--- title: ActiveCampaign Reviews meta_title: 'ActiveCampaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14825 reviews by the users' company size, role or industry to find out how ActiveCampaign works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14825 scale: '5' date_modified: '2026-10-25' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---
4.4
14,825 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and powerful automation features of ActiveCampaign, which simplify email marketing and customer engagement. Many appreciate how the platform allows for customizable workflows that enhance productivity and streamline processes. However, some users note that the learning curve can be steep, particularly for those unfamiliar with marketing automation tools.

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ActiveCampaign Reviews (14,825)

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ActiveCampaign Reviews (14,825)

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Andrés R.
AR
Andrés R.
Director de markeitng
Small-Business (50 or fewer emp.)
"Lead scoring and automations that drive engagement"
5/5
What do you like best about ActiveCampaign?

Lead scoring to measure engagement and automations. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Metrics are slow and complex to manage when handling large volumes of sends. The email design tool could be simpler. Review collected by and hosted on G2.com.

Cefe V.
CV
Cefe V.
COO
Small-Business (50 or fewer emp.)
"Easy-to-Use Platform That Helps Us Connect with Leads and Add Value"
4.5/5
What do you like best about ActiveCampaign?

It's an easy platform to use, very helpful from our side to contact leads and give them added value.

We integrate ActiveCampaing with Kommo as a CRM platform.

It's a really easy platform to use. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Maybe the payment hehehe, but we really understand that this kind of platforms need sustaintability.

We get really good support online when needed Review collected by and hosted on G2.com.

John H.
JH
John H.
CEO
Small-Business (50 or fewer emp.)
"Intuitive Time-Saver That Boosts Team Productivity"
5/5
What do you like best about ActiveCampaign?

Time savings and intuitiveness is making me and my team more productive. Its ease of implementation and its integrations are extremely intuitive. The on boarding process with their customer support team has been awesome. So much so, me and my team find us frequently using Active Campaign for workflows we did not know we needed. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

That I don't have enough time to learn everything it can do. Review collected by and hosted on G2.com.

Walter W.
WW
Walter W.
Done For You Specialist
Small-Business (50 or fewer emp.)
"Does Exactly What I Need—Great Once You Get Set Up"
5/5
What do you like best about ActiveCampaign?

It does what I want and need it to do. Once you understand how to set things up, it is great. However, there is a learning curve like all good autoresponders. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Sometimes it isn't as intuituve as I would like and finding the email templates I created is a bit difficult. I need to remember where they are! Review collected by and hosted on G2.com.

Joe S.
JS
Joe S.
Owner
Small-Business (50 or fewer emp.)
"Great All-in-one Platform"
5/5
What do you like best about ActiveCampaign?

Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like that I can easily segment customers as well, so that they are only seeing topics relevant to them. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Active Campaign costs more than some competitors, however, I feel that their features are worth it. Review collected by and hosted on G2.com.

Michael M.
MM
Michael M.
CEO
Consulting
Small-Business (50 or fewer emp.)
"Great Education, but Limited Automations, Bugs, and Rising Prices"
2.5/5
What do you like best about ActiveCampaign?

ActiveCampaign introduced me to the world of marketing automation, and I'm grateful for that. They had a lot of education early on that helped me to really get into using the software. I was very excited about it. And I think it got me to wrap my head around what was possible with automation. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

What could be done in automation was very limiting. You could only send webhooks out and the integrations they had weren't really robust. They increased the prices outrageously over the years and for the value you get, I can't really say it's worth it anymore. We had a lot of bugs with ActiveCampaign over the years. Review collected by and hosted on G2.com.

Abigail G.
AG
Abigail G.
Founder
Small-Business (50 or fewer emp.)
"The best email marketing system out there - I wouldn't go elsewhere"
5/5
What do you like best about ActiveCampaign?

ActiveCampaign is so powerful, and if used well it can save you lots of time, admin and headaches.

It integrates really well with a lot of other systems. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

The high cost of ActiveCampaign is the #1 reason some of my clients do not use it. Review collected by and hosted on G2.com.

Michael  P.
MP
Michael P.
Head of School at The River Academy
Small-Business (50 or fewer emp.)
"A Game-Changer for Our School’s Email Nurture Sequences"
5/5
What do you like best about ActiveCampaign?

ActiveCampaign meets our private, Christian school's needs more than any other product out there. We needed a nurture sequence where four emails were sent over the course of one week to families after touring our school. The data, insight, and positive impact of the nurture sequences with four emails, not available through SquareSpace (which we were using), have been a game-changer! Thank you, ActiveCampaign!! Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Like any other new product, it takes time to learn. The learning curve can be steep for more advanced features, and it is well worth the time! Review collected by and hosted on G2.com.

Debbie B.
DB
Debbie B.
CEO
Small-Business (50 or fewer emp.)
"Incredible Customer Service and Effortless Workflow Creation"
5/5
What do you like best about ActiveCampaign?

The customer service is truly incredible. I also really appreciate how easy it is to create workflows, which makes the whole process feel smooth and straightforward. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

I cannot think of anything I dislike about AC Review collected by and hosted on G2.com.

Denie R.
DR
Denie R.
Founding Director and Administrator
Small-Business (50 or fewer emp.)
"Great-Looking Emails Fast with Time-Saving Templates"
4.5/5
What do you like best about ActiveCampaign?

great looking emails, using templates to shorten creating time. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

I am just beginning to use AI and I don't like that when I am working with a bot, and need to find something he needs, i cannot get back to the same bot who knows whats going on. I asked the bot about that, but still lost him. It may be a user error! Review collected by and hosted on G2.com.

Questions about ActiveCampaign? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Denie R.
DR
Denie Riggs
•
Last activity 3 months ago

ActiveCampaign templates save time, but how do you keep context with the AI bot?

Christie O.
CO
Christie Osborne
•
Last activity 7 months ago

How should I best integrate (if at all) my Active Campaign with Google Analytics?

2 Upvotes
2
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Pricing Options

Pricing provided by ActiveCampaign.

Starter

Starting at $15.00
Per Month

Plus

Starting at $49.00
Per Month

Pro

Starting at $79.00
Per Month
ActiveCampaign Comparisons
ActiveCampaign Features
Data Import & Export Tools
Basic Reporting
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Landing Pages and Forms
Dynamic Content
Mobile Optimized