Bluecore Features
Visitor Behavior (3)
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Monitoring
Monitor the behavior of website and online store visitors
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Targeting
Ability to target website visitors based on behavioral patterns
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Guided Selling
Adapt the selling process to each visitor, including content and pricing
Templates (3)
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Library
Provide a library of templates for various purposes such as website engagement or e-commerce
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Customization
Allows users to customize templates and use them on multiple channels easily
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Optimization
Track the performance of different versions of templates and suggest optimizations
Personalization (8)
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Recommendation
Recommend products based on order history and online behavior
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Content
Provide custom content to website visitors based on their online behavior
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Cart Abandonment
Deliver messages targeted at buyers who are about to leave an online store
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Search
Optimize search based on the role of the user or inventory availability
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Personalization Engine
Machine learning or artificial intelligence that powers the personalization features of the platform.
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Product Recommendations
Tools to automatically recommend products to a customer based on their viewing or purchasing history.
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A/B Testing
The ability to test various configurations and recommendations to determine which are most successful with customers.
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Personalized Messaging
Tools to create personalized messaging based on customer data collected from purchases or viewing history.
Multichannel (3)
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Web
Integrate personalized content and recommendations on websites
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Email
Define customized email templates which are sent automatically
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Mobile
Include personalization features that are mobile-friendly and responsive
Analytics (8)
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Reports
Data collected and analyzed by the platform delivered in an easily digestible format.
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Dashboard
Reports and other relevant data housed in a single, easy-to-navigate location.
Web Analytics
Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.
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Campaign Tracking
Tools to track the success of various marketing campaigns in order to optimize marketing efforts.
Customer Demographics
The ability to collect and analyze customer data in order to determine which demographics make up a customer base.
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Predictive Analytics
Predictions of future behavior based on past and present data.
Reports & Analytics
The ability to analyze and visually represent relevant data collected from an e-commerce store and e-merchandising tool.
Customer Data
Data collected from customers that can be used to better refine merchandising efforts to entice similar customers.
Administration (5)
Data Storage
The ability to store large quantities of data for analysis within the platform itself.
A/B Testing
Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.
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Integrations
Integrations with other software tools in order to fascilitate the exchange of data collected by various software.
Integrations
The ability to integrate with a variety of e-commerce software in order to share data and functionality.
Dashboard
A means to display relevant reports and other data in one, easily accessible place.
Segmentation (2)
A/B Testing
Provides native A/B testing for content and campaigns.
Customer Profiles
Allows users to build and analyze customer profiles.
Targeting (2)
Behavioral Targeting
Presents messaging depending on customer behavior.
Contextual Targeting
Presents messaging depending on customer context.
Triggered Content (3)
Geofencing
Content triggered by customer's given geolocation.
Triggered Emails
Emails triggered by customer activity or behavior.
Triggered Messages
Messages triggered by customer activity or behavior.
Personalized Content (3)
Recommendation Engine
Provides recommendations based on customer metrics.
Personalized Discounts
Calculates and presents customized discounts.
Website Personalization
Personalizes web experiences and presented content based on customer metrics.
Text Messaging (12)
Bulk SMS
Enables users to send mass text message campaigns
Text Scheduler
Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
Automatic Replies
Provides automatic text message replies to recipients
Automatic URL Shortening
Provides automatic URL shortening to use less characters via text
MMS Marketing
Sends out multimedia via text messages, such as coupons, pictures, and audio
Personalization
Offers features for personalizing text messages based on customer information or past behavior
Transactional SMS
Allows users to establish automated workflows and triggers to deliver transactional text messages
Link Shortening
Shorten long links into custom or branded links
SMS Messaging
Send messages via SMS
Scheduled Messaging
Send individual or bulk text messages at predetermined times
Chat/Messaging
Communicate using direct chat or messages within the system
2-Way Messaging
Send and receive text messages to communicate with clients or prospects in real-time
Administration (4)
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Marketing Campaigns
The ability to create and customize marketing campaigns based on user data.
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Reports & Analytics
Easily digestible visual representations of data collected by the platform.
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User Data
Data collected from customers to be analyzed by analytics tools or other e-commerce software.
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Integrations
The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.
Merchandising (4)
Product Recommendations
Products recommended to customers based on their purchasing or viewing history.
Product Search
A search function to help customers easily find products in an online store.
Media File Storage
Tools to store and organize product images, videos, and 3D renderings.
Web Content Management
Tools to optimize and organize product descriptions and other content published to an online store.
SMS Platform (5)
Reporting
Provides pre-built or customizable performance reports
Marketing Automation
Automate workflows and trigger campaigns based on customer actions
Short Codes
Provides businesses with 5- to 6-digit short codes for running text marketing campaigns
API Integration
Facilitates the integration of text messaging into existing business applications through an SMS gateway API
QR Codes
Matrix barcode that stores information
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Firewall Software (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Agentic AI - Personalization Engines (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Personalization (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Agentic AI - SMS Marketing (9)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Campaign Planning
Plan and strategize marketing campaigns
Multi-Language
Manage and support multiple languages
Agentic AI - E-Commerce Personalization (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Performance Optimization & Learning - AI Marketing Agents (2)
Send-Time Optimization
Determines optimal message delivery times per user
Autonomous A/B Testing
Runs & optimizes experiments without manual setup
Integrations & Data Connectivity - AI Marketing Agents (3)
Event & Data Ingestion
Ingests behavioral & transactional data for real-time decisioning
CRM & CDP Integration
Connects with CRM & customer data platforms for unified data access
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Audience Intelligence & Segmentation - AI Marketing Agents (5)
Predictive Modeling
Analyzing historical and current data and generating a model to help predict future outcomes.
Behavioral Triggering
Initiates campaigns based on real-time user actions
Predictive Audience Segmentation
Creates audience segments using machine learning predictions
Marketing Automation
Automate workflows and trigger campaigns based on customer actions
AI Writing Assistant
Generates and edits text using machine learning
Autonomous Campaign Orchestration - AI Marketing Agents (5)
End-to-End Campaign Execution
Builds & launches campaigns without manual workflow configuration
Goal-Based Campaign Planning
Translates marketing goals into structured campaign strategies automatically
Cross-Channel Orchestration
Coordinates messaging across email, SMS, & other channels
Conversational Campaign Setup
Enables campaign creation using natural language prompts
Real-Time Campaign Adaptation
Adjusts campaign execution dynamically based on engagement & performance data
AI Content Generation - AI Marketing Agents (6)
Dynamic Content Optimization
Refines content continuously based on engagement signals
AI Copy Generation
Generates channel-specific marketing content using AI models
Personalized Content Creation
Tailors messaging dynamically to individual user attributes
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Lead Generation
Manage the process of attracting and converting business prospects into leads
Ad Optimization
Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more.
AI Automation - SMS Marketing (1)
AI SMS
Uses AI to automate audience targeting, SMS message personalization, and performance optimization.
AI Content Generation - SMS Marketing (1)
AI SMS
Use AI to generate personalizaed SMS copy for SMS campaigns
AI Personalization - Personalization (3)
Predictive Recommendations
Uses AI to recommend products, content, offers, or experiences based on customer behavior, preferences, and historical interactions.
Audience Segmentation
Uses AI to dentify and build audience segments using customer attributes, behaviors, and engagement data.
Adaptive Content
Use AI to dynamically adapt content for each visitor using behavioral, contextual, and customer data
Additional Functionality (112)
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Real-Time Analytics
Analyze and gain insights into data in real-time
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Website Personalization
Customize website features
Recommendations
Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement
Real-Time Reporting
Active reporting of data and metrics
Content Analytics
Behavioral Targeting
Display advertising and marketing messages to users based on their browsing history and preferences
Account Based Marketing
Provide personalized marketing content
Website Analytics
Track and analyze information regarding website visitors
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Customer Profiles
Record customer information, purchase history, and other notes
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Customizable Branding
Add customized logos and colors to align with company branding
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
API
Application programming interface that allows for integration with other systems/databases
Abandoned Cart Saver
Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Contextual Targeting
Experience Management
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
WYSIWYG Editor
What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Multi-Campaign
Manage multiple campaigns in one system
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Customizable Forms
Customize contracts and forms to collect specific information
Email Marketing
Create and send email blasts/campaigns
Grammar Check
Check text for proper grammar usage
Campaign Analytics
Track and interpret campaign performance metrics
For Marketing and Advertising
Used by marketers and advertisers
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Content Ideas
Assists in the ideation process for creating new content, including themes, content types, titles and more
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
SMS Marketing
Send promotional campaigns or transactional messages via text messages
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Email Marketing
Create and send email blasts/campaigns
Chat/Messaging
Communicate using direct chat or messages within the system
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Competitor Monitoring
Track activity of your competitors
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Content Marketing
Publish and distribute content to targeted audiences
API
Application programming interface that allows for integration with other systems/databases
Predictive Analytics
Predict future data based on historical data sets
Personalization
Adjust communications based on previous interactions or personal preferences
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Behavior Analytics
Track and analyze user behavior within a system or network
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Text Editing
Edit text as needed
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Natural Language Processing
Process and analyze human language in text or audio form
Product Recommendations
Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history
Tone Selection
Choose the desired tone for content to be generated
Chatbot
AI-based platform which conducts a conversation via auditory or textual methods
Keyword Research Tools
Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns
Marketing Management
Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding
Brand Guidelines
Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines
Omnichannel Outreach
Using different methods or channels to connect with customers
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Reputation Management
Monitor and manage customers' perceptions about a business, product, or service
Polls/Voting
Enable custom polls/voting to facilitate decision-making or increase engagement
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
API
Application programming interface that allows for integration with other systems/databases
Text-to-Win
Messaging system designed for contests and sweepstakes
Mobile Coupons
Electronic coupons delivered to a mobile device that can be exchanged for a discount
Natural Language Processing
Process and analyze human language in text or audio form
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Drip Campaigns
Send automated marketing emails based on user actions over a predetermined period
Contact Management
Manage, organize, and store contact information
Activity Tracking
Track and document all activities across devices, networks, and other systems
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Keyword Tracking
Track and monitor a specific set of keywords
Multi-Campaign
Manage multiple campaigns in one system
Mass Texting
Send messages to multiple subscribers at the same time
Interaction Tracking
Track interaction history by documenting conversations for contacts
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Consent Management
Manage user consent requests and documents
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Open Rate Tracking
Track the number of open emails, messages, and texts for any campaign
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Automated Responses
Automatic reply functionality for incoming messages
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Templates
Sample files or documents that could be customized as needed or used as is
Survey Builder
Create and manage surveys
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Customizable Fields
Customize data fields to support various needs and use cases
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
Mobile Alerts
Notifications via mobile devices
Automated Scheduling
Automatically create schedules based on business needs or employee availability and qualifications
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
MMS
Sending/receiving messages with multimedia content like images, audio, or video over a cellular network
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Mobile Keywords
Unique word that contains letters or numbers that identifies specific campaigns
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Autoresponders
Create and automatically send premade copy in response to customer messages
Survey/Poll Management
Create and administer polls and surveys


