[
cux.io Reviews
](https://www.g2.com/products/cux-io/reviews)

[
cux.io Reviews
](https://www.g2.com/products/cux-io/reviews)

# cux.io Features

##### ## Metrics (9)

Sessions - Digital Analytics

Accurately measure total web traffic and present data elegantly.

Engagement

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Entry and Exit Pages

Accurately determine where most people enter your site and where they leave and present data elegantly.

Standard Event Tracking

Software automatically tracks standard user actions.

Custom Event Tracking

Able to set up custom variables to track any user activity on the site.

Retention

Accurately measure bounce rate.

Return

Track user return rates and related metrics.

Conversions

Track what proportion of users convert via a certain action.

Funnels

See how many users proceed down a certain path to conversion.

Show More

##### ## Reporting (17)

Real-Time Reporting

Obtain live data for who is currently accessing your site.

Trending

Report on how any user activity has changed over time.

Retroactive Reporting

Report on user activity in the past and set up predictive models for the future.

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Mobile Reporting

Analytic tools are also available for mobile and tablet versions of websites.

Unification Across Devices

Able to unify user data across devices, recognizing returning users.

Custom Reports and Dashboards

Allows users to easily build customized reports and dashboards.

Heat Maps

Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points

Session Replays

Records web visitor sessions

Monitoring

Tracks and monitors web visitor behavior

Data Segmentation

Segments collected data on predetermined criteria

Real-Time Data

Receive data and information in real time

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Scroll Maps

Mapping/visual representation of exactly where users stop scrolling and leave website pages

Geographic Maps

Visualize locations on a map

Floor Plans & Maps

Actual floor locations and directions with the virtual floor map to reflect a realistic view of the floor during the virtual tour

Hover Maps

Shows where users' cursors move while navigating a website

Show More

##### ## Other (3)

Campaign Tracking

Analyze inbound marketing traffic to identify which campaigns are working best.

E-Commerce

Track revenue and transactions.

Administration Alerts

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

Show More

##### ## Administration (7)

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

QA Testing

Able to test that event and variable setup are reporting data accurately.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Data Storage

The ability to store large quantities of data for analysis within the platform itself.

A/B Testing

Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.

Integrations

Integrations with other software tools in order to fascilitate the exchange of data collected by various software.

Show More

##### ## Analysis (7)

Conversion Opportunities

Identifies poorly performing or problematic areas of a web page

Side-By-Side Analysis

Overlays heatmaps on top of existing web pages

Mobile Device Analysis

Optimizes to gather insight about mobile web browser visitors

Data Quantification

Contextualizes web visitor behavior beyond pure data points and statistics

Webpage Element Analysis

Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page

Funnel Analysis

Method of analysis that visualizes the series of events that lead towards a defined goal.

Sales Trend Analysis

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Show More

##### ## User Behavior (3)

Click Tracking

Tracks where users are clicking on a web page.

Mouse Movement

Tracks mouse movement over a web page.

Frustration Tracking

See where users experience the most difficulty on a web page.

Show More

##### ## A/B Testing (4)

Error and Bug Tracking

Tracks sessions where users encountered errors and bugs.

Split URL Testing

Split web traffic to a page between two different URLs.

Data Analysis

Offers insights into relationships between user information and user behavior.

Notes

Leave notes on sessions and bugs.

Show More

##### ## Visitor Information (1)

User Identification

Collects user information (location, IP address, email, etc.).

Show More

##### ## Product Analytics (7)

Account-Level Analytics

Ability to see analytics at the account level.

User-Level Analytics

Ability to see analytics at the user level.

Segmentation

Ability to compare usage across segments such as role, company size, etc.

Funnels

See how users move though a product via grouped page sequences

Alerts

Receive automated alerts and reports based on gains or losses in performance.

Integrations

Breadth and functionality of integrations with third-party products.

Usage Tracking/Analytics

Track and interpret metrics on the usage of company resources

Show More

##### ## Analytics (5)

Reports

Data collected and analyzed by the platform delivered in an easily digestible format.

Dashboard

Reports and other relevant data housed in a single, easy-to-navigate location.

Web Analytics

Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.

Campaign Tracking

Tools to track the success of various marketing campaigns in order to optimize marketing efforts.

Customer Demographics

The ability to collect and analyze customer data in order to determine which demographics make up a customer base.

Show More

##### ## Platform Basics (9)

Exporting

Ability to export customer journey maps in a variety of formats to present and analyze.

Multi-user Access and Collaboration

Allow team members to invite others to collaborate on journey maps and make direct changes.

Multiple Personas

Provide the ability to compare the experiences of multiple personas in one journey map.

Data Analytics

Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.

Predictive Analytics

Predict future data based on historical data sets

Behavioral Analytics

Track and analyse user behavior within a system or network

Campaign Analytics

Track and interpret campaign performance metrics

Website Analytics

Track and analyze information regarding website visitors

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Show More

##### ## Generative AI (1)

AI Text Generation

Allows users to generate text based on a text prompt.

Show More

##### ## Agentic AI - Session Replay (1)

Cross-system Integration

Works across multiple software systems or databases

Show More

##### ## Agentic AI - Heatmap Tools (7)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Decision Making

Makes informed choices based on available data and objectives

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Show More

##### ## Agentic AI - Product Analytics (5)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Machine Learning

Enable businesses to implement machine learning algorithms on business data such as sales and revenue

Show More

##### ## Agentic AI - Customer Journey Mapping (1)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Show More

##### ## Agentic AI - Digital Analytics (4)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Show More

##### ## Agentic AI - E-Commerce Analytics (5)

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Show More

##### ## Behavioral Analytics - Product Analytics (5)

Multi-Product Analytics

View analytics for multiple products in a single dashboard, including cross-product engagement

User level Analytics

Ability to see analytics at the user level.

Account level Analytics

Ability to see analytics at the account level.

Segmentation

Ability to compare usage across segments such as role, company size, etc.

Funnels

See how users move though a product via grouped page sequences

Show More

##### ## AI driven optimization - Product Analytics (4)

User scoring

Scores customers and visitors to identify at-risk or thriving accounts.

Adaptive learning

View analytics for multiple products in a single dashboard, including cross-product engagement

Automated insights

Anticipates needs and offers suggestions without prompting

Autonomous task execution

Capability to perform complex tasks without constant human input

Show More

##### ## Platform Infrastructure - Product Analytics (3)

Cross System integrations

Works across multiple software systems or databases

Alerts

Receive automated alerts and reports based on gains or losses in performance.

Integrations

Breadth and functionality of integrations with third-party products.

Show More

##### ## Additional Functionality (101)

Conversion Tracking

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Funnel Analysis

Method of analysis that visualizes the series of events that lead towards a defined goal.

Product Data Management

Capture, organize and track product-specific data and information in a centralized location

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Cohort Analysis

Analytics that breaks the data in a data set into related groups/categories.

Session Recording

Record active support and chat sessions for auditing and training

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Data Visualization

Graphical representation of data

Customer Journey Mapping

Visualize and analyze customer experience across all touchpoints and channels

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Interactive Reports

Edit and personalize data view as needed

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Multi-Channel Marketing

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Map Creation

Create custom maps

Email Marketing

Create and send email blasts/campaigns

Single Sign On

Allow users to access multiple services after entering their login credentials once

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Customer Database

A collection of customer information such as contact details, demographics, previous interactions, etc.

API

Application programming interface that allows for integration with other systems/databases

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Data Linking

Collating information from different sources in order to create a more valuable and helpful data set.

Whiteboard

Allows multiple users to simultaneously annotate on a digital whiteboard

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Data Visualization

Graphical representation of data

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Brainstorming

Group collaboration to solve ideas in a productive and concentrated manner.

Conversion Tracking

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Workflow Management

Create, design and manage workflows for repetitive tasks

Activity Tracking

Track and document all activities across devices, networks, and other systems

Behavior Tracking

Track visitors'/audience's responses across web pages and other optimized content

Personalization

Adjust communications based on previous interactions or personal preferences

Customizable Reports

Alter the layout and content of reports

Customer Journey Mapping

Visualize and analyze customer experience across all touchpoints and channels

Customer Profiles

Record customer information, purchase history, and other notes

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Real-Time Notifications

Notifications that are delivered to users as soon as an event occurs

Tagging

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Audience Targeting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Surveys & Feedback

Gauge satisfaction and receive information for improvement and success

Data Import/Export

Import and export data to and from software applications

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Communication Management

Manage and track all internal and external communication conducted via calls, email, text, or chat

Attribution Modeling

Analyzes the amount of credit that should be assigned to sales and conversion touchpoints.

Action Management

Detailed plan including steps, milestones, assignments, and timeline needed to complete a project, strategy or goal

Map Sharing

Share maps with internal and external stakeholders

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Customizable Branding

Add customized logos and colors to align with company branding

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Customer Touchpoints

Identify specific interactions between customers and brands

Customer Experience Management

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Diagramming

Enables schematic data presentation through org charts, mind maps, flowcharts, and process diagrams.

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Storyboarding

Dictate the order and pace of an eLearning course, including the logic for how different learners progress

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Web Traffic Reporting

Collect and analyze traffic data about website visitors

Customer Activity Tracking

A report showing what actions customers perform

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Activity Tracking

Track and document all activities across devices, networks, and other systems

Image Overlay

Superimposing two or more images

Visitor Tracking

Track visitors and purpose of visits

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Dynamic Content

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Data Visualization

Graphical representation of data

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Real-Time Analytics

Analyze and gain insights into data in real-time

Customer Journey Mapping

Visualize and analyze customer experience across all touchpoints and channels

Embeddable Widget

Allows you to easily add interactive elements to your website or blog with a simple embed code.

Conversion Tracking

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Behavior Tracking

Track visitors'/audience's responses across web pages and other optimized content

Customizable Reports

Alter the layout and content of reports

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Alerts/Escalation

System alerts about the need to escalate an issue or request

Hierarchical Mapping

Mapping model in which the network map is organized and visualized as a tree-like structure

Radial Mapping

For Science

Conversion Rate Optimization

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Screen Activity Recording

Capture what is happening on a computer screen

Dashboard

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Surveys & Feedback

Gauge satisfaction and receive information for improvement and success

Website Analytics

Track and analyze information regarding website visitors

Form Analytics

Monitoring and analytics of how visitors interact with forms, such as drop-off, refills, blank submissions, errors, and more

Templates

Sample files or documents that could be customized as needed or used as is

Behavioral Analytics

Track and analyse user behavior within a system or network

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

API

Application programming interface that allows for integration with other systems/databases

Tagging

Attach digital tags to documents and assets for identification, search, or monitoring purposes

For Sales Teams/Organizations

Caters to sales teams

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Data Analysis Tools

Analyze survey results via statistical testing or crosstabs directly within the software

Element Analytics

Mobile Access

Access software remotely via mobile devices

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Territorial Mapping

Embeddable

Allows you to easily add interactive elements to your website or blog with a simple embed code.

Show More

## Top-Rated Alternatives

[

 ![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare")

Hotjar by Contentsquare

4.3/5(345)

](https://www.g2.com/products/hotjar-by-contentsquare/reviews)

[

 ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory")

Fullstory

4.5/5(1,052)

](https://www.g2.com/products/fullstory/reviews)

[

 ![Smartlook](https://images.g2crowd.com/uploads/product/hd_favicon/1539616598/smartlook.svg "Smartlook")

Smartlook

4.6/5(874)

](https://www.g2.com/products/smartlook/reviews)

[
View All Alternatives
](https://www.g2.com/products/cux-io/competitors/alternatives)

## Technology Glossary Features

View full feature definition

View definitions of the features and discover new technology terms.

[View Glossary](/glossary)

[Mobile Reporting](/glossary/mobile-reporting-definition)

Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.

[Promotional Messages](/glossary/promotional-messages-definition)

Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.

cux.io Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3409641711f770a43598e0ef6d37e6e1/hotjar-by-contentsquare.png "Product Avatar Image")

Hotjar by Contentsquare

4.3/5(345)

[
Compare Now
](https://www.g2.com/compare/hotjar-by-contentsquare-vs-cux-io)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d79ad57379226a32a31f51d8b510e84b/smartlook.png "Product Avatar Image")

Smartlook

4.6/5(874)

[
Compare Now
](https://www.g2.com/compare/smartlook-vs-cux-io)

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7c9a73590d298181d8d2df5c933c8f93/fullstory.png "Product Avatar Image")

Fullstory

4.5/5(1,052)

[
Compare Now
](https://www.g2.com/compare/fullstory-vs-cux-io)

##### Categories on G2

[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Product Analytics](https://www.g2.com/categories/product-analytics)

[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Product Analytics](https://www.g2.com/categories/product-analytics)[Session Replay](https://www.g2.com/categories/session-replay)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[Heatmap Tools](https://www.g2.com/categories/heatmap-tools)

[Show MoreShow Less](javascript:void(0);)

##### Explore More

[Best compensation planning software for growing companies](https://www.g2.com/discussions/best-compensation-planning-software-for-growing-companies)[What platform integrates no-code development with database systems?](https://www.g2.com/discussions/what-platform-integrates-no-code-development-with-database-systems)[Which idea management software has the best combination of price and features for a startup that wants a structured innovation process without paying enterprise rates?](https://www.g2.com/discussions/which-idea-management-software-has-the-best-combination-of-price-and-features-for-a-startup-that-wants-a-structured-innovation-process-without-paying-enterprise-rates)

[What font licensing compliance and intellectual property protection considerations should teams evaluate before committing to a web font marketplace?](https://www.g2.com/discussions/what-font-licensing-compliance-and-intellectual-property-protection-considerations-should-teams-evaluate-before-committing-to-a-web-font-marketplace%20)[Best app for board meeting organization](https://www.g2.com/discussions/best-app-for-board-meeting-organization)[Insight Assurance vs Johanson Group: which auditing services provider is better for SOC and compliance support?](https://www.g2.com/discussions/insight-assurance-vs-johanson-group-which-auditing-services-provider-is-better-for-soc-and-compliance-support)

[Show MoreShow Less](javascript:void(0);)