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Compare Bluecore and Wunderkind 
Featured Products
At a Glance
Market Segments
Mid-Market (47.2% of reviews)
Mid-Market (41.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Bluecore
Star Rating
(95)4.3 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BluecoreWunderkind
Star Rating
(88)4.4 out of 5
Market Segments
Mid-Market (41.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about WunderkindBluecore vs Wunderkind
When assessing the two solutions, reviewers found Wunderkind easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with Bluecore.
- Reviewers felt that Wunderkind meets the needs of their business better than Bluecore.
- When comparing quality of ongoing product support, reviewers felt that Wunderkind is the preferred option.
- When assessing product direction, Bluecore and Wunderkind received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
Bluecore
No pricing availableWunderkind
No pricing availableFree Trial
Bluecore
No trial information availableWunderkind
No trial information availableRatings
Meets Requirements
8.5
69
8.7
82
Ease of Use
8.4
70
8.5
83
Ease of Setup
7.9
28
8.0
47
Ease of Admin
8.6
27
8.3
34
Quality of Support
8.7
69
9.0
83
Has the product been a good partner in doing business?
8.9
28
9.2
35
Product Direction (% positive)
8.8
69
8.8
85
Features by Category
Email Marketing
Not enough data
8.7
9
Not enough data
9.6
9
Not enough data
8.3
6
Not enough data
9.5
7
Online Marketing
Not enough data
Not enough data
Not enough data
8.3
7
Not enough data
8.7
5
Not enough data
9.4
6
Not enough data
Not enough data
Lead Management
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.8
7
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
8.9
6
Not enough data
8.0
5
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
7.3
5
Not enough data
8.3
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
6.7
5
Not enough data
9.3
5
Not enough data
6.3
5
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
6.3
5
Not enough data
8.0
5
Not enough data
8.3
5
Channel Functionality
Not enough data
9.4
6
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.8
7
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
8.6
6
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Feature Not Available
Visitor Behavior
8.7
15
|
Verified
8.2
16
8.8
18
|
Verified
8.6
17
7.9
15
7.7
15
Templates
7.1
15
|
Verified
7.6
15
7.7
17
|
Verified
8.2
16
7.3
18
|
Verified
8.3
16
Personalization
8.7
19
|
Verified
8.4
17
7.9
17
|
Verified
8.7
17
9.1
16
|
Verified
9.1
17
8.2
12
7.7
14
8.1
16
|
Verified
7.4
15
8.5
18
|
Verified
7.6
16
7.3
16
|
Verified
9.3
16
8.8
19
|
Verified
8.8
16
Multichannel
7.3
10
|
Verified
8.5
16
8.4
20
|
Verified
8.7
18
8.2
16
|
Verified
8.0
16
Administration
8.8
20
|
Verified
8.3
15
7.5
19
|
Verified
7.6
17
7.6
19
7.8
15
7.0
14
|
Verified
7.7
17
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
13
Not enough data
8.5
13
Not enough data
8.5
9
Not enough data
8.1
13
Not enough data
8.0
9
Not enough data
9.1
11
Not enough data
Administration
8.7
9
Not enough data
7.0
9
Not enough data
7.8
10
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
9.2
20
Not enough data
8.5
20
Not enough data
8.9
20
Not enough data
8.0
20
Not enough data
7.8
19
Not enough data
7.3
18
Not enough data
8.2
19
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.7
20
Feature Not Available
5.5
13
Not enough data
8.1
21
Not enough data
6.4
20
Not enough data
7.8
20
Not enough data
7.4
21
Not enough data
7.8
20
Not enough data
Feature Not Available
SMS Platform
Not enough data
7.5
21
Not enough data
8.4
20
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Not enough data
8.3
20
Not enough data
8.3
16
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Merchandising
8.3
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
7
Not enough data
8.6
7
Not enough data
Administration
7.5
6
Not enough data
9.2
6
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.8
7
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
8.6
6
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Feature Not Available
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.8
7
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
8.6
6
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Feature Not Available
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bluecore and Wunderkind are categorized as SMS Marketing, Personalization, Personalization Engines, E-Commerce Personalization, and Identity Resolution
Unique Categories
Bluecore is categorized as E-Commerce Analytics and E-Merchandising
Wunderkind is categorized as Mobile Advertising, Display Advertising, Video Advertising, Retargeting, and Marketing Automation
Reviews
Reviewers' Company Size
Bluecore
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wunderkind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
48.3%
Apparel & Fashion
12.4%
Marketing and Advertising
6.7%
Sporting Goods
5.6%
Consumer Goods
5.6%
Other
21.3%
Apparel & Fashion
23.0%
Retail
21.8%
Consumer Goods
9.2%
Automotive
8.0%
Marketing and Advertising
3.4%
Other
34.5%
Alternatives
Discussions
How big is Bluecore?
1 Comment
Official Response from Bluecore
More than 400 brands trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Express, Bass Pro Shops, Lenovo, Steve...Read more
Bluecore has no more discussions with answers
Wunderkind has no discussions with answers
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