Learning Curve
    82
    Slow Performance
    76
    Difficulty/Complexity
    74
    Learning Difficulty
    72
    Editing Issues
    57
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Descript features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    Quality of Support
    Average: 8.7
    8.5
    Ease of Admin
    Average: 9.0
    8.8
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Descript
    Company Website
    Year Founded
    2017
    HQ Location
    San Francisco, CA
    Twitter
    @DescriptApp
    30,694 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    182 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

In Descript you can make any video you want, any way you want. All you need is an idea; it helps if you know how to type. With the world’s first only AI co-editor, Underlord, you can make a video j

Users
  • Founder
  • Owner
Industries
  • Marketing and Advertising
  • Media Production
Market Segment
  • 87% Small-Business
  • 7% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Descript is a software tool that offers automated transcription, video and audio editing, and an AI-powered feature for removing filler words.
  • Users like Descript's intuitive interface, accurate transcription, and the ability to edit text directly, which makes video editing accessible and efficient.
  • Users reported issues with Descript's occasional slow loading times, difficulty in synchronizing pre-edited transitions with video output, and challenges in fully utilizing the AI voiceover feature.
Descript Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Easy Editing
294
Ease of Use
263
Video Editing
204
Editing Features
196
Quality
194
Cons
Learning Curve
82
Slow Performance
76
Difficulty/Complexity
74
Learning Difficulty
72
Editing Issues
57
View All Pros and Cons
Descript features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
8.4
Quality of Support
Average: 8.7
8.5
Ease of Admin
Average: 9.0
8.8
Titles and Captions
Average: 8.3
Seller Details
Seller
Descript
Company Website
Year Founded
2017
HQ Location
San Francisco, CA
Twitter
@DescriptApp
30,694 Twitter followers
LinkedIn® Page
www.linkedin.com
182 employees on LinkedIn®
AKOOL
(449)4.7 out of 5
Optimized for quick response
14th Easiest To Use in Video Editing software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AKOOL is a complete AI Video Generation Suite, transforming how professional video content is created. Our multimodal platform combines cutting-edge generation tools with enterprise-grade production i

    Users
    • Marketing Manager
    • Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 78% Small-Business
    • 19% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Akool is a video editing tool that uses artificial intelligence to generate and edit videos, translate content, and create avatars.
    • Users frequently mention the ease of use, the impressive face swap feature, the ability to generate unique images and videos, and the responsive customer support.
    • Users mentioned issues such as high pricing, limited customization, occasional auto-crashing, and longer than preferred rendering times.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AKOOL Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    234
    Quality
    223
    Features
    185
    Video Creation
    185
    High Quality
    130
    Cons
    Slow Performance
    66
    Expensive
    61
    Slow Rendering
    57
    Expensive Cost
    52
    Pricing Issues
    48
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AKOOL features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    9.4
    Quality of Support
    Average: 8.7
    9.5
    Ease of Admin
    Average: 9.0
    9.2
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Akool Inc.
    Company Website
    HQ Location
    471 Emerson St Palo Alto, CA 94301
    Twitter
    @AkoolInc
    66,155 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    103 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AKOOL is a complete AI Video Generation Suite, transforming how professional video content is created. Our multimodal platform combines cutting-edge generation tools with enterprise-grade production i

Users
  • Marketing Manager
  • Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 78% Small-Business
  • 19% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Akool is a video editing tool that uses artificial intelligence to generate and edit videos, translate content, and create avatars.
  • Users frequently mention the ease of use, the impressive face swap feature, the ability to generate unique images and videos, and the responsive customer support.
  • Users mentioned issues such as high pricing, limited customization, occasional auto-crashing, and longer than preferred rendering times.
AKOOL Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
234
Quality
223
Features
185
Video Creation
185
High Quality
130
Cons
Slow Performance
66
Expensive
61
Slow Rendering
57
Expensive Cost
52
Pricing Issues
48
View All Pros and Cons
AKOOL features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
9.4
Quality of Support
Average: 8.7
9.5
Ease of Admin
Average: 9.0
9.2
Titles and Captions
Average: 8.3
Seller Details
Seller
Akool Inc.
Company Website
HQ Location
471 Emerson St Palo Alto, CA 94301
Twitter
@AkoolInc
66,155 Twitter followers
LinkedIn® Page
www.linkedin.com
103 employees on LinkedIn®
iMovie
(554)4.3 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    iMovie for Mac lets you enjoy your videos like never before. Browse your clips easily, instantly share your favorite moments, and create Hollywood‑style trailers and beautiful movies at stunning 4K re

    Users
    • Teacher
    • Owner
    Industries
    • Marketing and Advertising
    • Higher Education
    Market Segment
    • 73% Small-Business
    • 19% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • iMovie Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    5
    Video Creation
    5
    Video Editing
    4
    Easy Creation
    3
    Highly Recommendable
    2
    Cons
    Feature Deficiency
    3
    Feature Limitations
    2
    Slow Rendering
    2
    Limited Creativity
    1
    Limited Customization
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • iMovie features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Quality of Support
    Average: 8.7
    9.1
    Ease of Admin
    Average: 9.0
    8.1
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Apple
    Year Founded
    1976
    HQ Location
    Cupertino, CA
    Twitter
    @Apple
    9,951,847 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    161,774 employees on LinkedIn®
    Ownership
    NASDAQ:AAPL
Product Description
How are these determined?Information
This description is provided by the seller.

iMovie for Mac lets you enjoy your videos like never before. Browse your clips easily, instantly share your favorite moments, and create Hollywood‑style trailers and beautiful movies at stunning 4K re

Users
  • Teacher
  • Owner
Industries
  • Marketing and Advertising
  • Higher Education
Market Segment
  • 73% Small-Business
  • 19% Mid-Market
iMovie Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Video Creation
5
Video Editing
4
Easy Creation
3
Highly Recommendable
2
Cons
Feature Deficiency
3
Feature Limitations
2
Slow Rendering
2
Limited Creativity
1
Limited Customization
1
View All Pros and Cons
iMovie features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.3
Quality of Support
Average: 8.7
9.1
Ease of Admin
Average: 9.0
8.1
Titles and Captions
Average: 8.3
Seller Details
Seller
Apple
Year Founded
1976
HQ Location
Cupertino, CA
Twitter
@Apple
9,951,847 Twitter followers
LinkedIn® Page
www.linkedin.com
161,774 employees on LinkedIn®
Ownership
NASDAQ:AAPL
Final Cut Pro X
(371)4.4 out of 5
View top Consulting Services for Final Cut Pro X
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Create stunning 3D titles in just a few clicks. Adjust the look, lighting, animation, and more with simple controls that generate studio-quality titles.

    Users
    • Owner
    • Director
    Industries
    • Media Production
    • Entertainment
    Market Segment
    • 74% Small-Business
    • 16% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Final Cut Pro X Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Video Editing
    7
    High Quality
    3
    Ease of Use
    2
    Highly Recommendable
    2
    Intuitive Interface
    2
    Cons
    Learning Curve
    3
    Time-Consumption
    2
    Expensive Cost
    1
    Feature Limitations
    1
    Limited Templates
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Final Cut Pro X features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    8.2
    Quality of Support
    Average: 8.7
    8.6
    Ease of Admin
    Average: 9.0
    8.7
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Apple
    Year Founded
    1976
    HQ Location
    Cupertino, CA
    Twitter
    @Apple
    9,951,847 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    161,774 employees on LinkedIn®
    Ownership
    NASDAQ:AAPL
Product Description
How are these determined?Information
This description is provided by the seller.

Create stunning 3D titles in just a few clicks. Adjust the look, lighting, animation, and more with simple controls that generate studio-quality titles.

Users
  • Owner
  • Director
Industries
  • Media Production
  • Entertainment
Market Segment
  • 74% Small-Business
  • 16% Mid-Market
Final Cut Pro X Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Video Editing
7
High Quality
3
Ease of Use
2
Highly Recommendable
2
Intuitive Interface
2
Cons
Learning Curve
3
Time-Consumption
2
Expensive Cost
1
Feature Limitations
1
Limited Templates
1
View All Pros and Cons
Final Cut Pro X features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
8.2
Quality of Support
Average: 8.7
8.6
Ease of Admin
Average: 9.0
8.7
Titles and Captions
Average: 8.3
Seller Details
Seller
Apple
Year Founded
1976
HQ Location
Cupertino, CA
Twitter
@Apple
9,951,847 Twitter followers
LinkedIn® Page
www.linkedin.com
161,774 employees on LinkedIn®
Ownership
NASDAQ:AAPL
Storyblocks
(415)4.6 out of 5
15th Easiest To Use in Video Editing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Storyblocks empowers creators and businesses to produce better videos faster than ever. Our stock media library includes high-quality video, audio, and imagery that is crafted by 800+ highly accom

    Users
    • Video Editor
    • Owner
    Industries
    • Media Production
    • Marketing and Advertising
    Market Segment
    • 80% Small-Business
    • 15% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Storyblocks Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    High Quality
    56
    Variety
    51
    Quality
    50
    Video Availability
    49
    Ease of Use
    41
    Cons
    Limited Selection
    18
    Content Issues
    11
    Search Functionality
    10
    Navigation Difficulty
    8
    Inefficient Search Functionality
    7
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Storyblocks features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    Quality of Support
    Average: 8.7
    9.5
    Ease of Admin
    Average: 9.0
    8.4
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Storyblocks
    Company Website
    Year Founded
    2011
    HQ Location
    Arlington, Virginia
    Twitter
    @storyblocks
    2 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    158 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Storyblocks empowers creators and businesses to produce better videos faster than ever. Our stock media library includes high-quality video, audio, and imagery that is crafted by 800+ highly accom

Users
  • Video Editor
  • Owner
Industries
  • Media Production
  • Marketing and Advertising
Market Segment
  • 80% Small-Business
  • 15% Mid-Market
Storyblocks Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
High Quality
56
Variety
51
Quality
50
Video Availability
49
Ease of Use
41
Cons
Limited Selection
18
Content Issues
11
Search Functionality
10
Navigation Difficulty
8
Inefficient Search Functionality
7
View All Pros and Cons
Storyblocks features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
9.2
Quality of Support
Average: 8.7
9.5
Ease of Admin
Average: 9.0
8.4
Titles and Captions
Average: 8.3
Seller Details
Seller
Storyblocks
Company Website
Year Founded
2011
HQ Location
Arlington, Virginia
Twitter
@storyblocks
2 Twitter followers
LinkedIn® Page
www.linkedin.com
158 employees on LinkedIn®
Wistia
(977)4.6 out of 5
Optimized for quick response
5th Easiest To Use in Video Editing software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place. With Wistia, you can easily create professional videos, hos

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 48% Mid-Market
    • 36% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Wistia Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    302
    Features
    195
    Video Management
    124
    Video Quality
    124
    Integrations
    94
    Cons
    Expensive
    60
    Limited Customization
    59
    Expensive Cost
    55
    Missing Features
    52
    Feature Limitations
    47
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Wistia features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    9.1
    Quality of Support
    Average: 8.7
    9.3
    Ease of Admin
    Average: 9.0
    8.8
    Titles and Captions
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Wistia
    Company Website
    Year Founded
    2006
    HQ Location
    Cambridge, MA
    Twitter
    @wistia
    28,847 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    208 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Wistia is a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place. With Wistia, you can easily create professional videos, hos

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 48% Mid-Market
  • 36% Small-Business
Wistia Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
302
Features
195
Video Management
124
Video Quality
124
Integrations
94
Cons
Expensive
60
Limited Customization
59
Expensive Cost
55
Missing Features
52
Feature Limitations
47
View All Pros and Cons
Wistia features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
9.1
Quality of Support
Average: 8.7
9.3
Ease of Admin
Average: 9.0
8.8
Titles and Captions
Average: 8.3
Seller Details
Seller
Wistia
Company Website
Year Founded
2006
HQ Location
Cambridge, MA
Twitter
@wistia
28,847 Twitter followers
LinkedIn® Page
www.linkedin.com
208 employees on LinkedIn®
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261 Listings in Video Editing Available
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Video Editing Topics

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Learn More About Video Editing Software

What is video editing software?

Video editing software handles post-production editing of content after video production has been completed. Filmmakers rely on these solutions to edit their video footage in a nonlinear format, meaning they can arrange clips in whichever format they need for their final product. Video editing tools support raw footage, and most solutions can work with a variety of file types as long as they are in a digital format. Users then convert the format of the video if required. 

When a video has been completely uploaded to the platform, editors begin the post-production process by dragging audio and video files onto the editing tool’s timeline. Video editing programs then help trim excess footage. Most solutions give users the option to edit video and audio files in one bundle or separately. They let creators insert transitions between clips so videos seamlessly transition from scene to scene. Users can make copies of video files, which allows them to alter footage without losing the original. Potential modifications available are trimming video clips, editing audio, adding video effects and graphics, color grading, and editing multi-camera shots. Editing software allows users to export video as well. 

Users can usually upload a product created with editing software to any major video hosting platform like YouTube, TikTok, or Instagram. Some video editing tools are optimized for specific operating systems, such as MacOS, Linux, and Windows for computers or Android and iOS for mobile phones.

  • Best free professional video editor for Windows and Mac: Adobe Premiere Pro
  • Best free video editor for Windows and Mac: DaVinci Resolve
  • Best video editing software for beginners: Wondershare Filmora
  • Other options for Apple users: Final Cut Pro and iMovie
  • Best mid-range video editing software for Windows: Luxea Pro

What are the common features of video editing software?

While some video editors provide basic editing assistance, other products maintain an arsenal of features for making the perfect video for user needs. 

The features highlighted below can be found in video editing solutions. However, buyers should be advised that not all of these features are guaranteed in each product. Before purchasing a solution, buyers must contact a vendor to ensure the solution has the required features.

  • Video clip editing: These solutions should allow users to trim footage and arrange clips with drag-and-drop functionality. Users can make cuts to those clips and add transitions so the video flows from one clip to the next. The software can make copies of clips so as not to distort the original; all versions of the clips are stored within the platform.
  • Audio editing tools: Background noise can drown out audio during production. Video editors include audio editing tools to manipulate the audio level so it’s perfectly clear to the audience. These solutions should come with the option to either edit video and audio files together as a bundle or as two separate items. Video editing software also includes a library of sound effects.
  • Video templates: Templates are customizable frameworks that creators can use as a foundation for their projects. Users who aren't video editing pros benefit from the time- and cost-saving convenience they offer.
  • Presets: Presets are similar to templates in that they both allow users to skip some of the manual video editing steps. A set of pre-made visual adjustments that users can apply to their videos. Presets give videos a high-quality finish.
  • Color correction: Light doesn’t always cooperate during video productions. Creators use software to adjust lighting and colors within a frame until they’re right. These tools should allow users to maintain the color across a string of clips. Color grading features let users alter elements such as shading and highlights with these platforms.
  • Closed captioning: Some solutions give you the ability to add captions to the video. Users can edit captions in a variety of formats and styles from the platform and save them as a part of the video or as a completely different file.
  • Overlays: Overlaying means that creators can place videos, pictures, or words on top of the main video and play them simultaneously. Overlays create more interesting and complex videos.

What types of video editing software exist?

All video editing software products have the same endgame, which is to help users create the perfect video that looks and sounds exactly how they want it. That’s why there aren’t many subcategories. Different solutions might have different sets of features, but they all aim to get users the same result. The tools may, however, differ slightly in each product’s individual focus.

Open-source video editing software

 An open-source software solution means that any user can modify the code of that particular solution. If the changes one user makes happen to be popular with the community, they can elect to adopt those changes officially into the solution. Many users consider open-source video editing software to be more stable and secure than alternatives. They’re often free of charge, making them ideal options for small businesses or users who are just beginning to learn.

Closed-source video editing software

Closed-source video editing software, also known as proprietary video editing software, is the opposite of an open-source solution. Simply put, that means users cannot make changes to its code. These solutions often include improved software functionality, advanced features, and increased user-friendliness and support. While open-source software is constantly being updated, those updates typically cannot keep up with the quality of closed-source video editors. And while closed-source video editing programs are not guaranteed to be free of charge, some are low-cost or offer a free trial.

Neither one of these types of video editors is superior to the other. It depends on what you need from a particular solution. For example, if you want a professional video on a tight budget, an open-source solution may be the way to go. If customer support and user-friendliness are more important, then closed-source video editing software is your best option.

What are the benefits of video editing software?

It can be tempting to send clips off to a professional videographer to put together a final product. However, it can easily be done in-house with a good video editing solution too. And, there are various benefits to using editing software. The following are some of the benefits a business will reap from using video editors.

  • Cost savings: Hiring a company to edit a video can be quite costly. Plus, bringing on professional services in order to get a high-quality video isn’t the only way. Some video editors on the market are even available for free. Plenty of these solutions offer tutorials as well, so you can edit on your own.
  • Convenience: Along with being more cost-efficient, editing software allows users to work on their videos at their own convenience. Users can edit videos in the comfort of their own homes or at the office or anywhere in between because many of these solutions are cloud-based.
  • Quick publishing: Editing videos in-house gives your business greater control. The team can decide what needs to be cut, edited, or added and how many rounds of edits the video needs to go through. There is no need to rely on an outside company’s timeline.
  • Collaboration: Cloud-based or online video editing apps also offer a level of boosted collaboration to the editing process. They let editors send files back and forth with all members of the team. That ensures everyone who needs to have eyes on the project will do so before the final product goes live.
  • Organization: Video editing is messy. Editing software takes a cluttered collection of video clips and keeps it organized.

Who uses video editing software?

Video editors are popular across many different fields. The following are a few examples of common use cases.

  • Marketing professionals: Marketing teams are always looking for new ways to expand their audience. A brief and well-edited video is a great way to do just that. Marketing teams commonly put this practice to use on their social media channels. Users can create advertisements with video software and share them on different channels to increase brand recognition. As video editing platforms have become more affordable and user-friendly, more and more teams have adopted videos as part of their marketing strategy. Because of this, a basic understanding of video editing software is quickly becoming a requirement for marketing professionals.
  • Content teams: Content teams often work together with marketing teams to make sure content stays on target. Video is an easily digestible type of content that can help elevate a company’s brand. This type of content is a great way to establish a company’s voice while informing and maybe entertaining the target demographic. It’s a little more eye-catching than the typical written word, and editing software makes sure the company’s video content stands out from the crowd. Videos are also a great way to break up a longer blog post or article.
  • Video production companies: A video production company is obviously constantly working with videos day in and day out. Editing software ensures they can deliver the best product possible to their clients. Production companies collaborate with a variety of clientele who require different kinds of content. The videos can range from something simple, like a wedding montage to a major motion picture. 

Video editing software pricing

Users can expect to pay between $50-$200 for video editing software. Some sellers offer their products at a monthly or yearly cost, while others have a one-off fee. There are free products or those that offer free versions. However, you’ll experience tradeoffs in functionality and quality with the free options. Videos created on some free versions may have a watermark, for example. Some sellers use tiered pricing, with different features and functions offered at different pricing levels.

Challenges with video editing software

Editing software is absolutely vital to any company that creates videos, but that doesn’t mean the software is without its issues. 

  • Customer support: If users select free video editing software, the odds are that they will not have access to any type of customer support. Sure, many of these solutions offer forums where users can share tips and advice with one another, but it doesn’t compare to having the support of the software vendors themselves. And while paid solutions offer customer support, they can end up being pricey.
  • Learning curve: Mastering advanced video editing techniques takes time and patience. Many video editing tools feature intricate and non-intuitive interfaces with a multitude of options. It’s overwhelming for almost every beginner to figure out how to navigate and understand the tool. 
  • Exporting and rendering time: Creating high-quality videos is a time-consuming and challenging process, especially when working with large video files or intricate edits. Users may experience delays or lose edits while completing video projects.

How to choose the best video editing software

1. Requirements gathering (RFI/RFP) for video editing software

Professional video editing software isn’t as expensive as some other enterprise-level tools, and there are plenty of free video editors on the market, but it is still important to make sure the product of choice meets user needs. Several video editing software products are on the market, and while having options is good, the variety often makes it difficult to differentiate between sellers. 

Video editing vendors are usually playing a game of catch up with each other to make certain they are keeping up with the trends and offering the most attractive features. While many components are the same, buyers need to look out for key differences when considering a purchase. Consider the following areas:

  • User interface: Video editing software features are similar, but user interfaces differ, so it’s important to understand who will be using the software and their level of expertise. Intuitive and simple interfaces are better suited for beginners. On the other hand, experienced editors may prefer products with complex interfaces so they can produce more sophisticated work.
  • Input formats: While most video editing programs offer compatibility with a wide range of video file formats, it’s important to check since there are so many kinds of recording devices available today. Users must be sure to know which video formats they will be using and then confirm the software can handle that type of input file.
  • File outputs and distribution: Along with the number of video recording devices, there is also a vast amount of playback devices, especially with the growing popularity of video hosting services. Get a good idea of all the possible video file formats you want to produce and a plan for where you will publish them. 
  • Operating systems: Sometimes, the software is specifically made to run on certain operating systems, i.e., video editing software for Windows and video editing software for Mac.
  • Software upgrades: Many products offer tiered pricing. If you’re not sure if you need a full-blown video editing product, it may be a good idea to start with the most basic offering. However, be sure to check which functionality the higher tiers offer and compare it with your video editing needs. It’s simpler to upgrade to the pro version of a product than to transition to a completely new product.

2. Compare video editing software products

  • Create a long list: There are an extensive number of options when it comes to video editors, but most product websites have a “Features” page that provides a high-level picture of what the software comprises. G2.com is a good place to start.
  • Create a short list: Next, research further into the long list of solutions to create a short list. A lot of research (articles and videos) online explains and reviews different products from different perspectives. Find research that caters to your industry. G2’s “Compare” feature gives you side-by-side comparisons of specific features, so you learn how real users rate them.
  • Conduct demos: Demos are a great way to watch potential solutions in action. During the demo, you’ll be able to ask questions to determine which product is right for your organization. Demos aren’t common with video editor providers because this type of software isn’t as expensive or integrated as deeply with a company’s existing software ecosystem as other software is. However, video editing software providers usually offer a free trial, which allows buyers to test out solutions before purchasing. 

3. Selection of video editing software

  • Choose a selection team: Team members from content creation, marketing, or design are usually the ones using video editing software. The workers who are going to be using the software directly should select the product.
  • Negotiation: Negotiations typically don’t occur for video editing software purchases. The prices are set.
  • Final decision: The final decision depends on the teams or, more often, individuals who use the video editor the most.

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