Adobe Advertising Cloud Features

Channel Functionality (1)

Campaign Management (13)

Campaign Dashboard: Based on 53 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization: Based on 51 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach: Based on 48 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing: Based on 46 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading: Based on 47 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety: As reported in 27 Adobe Advertising Cloud reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection: Based on 38 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping: As reported in 27 Adobe Advertising Cloud reviews. Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing: Based on 48 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization: Based on 48 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties: Based on 40 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Supports rich media display and video ads that involve user interaction.
In-App Ads: Based on 10 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities: Based on 10 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction.

Targeting (4)

Targeting: Based on 50 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Able to target desired audiences based on demographics and behavior variables.
Retargeting: Based on 47 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting: Based on 44 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting: Able to match the marketer's ad with specific content on a site or page. 32 reviewers of Adobe Advertising Cloud have provided feedback on this feature.

Demand Side Platforms (4)

Machine Learning Optimization: DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI
Estimate and Projections: DSP pulls accurate estimates of available impressions and their cost.
Cross-Device Capabilities: Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices
Cross Channel Capabilities: DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.

Platform (17)

API / Integrations: Based on 37 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports: Based on 49 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management: Based on 51 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability: Based on 52 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability: Based on 46 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations.
Customization: Based on 51 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability: Based on 42 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization: Based on 38 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications: Based on 45 Adobe Advertising Cloud reviews and verified by the G2 Product R&D team. Alerts marketer of the performance of particular campaigns.
APIs: Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. This feature was mentioned in 39 Adobe Advertising Cloud reviews.
Notifications: As reported in 44 Adobe Advertising Cloud reviews. Able to set custom alerts to notify you of changes to key performance indicators.
Customization: As reported in 48 Adobe Advertising Cloud reviews. Able to customize metrics and other platform features based on personalized needs.
User, Role, and Access Management: Based on 49 Adobe Advertising Cloud reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability: As reported in 53 Adobe Advertising Cloud reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability: Based on 47 Adobe Advertising Cloud reviews. Provides features to allow scaling for large organizations.
Workflow Capability: Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 45 Adobe Advertising Cloud reviews.
Internationalization: Based on 37 Adobe Advertising Cloud reviews. Enables users to view and transact business with the same content in multiple languages and currencies.

Campaign Management & Optimization (11)

Paid Keyword Optimization: Based on 54 Adobe Advertising Cloud reviews. Helps find the right keywords to drive relevant traffic to your website.
Bid Rules: Able to set rules to minimize pay per click cost or maximize conversions from your keywords. This feature was mentioned in 51 Adobe Advertising Cloud reviews.
Ad Creation and Editing: Can manage and bulk upload changes to multiple platforms. 46 reviewers of Adobe Advertising Cloud have provided feedback on this feature.
Ad and Landing Page Scheduling: Automate copy changes by scheduling changes in advance. This feature was mentioned in 39 Adobe Advertising Cloud reviews.
Scenario Planning: Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign. 43 reviewers of Adobe Advertising Cloud have provided feedback on this feature.
Portfolio Bid Optimization: Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return. 51 reviewers of Adobe Advertising Cloud have provided feedback on this feature.
Advanced Targeting Options: Target customers by options beyond keywords such as location, time of day or week, or by devices. 49 reviewers of Adobe Advertising Cloud have provided feedback on this feature.
Offline Capabilities: Based on 40 Adobe Advertising Cloud reviews. Able to quickly make bulk changes through a desktop editor.
Extensions: Based on 42 Adobe Advertising Cloud reviews. Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.
Product Listing Ads: Supports product listing ads, allowing users to edit ads and track PLA performance. This feature was mentioned in 30 Adobe Advertising Cloud reviews.
Budget Execution & Monitoring: Set a budget plan and automate it’s execution with monitoring capabilities. 52 reviewers of Adobe Advertising Cloud have provided feedback on this feature.

Analytics & Administration (3)

Ad and Conversion Tracking: Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. This feature was mentioned in 55 Adobe Advertising Cloud reviews.
Attribution: Based on 51 Adobe Advertising Cloud reviews. Able to track click path of users that come to your site via paid search and if they convert to customers.
Reports: Based on 55 Adobe Advertising Cloud reviews. Reports created by the user to cater to specific metrics and key performance indicators.

Authoring Tools (4)

Testing Tools (2)

Publishing Tools (3)

Platform Interoperability (2)

Close Ecosystem API: Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API: Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Agentic AI - Display Advertising (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - Social Media Advertising (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - Demand Side Platform (DSP) (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - Cross-Channel Advertising (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - Native Advertising (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - Creative Management Platforms (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives