Adobe Advertising Cloud Features

Overall product functionality for display advertising.

Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized.

Amount and quality of inventory partner sites on which ads can be placed.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Ads that target individuals who have previously interacted with a brand or visited a specific website

Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page.

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI

DSP pulls accurate estimates of available impressions and their cost.

Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

Software program that continuously adjusts its behavior based on observed data

DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Able to create custom reports to cater to specific metrics and key performance indicators.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations.

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Alerts marketer of the performance of particular campaigns.

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage advertised inventory that is featured and tracked across marketing campaigns

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Store, manage, and track all electronic documents in a centralized location

Create, save, and store files

Create, design and manage workflows for repetitive tasks

Manage, store and organize emails within the system or via third-party apps

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Track and manage schedules and meetings via an integrated calendar

Create, manage and track all task activities and progression

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Specify or track the date/time a project, task, etc., is due for completion

Manage contact details and communication with clients

Plan and coordinate all the resources, costs and time needed to execute assignments

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Able to set custom alerts to notify you of changes to key performance indicators.

Able to customize metrics and other platform features based on personalized needs.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to view and transact business with the same content in multiple languages and currencies.

Organize and manage the accomplishments and development of employees or performance of applications or systems

Optimize and manage the search engine optimization efforts for a website or digital content

Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage advertising space and its sales within your network or publication

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Helps find the right keywords to drive relevant traffic to your website.

Able to set rules to minimize pay per click cost or maximize conversions from your keywords.

Can manage and bulk upload changes to multiple platforms.

Automate copy changes by scheduling changes in advance.

Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.

Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.

Target customers by options beyond keywords such as location, time of day or week, or by devices.

Able to quickly make bulk changes through a desktop editor.

Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.

Supports product listing ads, allowing users to edit ads and track PLA performance.

Set a budget plan and automate it’s execution with monitoring capabilities.

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Monitor the IP addresses of the incoming traffic

Active monitoring of systems, applications, or networks

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Plan and strategize marketing campaigns

Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.

Able to track click path of users that come to your site via paid search and if they convert to customers.

Reports created by the user to cater to specific metrics and key performance indicators.

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Tracks metrics that provide insight into how a user interacts with any interface or product

Establish measurable goals and objectives and track their progress over a specific period of time

Track and monitor a specific set of keywords

Set a time to generate routine reports automatically

Track the amount of clicks on individual products to measure campaign results

Offers pre-made ad templates that can be filled in.

Allows users to make ads using HTML5.

Auto-creates ads using templating and/or data.

Provides tools to produce ads in multiple languages.

Pre-designed layouts that can be customized to match preferences and requirements

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Allows for multiple versions of a marketing campaign to be run simulanteously.

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Provides a demand side platform within the software itself for ad distribution.

Offers integrations with outside demand side platforms for ad distribution.

Schedules marketing campaigns.

Track and manage the scheduling of tasks

Set up connections to third-party platforms to improve business processes

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Organize and schedule projects

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Create, manage and track all task activities and progression

Use AI to generate content in the form of text, images, videos, etc.

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Track and document all activities across devices, networks, and other systems

Provides a channel for team members to share media files, communicate, and work together

Share pre-configured sets of data organized and presented in a specific manner with the organization

Alter the layout and content of reports

Collection of all assets in the system

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Add customized logos and colors to align with company branding

Manage advertising space and its sales within your network or publication

Application programming interface that allows for integration with other systems/databases

Assemble applications and processes by dragging over and arranging pre-built components

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Search and filter data across systems to locate required information by entering keywords or certain criteria

Process of planning, scheduling and executing the optimal and effective use of human capital across projects

Securely stores data to prevent data loss or breaches

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Allow users to access multiple services after entering their login credentials once

Review and analyze existing information across documents

A digital list of items that need to be completed

Measure and track time including hours worked and paid time off (PTO)

Specify or track the date/time a project, task, etc., is due for completion

Plan and coordinate all the resources, costs and time needed to execute assignments

Public or private sharing of digital files such as documents, audio/video, images, and more

Notifications that are delivered to users as soon as an event occurs

Track the status and progress of tasks

Define levels of authorization for access to specific files or systems

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Manage the process of evaluating documents or requests submitted for approval

Create, design and manage workflows for repetitive tasks

Manage contact details and communication with clients

An @mention is a way to tag or notify a specific person about a message/post

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Configure existing workflows to meet your organization's needs

Track the status over time for a request, process, asset, or transaction

Create, manage, and send invoices or bills to customers

Supports various video file formats

Track revisions and updates made to files and navigate between different versions

Monitor the progress of projects from start to finish

Leave comments and notes on documents for others to view

Manage digital assets

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Process of dividing customers into groups based on common characteristics

Use AI to generate content in the form of text, images, videos, etc.

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Used by Advertising Agencies

Acquire advertising inventory or impressions that are used to place ads on various channels

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Informs of any account changes and notifications

Group campaigns by project, client, or campaign for better management.

To be used for PPC specific marketing campaigns

Import and export data to and from software applications

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Geographic location of visitors determines behavior of the software

Interact with data visualization elements, such as charts and graphs, to drill down into data

Review data from past periods to reveal recurring tendencies and predict future performance

Graphical representation of data

Identify and prevent suspicious activity

Analyze and gain insights into data in real-time

Manage multiple campaigns in one system

Create landing pages or online forms designed to capture new leads and prospects

Receive system updates as soon as any changes are made

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

Active reporting of data and metrics

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Use AI to generate content in the form of text, images, videos, etc.

Track and interpret campaign performance metrics

Collect and analyze traffic data about website visitors

Set up connections to third-party platforms to improve business processes

Track and interpret campaign performance metrics

Use AI to generate content in the form of text, images, videos, etc.

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Graphical representation of data

Measure time to completion or hours worked for projects

Receive system updates as soon as any changes are made

Import and export data to and from software applications

Receive data and information in real time

Track user conversions from all digital sources

Arrange tasks based on the level of priority or urgency

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Add customized logos and colors to align with company branding

Pre-designed layouts that can be customized to match preferences and requirements

Assemble applications and processes by dragging over and arranging pre-built components

Observe and track the demand, usage, progress or quality of a system, product, or user

Define levels of authorization for access to specific files or systems

Search and filter data across systems to locate required information by entering keywords or certain criteria

Adjust communications based on previous interactions or personal preferences

Active reporting of data and metrics

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Track and document all activities across devices, networks, and other systems

Provides a channel for team members to share media files, communicate, and work together

Attach digital tags to documents and assets for identification, search, or monitoring purposes

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Track and analyze user behavior within a system or network

Track the status and progress of tasks

Leave comments and notes on documents for others to view

Track and manage the scheduling of tasks

Estimate or forecast of a future scenario based on the study of present trends