Emplifi Features
Social Management (7)
Social Analytics
As reported in 124 Emplifi reviews. Reports on the performance of social media posts and campaigns.
Social Publishing
As reported in 114 Emplifi reviews. Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
Based on 103 Emplifi reviews. Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Social Engagement
Based on 115 Emplifi reviews. Centrally manages social media content and conversations across multiple social channels.
Social Ads
Provides features for managing and optimizing paid advertisements across social channels. This feature was mentioned in 104 Emplifi reviews.
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. This feature was mentioned in 67 Emplifi reviews.
Hashtag Capabilites
Monitor hashtags, their trends, and analytics across all social media platforms 26 reviewers of Emplifi have provided feedback on this feature.
Platform (6)
Mobile User Support
Allows software to be easily used on multiple mobile devices include phone and tablet devices.
Customization
Allows users to customize chat colors, text, logos, and branding.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Integration
Integrates with other customer service software to improve support and enhance functionality
Reporting
Provides analytics tools that reveal important business metrics and track progress
Dashboards
Displays important metrics relating to performance
Ticket and Case Management (8)
Ticket Creation User Experience
User Experience of creating and submitting a ticket
Ticket Response User Experience
User Experience of responding and receiving a response
Workflow
Route tickets based on values of fields, changes to ticket status and time based conditions
Automated Response
Respond to common requests with standard reply
SLA Management
Offers tools for managing and tracking service-level agreements (SLAs)
Attachments/Screencasts
Documents and files can be attached to the ticket to communicate with customer issues/resolutions
Ticket Collaboration
Share and collaborate on tickets with multiple customer service representatives
Customer/Contact Database
Central repository for account and contact information
Communication Channels (5)
Customer Portal
Allows fully customizable portal for customer to enter tickets, provide feedback and communicate with service agents
Email to Case
Ability for customer service agents to communicate via email and email conversations are automatically tracked in ticket
Live Chat Support
Ability for customer service agents to communicate with customers via live chat to solve problems live
Social Media Integration
Integration to social networks such as Twitter and Facebook to allow customers and agents to communicate via social networks
Voice
Make and receive calls directly in the application. Track and record calls for analysis.
Reports & Dashboards (4)
Report Customizability
Based on 140 Emplifi reviews. Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
Based on 145 Emplifi reviews. Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
Allows marketer to add, track, and measure a multitude of social media accounts. 128 reviewers of Emplifi have provided feedback on this feature.
White Label
Offers a white labeling service for agencies or resellers to customize platform branding. 65 reviewers of Emplifi have provided feedback on this feature.
Social Analytics (7)
Competitor Analysis
As reported in 139 Emplifi reviews. Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Follower Analysis
As reported in 140 Emplifi reviews. Analyzes and illustrates follower information such as demographics, location, interests, etc.
Post Performance
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. 143 reviewers of Emplifi have provided feedback on this feature.
Paid Campaign Tracking
As reported in 114 Emplifi reviews. Tracks and measures the success of paid advertising initiatives run on social media sites.
Attribution
Based on 86 Emplifi reviews. Ties social activity to business results such as leads, conversions, and sales.
Hashtag Analytics
Analyzes the performance of hashtags and identifies popular or trending hashtags. 65 reviewers of Emplifi have provided feedback on this feature.
Sentiment Analysis
Based on 73 Emplifi reviews. Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Self-Service Experience (5)
Knowledge Base
Provides a repository of information that can be used by those seeking support.
Searchable Articles
Makes articles in the knowledge base searchable on the web.
Community Forums
Enables users to engage with other users to solve common issues.
Mobile Optimization
Optimizes the customer self-service experience on mobile devices
Personalization
Gives the user targeted, personalized results based on their activity or preferences
Self-Service Platform (4)
Branding
Allows users to add custom branding (logos, brand colors, etc.) to self-service portals, chatbots, etc.
Automation
Automates some or all operation related tasks
Artificial Intelligence
Utilizes artificial intelligence to improve workflows or customer experiences
Integrations
Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools
Communication (5)
Pop-up Chat
Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives.
Notifications
Delivers notifications to both sides of the conversation.
Targeted Emails
Sends automated emails to further engage clients and potential clients.
In-App Messaging
Allows for live chat to be enabled within the app for customer help.
Co-Browsing
Allows agents to join a customer's browser session and navigate through the website with them.
Internal Use (6)
Customization
Allows users to customize chat colors, text, logos, and branding.
Conversation Archiving
Archives conversations in a separate location for later reference.
Lead Development
Enables employees to denote potential customers.
Knowledge Base
Establishes a knowledge base for employee reference during conversations.
Team Inbox
Provides a central location for help requests, helping employees respond sooner.
Customer Profiles
Allows for the creation of profiles for contacts and customers.
Content & Collaboration (6)
Content Calendar
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. This feature was mentioned in 79 Emplifi reviews.
Content Library
Allows users to upload and publish brand content from a shared library. 74 reviewers of Emplifi have provided feedback on this feature.
Shared Inbox
Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. This feature was mentioned in 74 Emplifi reviews.
Approval Workflows
Based on 77 Emplifi reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
As reported in 84 Emplifi reviews. Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
Provides features for creating or editing social media assets. This feature was mentioned in 70 Emplifi reviews.
Analytics (11)
Net Promoter Score (NPS)
Based on 10 Emplifi reviews. Calculates net promoter score (NPS) using customer feedback data.
Customer Satisfaction (CSAT) Score
Calculates customer satisfaction (CSAT) score using customer feedback data.
Customer Effort Score (CES)
Calculates customer effort score (CES) using customer feedback data.
Gamification
Provides gamification tools to incentivize employees to leverage customer feedback insights.
Product Insights
Analyze social media sales to determine which products sell better
Social Listening
Monitor social media interactions to identify consumer trends
Campaigns
Track the performance of marketing campaigns and social media advertising
Data Capture
Collect user data, such as a name and a phone number from your online customers in real-time
Reporting
Empower brands with an intelligent reporting tool and dashborads to provide visibility into number of viewers, likes, number of asked questions, and chat entries, total number of clicks, CTR, and entire stream health
Campaign performance
Enable tracking and enhancing the effectiveness of performance marketing campaigns to drive targeted traffic to relevant streams
Product Insights
Analyze sales through live commerce to determine which products sell better
Customization (4)
Stakeholder Management
Provides insight concerning engagement with various stakeholders in regards to customer feedback and experience. This feature was mentioned in 10 Emplifi reviews.
Multilanguage Support
Allow users to create surveys and repond to customer feedback in a variety of languages.
Multiple Branding Support
Allows users to deploy surveys and intake feedback data for multiple brands.
Vertical-specific Solutions
Vendor provides industry- or role-specific experience management solutions.
Collection (5)
Authentification
Provide multiple methods of user authentication such as social media accounts.
Review Forms
Generate review forms and questionnaires to gather feedback from users.
Personalization
Ability to personalize review forms and questionnaires based on user type.
Engagement
Allow users to share, like/dislike, and comment on reviews.
Community Q&A
Consumers can ask questions about products and request feedback from peers.
Moderation (3)
Reviewer Validation
Checks to ensure the reviewers are real people who used the products.
Response Types
Evaluate consumer feedback to ensure that it's authentic and relevant.
Legal Agreements
Define and implement terms and conditions for privacy, copyright, or intellectual property.
Use Cases (3)
E-commerce
Reviews can be collected directly from e-commerce platforms or online stores.
Retail
Reviews can be distributed across multiple channels (online, in store, etc.).
Customer Service
Allow consumers to provide feedback while interacting with customer service representatives.
Administration (5)
Incentives
Provide incentives for reviewers, such as coupons and gift cards.
Syndication
Manage syndication to distribute reviews across multiple channels.
Insights
Analyze data points such as page views, average rating, or consumer sentiment.
Content
Support multiple types of user generated content such as text, video, or photos.
Sampling
Manage product samples used for promotional purposes.
Display Options (4)
Badges
Generate multiple types of badges based on user ratings.
Widgets
Create reviews widgets that can be embedded on websites and online stores.
Integration & APIs
Provide APIs or direct integration with e-commerce software and website builders.
Marketing
Manage marketing campaigns, as well as SEO, SERP, and A/B testing.
Conversational Platform (4)
Personalization
Identifies the customer and personalizes interaction at every touchpoint.
Omnichannel
Allows multiple related channels to interact at once to reduce transfers.
Contextual Engagement
Prompts agents to engage customers based on contextual data, such as product usage or conversation history.
Proactive Engagement
Provides features for sending outbound messages to engage customers through proactive support.
Support Automation (4)
Intelligent Routing
Can route contacts to agents the customer has worked with before.
Seamless Escalation
Provides features for escalating conversations to the appropriate agent.
Transcripts
Maintains a transcript of conversations from all channels.
Self-Serve Support
Enables customers to resolve queries or issues without the assistance of an agent.
Monitoring & Listening (6)
Social Measurement
As reported in 82 Emplifi reviews. Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.
Influencer Identification
Identifies who is talking about your brand along with their influence over social communities. This feature was mentioned in 62 Emplifi reviews.
Brand Monitoring
As reported in 46 Emplifi reviews. Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.
Keyword Tracking
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. 39 reviewers of Emplifi have provided feedback on this feature.
Trend Analysis
Based on 42 Emplifi reviews. Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.
Competitor Analysis
As reported in 44 Emplifi reviews. Allows users to monitor conversations about competitors and measure performance against them.
Data Management & Analysis (4)
Sentiment Analysis
As reported in 70 Emplifi reviews. Determines whether mentions of your brand are positive, negative or neutral.
Social Reporting
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. This feature was mentioned in 87 Emplifi reviews.
Alerts and Notifications
Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. 42 reviewers of Emplifi have provided feedback on this feature.
Advanced Data Filtering
As reported in 45 Emplifi reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.
Content (4)
Types
Manages multiple types of social content such as text, documents, videos, and images
Migration
Allows users to migrate content and product data from other systems such as Product information Management (PIM)
Publishing
Include workflows and rules for content sharing and publishing
UGC
Provide features or integrate with sfotware to manage user-generated content (UGC)
Engagement (12)
Live Streaming
Allows users to live stream content, which can be recorded and replayed on demand
Omnichannel
Support engagement on multiple channels such as email, phone, and in-store
Personalization
Provide pesonalization options such as dynamic templates, localized content, amd recommendations
Conversational Commerce
Provides chatbots and intelligent assistants for conversational commerce
Moderation
Include rules and workflows for moderation of social engagement
Live streaming
Allow users to broadcast live video and audio content for audience
Live chat discussions
Allow users to answer customer's queries in live chat discussions
Social media
Enable users to host a live stream directly on social media and sell products there
One-to-one call scheduling
Create meaningful interactions by allowing user to host one-to-one product demonstration
Omnichannel livestreaming
Support engagement on multiple channels such as email, phone, YouTube, the product's website, and social media
Stream sharing
Allow audience to invite others to the stream by sharing on social media
Product demonstrations
Enable users to host product demos using live video and audio
Social Shopping (4)
Promotions
Provide coupons or discounts that are available exclusively on social media
Shoppable Media
Manage shoppable content such as images or videos that buyers can click to access a store
AR/VR
Utilize augmented reality (AR) and virtual reality (VR) technology to engage with social media users
Social Store
Create social stores and customizable branded landing pages
Integration (7)
Shopping cart
Allow anyone watching a live stream to easily add items to a shopping cart
Social media
Support live commerce platform to easily integrate with company's social media
Video analytics tools
Provide specific insights to measure sales and brand marketing performance during live streaming
Campaign management tool
Support integration with campaign management tool to create, deploy and optimize performance marketing campaigns through live commerce platforms
CRM & Data Platform Integration
Allow integration with clients CRMs & Data Platforms for CRM marketing, Performance marketing automation etc.
Smartphone and DSLR
Allow live stream in high-resolution using a professional DSLR or a smartphone to shoot and record live videos presented by presenters or influencers
API
Allow customization of live selling experience with flexible APIs
Live selling (4)
Social media
Utilize social media live-streaming capabilities and shoppable features to live sell products
Marketplaces
Allow brands to integrate livestreaming experiences within marketplaces
Lead capturing and distribution
Acquire and distribute qualified leads during live video/chat to sales agents in real-time
E-commerce platform
Support hosting live selling broadcast on brand's own e-commerce platform
Visual UGC (4)
Campaign Customization
Provides users with tools to rebrand users’ content with creative customizations, themes, promotional elements, etc. This feature was mentioned in 10 Emplifi reviews.
Widget Customization
As reported in 11 Emplifi reviews. Allows users to customize the UGC widget with their own logo and branding
Widget
Based on 11 Emplifi reviews. Allows users to display a UGC gallery on their website
Media Library
As reported in 10 Emplifi reviews. Gives users a central place to store and manage UGC through folders, tags, etc.
Integrations (4)
Social Media
Integrates with social media platforms to collect customer posts that mention or display a particular brand 12 reviewers of Emplifi have provided feedback on this feature.
Content Creation
Integrates with content creation tools to allow users to edit and customize content 12 reviewers of Emplifi have provided feedback on this feature.
Marketing Automation
Based on 11 Emplifi reviews. Integrates with marketing automation software to feed content into existing marketing workflows
Rights Management
As reported in 10 Emplifi reviews. Integrates with social media platforms to allow brands to reach out directly to users to request rights to reuse their content
Support (2)
Onboarding
Based on 10 Emplifi reviews. Provides personalized onboarding sessions to help brands get started
24/7 Client Support
Based on 10 Emplifi reviews. Provides 24/7 customer support and technical assistance through different channels like email, chat, call, and video
Performance (2)
UGC Analytics
Gives users insights into customer behavior and campagin performance by tracking clicks, views, content metrics, and user sentiments
Lazy-Loading
Enables UGC galleries to intelligently load only when they are ready to be used, reducing overall page weight and improving website performance
Influencer Marketing (12)
Influencer Recruitment
Based on 16 Emplifi reviews and verified by the G2 Product R&D team. Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Influencer Scoring
Based on 17 Emplifi reviews and verified by the G2 Product R&D team. Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
Audience Analysis
Based on 17 Emplifi reviews and verified by the G2 Product R&D team. Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Influencer Segmentation
Based on 17 Emplifi reviews and verified by the G2 Product R&D team. Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Influencer Collaboration
Based on 15 Emplifi reviews and verified by the G2 Product R&D team. Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management
Based on 15 Emplifi reviews and verified by the G2 Product R&D team. Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
Content Approval
Based on 17 Emplifi reviews and verified by the G2 Product R&D team. Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Campaign Analytics
Based on 16 Emplifi reviews and verified by the G2 Product R&D team. Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards
Based on 17 Emplifi reviews and verified by the G2 Product R&D team. Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
Based on 17 Emplifi reviews and verified by the G2 Product R&D team. Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Social Commerce
Supports social commerce capabilites such as shoppable content.
E-Commerce Integration
Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking.
Generative AI (14)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text-to-Speech
Simulates human-like speech from text inputs.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text-to-3D
Provides the ability to generate 3D renderings from a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Review Management (2)
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Customer Self-Service (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Help Desk (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Experience Management (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Social Media Management (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Influencer Marketing Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Listening Tools (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Audience analysis provides actionable consumer insights that help marketers execute smarter content and social strategies and reach the right set of people. Learn more about audience analysis, the associated benefits, and how it’s different from market research.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.
Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.
SLA management is the process of ensuring that all the services and procedures of a business align with the service level agreement (SLA). Learn more about why SLA management is essential, the benefits it offers, and which best practices are appropriate for it.




