Aha! Builder is a new AI-powered application builder from Aha! designed specifically for product managers — no coding experience required. Powered by Elle, Aha!'s purpose-built AI assistant, it takes a strategy-first approach: you describe your vision, target personas, and user goals, and Elle generates functional prototypes and business applications from that brief. Unlike vibe-coding tools such as Lovable and v0, Aha! Builder enforces enterprise governance, with built-in security reviews, user authentication, compliance assessments, and AWS-powered hosting included out of the box. Product teams can apply their own design system, collect user feedback directly inside built apps, and auto-generate documentation — all without managing third-party vendors or infrastructure. It integrates natively with the broader Aha! product suite, connecting strategy, discovery, and delivery in one unified workflow. A free trial is available at aha.io/builder/overview.