--- title: Channel99 Reviews meta_title: 'Channel99 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 23 reviews by the users' company size, role or industry to find out how Channel99 works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 23 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Channel99 Reviews **Vendor:** Channel99 **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.8/5.0 **Total Reviews:** 23 ## About Channel99 Channel99 leverages A.I. to improve B2B marketing investment decisions. We have solved for a myriad of data issues and broken attribution models and are now layering on marketing-trained LLMs to extend the power of A.I. to marketing operations and financial decision making. Trust the founders of Demandbase and Bizible to bring you the next generation of marketing transformation. Learn more at www.channel99.com. Why Channel99? 1) Visitor identification - Identify 50%+ more accounts leveraging C99’s proprietary multi-sourced technology. 2) Unveil the actual source of your “Direct” (Unknown) traffic – C99’s Smart Pixel technology detects and validates view-through visits originating from digital ads, email, content syndication and other channels. 3) Attribution that is predictive - C99 correlates investment changes to outcomes and without relying on legacy touch based approaches that are NOT predictive. 4) KPI’s for Marketing, Sales and Finance - Measure campaigns, vendors and channels consistently with uniform and unbiased KPI’s based on the audiences and target accounts you are trying to reach and engage. 5) A.I. models built for marketing - C99’s LLM’s are created to show you how to improve campaign and vendor performance, identify financial opportunities and recommend where to invest in growth. ## Channel99 Pros & Cons **What users like:** - Users value the **robust analytics** of Channel99, enhancing visibility into campaign performance and optimizing marketing strategies. (7 reviews) - Users value the **attribution accuracy** of Channel99, effectively linking marketing efforts to revenue and channel effectiveness. (5 reviews) - Users commend the **excellent customer support** of Channel99, enhancing their experience with responsive and knowledgeable assistance. (5 reviews) - Users praise the **clarity in channel effectiveness visualizations** , enabling effective investment optimization for better pipeline results. (5 reviews) - Users value the **effective attribution tracking** of Channel99, enabling clear insights into channel performance and revenue impact. (4 reviews) - Reporting (4 reviews) - Users value the **analytics expertise** of Channel99, praising its clear insights that optimize B2B marketing efforts effectively. (3 reviews) - Analytics Tools (3 reviews) - Automation Efficiency (3 reviews) - Channel Management (3 reviews) **What users dislike:** - Users note a **learning curve** with initial setup, though support makes it manageable and effective over time. (3 reviews) - Users note the **missing features** in Channel99, with some anticipated options still in development and not yet available. (3 reviews) - Users find **difficult learning** curves in Channel99, struggling to digest extensive information and implement features effectively. (2 reviews) - Users find the **lack of some advanced features** disappointing, as they are still in development and not yet available. (2 reviews) - Users find the **lack of information guidance** on using dashboards hinders their ability to extract useful insights. (2 reviews) - Users notice that **bugs in data alignment** often create challenges in accurately tracking marketing performance. (1 reviews) - Complexity (1 reviews) - Dashboard Issues (1 reviews) - Difficult Setup (1 reviews) - Inadequate Reporting (1 reviews) - [View Channel99 pricing details and edition comparison](https://www.g2.com/products/channel99/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+15%3A21%3A43+-0500&secure%5Bsession_id%5D=71f8c074-e9d6-41b6-a406-23866ae8eccd&secure%5Btoken%5D=4dfa6078a7ef98f710879c789d24e3e8c51aa6d850f08973ae7f9289c5c08cf3&format=llm_user) ## Channel99 Integrations - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Display Ad Network](https://www.g2.com/products/google-display-ad-network/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [X](https://www.g2.com/products/x/reviews) - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews) ## Channel99 Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Return **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Revenue Sourcing and Forecasting** - Revenue History - Pipeline Management - Dashboard Analytics - Multi-Device Data Visualization - Data Segmentation - Predictive Forecasting - Revenue Operations Cadence **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Unification Across Devices - Custom Reports and Dashboards **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **CRM Data Enrichment** - Calendar Sync - Email Activity Capture - Conversation Intelligence - Marketing Leads - Contact Capture **Other** - Site Search Reporting - Campaign Tracking - E-Commerce - Administration Alerts **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Account Management** - Nonengaged Accounts - Account optimization - Historical Patterns - Rep Performance - Account Engagement - Historical Win/Loss Patterns **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Revenue Operations & Intelligence (RO&I)** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Channel99 Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,234 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews)