Link copied to clipboard # Adobe Advertising Cloud vs Roku OneView (formerly Dataxu) Comparison - What are their main differences? Share [ Export ](/compare/adobe-advertising-cloud/roku-oneview-formerly-dataxu/export.csv) Adobe Advertising CloudRoku OneView (formerly Dataxu)[+ Add Product](#) Pricing **Adobe Advertising Cloud** **Contact Vendor for Pricing** · Basic **Roku OneView (formerly Dataxu)** No pricing available **Pricing Insights** from reviews Perceived Cost **Adobe Advertising Cloud** $$$$$ **Roku OneView (formerly Dataxu)** $$$$$ Average Discount **Adobe Advertising Cloud** 12%4% more **Roku OneView (formerly Dataxu)** 8% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Adobe Advertising Cloud** 6 months Based on 100 responses **Roku OneView (formerly Dataxu)**6 months Based on 100 responses Return on Investment **Adobe Advertising Cloud** 6 months Based on 100 responses **Roku OneView (formerly Dataxu)**6 months Based on 100 responses **Pros & Cons** from reviews **Adobe Advertising Cloud** [ All-in-One (2) ](https://www.g2.com/products/adobe-advertising-cloud/reviews?filters%5Bsentiment_snippet%5D=2250030&qs=pros-and-cons#reviews)[ Collaboration (1) ](https://www.g2.com/products/adobe-advertising-cloud/reviews?filters%5Bsentiment_snippet%5D=2250053&qs=pros-and-cons#reviews)[ Functionality Limitations (1) ](https://www.g2.com/products/adobe-advertising-cloud/reviews?filters%5Bsentiment_snippet%5D=2448976&qs=pros-and-cons#reviews)[ High Competition (1) ](https://www.g2.com/products/adobe-advertising-cloud/reviews?filters%5Bsentiment_snippet%5D=2448933&qs=pros-and-cons#reviews) **Roku OneView (formerly Dataxu)** Not enough data Integrations **Adobe Advertising Cloud** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3b9a49dfdc49ebd54d82cd969118f88/adobe-creative-suite.png "Product Avatar Image") Adobe ](https://www.g2.com/products/adobe-creative-suite/reviews)[ View all ](https://www.g2.com/products/adobe-advertising-cloud/integrations) **Roku OneView (formerly Dataxu)** Not enough data Screenshots **Adobe Advertising Cloud** ![Adobe Advertising Cloud screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/10212/Online_advertising __campaign_management_and_optimization___ Adobe_Media_Optimizer.png) **Roku OneView (formerly Dataxu)** ![Roku OneView (formerly Dataxu) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/70882/expirable-direct-uploads_2Fb52ec5f7-85bb-464f-8984-68f7b4e3b73d_2FScreen_Shot_2017-11-07_at_2.16.41_PM.png) **Ratings** from reviews Meets Requirements **Adobe Advertising Cloud** **7.6** /10 Based on 88 responses **Roku OneView (formerly Dataxu)** **7.6** /10 Based on 79 responses Ease of Use **Adobe Advertising Cloud** **6.8** /10 Based on 86 responses **Roku OneView (formerly Dataxu)** **7.1** /10 Based on 77 responses Ease of Setup **Adobe Advertising Cloud** **6.2** /10 Based on 46 responses **Roku OneView (formerly Dataxu)** **7.0** /10 Based on 46 responses Ease of Admin **Adobe Advertising Cloud** **7.2** /10 Based on 48 responses **Roku OneView (formerly Dataxu)** **7.3** /10 Based on 45 responses Quality of Support **Adobe Advertising Cloud** **7.5** /10 Based on 83 responses **Roku OneView (formerly Dataxu)** **8.3** /10 Based on 77 responses Has the product been a good partner in doing business? **Adobe Advertising Cloud** **7.7** /10 Based on 49 responses **Roku OneView (formerly Dataxu)** **8.1** /10 Based on 50 responses Product Direction (% positive) **Adobe Advertising Cloud** **7.2** /10 Based on 88 responses **Roku OneView (formerly Dataxu)** **7.4** /10 Based on 80 responses **Features** ratings from reviews Display Advertising **8.0** /10 Based on 62 responses **7.5** /10 Based on 74 responses Data Management Platform (DMP) Not enough data **8.3** /10 Based on 10 responses Paid Search Advertising **7.5** /10 Based on 59 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Creative Management Platforms **8.3** /10 Based on 8 responses Not enough data Mobile Advertising Not enough data **7.6** /10 Based on 74 responses Video Advertising Not enough data **7.7** /10 Based on 74 responses Social Media Advertising **8.1** /10 Based on 62 responses Not enough data Demand Side Platform (DSP) Not enough data **7.6** /10 Based on 74 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 29.0% Mid-Market(51-1000 emp.) 35.5% Enterprise(\> 1000 emp.) 35.5% Small-Business(50 or fewer emp.) 29.0% Mid-Market(51-1000 emp.) 35.5% Enterprise(\> 1000 emp.) 35.5% Small-Business(50 or fewer emp.) 32.1% Mid-Market(51-1000 emp.) 40.5% Enterprise(\> 1000 emp.) 27.4% Small-Business(50 or fewer emp.) 32.1% Mid-Market(51-1000 emp.) 40.5% Enterprise(\> 1000 emp.) 27.4% **Reviewers' Industry** [![Adobe Advertising Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/995bb4e42078c200fd16c099b6a8aff1/adobe-advertising-cloud.svg "Adobe Advertising Cloud")](https://www.g2.com/products/adobe-advertising-cloud/reviews) Adobe Advertising Cloud Marketing and Advertising 36.6% Internet 9.7% Financial Services 4.3% Computer Software 4.3% Higher Education 3.2% Other 41.9% [![Roku OneView (formerly Dataxu)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b80f5bb0461e54245b4c3bc66dbc533d/roku-oneview-formerly-dataxu.png "Roku OneView (formerly Dataxu)")](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) Roku OneView (formerly Dataxu) Marketing and Advertising 63.1% Hospital & Health Care 7.1% Broadcast Media 6.0% Automotive 2.4% Computer Software 2.4% Other 19.0% Alternatives **Adobe Advertising Cloud Alternatives** ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform") [ Google Marketing Platform ](/products/google-marketing-platform/reviews) ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) **Roku OneView (formerly Dataxu) Alternatives** ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion") [ MediaMath by Infillion ](/products/mediamath-by-infillion/reviews) ![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform") [ Google Marketing Platform ](/products/google-marketing-platform/reviews) ## Adobe Advertising Cloud vs Roku OneView (formerly Dataxu) FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Adobe Advertising Cloud vs Roku OneView (formerly Dataxu)? Roku OneView (formerly Dataxu) stands out for higher reviewer satisfaction on setup and support, while Adobe Advertising Cloud is noted for its all-in-one integration strength. | [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) | [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) | | --- | --- | | 3.7/5 (97 reviews) | 3.8/5 (86 reviews) | | Enterprise | Mid-Market | | 6.2 | 7.0 | | 7.5 | 8.3 | | All-in-One (2 all-time mentions) | — | ### How do the pricing models of Adobe Advertising Cloud and Roku OneView (formerly Dataxu) compare? Roku OneView (formerly Dataxu) is rated higher for value by reviewers, indicating greater satisfaction with its pricing. - **Adobe Advertising Cloud:** Reviewers frequently cite high cost and pricing as a drawback, with several noting that it is expensive compared to competitors and impacts budget and timelines. - **Roku OneView (formerly Dataxu):** Reviewers highlight competitive pricing and lower costs for high-quality inventory, especially in OTT campaigns, and appreciate the flexibility and control over spend. ### What are the best alternatives to Adobe Advertising Cloud and Roku OneView (formerly Dataxu)? The top three alternatives to Adobe Advertising Cloud and Roku OneView (formerly Dataxu) are Facebook, AdRoll, and Google Marketing Platform. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) | 3.7/5 (97 reviews) | Enterprise | High cost cited as a drawback | All-in-One integration | | [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) | 3.8/5 (86 reviews) | Mid-Market | Competitive pricing, lower cost for OTT | OTT campaign performance | | [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1457 reviews) | Small-Business | — | Large audience reach | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | — | Retargeting capabilities | | [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) | 4.1/5 (300 reviews) | Mid-Market | — | Comprehensive analytics | ### Which Creative Management Platforms features should I prioritize when comparing Adobe Advertising Cloud and Roku OneView (formerly Dataxu)? Buyers should prioritize targeting capabilities, integration options, ease of setup, analytics and reporting, and user management when comparing Adobe Advertising Cloud and Roku OneView (formerly Dataxu). - **Targeting:** Both products are frequently cited for targeting, with Adobe Advertising Cloud offering dynamic advertising space and Roku OneView noted for granular geo-targeting and audience scaling. - **Integration Options:** Adobe Advertising Cloud is highlighted for easy integrations (1 all-time mention), especially with other Adobe products; Roku OneView reviewers mention integration flexibility for OTT and display channels. - **Ease of Setup:** Roku OneView scores 7.0, Adobe Advertising Cloud 6.2, indicating easier setup for Roku OneView. - **Analytics and Reporting:** Adobe Advertising Cloud is praised for comprehensive reporting and real-time analytics; Roku OneView is noted for reporting insights but with some interface limitations. - **User Management:** Adobe Advertising Cloud uniquely offers user, role, and access management features. ### What are the pros and cons of Adobe Advertising Cloud vs Roku OneView (formerly Dataxu)? Adobe Advertising Cloud's headline strength is its all-in-one integration, while Roku OneView (formerly Dataxu) is recognized for OTT campaign performance and competitive pricing. - **Adobe Advertising Cloud strengths:** All-in-One integration (2 all-time mentions), comprehensive tools, collaboration, robust analytics, and easy integrations (1 all-time mention). - **Adobe Advertising Cloud trade-offs:** High cost, steep learning curve, complexity for new users, and some functionality limitations (1 all-time mention). - **Roku OneView (formerly Dataxu) strengths:** Strong OTT campaign performance, competitive pricing, high-quality inventory, audience scaling, and flexibility in campaign management. - **Roku OneView (formerly Dataxu) trade-offs:** Geo-targeting inconsistencies, reporting interface limitations, and some setup and integration processes requiring additional support. ### Is Adobe Advertising Cloud or Roku OneView (formerly Dataxu) better for small businesses? Roku OneView (formerly Dataxu) is a better fit for small businesses, as its largest reviewer segment is Mid-Market and reviewers highlight its flexibility and lower cost. - **Adobe Advertising Cloud:** Largest segment is Enterprise, with reviewers noting a steep learning curve and high cost as barriers for smaller organizations. - **Roku OneView (formerly Dataxu):** Largest segment is Mid-Market, with reviewers citing ease of use, flexibility, and competitive pricing as advantages for smaller teams. ### Which Creative Management Platforms platform has better integrations? Adobe Advertising Cloud is favored for integrations, with reviewers specifically citing its integration capabilities. - **Adobe Advertising Cloud:** Easy integrations and integration with other Adobe products are highlighted in recent reviews (1 all-time mention for integrations). - **Roku OneView (formerly Dataxu):** Reviewers mention integration flexibility for OTT and display, but no specific third-party tools are cited in recent reviews. ### How do Adobe Advertising Cloud and Roku OneView (formerly Dataxu) compare on customer support? Roku OneView (formerly Dataxu) scores higher on Quality of Support by 0.8 points, a material difference over Adobe Advertising Cloud. - **Adobe Advertising Cloud:** Reviewers describe support as generally responsive but note variability, with some citing the need for technical assistance during setup and implementation. - **Roku OneView (formerly Dataxu):** Reviewers consistently praise the support team for being helpful, responsive, and proactive in addressing issues and providing training. ### Which is easier to implement, Adobe Advertising Cloud or Roku OneView (formerly Dataxu)? Roku OneView (formerly Dataxu) is easier to implement, with a 0.8-point higher Ease of Setup score than Adobe Advertising Cloud. - **Adobe Advertising Cloud:** Reviewers frequently mention a steep learning curve and complexity during setup, with several noting that implementation can be time-consuming and requires technical support. - **Roku OneView (formerly Dataxu):** Reviewers highlight straightforward setup, intuitive interface, and efficient onboarding, with many citing ease of use for campaign management. ### Which product has better Targeting? Both Adobe Advertising Cloud and Roku OneView (formerly Dataxu) are recognized for strong targeting capabilities. - **Adobe Advertising Cloud:** Targeting is a frequently cited feature, with reviewers highlighting dynamic advertising space and advanced audience segmentation; targeting is a core theme in recent reviews. - **Roku OneView (formerly Dataxu):** Reviewers note granular geo-targeting, audience scaling, and strong performance in targeting confined geographies, especially for OTT and programmatic campaigns. ## Adobe Advertising Cloud vs Roku OneView (formerly Dataxu) When assessing the two solutions, reviewers found Roku OneView (formerly Dataxu) easier to use, set up, and administer. Reviewers also preferred doing business with Roku OneView (formerly Dataxu) overall. - Adobe Advertising Cloud and Roku OneView (formerly Dataxu) both meet the requirements of our reviewers at a comparable rate. - When comparing quality of ongoing product support, reviewers felt that Roku OneView (formerly Dataxu) is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Roku OneView (formerly Dataxu) over Adobe Advertising Cloud.