--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14825 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14825 scale: '5' date_modified: '2026-10-25' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---
4.4
14,825 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and powerful automation features of ActiveCampaign, which simplify email marketing and customer engagement. Many appreciate how the platform allows for customizable workflows that enhance productivity and streamline processes. However, some users note that the learning curve can be steep, particularly for those unfamiliar with marketing automation tools.

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ActiveCampaign Reviews (14,825)

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ActiveCampaign Reviews (14,825)

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Lizific A.
LA
Lizific A.
CEO
Small-Business (50 or fewer emp.)
"Integrates Everywhere and Makes Automation Easy"
5/5
What do you like best about ActiveCampaign?

I love the fact that it integrates everywhere! Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

I actually thought that my deliverability would increase which I don't find that it has but the ActiveCampaign support group on Facebook has been kind enough to guide me through this struggle. Review collected by and hosted on G2.com.

Allison D.
AD
Allison D.
Founder/Owner
Small-Business (50 or fewer emp.)
"Effortless Automation and Seamless Email Imports"
5/5
What do you like best about ActiveCampaign?

Automation and ability to import emails directly from my site as people sign up Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Templates could have more graphic design options and wish i could put a button on top of an image Review collected by and hosted on G2.com.

Loren W.
LW
Loren W.
Ceo
Small-Business (50 or fewer emp.)
"Overall good experience AC has everything I need in a CRM"
4.5/5
What do you like best about ActiveCampaign?

The ease of creating campaigns pages and automation and carrying a brand theme through all Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Some of the page design features are less customizable than I would like. So I have to build out components using HTML I wish I had read write access to Cluade via MCP instead of just read only Review collected by and hosted on G2.com.

Joan A.
JA
Joan A.
Visual Marketing
Small-Business (50 or fewer emp.)
"Intuitive and practical."
4.5/5
What do you like best about ActiveCampaign?

What I like most about ActiveCampaign is how easy it is to create and manage forms, landing pages, and email campaigns. The visual editor is intuitive and user-friendly, making the whole process simple and efficient. The interface is also very straightforward, so new features are quick and easy to learn. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

At the moment, there is nothing we particularly dislike about ActiveCampaign. Overall, our experience with the platform has been very positive. Review collected by and hosted on G2.com.

Verified User in Consumer Services
UC
Verified User in Consumer Services
Small-Business (50 or fewer emp.)
"Hard to Navigate"
2.5/5
What do you like best about ActiveCampaign?

ActiveCampaign has never felt intuitive for me to use. It’s hard to say what I like best about it when I consistently find it difficult to navigate and work with. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

I’m pretty tech-savvy and can usually figure out how to use an application without any problem. I’m not a marketer, though, and I had a really hard time even trying to figure out the simplest tasks. Review collected by and hosted on G2.com.

Jonathan C.
JC
Jonathan C.
Founder & Developer of HGE
Small-Business (50 or fewer emp.)
"Use it every week, godsend"
5/5
What do you like best about ActiveCampaign?

Can recycle old templates to make weekly broadcasts quick and easy Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Nothing, have used it for 5 years happily Review collected by and hosted on G2.com.

Jaclyn M.
JM
Jaclyn M.
Marketing Director
Small-Business (50 or fewer emp.)
"Easy-to-Use AI That Helps with All Kinds of Tasks"
4/5
What do you like best about ActiveCampaign?

I like how it has AI with it that can help you with different things. And it is pretty easy to use. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

I feel like the tags and lists and segments get a little confusing. Review collected by and hosted on G2.com.

Joe A.
JA
Joe A.
Owner
Small-Business (50 or fewer emp.)
"Sophisticated Automations That Make a Solo Business Feel Enterprise-Level"
4/5
What do you like best about ActiveCampaign?

It is possible to create sophisticated email campaigns, including useful automations. Automations can be simple or very complex. ActiveCampaign helps me operate like a much larger, more sophisticated company that I am in reality (sole proprietor). Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Some of the email templates are clunky or lack elegance. Also, the newsletter template assumes that you will provide a link to your newsletter, whereas I want my email to BE the newsletter, so I have to spend a lot of time customizing it. Review collected by and hosted on G2.com.

Vanessa P.
VP
Vanessa P.
Líder de servicio al cliente
Small-Business (50 or fewer emp.)
"Easy to use and with advanced automation for efficient workflows"
4.5/5
What do you like best about ActiveCampaign?

Easy to use: it stands out for its ease of use and an intuitive interface, which allows for quick integration and setup.

Advanced automation: the ability to create automated workflows effortlessly is highly valued, as it improves efficiency in contact management. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

ActiveCampaign has limited features, especially related to reporting capabilities, testing, design, and filters for conducting detailed customer searches. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Keeps Contacts Organized and Emailing Simple"
4.5/5
What do you like best about ActiveCampaign?

I like that I can keep my contacts in one place and send emails without making things too complicated. I mostly use the basic features, and they work well for my business. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

New processes can take me longer than expected. Review collected by and hosted on G2.com.

Questions about ActiveCampaign? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Denie R.
DR
Denie Riggs
•
Last activity 3 months ago

ActiveCampaign templates save time, but how do you keep context with the AI bot?

Christie O.
CO
Christie Osborne
•
Last activity 7 months ago

How should I best integrate (if at all) my Active Campaign with Google Analytics?

2 Upvotes
2
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Pricing Options

Pricing provided by ActiveCampaign.

Starter

Starting at $15.00
Per Month

Plus

Starting at $49.00
Per Month

Pro

Starting at $79.00
Per Month
ActiveCampaign Comparisons
ActiveCampaign Features
Data Import & Export Tools
Basic Reporting
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Landing Pages and Forms
Dynamic Content
Mobile Optimized