Bluecore Features
Visitor Behavior (3)
Monitoring
Based on 15 Bluecore reviews and verified by the G2 Product R&D team. Monitor the behavior of website and online store visitors
Targeting
Based on 18 Bluecore reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns
Guided Selling
As reported in 15 Bluecore reviews. Adapt the selling process to each visitor, including content and pricing
Templates (3)
Library
Based on 15 Bluecore reviews and verified by the G2 Product R&D team. Provide a library of templates for various purposes such as website engagement or e-commerce
Customization
Based on 17 Bluecore reviews and verified by the G2 Product R&D team. Allows users to customize templates and use them on multiple channels easily
Optimization
Based on 18 Bluecore reviews and verified by the G2 Product R&D team. Track the performance of different versions of templates and suggest optimizations
Personalization (8)
Recommendation
Based on 19 Bluecore reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior
Content
Based on 17 Bluecore reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior
Cart Abandonment
Based on 16 Bluecore reviews and verified by the G2 Product R&D team. Deliver messages targeted at buyers who are about to leave an online store
Search
Optimize search based on the role of the user or inventory availability This feature was mentioned in 12 Bluecore reviews.
Personalization Engine
Based on 16 Bluecore reviews and verified by the G2 Product R&D team. Machine learning or artificial intelligence that powers the personalization features of the platform.
Product Recommendations
Based on 18 Bluecore reviews and verified by the G2 Product R&D team. Tools to automatically recommend products to a customer based on their viewing or purchasing history.
A/B Testing
Based on 16 Bluecore reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers.
Personalized Messaging
Based on 19 Bluecore reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history.
Multichannel (3)
Web
Based on 10 Bluecore reviews and verified by the G2 Product R&D team. Integrate personalized content and recommendations on websites
Email
Based on 19 Bluecore reviews and verified by the G2 Product R&D team. Define customized email templates which are sent automatically
Mobile
Based on 16 Bluecore reviews and verified by the G2 Product R&D team. Include personalization features that are mobile-friendly and responsive
Analytics (8)
Reports
Data collected and analyzed by the platform delivered in an easily digestible format. 13 reviewers of Bluecore have provided feedback on this feature.
Dashboard
As reported in 13 Bluecore reviews. Reports and other relevant data housed in a single, easy-to-navigate location.
Web Analytics
Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.
Campaign Tracking
As reported in 13 Bluecore reviews. Tools to track the success of various marketing campaigns in order to optimize marketing efforts.
Customer Demographics
The ability to collect and analyze customer data in order to determine which demographics make up a customer base.
Predictive Analytics
Predictions of future behavior based on past and present data. This feature was mentioned in 11 Bluecore reviews.
Reports & Analytics
The ability to analyze and visually represent relevant data collected from an e-commerce store and e-merchandising tool.
Customer Data
Data collected from customers that can be used to better refine merchandising efforts to entice similar customers.
Administration (5)
Data Storage
The ability to store large quantities of data for analysis within the platform itself.
A/B Testing
Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.
Integrations
Integrations with other software tools in order to fascilitate the exchange of data collected by various software. This feature was mentioned in 10 Bluecore reviews.
Integrations
The ability to integrate with a variety of e-commerce software in order to share data and functionality.
Dashboard
A means to display relevant reports and other data in one, easily accessible place.
Segmentation (2)
A/B Testing
Provides native A/B testing for content and campaigns.
Customer Profiles
Allows users to build and analyze customer profiles.
Targeting (2)
Behavioral Targeting
Presents messaging depending on customer behavior.
Contextual Targeting
Presents messaging depending on customer context.
Triggered Content (3)
Geofencing
Content triggered by customer's given geolocation.
Triggered Emails
Emails triggered by customer activity or behavior.
Triggered Messages
Messages triggered by customer activity or behavior.
Personalized Content (3)
Recommendation Engine
Provides recommendations based on customer metrics.
Personalized Discounts
Calculates and presents customized discounts.
Website Personalization
Personalizes web experiences and presented content based on customer metrics.
Text Messaging (7)
Bulk SMS
Enables users to send mass text message campaigns
Text Scheduler
Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
Automatic Replies
Provides automatic text message replies to recipients
Automatic URL Shortening
Provides automatic URL shortening to use less characters via text
MMS Marketing
Sends out multimedia via text messages, such as coupons, pictures, and audio
Personalization
Offers features for personalizing text messages based on customer information or past behavior
Transactional SMS
Allows users to establish automated workflows and triggers to deliver transactional text messages
Administration (4)
Marketing Campaigns
Based on 19 Bluecore reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data.
Reports & Analytics
Based on 19 Bluecore reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform.
User Data
Data collected from customers to be analyzed by analytics tools or other e-commerce software. This feature was mentioned in 18 Bluecore reviews.
Integrations
Based on 14 Bluecore reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.
Merchandising (4)
Product Recommendations
Products recommended to customers based on their purchasing or viewing history.
Product Search
A search function to help customers easily find products in an online store.
Media File Storage
Tools to store and organize product images, videos, and 3D renderings.
Web Content Management
Tools to optimize and organize product descriptions and other content published to an online store.
SMS Platform (4)
Reporting
Provides pre-built or customizable performance reports
Automation
Automates tasks and features for added convenience
Short Codes
Provides businesses with 5- to 6-digit short codes for running text marketing campaigns
API Integration
Facilitates the integration of text messaging into existing business applications through an SMS gateway API
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Firewall Software (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
Agentic AI - Personalization Engines (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Personalization (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - SMS Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Personalization (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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