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At a Glance
Market Segments
Mid-Market (43.1% of reviews)
Small-Business (59.4% of reviews)
Entry-Level Pricing
No pricing available
$99.00 1 user Per Month
Emplifi
Star Rating
(367)4.4 out of 5
Market Segments
Mid-Market (43.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about EmplifiHootsuite
Star Rating
(6,648)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite excels in its Content Calendar feature, scoring 9.0, which allows for seamless scheduling and planning of social media posts. In contrast, Emplifi's Content Calendar, while still effective, scores lower at 8.8, indicating that Hootsuite may offer a more user-friendly experience in this area.
- Reviewers mention that Emplifi provides superior Quality of Support, with a score of 8.9 compared to Hootsuite's 8.1. Users appreciate Emplifi's responsive customer service and helpful resources, making it a better choice for those who prioritize support.
- G2 users highlight that Emplifi's Social Analytics feature stands out with a score of 8.8, offering deeper insights into social media performance. Hootsuite, while still strong at 8.1, may not provide the same level of detailed analytics that some users are looking for.
- Users on G2 report that Hootsuite's Ease of Use is rated at 8.6, which is slightly lower than Emplifi's 8.8. This suggests that Emplifi may have a more intuitive interface, making it easier for new users to navigate and utilize the software effectively.
- Reviewers mention that Hootsuite's Campaign Planning feature scores 8.0, which is higher than Emplifi's 7.9. This indicates that Hootsuite may offer more robust tools for strategizing and executing social media campaigns, appealing to users who focus on detailed planning.
- Users say that Emplifi's Product Direction is rated at 9.1, significantly higher than Hootsuite's 8.0. This suggests that Emplifi is perceived as having a clearer vision for future updates and improvements, which can be crucial for businesses looking for long-term software solutions.
Pricing
Entry-Level Pricing
Emplifi
No pricing availableHootsuite
Standard
$99.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Free Trial
Emplifi
Free Trial is available
Hootsuite
Free Trial is available
Ratings
Meets Requirements
8.6
322
8.4
5,999
Ease of Use
8.8
329
8.6
6,076
Ease of Setup
8.6
200
8.7
3,868
Ease of Admin
8.7
191
8.7
2,540
Quality of Support
8.9
319
8.2
4,491
Has the product been a good partner in doing business?
9.1
191
8.6
2,312
Product Direction (% positive)
9.1
317
8.0
5,916
Features by Category
Ticket and Case Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Help Desk
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Analytics
8.4(won by 0.9)
139
7.5
2144
8.3(won by 0.4)
140
7.9
2351
8.8(won by 0.2)
143
8.6
2477
7.4(tied score)
114
7.4(tied score)
1811
7.6(won by 0.2)
86
7.4
2035
7.7(won by 0.1)
65
7.6
1485
7.8(won by 0.4)
73
7.4
1446
Reports & Dashboards
8.1(tied score)
140
8.1(tied score)
2385
8.5(won by 0.2)
145
8.3
2360
8.1
128
8.4(won by 0.3)
2323
7.9(won by 0.8)
65
7.1
1386
Agentic AI - Social Media Analytics
Not enough data
6.7(won by default)
145
Not enough data
6.6(won by default)
144
Not enough data
6.6(won by default)
143
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Content & Collaboration
8.7
79
9.0
2738
7.9
74
8.0
2568
7.9
74
8.0
2508
8.2
77
7.8
2391
8.5
84
8.2
2523
7.9
70
8.1
2513
Social Management
8.8
124
8.1
4455
8.7
114
8.9
4935
7.9
103
8.2
4466
8.4
115
8.4
4775
7.6
104
7.1
3465
7.9
67
8.0
2524
7.2
26
7.9
2140
Agentic AI - Social Media Management
Not enough data
6.8
277
Not enough data
7.0
275
Not enough data
7.1
274
Not enough data
7.1
274
Not enough data
7.1
270
Not enough data
6.9
270
Not enough data
7.1
266
Analytics
9.0
10
Not enough data
8.9
9
Not enough data
8.1
6
Not enough data
Not enough data
Not enough data
Customization
8.5
10
Not enough data
8.1
6
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
7.7
563
Agentic AI - Social Media Advertising
Not enough data
7.4
59
Not enough data
7.2
58
Not enough data
7.4
59
Not enough data
7.4
60
Not enough data
7.6
59
Not enough data
7.7
60
Social Functionality
Not enough data
8.4
667
Campaign Management
Not enough data
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Targeting
Not enough data
8.1
627
Not enough data
7.8
616
Not enough data
7.9
615
Not enough data
7.8
609
Platform
Not enough data
7.7
598
Not enough data
8.3
615
Not enough data
8.5
612
Not enough data
8.6
608
Not enough data
8.3
601
Not enough data
8.2
598
Not enough data
8.3
600
Not enough data
8.0
588
Not enough data
8.1
592
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.7
82
8.1
1909
7.1
62
7.2
1508
8.3
46
8.2
701
8.1
39
8.0
676
7.9
42
7.9
669
8.8
44
7.7
648
Agentic AI - Social Media Listening Tools
Not enough data
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Data Management & Analysis
7.9
70
7.5
1356
8.6
87
8.1
1860
7.7
42
8.2
718
8.6
45
7.8
646
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Shopping
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Live selling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Visual UGC
7.2
10
Not enough data
8.2
11
Not enough data
7.4
11
Not enough data
8.0
10
Not enough data
Integrations
8.5
12
Not enough data
7.2
12
Not enough data
8.0
11
Not enough data
7.3
10
Not enough data
Support
8.2
10
Not enough data
7.2
10
Not enough data
Performance
7.4
9
Not enough data
7.4
9
Not enough data
Influencer Marketing
8.1
16
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
8.3
15
|
Verified
Not enough data
8.3
15
|
Verified
Not enough data
8.7
17
|
Verified
Not enough data
8.2
16
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
8
Not enough data
9.0
8
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Self-Service Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self-Service Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Emplifi and Hootsuite are categorized as Social Media Analytics, Social Media Suites, Social Media Management, and Social Media Listening Tools
Reviews
Reviewers' Company Size
Emplifi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.9%
Retail
14.0%
Food & Beverages
4.8%
Automotive
4.8%
Consumer Goods
4.2%
Other
52.4%
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Alternatives
Discussions
is it possible to compare the performance and combine the result cross platform and brand ?
3 Comments
SB
1 . Yes, this can be done with Socialbakers' Dashboard widgets, plus export.
2. Yes, this can be done with Socialbakers' Dashboard widgets, plus...Read more
What mobile app support is available?
1 Comment
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What is the most popular feature of Hootsuite?
4 Comments
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Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
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