Lofty Features

Store and retrieve information associated with customer contacts and properties. Track brokerage communication and information about contacts and properties.

Manage real estate sales opportunities through their lifecycle from lead to closing. Track stages, values, and probabilities of close. Manage pipelines by individual broker, team, region, and company-wide.

Streamline real estate tasks and activities. Coordinate important dates and integrate these to calendars to manage daily schedules and priorities.

Edit and update property listings from within the system, and integrate data across MLS and real estate listing services.

Send email to contacts in bulk. Common features include: pre-built email templates, social media integration, Subscriber list management, sign up forms, success rate reports, A/B testing and auto-responders.

Management of real estate transactions made for customers. Transaction management includes negotiating the terms and conditions of contracts between buyers and sellers, as well as documenting and agreeing on any changes or amendments that may arise during the sale.

Allows users to manage and track leads through a process. The lead process typically involves steps such as lead generation, customer inquiry, inquiry capture, lead filtering, lead grading, lead distribution, and lead qualification.

Prepare comparative market analysis (CMA) documents within the system to print or share digitally with real estate clients.

Project sales revenue based on historical sales data, analysis of market surveys and trends, and salespersons' estimates. Report on data contained within the system through standard and ad-hoc reports.

An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance.

Captures and generates real estate leads from the website and other forms of engagement

Integrates with social media channels, simplifies posting and sharing

Connects with existing CRM to leverage client information

Supports the creation and maintenance of a non-IDX website to further agent-client relationship

Facilitates the integration of real estate listings from the MLS database to created website

Enforces or guides website content to fit desired SEO strategy

Provides a customizable IDX website to present polished listings to clients

Analyzes stored leads and identifies hot, warm, and cold leads

Streamlines the input and management of contacts into the database

Nurtures and generates leads from a variety of lead capture sources

Facilitates the setting up, dispersal, and automation of email marketing strategies

Stores and organizes contracts and other important documents for easy retrieval

Easily integrates with third-party solutions for more comprehensive functionality

Connects to external systems and applications as needed to complete team workflows.

Manage the overall brand of the real estate agent or agency and be able to create, edit or share advertisements for external brand.

Capable of managing the social media posts, profiles and overall social brand.

Has the ability to communicate with clients via business instant messaging, text, calls, or email.

Creation of an IDX website or Real estate specifc web builder that is customizable that aids the efforts of agency marketing.

Manage and track the marketing campaigns that may contain focuses on social media, email marketing, flyer creation, or website marketing.

Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports.

Integration capabilities with Real Estate CRM products for a comprehensive platform to manage real estate processes.

Integration capabilities with Virtual Tour products for a platform to manage tours of real estate properties

Integration capabilities with Real Estate Activities Management products for a platform to manage douments, financials and more for a real estate agency

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Engages in human-like conversation for task delegation

Makes informed choices based on available data and objectives