Adobe Customer Journey Analytics Features

As reported in 36 Adobe Customer Journey Analytics reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Based on 37 Adobe Customer Journey Analytics reviews. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Collects and reports on data relating to customer journeys, preferences, and history This feature was mentioned in 36 Adobe Customer Journey Analytics reviews.

Based on 36 Adobe Customer Journey Analytics reviews. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Analyzes historical and current marketing campaigns to inform future strategy This feature was mentioned in 36 Adobe Customer Journey Analytics reviews.

Creates reports and dashboards to analyze results of campaigns This feature was mentioned in 36 Adobe Customer Journey Analytics reviews.

Identifies which marketing campaigns resolved in open or closed opportunities This feature was mentioned in 34 Adobe Customer Journey Analytics reviews.

Based on 35 Adobe Customer Journey Analytics reviews. Collects marketing campaign performance data across multiple channels

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization 36 reviewers of Adobe Customer Journey Analytics have provided feedback on this feature.

Based on 57 Adobe Customer Journey Analytics reviews. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).

Based on 57 Adobe Customer Journey Analytics reviews. Automates the testing and optimization of customer-facing messaging and campaigns.

Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). This feature was mentioned in 60 Adobe Customer Journey Analytics reviews.

Based on 56 Adobe Customer Journey Analytics reviews. Ability to measure product usage by feature, campaign performance by source, and other trending metrics.

Provides dashboards to combine and visualize quantitative and qualitive customer journey data. This feature was mentioned in 60 Adobe Customer Journey Analytics reviews.

As reported in 57 Adobe Customer Journey Analytics reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.

As reported in 57 Adobe Customer Journey Analytics reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.

Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. This feature was mentioned in 56 Adobe Customer Journey Analytics reviews.

Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. This feature was mentioned in 58 Adobe Customer Journey Analytics reviews.

Capability to perform complex tasks without constant human input This feature was mentioned in 34 Adobe Customer Journey Analytics reviews.

Works across multiple software systems or databases 35 reviewers of Adobe Customer Journey Analytics have provided feedback on this feature.

As reported in 35 Adobe Customer Journey Analytics reviews. Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting This feature was mentioned in 33 Adobe Customer Journey Analytics reviews.

Based on 14 Adobe Customer Journey Analytics reviews. Capability to perform complex tasks without constant human input

Works across multiple software systems or databases This feature was mentioned in 14 Adobe Customer Journey Analytics reviews.

Based on 14 Adobe Customer Journey Analytics reviews. Anticipates needs and offers suggestions without prompting