Digsite has always been an expert at online qual, but we knew a broader solution was needed in order to meet customers’ growing, varied requirements. The solution needed to be a much more fluid and integrated platform for both qualitative iteration and quantitative validation.
We set out to build a holistic, integrated platform for qual iteration and quant validation PLUS the sample so you can recontact participants and get quality responses. We wanted a solution that enabled you to do the entire study yourself, but with support and consulting services on demand if you realize you need assistance or want to shift to a more complex approach. And you can be responsive and flexible to your team’s needs without having to change vendors or platforms mid-stream.
With Digsite Sprints, participants can markup concepts, vote on ideas, and share experiences through photos and videos – or even live interactive video interviews.
With Digsite Pulse, you can quickly test opportunity areas, concepts, ads and more. Follow-up with selected quant participants in a qualitative Digsite Sprint to drill even deeper.
With everything from automated quant studies, to full-service qual studies that can be recruited overnight, Digsite’s all-in-one agile platform can get you the insights you need, fast. Plus you can move from quant to qual (and back again) in one integrated platform. That’s flexibility!
Seller
DigsiteLanguages Supported
German, English, French, Dutch, Spanish
Product Description
With Digsite Sprints, marketers and researchers can build a community in as little as one day and get presentation-ready results in just 24 hours. Use Digsite to find your target audience, capture their real-world experiences, ask 'why' questions, and help you optimize and iterate as you learn.
Overview by
(Audrey Perelshtein)
