[ Adobe C... Reviews ](https://www.g2.com/products/adobe-customer-journey-analytics/reviews) [ Adobe C... Reviews ](https://www.g2.com/products/adobe-customer-journey-analytics/reviews) # Adobe Customer Journey Analytics Features ##### ## Marketing Operations (4) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Show More ##### ## Campaign Activity (5) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Show More ##### ## Platform Basics (7) Templates Provide templates for customer journey mapping to jumpstart the process. Exporting Ability to export customer journey maps in a variety of formats to present and analyze. Multi-user Access and Collaboration Allow team members to invite others to collaborate on journey maps and make direct changes. Multiple Personas Provide the ability to compare the experiences of multiple personas in one journey map. Data Analytics Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. Dynamic Segmentation Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). Journey Optimization Automates the testing and optimization of customer-facing messaging and campaigns. Show More ##### ## Platform Data (4) Journey Reporting Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). Trends Reporting Ability to measure product usage by feature, campaign performance by source, and other trending metrics. Dashboards Provides dashboards to combine and visualize quantitative and qualitive customer journey data. Advanced Data Filtering Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. Show More ##### ## Platform Additional Functionality (3) Journey Mapping Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. Integrations Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. Automated Alerts Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. Show More ##### ## Agentic AI - Customer Journey Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Marketing Analytics (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Customer Journey Mapping (1) Autonomous Task Execution Capability to perform complex tasks without constant human input Show More ## Top-Rated Alternatives [ ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") Braze 4.5/5(1,685) ](https://www.g2.com/products/braze/reviews) [ ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium") Tealium 4.4/5(478) ](https://www.g2.com/products/tealium-2026-07-21/reviews) [ ![Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/65e33ca9d459546fe0def649d5bfb459/contentsquare.svg "Contentsquare") Contentsquare 4.6/5(639) ](https://www.g2.com/products/contentsquare/reviews) [ View All Alternatives ](https://www.g2.com/products/adobe-customer-journey-analytics/competitors/alternatives) ##### Categories on G2 [ Marketing Analytics ](https://www.g2.com/categories/marketing-analytics)[ Customer Journey Analytics ](https://www.g2.com/categories/customer-journey-analytics)[ Customer Journey Mapping ](https://www.g2.com/categories/customer-journey-mapping) ##### Explore More [ Top tools for real-time data analytics ](https://www.g2.com/discussions/top-tools-for-real-time-data-analytics)[ Operating Revenue ](https://www.g2.com/glossary/operating-revenue-definition)[ Which location intelligence software provides predictive modeling features? ](https://www.g2.com/discussions/which-location-intelligence-software-provides-predictive-modeling-features) [ JumpCloud vs Okta for a mid-size company that needs cloud directory and identity management without paying for an enterprise IAM suite? ](https://www.g2.com/discussions/jumpcloud-vs-okta-for-a-mid-size-company-that-needs-cloud-directory-and-identity-management-without-paying-for-an-enterprise-iam-suite)[ What platform integrates property management with accounting systems? ](https://www.g2.com/discussions/what-platform-integrates-property-management-with-accounting-systems)[ Pros and Cons Details ](https://www.g2.com/products/adobe-customer-journey-analytics/reviews?qs=pros-and-cons) Show More [ Top tools for real-time data analytics ](https://www.g2.com/discussions/top-tools-for-real-time-data-analytics)[ Operating Revenue ](https://www.g2.com/glossary/operating-revenue-definition)[ Which location intelligence software provides predictive modeling features? ](https://www.g2.com/discussions/which-location-intelligence-software-provides-predictive-modeling-features) [ JumpCloud vs Okta for a mid-size company that needs cloud directory and identity management without paying for an enterprise IAM suite? ](https://www.g2.com/discussions/jumpcloud-vs-okta-for-a-mid-size-company-that-needs-cloud-directory-and-identity-management-without-paying-for-an-enterprise-iam-suite)[ What platform integrates property management with accounting systems? ](https://www.g2.com/discussions/what-platform-integrates-property-management-with-accounting-systems)[ Pros and Cons Details ](https://www.g2.com/products/adobe-customer-journey-analytics/reviews?qs=pros-and-cons)