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Audiense Reviews & Product Details

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management

Product Website

Seller

Audiense

Discussions

Audiense Community

Languages Supported

English, Spanish

Product Description

Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and drive high performance campaigns at scale.

Overview by

Carlos Serra

Pricing

Pricing provided by Audiense.

Twitter Marketing

from $948

billed annually

View More Pricing Information

Audiense Media

Audiense Demo - Audiense Insights - Instantly understand who makes up your target audience.

Audiense Insights applies machine learning to instantly understand who makes up your target audience, by analyzing connections between the people that shape it. Go beyond traditional segmentation based on age, gender and location, now you can discover new segments based on people’s interests and ...

Audiense Demo - Audiense Insights - Do you want to integrate Audiense Intelligence with your own data or visualizations? No problem, we make it easy.

Simply export your Audiense reports to PDF or Microsoft Powerpoint formats to use the most relevant insights about your audiences in your presentation decks. Or alternatively, export each of the insights to a CSV file so you can easily process, share or integrate them in your organisation. CREATE...

Audiense Demo - Audiense Insights - Identify any audience or segment effortlessly at a granular level.

Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and d...

Audiense Demo - Twitter Marketing - Monitoring/Listening

Complete global coverage of real-time and historical (since 2006) Twitter content. Audiense provides conversation analysis and one-click campaign targeting.

Audiense Demo - Audiense Insights - Identify the most relevant influencers for any target audience

The influencers analysis makes it possible to validate that the influencers are relevant to the analyzed segment: they are influencers that have a close relationship with their audiences, and so are hard to find with the usual methods and tools.

Audiense Demo - Audiense Insights - Personality Insights (IBM Watson)

Audiense Personality Insights with Watson uses the power of IBM Watson to segment by personality and deliver rich insight into audiences and influencers. Personality Insights are a great way to understand your audience’s intrinsic characteristics to create a tone of voice your audience will respo...

Official Downloads

(4)

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[eBook] How social data is transforming Public Relations

[Ebook] Influencer Marketing - Identify the most relevant influencers for your audience

Interactive Demo

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Marine E.

Analytics Practice Director

Small-Business (50 or fewer emp.)

5/20/2022

"One of the best tool for consumer understanding and targeting"

4.5/5

What do you like best about Audiense?

Audiense is a easy -to-use tool, jam-packed with insights nuggets about any given audiences. I love the flexibility given by the various entry-points into the data. I love the benchmark functionality as well as all the filters which enable us to contextualise our findings as well as always focus on what would have the highest impact. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Slightly confused by the 2 segmentation types of Affinity or Interconnectivity

Not a fan of the overall map. I usually find the individual cluster more insightful. Review collected by and hosted on G2.com.

Recommendations to others considering Audiense:

If you are looking to identify small niche, or get a better broader understanding on audiences, Audiense is must-have. I have been an avid user for more than 5 years and I recommend it to anyone working in marketing, advertising and PR Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

Audiense helps us develop much more tailored and data-driven media plans. We also use the tool occasionally to identify opinion leaders as well as influencers. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi Marine! 🐬

Thank-you for your review of Audiense! We love hearing that you find value in the benchmark function, the input criteria flexibility, and that you're able to contextualise your findings & identify highest impact strategies 💪

This user-guide article below goes into depth on our two types of segmentation, hope this helps 💗

See how Audiense improved

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/22/2023

"Audience for new segments"

4/5

What do you like best about Audiense?

Being able to differentiate between the different types of consumers that exist. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

That sometimes profiles look very similar Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

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Thank you very much for your review! 🫶

We are delighted to offer our insights to identify and compare audiences.

Within an audience, depending on the definition used to create it (e.g., followers of an account) and the type of segmentation selected, sometimes the segments may resemble each other a bit in terms of the accounts they follow in common and their interests, but it depends on the type of audience.

If you ever have any questions about this, you can consult our user guide (e.g., Difference between types of segmentation; see the link below), or you can send us a message at help@audiense.com and we will be happy to help.

Best regards,

The Audiense Team

See how Audiense improved

Benjamin L.

Senior Consultant

Mid-Market (51-1000 emp.)

5/30/2022

"Excellent audience analysis tool!"

5/5

What do you like best about Audiense?

Very quickly you can get thorough insights into a consumer segment. I particularly like using the unique filter which lets you really pull apart what makes one audience distinctive from another. Personality insights are great for creative thinking too! Review collected by and hosted on G2.com.

What do you dislike about Audiense?

The demographic insight can feel a little shaky at times and it can be tricky trying to recreate precise segments. I would say the tool is best approached as an analysis of online followers, which makes it excellent for categories like entertainment, sport and music Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi Benjamin! 🌈

Thank-you for your enthusiastic review of Audiense! Yes, our benchmark feature is incredibly useful in understanding the unique differences between audiences 🙌

We've done some behind-the-scenes work on improving the data collection/presentation of our demographics. If you have further feedback, please let us know at productrequest@audiense.com

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

5/11/2023

"Nice tool for marketing"

4/5

What do you like best about Audiense?

Great segmentation and insights about channels. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Only partial data about the local market. Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

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Thank you for your review 🫶

We cover global audiences, and are always updating our location specific data and baselines to be more granular. The segmentation method can also make a difference, as interconnectivity locally identifies these communities. I've shared our guide about this below.

Might help to share geo details, any questions or doubts, with our support team via help@audiense.com. They could provide specific data answers for your required geolocation.

For any product suggestions or general feedback, you can reach our product team via productrequest@audiense.com any time. We value your input to continue improving.

Best wishes,

The Audiense Team

See how Audiense improved

Melanie T.

Creative Strategist

Mid-Market (51-1000 emp.)

5/24/2022

"Powerful insights for entertainment industry audiences"

4/5

What do you like best about Audiense?

Helps identify potential audiences for TV and film clients, gives incredibly actional creative considerations for those audiences, great for identifying comp titles to paint a clearer picture of our target audience. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Adjusting to a new format and platform after so many years of using another vendor can be challenging, some features that are in beta will be fantastic once they're finalized but are a bit clunky still in beta. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi Melanie! 🐱

Thank-you for your review! It's great to hear how you use Audiense for TV & Film clients, and you put the insights to action 📺

Regarding your use of our beta-features, please speak with your account manager directly to highlight your feedback so we can work on improving the platform! Thank-you for being on this journey with us 💗

Pablo Andres S.

Data analyst - Political scientist

Small-Business (50 or fewer emp.)

5/27/2022

"Audiense is a very useful and professional platform."

5/5

What do you like best about Audiense?

The platform has an excellent support system

The attention of account executives is excellent

The options for data analysis are very extensive

The interface is simple and intuitive

The option for interconnection with other platforms is a great advantage Review collected by and hosted on G2.com.

What do you dislike about Audiense?

It would be important to expand the number of monthly reports. 5 monthly reports may be insufficient. It would be good to incorporate more options for conducting comparative results on audiences. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hola Pablo! 🚀

Muchas gracias! Thank-you for recognising the attention our team provides to our users, they work hard! 💪

You can have more than 5 reports per month in your plan - please speak to your account manager, or contact help@audiense.com to discuss your options!

It's in our roadmap to be able to compare more than 2 segments, watch this space ⚡️

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

5/20/2022

"Fast and easy to use for novices AND for power users. Good roadmap. Too bad it's mostly Twitter"

4.5/5

What do you like best about Audiense?

It's very versatile for noobs and experts. The tool is fast to spin up and is often immediately useful to new users who want to grasp a topic. Power users can also dive deep into the data and exports to understand communities. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

We can only use Twitter data. It's so good you end up being frustrated you can't run the tool on other datasets (Instagram, Youtube). We're an agency and often see clients wanting the same deliverable for other types of data. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

Our clients are large brands who want to understand the online communities discussing their products, brands or even topics. Traditionnaly we look at what people say. Here Audiense helps us understand who the people are when they're not talking about the product/brand. It's very complementary to our more "traditional" Social Listening analysis. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi! ✨

Thank-you for your review of Audiense! Democratising insights is important to us, helpful newbies and advanced users 💗

Twitter is a major data source for us, providing open public, and compliant data. We enrich where possible, but to find out more, please read below.

See how Audiense improved

James B.

Insight

Enterprise (> 1000 emp.)

5/25/2022

"Genuine insight from the social graph"

5/5

What do you like best about Audiense?

Firstly, the speed at which we can break down an audience into clusters or segments based on their shared affinities or common connections.

Secondly, the richness of the profiling we can then undertake in Audiense's platform to understand these groups. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

The limitations of the platform (like many other social analytics tools to be fair) being largely driven by Twitter's social graph. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

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Hi James! 🐸

Thank-you for your review of Audiense! Yes, we love to provide our segmentation reports at lightning speeds ⚡️

Twitter is one of the most open public social data sources, and we like to remain compliant, but we enrich where possible. To find out more, please read the below.

See how Audiense improved

Verified User in Education Management

Small-Business (50 or fewer emp.)

10/12/2022

"Tool is easy to use and delivers valuable insights. Customer service is OUTSTANDING"

5/5

What do you like best about Audiense?

Customer Service is outstanding. Great onboarding.

The tool is easy to use and delivers excellent insights.

Pricing is reasonable compared to competitors. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Noting. Really noting. No need for changing anything. Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

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Thank you for your Audiense review! 💗

We are super happy that you are enjoying the platform 🚀

We are always on hand for any other support needed, either via your Account Manager or our support team on help@audiense.com

You can also keep up-to-date with our product roadmap, and have a say on what we work on next: you can vote/share any ideas or feedback via our Product Portal (link below).

See how Audiense improved

Verified User in Market Research

Small-Business (50 or fewer emp.)

10/5/2022

"The best tool for marketers"

5/5

What do you like best about Audiense?

The detail insights I love to know what is the people doing online Review collected by and hosted on G2.com.

What do you dislike about Audiense?

it's expensive, I don't like to use all the elements that you offer for the price that is a little up the sky Review collected by and hosted on G2.com.