[ Emplifi Reviews ](https://www.g2.com/products/emplifi-emplifi/reviews) [ Emplifi Reviews ](https://www.g2.com/products/emplifi-emplifi/reviews) # Emplifi Features ##### ## Social Management (7) Social Analytics Reports on the performance of social media posts and campaigns. Social Publishing Allows the creation, management, and scheduling of content to be shared across social media channels. Campaign Optimization Identifies trends in social media campaigns, such as optimal posting times, to improve performance. Social Engagement Centrally manages social media content and conversations across multiple social channels. Social Ads Provides features for managing and optimizing paid advertisements across social channels. Campaign Planning Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. Hashtag Capabilites Monitor hashtags, their trends, and analytics across all social media platforms Show More ##### ## Platform (5) Customization Allows users to customize chat colors, text, logos, and branding. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Integration Integrates with other customer service software to improve support and enhance functionality Reporting Provides analytics tools that reveal important business metrics and track progress Dashboards Displays important metrics relating to performance Show More ##### ## Ticket and Case Management (8) Ticket Creation User Experience User Experience of creating and submitting a ticket Ticket Response User Experience User Experience of responding and receiving a response Workflow Route tickets based on values of fields, changes to ticket status and time based conditions Automated Response Respond to common requests with standard reply SLA Management Offers tools for managing and tracking service-level agreements (SLAs) Attachments/Screencasts Documents and files can be attached to the ticket to communicate with customer issues/resolutions Ticket Collaboration Share and collaborate on tickets with multiple customer service representatives Customer/Contact Database Central repository for account and contact information Show More ##### ## Communication Channels (4) Customer Portal Allows fully customizable portal for customer to enter tickets, provide feedback and communicate with service agents Live Chat Support Ability for customer service agents to communicate with customers via live chat to solve problems live Social Media Integration Integration to social networks such as Twitter and Facebook to allow customers and agents to communicate via social networks Voice Make and receive calls directly in the application. Track and record calls for analysis. Show More ##### ## Reports & Dashboards (4) Report Customizability Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. Report Exporting Allows users to export reports from the product into an .xsl, .csv, or .pdf file. Scalability Allows marketer to add, track, and measure a multitude of social media accounts. White Label Offers a white labeling service for agencies or resellers to customize platform branding. Show More ##### ## Social Analytics (7) Competitor Analysis Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. Follower Analysis Analyzes and illustrates follower information such as demographics, location, interests, etc. Post Performance Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. Paid Campaign Tracking Tracks and measures the success of paid advertising initiatives run on social media sites. Attribution Ties social activity to business results such as leads, conversions, and sales. Hashtag Analytics Analyzes the performance of hashtags and identifies popular or trending hashtags. Sentiment Analysis Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. Show More ##### ## Self-Service Experience (4) Knowledge Base Provides a repository of information that can be used by those seeking support. Searchable Articles Makes articles in the knowledge base searchable on the web. Community Forums Enables users to engage with other users to solve common issues. Personalization Gives the user targeted, personalized results based on their activity or preferences Show More ##### ## Self-Service Platform (4) Branding Allows users to add custom branding (logos, brand colors, etc.) to self-service portals, chatbots, etc. Automation Automates some or all operation related tasks Artificial Intelligence Utilizes artificial intelligence to improve workflows or customer experiences Integrations Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools Show More ##### ## Communication (4) Pop-up Chat Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives. Notifications Delivers notifications to both sides of the conversation. Targeted Emails Sends automated emails to further engage clients and potential clients. Co-Browsing Allows agents to join a customer's browser session and navigate through the website with them. Show More ##### ## Internal Use (6) Customization Allows users to customize chat colors, text, logos, and branding. Conversation Archiving Archives conversations in a separate location for later reference. Lead Development Enables employees to denote potential customers. Knowledge Base Establishes a knowledge base for employee reference during conversations. Team Inbox Provides a central location for help requests, helping employees respond sooner. Customer Profiles Allows for the creation of profiles for contacts and customers. Show More ##### ## Content & Collaboration (6) Content Calendar Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. Content Library Allows users to upload and publish brand content from a shared library. Shared Inbox Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. Approval Workflows Automates the content approval process to ensure social posts are approved by managers or clients before publishing. Users and Permissions Allows administrators to assign permissions for different users or teams to access certain platform features. Content Creation Provides features for creating or editing social media assets. Show More ##### ## Analytics (11) Net Promoter Score (NPS) Calculates net promoter score (NPS) using customer feedback data. Customer Satisfaction (CSAT) Score Calculates customer satisfaction (CSAT) score using customer feedback data. Customer Effort Score (CES) Calculates customer effort score (CES) using customer feedback data. Gamification Provides gamification tools to incentivize employees to leverage customer feedback insights. Product Insights Analyze social media sales to determine which products sell better Social Listening Monitor social media interactions to identify consumer trends Campaigns Track the performance of marketing campaigns and social media advertising Data Capture Collect user data, such as a name and a phone number from your online customers in real-time Reporting Empower brands with an intelligent reporting tool and dashborads to provide visibility into number of viewers, likes, number of asked questions, and chat entries, total number of clicks, CTR, and entire stream health Campaign performance Enable tracking and enhancing the effectiveness of performance marketing campaigns to drive targeted traffic to relevant streams Product Insights Analyze sales through live commerce to determine which products sell better Show More ##### ## Customization (4) Stakeholder Management Provides insight concerning engagement with various stakeholders in regards to customer feedback and experience. Multilanguage Support Allow users to create surveys and repond to customer feedback in a variety of languages. Multiple Branding Support Allows users to deploy surveys and intake feedback data for multiple brands. Vertical-specific Solutions Vendor provides industry- or role-specific experience management solutions. Show More ##### ## Collection (5) Authentification Provide multiple methods of user authentication such as social media accounts. Review Forms Generate review forms and questionnaires to gather feedback from users. Personalization Ability to personalize review forms and questionnaires based on user type. Engagement Allow users to share, like/dislike, and comment on reviews. Community Q&A Consumers can ask questions about products and request feedback from peers. Show More ##### ## Moderation (3) Reviewer Validation Checks to ensure the reviewers are real people who used the products. Response Types Evaluate consumer feedback to ensure that it's authentic and relevant. Legal Agreements Define and implement terms and conditions for privacy, copyright, or intellectual property. Show More ##### ## Use Cases (3) E-commerce Reviews can be collected directly from e-commerce platforms or online stores. Retail Reviews can be distributed across multiple channels (online, in store, etc.). Customer Service Allow consumers to provide feedback while interacting with customer service representatives. Show More ##### ## Administration (5) Incentives Provide incentives for reviewers, such as coupons and gift cards. Syndication Manage syndication to distribute reviews across multiple channels. Insights Analyze data points such as page views, average rating, or consumer sentiment. Content Support multiple types of user generated content such as text, video, or photos. Sampling Manage product samples used for promotional purposes. Show More ##### ## Display Options (4) Badges Generate multiple types of badges based on user ratings. Widgets Create reviews widgets that can be embedded on websites and online stores. Integration & APIs Provide APIs or direct integration with e-commerce software and website builders. Marketing Manage marketing campaigns, as well as SEO, SERP, and A/B testing. Show More ##### ## Conversational Platform (4) Personalization Identifies the customer and personalizes interaction at every touchpoint. Omnichannel Allows multiple related channels to interact at once to reduce transfers. Contextual Engagement Prompts agents to engage customers based on contextual data, such as product usage or conversation history. Proactive Engagement Provides features for sending outbound messages to engage customers through proactive support. Show More ##### ## Support Automation (4) Intelligent Routing Can route contacts to agents the customer has worked with before. Seamless Escalation Provides features for escalating conversations to the appropriate agent. Transcripts Maintains a transcript of conversations from all channels. Self-Serve Support Enables customers to resolve queries or issues without the assistance of an agent. Show More ##### ## Monitoring & Listening (6) Social Measurement Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice. Influencer Identification Identifies who is talking about your brand along with their influence over social communities. Brand Monitoring Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. Keyword Tracking Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. Trend Analysis Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. Competitor Analysis Allows users to monitor conversations about competitors and measure performance against them. Show More ##### ## Data Management & Analysis (4) Sentiment Analysis Determines whether mentions of your brand are positive, negative or neutral. Social Reporting Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. Alerts and Notifications Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. Advanced Data Filtering Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. Show More ##### ## Content (4) Types Manages multiple types of social content such as text, documents, videos, and images Migration Allows users to migrate content and product data from other systems such as Product information Management (PIM) Publishing Include workflows and rules for content sharing and publishing UGC Provide features or integrate with sfotware to manage user-generated content (UGC) Show More ##### ## Engagement (10) Live Streaming Allows users to live stream content, which can be recorded and replayed on demand Omnichannel Support engagement on multiple channels such as email, phone, and in-store Personalization Provide pesonalization options such as dynamic templates, localized content, amd recommendations Conversational Commerce Provides chatbots and intelligent assistants for conversational commerce Moderation Include rules and workflows for moderation of social engagement Live streaming Allow users to broadcast live video and audio content for audience Live chat discussions Allow users to answer customer's queries in live chat discussions One-to-one call scheduling Create meaningful interactions by allowing user to host one-to-one product demonstration Omnichannel livestreaming Support engagement on multiple channels such as email, phone, YouTube, the product's website, and social media Product demonstrations Enable users to host product demos using live video and audio Show More ##### ## Social Shopping (4) Promotions Provide coupons or discounts that are available exclusively on social media Shoppable Media Manage shoppable content such as images or videos that buyers can click to access a store AR/VR Utilize augmented reality (AR) and virtual reality (VR) technology to engage with social media users Social Store Create social stores and customizable branded landing pages Show More ##### ## Integration (7) Shopping cart Allow anyone watching a live stream to easily add items to a shopping cart Social media Support live commerce platform to easily integrate with company's social media Video analytics tools Provide specific insights to measure sales and brand marketing performance during live streaming Campaign management tool Support integration with campaign management tool to create, deploy and optimize performance marketing campaigns through live commerce platforms CRM & Data Platform Integration Allow integration with clients CRMs & Data Platforms for CRM marketing, Performance marketing automation etc. Smartphone and DSLR Allow live stream in high-resolution using a professional DSLR or a smartphone to shoot and record live videos presented by presenters or influencers API Allow customization of live selling experience with flexible APIs Show More ##### ## Live selling (4) Social media Utilize social media live-streaming capabilities and shoppable features to live sell products Marketplaces Allow brands to integrate livestreaming experiences within marketplaces Lead capturing and distribution Acquire and distribute qualified leads during live video/chat to sales agents in real-time E-commerce platform Support hosting live selling broadcast on brand's own e-commerce platform Show More ##### ## Visual UGC (4) Campaign Customization Provides users with tools to rebrand users’ content with creative customizations, themes, promotional elements, etc. Widget Customization Allows users to customize the UGC widget with their own logo and branding Widget Allows users to display a UGC gallery on their website Media Library Gives users a central place to store and manage UGC through folders, tags, etc. Show More ##### ## Integrations (4) Social Media Integrates with social media platforms to collect customer posts that mention or display a particular brand Content Creation Integrates with content creation tools to allow users to edit and customize content Marketing Automation Integrates with marketing automation software to feed content into existing marketing workflows Rights Management Integrates with social media platforms to allow brands to reach out directly to users to request rights to reuse their content Show More ##### ## Support (2) Onboarding Provides personalized onboarding sessions to help brands get started 24/7 Client Support Provides 24/7 customer support and technical assistance through different channels like email, chat, call, and video Show More ##### ## Performance (2) UGC Analytics Gives users insights into customer behavior and campagin performance by tracking clicks, views, content metrics, and user sentiments Lazy-Loading Enables UGC galleries to intelligently load only when they are ready to be used, reducing overall page weight and improving website performance Show More ##### ## Influencer Marketing (12) Influencer Recruitment Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience. Influencer Scoring Utilize a proprietary algorithm to score influencers and asssess their authority within your target market. Audience Analysis Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests. Influencer Segmentation Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership. Influencer Collaboration Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications. User-Generated Content (UGC) Management Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system. Content Approval Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work. Campaign Analytics Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. Reporting and Dashboards Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders. Data Importing and Exporting Tools Import and export lists of influencers and brand advocates with detailed profiles and contact information. Social Commerce Supports social commerce capabilites such as shoppable content. E-Commerce Integration Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking. Show More ##### ## Generative AI (12) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Summarization Condenses long documents or text into a brief summary. AI Text-to-Speech Simulates human-like speech from text inputs. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text-to-3D Provides the ability to generate 3D renderings from a text prompt. Show More ##### ## Agentic AI - Customer Self-Service (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Help Desk (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Experience Management (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Social Media Management (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Social Media Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Influencer Marketing Platforms (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Social Media Listening Tools (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More [ ![Thoughtly](https://images.g2crowd.com/uploads/product/hd_favicon/b041884a3b0183acd2abd66c224b5c9b/thoughtly.svg "Thoughtly") Sponsored Thoughtly 4.6/5 (42) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Sprinklr Social](https://images.g2crowd.com/uploads/product/hd_favicon/0099b7cbf99315f40d2bf51fc145dd7c/sprinklr-social.svg "Sprinklr Social") Sprinklr Social 4.1/5 (1,135) ](https://www.g2.com/products/sprinklr-social/reviews) [ ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") Meltwater 4.1/5 (2,624) ](https://www.g2.com/products/meltwater/reviews) [ ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite") Hootsuite 4.3/5 (7,246) ](https://www.g2.com/products/hootsuite/reviews) [ View All Alternatives ](https://www.g2.com/products/emplifi-emplifi/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. 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Learn more about content libraries and how they benefit marketing strategies. 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