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Compare Emplifi and Hootsuite 
Featured Products
At a Glance
Market Segments
Mid-Market (43.1% of reviews)
Small-Business (59.4% of reviews)
Entry-Level Pricing
Starting at $1,249.00 Per Month
$199.00 1 user Per Month
Emplifi
Star Rating
(367)4.4 out of 5
Market Segments
Mid-Market (43.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,249.00 Per Month
Browse all 3 pricing plansHootsuite
Star Rating
(6,693)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hootsuite excels in managing multiple social media accounts, with users appreciating its ability to schedule posts across various platforms. One user highlighted, "My favorite part of Hootsuite is being able to schedule multiple posts across multiple accounts and platforms," making it a strong choice for those juggling multiple clients.
- Users say that Emplifi offers robust features for social media analysis, particularly with its open social media browser that allows for detailed benchmarking and listening. Reviewers noted, "It has multiple functions and filters to estimate and compare the impact of the posts," which can be invaluable for data-driven decision-making.
- Reviewers mention that Hootsuite's customer support is a standout feature, with many users expressing satisfaction with the assistance they receive. One user remarked on their positive experience with a representative, stating, "I had a fantastic experience with my Hootsuite representative," which adds to the overall user satisfaction.
- According to verified reviews, Emplifi shines in its user interface, with many users finding it easy to gather and manage content from various social media platforms in one place. A user noted, "I like that you can gather all your social media and content in one place," highlighting its convenience for content management.
- G2 reviewers report that Hootsuite provides excellent tools for performance reporting, with users appreciating the ability to customize reports. One user stated, "I appreciate the ability to customize different performance reports," which is crucial for businesses looking to track their social media effectiveness.
- Users say that while Emplifi has strong analytical capabilities, it may not match Hootsuite's overall market presence and user satisfaction, as reflected in Hootsuite's significantly higher G2 Scores. This suggests that while Emplifi has its strengths, Hootsuite remains a more trusted option among a larger user base.
Pricing
Entry-Level Pricing
Emplifi
Essential
Starting at $1,249.00
Per Month
Everything you need to build a strong, professional social media presence fast.
- Unlimited User Seats & Owned Profiles
- Manage all social channels from one intuitive platform.
- Publish, engage, and respond with your new AI co-pilot.
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Free Trial
Emplifi
No trial information availableHootsuite
Free Trial is available
Ratings
Meets Requirements
8.6
322
8.4
6,032
Ease of Use
8.8
329
8.6
6,108
Ease of Setup
8.6
200
8.7
3,895
Ease of Admin
8.7
191
8.6
2,548
Quality of Support
8.9
319
8.2
4,521
Has the product been a good partner in doing business?
9.1
191
8.6
2,320
Product Direction (% positive)
9.1
317
8.0
5,946
Features by Category
Ticket and Case Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Help Desk
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Analytics
8.4(won by 0.9)
139
7.5
2146
8.3(won by 0.4)
140
7.9
2352
8.8(won by 0.2)
143
8.6
2481
7.4(tied score)
114
7.4(tied score)
1812
7.6(won by 0.2)
86
7.4
2037
7.7(won by 0.1)
65
7.6
1486
7.8(won by 0.3)
73
7.5
1447
Reports & Dashboards
8.1(tied score)
140
8.1(tied score)
2388
8.5(won by 0.2)
145
8.3
2362
8.1
128
8.4(won by 0.3)
2326
7.9(won by 0.8)
65
7.1
1388
Agentic AI - Social Media Analytics
Not enough data
6.7(won by default)
146
Not enough data
6.6(won by default)
145
Not enough data
6.7(won by default)
145
Not enough data
6.6(won by default)
146
Not enough data
6.7(won by default)
146
Content & Collaboration
8.7
79
9.0
2750
7.9
74
8.0
2571
7.9
74
8.0
2515
8.2
77
7.8
2397
8.5
84
8.2
2527
7.9
70
8.1
2521
Social Management
8.8
124
8.1
4482
8.7
114
8.9
4967
7.9
103
8.2
4479
8.4
115
8.4
4798
7.6
104
7.1
3471
7.9
67
8.0
2530
7.2
26
7.9
2149
Agentic AI - Social Media Management
Not enough data
6.8
278
Not enough data
7.1
277
Not enough data
7.1
277
Not enough data
7.1
275
Not enough data
7.1
271
Not enough data
7.0
271
Not enough data
7.1
267
Analytics
9.0
10
Not enough data
8.9
9
Not enough data
8.1
6
Not enough data
Not enough data
Not enough data
Customization
8.5
10
Not enough data
8.1
6
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
7.7
562
Agentic AI - Social Media Advertising
Not enough data
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Social Functionality
Not enough data
8.4
667
Campaign Management
Not enough data
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Targeting
Not enough data
8.1
627
Not enough data
7.8
616
Not enough data
7.9
614
Not enough data
7.8
608
Platform
Not enough data
7.7
598
Not enough data
8.2
615
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.7
82
8.1
1910
7.1
62
7.2
1508
8.3
46
8.2
701
8.1
39
8.0
676
7.9
42
7.9
669
8.8
44
7.7
648
Agentic AI - Social Media Listening Tools
Not enough data
7.3
59
Not enough data
7.2
59
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.4
59
Data Management & Analysis
7.9
70
7.5
1356
8.6
87
8.1
1860
7.7
42
8.2
718
8.6
45
7.8
646
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Shopping
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Live selling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Visual UGC
7.2
10
Not enough data
8.2
11
Not enough data
7.4
11
Not enough data
8.0
10
Not enough data
Integrations
8.5
12
Not enough data
7.2
12
Not enough data
8.0
11
Not enough data
7.3
10
Not enough data
Support
8.2
10
Not enough data
7.2
10
Not enough data
Performance
7.4
9
Not enough data
7.4
9
Not enough data
Influencer Marketing
8.1
16
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
8.3
15
|
Verified
Not enough data
8.3
15
|
Verified
Not enough data
8.7
17
|
Verified
Not enough data
8.2
16
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
8
Not enough data
9.0
8
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Self-Service Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Self-Service Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Emplifi and Hootsuite are categorized as Social Media Analytics, Social Media Suites, Social Media Management, and Social Media Listening Tools
Reviews
Reviewers' Company Size
Emplifi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.9%
Retail
14.0%
Food & Beverages
4.8%
Automotive
4.8%
Consumer Goods
4.2%
Other
52.4%
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Alternatives
Discussions
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SB
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What mobile app support is available?
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What is the most popular feature of Hootsuite?
4 Comments
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Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
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Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
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