CTM (formerly CallTrackingMetrics) Features
Training (4)
Knowledge Base
Organizes knowledge from fellow sales representatives and other experienced employees for reference.
Coaching Materials
Offers content and training for new hires within the tool.
Playbook Creation
Allows for the creation of a customized playbook that new hires can use for reference in understanding company-specific sales processes.
Video Record
Records users' practice or live pitches for future reference and improvement.
Feedback (6)
Review
Lets managers review recorded video pitches to discuss areas of skill and areas that require improvement.
Scorecard
Provides a scorecard to display team and/or individual performance.
Coaching Card
Allows managers to utilize and snapshot scorecards to coach new hires and assign action items.
Leaderboard
Projects team sales performance publicly to reward and motivate employees.
Real-Time Updates
Updates sales data in real-time so as to help teams remain close to their goals.
Notifications
Notifies users of company-specified "danger zones" to correct behaviors and re-align sales processes in the right direction.
Phone Number Management (3)
Local Phone Numbers
As reported in 294 CTM (formerly CallTrackingMetrics) reviews.
Generate phone numbers native to a target location
Toll-Free Numbers
As reported in 249 CTM (formerly CallTrackingMetrics) reviews.
Create toll free numbers for tracking purposes
Port Existing Numbers
Based on 180 CTM (formerly CallTrackingMetrics) reviews.
Transfer existing numbers into the call tracking system
Tracking (3)
Visitor & Keyword Tracking
This feature was mentioned in 268 CTM (formerly CallTrackingMetrics) reviews.
Record which campaigns and landing pages are converting into phone calls
Dynamic Number Insertion
228 reviewers of CTM (formerly CallTrackingMetrics) have provided feedback on this feature.
Assign a unique tracking number to each visitor
Multi-Channel Call Attribution
As reported in 231 CTM (formerly CallTrackingMetrics) reviews.
Decipher which marketing channels are converting and most effective
Call Routing (3)
IVR
This feature was mentioned in 169 CTM (formerly CallTrackingMetrics) reviews.
Direct a phone call without the need for a human representative, but instead a voice responder
Call Scheduling
Based on 150 CTM (formerly CallTrackingMetrics) reviews.
Route calls based on the time of the day to reach the proper representative
Geo-Routing
As reported in 137 CTM (formerly CallTrackingMetrics) reviews.
Route calls based on location to reach the proper representative
Analytics (4)
Call Data
This feature was mentioned in 296 CTM (formerly CallTrackingMetrics) reviews.
Provide the representative with caller data upon receiving a phone call
Call Recording
As reported in 300 CTM (formerly CallTrackingMetrics) reviews.
Offer the ability to capture and replay a conversation for further information
Advanced Reporting
271 reviewers of CTM (formerly CallTrackingMetrics) have provided feedback on this feature.
Prepare detailed reports regarding call data by source, keyword, or landing page
Conversation Intelligence
Based on 102 CTM (formerly CallTrackingMetrics) reviews.
Uses machine learning to analyze conversations and optimize call performance
Marketing Operations (6)
ROI Tracking
This feature was mentioned in 45 CTM (formerly CallTrackingMetrics) reviews.
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
As reported in 58 CTM (formerly CallTrackingMetrics) reviews.
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
As reported in 47 CTM (formerly CallTrackingMetrics) reviews.
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
58 reviewers of CTM (formerly CallTrackingMetrics) have provided feedback on this feature.
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
45 reviewers of CTM (formerly CallTrackingMetrics) have provided feedback on this feature.
Includes features for budgeting, forecasting, and managing marketing investments
White Label
Based on 42 CTM (formerly CallTrackingMetrics) reviews.
Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Activity (6)
Campaign Insights
51 reviewers of CTM (formerly CallTrackingMetrics) have provided feedback on this feature.
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
This feature was mentioned in 62 CTM (formerly CallTrackingMetrics) reviews.
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
As reported in 44 CTM (formerly CallTrackingMetrics) reviews.
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
55 reviewers of CTM (formerly CallTrackingMetrics) have provided feedback on this feature.
Collects marketing campaign performance data across multiple channels
Brand Optimization
40 reviewers of CTM (formerly CallTrackingMetrics) have provided feedback on this feature.
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
35 reviewers of CTM (formerly CallTrackingMetrics) have provided feedback on this feature.
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Calling (5)
Record Calls
As reported in 18 CTM (formerly CallTrackingMetrics) reviews.
Records calls for future reference.
Generate Location
17 reviewers of CTM (formerly CallTrackingMetrics) have provided feedback on this feature.
Generates an area code local to where the user is calling to increase likelihood of pick-up.
Call Types
18 reviewers of CTM (formerly CallTrackingMetrics) have provided feedback on this feature.
Allows users to perform calls from their preferred device, whether laptop, desktop, mobile or otherwise.
Click-to-Call
Based on 16 CTM (formerly CallTrackingMetrics) reviews.
Gathers contacts from integrated tools, allowing users to call with one click.
Auto Dialer
This feature was mentioned in 17 CTM (formerly CallTrackingMetrics) reviews.
Has auto-dialing or predictive dialing functionality.
Contacts (3)
Personalization
This feature was mentioned in 16 CTM (formerly CallTrackingMetrics) reviews.
Retains a log of extraneous contact information such as timezone and contact engagement.
Information Locater
Based on 16 CTM (formerly CallTrackingMetrics) reviews.
Finds and opens saved contact information for reference at the time of a new call.
Record Prospect Data
16 reviewers of CTM (formerly CallTrackingMetrics) have provided feedback on this feature.
Allows users to denote which contacts they believe are prospective customers.
Insights (5)
Notes
Based on 17 CTM (formerly CallTrackingMetrics) reviews.
Allows users to take notes during or after the call for future reference.
Daily Summary
As reported in 17 CTM (formerly CallTrackingMetrics) reviews.
Delivers users a daily summary of activity.
Automated Voicemails
Based on 17 CTM (formerly CallTrackingMetrics) reviews.
Sends automated voicemails to prospective clients who fail to answer.
Sorts Prospects
16 reviewers of CTM (formerly CallTrackingMetrics) have provided feedback on this feature.
Organizes contacts based on probability of success.
Automated Note Taking
Based on 15 CTM (formerly CallTrackingMetrics) reviews.
Automatically transcribes and summarizes meeting discussions.
Call Analytics (4)
Call Recording
Based on 54 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Records sales calls and facilitates playback
Machine Learning
Based on 33 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Utilizes machine learning technology to analyze recorded sales calls
Call Analysis
Based on 46 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Analyzes or facilitates the analysis of recorded and stored sales calls for insight
Lead Qualification
Based on 45 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Leverages analytics to qualify and score calls in real time
Artificial Intelligence - Conversation Intelligence (3)
Customer Scoring
Based on 40 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Leverages technology to rate or "read" recordings to determine the impact of sales calls
Speech-to-Text
Based on 39 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Transcribes sales calls from speech to text
Sentiment Analysis
Utilizes artifical intelligence to analyze emotional tone and interactions in a conversation
Channels (5)
Voice
Based on 32 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Provides voice call functionality.
Social
Based on 22 CTM (formerly CallTrackingMetrics) reviews.
Provides an interface for one or more social media channels.
Web Chat
Based on 19 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Includes or integrates with live chat initiaited from the company's web site.
Mobile SMS
Based on 29 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Accepts contacts initiated through SMS or other mobile text functions.
Email
This feature was mentioned in 21 CTM (formerly CallTrackingMetrics) reviews.
Allows CSRs to receive and answer customer emails.
Functions (8)
Session Routing
Based on 50 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Route calls to the most appropriate agent according to a series of factors, including the time of day, customer priority, IVR outcomes, and skill-based routing (SBR). Voicemails can be routed to agents during quiet call periods.
Session Queuing
Based on 47 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Callers can be routed to a queue or placed on hold until an agent becomes available.
Concurrent Calling
Based on 43 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Place a large or unlimited volume of calls simultaneously without diminishing the call quality.
Speech Analytics
Based on 21 CTM (formerly CallTrackingMetrics) reviews.
Provides some level of analytics based on keywords and vocal tones.
Auto Dialer
Based on 18 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Has auto dialing or predictive dialing functions for outbound use.
IVR
Based on 27 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Includes an interactive phone menu.
Inbound Screen Pop
Based on 22 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Populates CSR's screen with available customer data.
Persistent Data
Based on 22 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Maintains and shares information across channels and agents as the case progresses.
Features (5)
Voicemail to Email
Based on 13 CTM (formerly CallTrackingMetrics) reviews.
Transcribes voice messages to email.
Voicemail to SMS
Transcribes voice messages and delivers them via text message.
File Sharing
Based on 11 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Includes a way to easily share files between users.
Voice Conferencing
Based on 11 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Allows multi-participant phone conferences.
Conference Transcripts
Records and transcribes voice and video conferences.
Extensions (3)
Tenancy Flexibility
Based on 13 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Can be deployed as a single-tenant or multi-tenant product.
Native VoIP
Based on 12 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Contains its own IP telephony system.
CCaaS Option
Based on 10 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Is also able to serve as contact center software.
Attribution Modeling (4)
Single-Touch Attribution
Based on 43 CTM (formerly CallTrackingMetrics) reviews.
Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
Multi-Touch Attribution
As reported in 38 CTM (formerly CallTrackingMetrics) reviews.
Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Cross-Device Attribution
This feature was mentioned in 33 CTM (formerly CallTrackingMetrics) reviews.
Tracks customer interactions across mobile and desktop.
Offline Attribution
This feature was mentioned in 39 CTM (formerly CallTrackingMetrics) reviews.
Allows users to track touchpoints through offline channels, such as events.
Marketing (4)
B2B Attribution
As reported in 29 CTM (formerly CallTrackingMetrics) reviews.
Provides features for B2B marketers.
B2C Attribution
This feature was mentioned in 33 CTM (formerly CallTrackingMetrics) reviews.
Provides features for B2C marketers.
Marketing Channels
Based on 43 CTM (formerly CallTrackingMetrics) reviews.
Enables marketers to track multiple marketing channels.
Integrations
As reported in 49 CTM (formerly CallTrackingMetrics) reviews.
Integrates with other sales, marketing, and advertising software.
Reporting (3)
Dashboards
Based on 48 CTM (formerly CallTrackingMetrics) reviews.
Provides customizable dashboards that allow users to view and manage data.
Data Visualizations
This feature was mentioned in 46 CTM (formerly CallTrackingMetrics) reviews.
Displays attribution data through easy-to-interpret charts and graphs.
Custom Reporting
Based on 43 CTM (formerly CallTrackingMetrics) reviews.
Allows users to build custom reports.
Administrative (5)
Session Summary Notes
Based on 47 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Provide agents with notes or context information about a call. These notes can include information such as caller disposition or contact history.
Administrator Access
Based on 47 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Manage call records and agent tasks through administrative features. Provide agents with guidance during live calls, and interrupt calls with call barging to ensure customer satisfaction, if necessary.
Reporting & Dashboards
Based on 50 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Report on historical or real-time call center performance metrics, and access data through highly visual dashboards.
Session Recording
Based on 21 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Keeps records of agent-customer sessions for purposes of coaching, quality assurance, or regulatory purposes.
Agent Scheduling and Assignment
Based on 19 CTM (formerly CallTrackingMetrics) reviews and verified by the G2 Product R&D team.
Provides workforce management functions such as scheduling and vacations, team assignments, and areas of expertise.
Administration (3)
Martech Integrations
As reported in 85 CTM (formerly CallTrackingMetrics) reviews.
Integrates with marketing software such as CRM, marketing automation, and digital advertising to measure and optimize the customer journey across channels
Privacy, Security, and Compliance
131 reviewers of CTM (formerly CallTrackingMetrics) have provided feedback on this feature.
Helps companies ensure they comply with industry-specific standards for data management and privacy, such as PII, PCI, HIPAA, and GDPR
Performance and Reliability
Based on 150 CTM (formerly CallTrackingMetrics) reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took
Generative AI (4)
AI Text Summarization
Based on 11 CTM (formerly CallTrackingMetrics) reviews.
Condenses long documents or text into a brief summary.
AI Text-to-Speech
Simulates human-like speech from text inputs.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Summarization
Condenses long documents or text into a brief summary.
Voice Recognition - AI Voice Assistants (1)
Voice Recognition
Helps in understanding different accents, dialects, and speech patterns.
Speech Synthesis - AI Voice Assistants (3)
Speech Synthesis
Helps to generate human-like speech responses.
Customizable speech
Provides customizable speech speed and intonation.
Multiple voice actions
Provides multiple voice options like gender, tone and style.
Security and privacy - AI Voice Assistants (1)
Encrypted communication
Allows communications to be secure and authenticated.
Compatibility - AI Voice Assistants (1)
Cross platform compatibility
Aids in syncing with multiple devices.
Agentic AI - Inbound Call Tracking (3)
Autonomous Task Execution
Based on 22 CTM (formerly CallTrackingMetrics) reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
22 reviewers of CTM (formerly CallTrackingMetrics) have provided feedback on this feature.
Works across multiple software systems or databases
Proactive Assistance
22 reviewers of CTM (formerly CallTrackingMetrics) have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
As reported in 11 CTM (formerly CallTrackingMetrics) reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
As reported in 11 CTM (formerly CallTrackingMetrics) reviews.
Works across multiple software systems or databases
Proactive Assistance
As reported in 11 CTM (formerly CallTrackingMetrics) reviews.
Anticipates needs and offers suggestions without prompting
Agentic AI - Attribution (4)
Autonomous Task Execution
This feature was mentioned in 10 CTM (formerly CallTrackingMetrics) reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
As reported in 10 CTM (formerly CallTrackingMetrics) reviews.
Works across multiple software systems or databases
Natural Language Interaction
10 reviewers of CTM (formerly CallTrackingMetrics) have provided feedback on this feature.
Engages in human-like conversation for task delegation
Proactive Assistance
This feature was mentioned in 10 CTM (formerly CallTrackingMetrics) reviews.
Anticipates needs and offers suggestions without prompting
Agentic AI - Contact Center (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Outbound Call Tracking (2)
Autonomous Task Execution
Based on 14 CTM (formerly CallTrackingMetrics) reviews.
Capability to perform complex tasks without constant human input
Natural Language Interaction
Based on 13 CTM (formerly CallTrackingMetrics) reviews.
Engages in human-like conversation for task delegation
Agentic AI - Sales Coaching (4)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Conversation Intelligence (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - UCaaS Platforms (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation



