[
cux.io Reviews
](https://www.g2.com/products/cux-io/reviews)

[
cux.io Reviews
](https://www.g2.com/products/cux-io/reviews)

# cux.io Features

##### 
## Metrics (9)

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

Standard Event Tracking

Software automatically tracks standard user actions.

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

Retention

Accurately measure bounce rate.

Return

Track user return rates and related metrics.

Conversions

Track what proportion of users convert via a certain action.

Funnels

See how many users proceed down a certain path to conversion.

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##### 
## Reporting (11)

Real-Time Reporting

Obtain live data for who is currently accessing your site.

Trending

Report on how any user activity has changed over time.

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

Heat Maps

Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points

Session Replays

Records web visitor sessions

Monitoring

Tracks and monitors web visitor behavior

Data Segmentation

Segments collected data on predetermined criteria

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##### 
## Other (3)

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

E-Commerce

Track revenue and transactions.

Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

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##### 
## Administration (7)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

QA Testing

Able to test that event and variable setup are reporting data accurately.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Data Storage

The ability to store large quantities of data for analysis within the platform itself.

A/B Testing

Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.

Integrations

Integrations with other software tools in order to fascilitate the exchange of data collected by various software.

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##### 
## Analysis (5)

Conversion Opportunities

Identifies poorly performing or problematic areas of a web page

Side-By-Side Analysis

Overlays heatmaps on top of existing web pages

Mobile Device Analysis

Optimizes to gather insight about mobile web browser visitors

Data Quantification

Contextualizes web visitor behavior beyond pure data points and statistics

Webpage Element Analysis

Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page

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##### 
## User Behavior (3)

Click Tracking

Tracks where users are clicking on a web page.

Mouse Movement

Tracks mouse movement over a web page.

Frustration Tracking

See where users experience the most difficulty on a web page.

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##### 
## A/B Testing (4)

Error and Bug Tracking

Tracks sessions where users encountered errors and bugs.

Split URL Testing

Split web traffic to a page between two different URLs.

Data Analysis

Offers insights into relationships between user information and user behavior.

Notes

Leave notes on sessions and bugs.

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##### 
## Visitor Information (1)

User Identification

Collects user information (location, IP address, email, etc.).

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##### 
## Product Analytics (6)

Account-Level Analytics

Ability to see analytics at the account level.

User-Level Analytics

Ability to see analytics at the user level.

Segmentation

Ability to compare usage across segments such as role, company size, etc.

Funnels

See how users move though a product via grouped page sequences

Alerts

Receive automated alerts and reports based on gains or losses in performance.

Integrations

Breadth and functionality of integrations with third-party products.

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##### 
## Analytics (5)

Reports

Data collected and analyzed by the platform delivered in an easily digestible format.

Dashboard

Reports and other relevant data housed in a single, easy-to-navigate location.

Web Analytics

Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.

Campaign Tracking

Tools to track the success of various marketing campaigns in order to optimize marketing efforts.

Customer Demographics

The ability to collect and analyze customer data in order to determine which demographics make up a customer base.

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##### 
## Platform Basics (4)

Exporting

Ability to export customer journey maps in a variety of formats to present and analyze.

Multi-user Access and Collaboration

Allow team members to invite others to collaborate on journey maps and make direct changes.

Multiple Personas

Provide the ability to compare the experiences of multiple personas in one journey map.

Data Analytics

Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.

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##### 
## Generative AI (1)

AI Text Generation

Allows users to generate text based on a text prompt.

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##### 
## Agentic AI - Session Replay (1)

Cross-system Integration

Works across multiple software systems or databases

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##### 
## Agentic AI - Heatmap Tools (6)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Decision Making

Makes informed choices based on available data and objectives

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##### 
## Agentic AI - Product Analytics (4)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

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##### 
## Agentic AI - Customer Journey Mapping (1)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

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##### 
## Agentic AI - Digital Analytics (4)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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##### 
## Agentic AI - E-Commerce Analytics (5)

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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##### 
## Behavioral Analytics - Product Analytics (5)

Multi-Product Analytics

View analytics for multiple products in a single dashboard, including cross-product engagement

User level Analytics

Ability to see analytics at the user level.

Account level Analytics

Ability to see analytics at the account level.

Segmentation

Ability to compare usage across segments such as role, company size, etc.

Funnels

See how users move though a product via grouped page sequences

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##### 
## AI driven optimization - Product Analytics (4)

User scoring

Scores customers and visitors to identify at-risk or thriving accounts.

Adaptive learning

View analytics for multiple products in a single dashboard, including cross-product engagement

Automated insights

Anticipates needs and offers suggestions without prompting

Autonomous task execution

Capability to perform complex tasks without constant human input

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##### 
## Platform Infrastructure - Product Analytics (3)

Cross System integrations

Works across multiple software systems or databases

Alerts

Receive automated alerts and reports based on gains or losses in performance.

Integrations

Breadth and functionality of integrations with third-party products.

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[

 ![Adobe Customer Journey Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-customer-journey-analytics.svg "Adobe Customer Journey Analytics")

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4.3/5

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## Top-Rated Alternatives

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## Technology Glossary Features

View full feature definition

View definitions of the features and discover new technology terms.

[View Glossary](/glossary)

[Mobile Reporting](/glossary/mobile-reporting-definition)

Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.

[Promotional Messages](/glossary/promotional-messages-definition)

Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.

cux.io Comparisons

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4.5/5

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##### Categories on G2

[
Customer Journey Mapping
](https://www.g2.com/categories/customer-journey-mapping)[
Digital Analytics
](https://www.g2.com/categories/digital-analytics)[
Product Analytics
](https://www.g2.com/categories/product-analytics)

[
Session Replay
](https://www.g2.com/categories/session-replay)[
E-Commerce Analytics
](https://www.g2.com/categories/e-commerce-analytics)[
Heatmap Tools
](https://www.g2.com/categories/heatmap-tools)

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