What do users say?

The AI building and the 1:1 training/onboarding Review collected by and hosted on G2.com.

There seem to still be some bugs that need to be tweaked, but customer service was quick at responding Review collected by and hosted on G2.com.

ActiveCampaign has honestly just made things easier for me. It’s simple to use so setting stuff up doesn’t feel like a massive task. The automations save me so much time because once they’re live they just do their thing in the background. I like that I can make emails look good and still feel personal without overthinking every detail. Since using it I’ve seen better conversions and the analytics actually make sense which helps me know what’s working. It’s a big part of how I run my business and support clients now and I recommend it all the time. Review collected by and hosted on G2.com.

ActiveCampaign is still a good platform but I’m honestly not the biggest fan of the recent updates. It feels way more AI heavy now and a bit less human, which isn’t really how I like to work. The new layout has taken some getting used to as well, it just doesn’t feel as straightforward as it used to and I find myself clicking around trying to find things that were once really obvious. I get that platforms have to evolve, but I definitely preferred the older version. Still use it, still think it’s powerful, just hoping they don’t lose the simplicity it used to have. Review collected by and hosted on G2.com.

The UI/UX was good for a first-time "marketer"/entrepreneur. The functionality with all that it could do was deep. Review collected by and hosted on G2.com.

Because the functionality was so deep, it was beyond what we needed for our startup and therefore out of our budget too quickly. Review collected by and hosted on G2.com.

I use ActiveCampaign for email marketing, customer relationship management, and marketing automation. I appreciate its powerful automation features combined with an easy-to-use interface. It allows me to create personalized customer journeys and automate repetitive tasks. The platform's flexibility and reliability, along with its many customization options for campaigns, automations, and audience segmentation, stand out to me. The automation features save a significant amount of time while keeping communication consistent and personalized. I find the customization aspect beneficial as it allows me to tailor campaigns, automations, and audience segments to specific goals, helping me to send more relevant messages targeting the right users. The initial setup was very easy, intuitive, and simple. Review collected by and hosted on G2.com.

What I dislike most about ActiveCampaign is the learning curve for some advanced features, especially automation and reporting tools, which can take time to fully understand. Certain sections may also feel complex at first. A more intuitive interface and simpler navigation would make the platform even easier, faster, and more user-friendly. Review collected by and hosted on G2.com.

The tool helps you automate your entire marketing process, whether it’s content strategy, extracting insights from a specific campaign, or setting up brand kits for your emails. I don’t think there’s anything to dislike; I appreciate everything from uploading contacts to the AI and automation features. Review collected by and hosted on G2.com.

There is nothing specific to dislike, as the pricing and limitations are transparent. By upgrading the plan, we were able to use all the features without any issues. Review collected by and hosted on G2.com.

Capturing leads and making sure I’m always following up has been a big help for me. I really love the automation tools. Review collected by and hosted on G2.com.

It’s not that I don’t like it; I just wish there were a more robust set of CRM features available. Review collected by and hosted on G2.com.

Easy to use email templates and automations and workflows are simple to navigate and set up. Review collected by and hosted on G2.com.

I would like to see more variety and creativity in the email design. Managing some of the tools like segments can feel disorganized and not intuitive. Review collected by and hosted on G2.com.

ActiveCampaign offers a wide variety of features - as well as the ability to connect through APIs, making it easy to integrate data from proprietary systems as well as services like Slack and Google Docs.

We use it for housing PII, as well as for newsletters and outreach. We have also used Deals to track our leads and their status - from initial outreach to onboarding to our services. We use automations to create onboard reminders, using tags and field status to track their progress.

We've been extraordinarily satisfied with the uptime of Active Campaign, as well as our reps and support when we've had questions about custom integrations through the API.

The new AI tools have been useful to help us keep track of ways we can improve our newsletters, and from the beginning, the ability to have AC find the best time to drop a newsletter has been fantastic. From beginning to end, I would recommend it. Review collected by and hosted on G2.com.

I'm not very enthusiastic about some of the recent UX changes to ActiveCampaign. I feel it's made it harder to find existing features, and sometimes the AI interface causes searches from the search bar to redirect. This does impact time to complete projects, unfortunately. Review collected by and hosted on G2.com.

That I can schedule email blasts out and specify the audience and time. Review collected by and hosted on G2.com.

I do not like the AI integration. It's like every email I start, I'm being forced to say I want to NOT use it. Why does it have to default to using it? Not everyone does. It's rather annoying. Another item is your website forms options. Having the form maker is great but why is it when you get responses back, it shows EVERY question you ever used on other forms in the emailed form responses? It's cumbersome and confusion to know if the participant completed it correctly or not. Another item is that why is it that when someone completes a form and they go to the list we designate, we not all of them show up on the list? They filled out the form, so why do I have to select ANY in the dropdown just to see everyone? It also would be nice if I clicked on the name on the list and can see the actual form responses and not just go to their contact record. Not very convenient when I want to refer back to a specific response to their registration form. Ifyou can fix/improve your form area, that would entice me to use it more. Review collected by and hosted on G2.com.

ActiveCampaign has been a game-changer for my email marketing. The email automation is incredibly powerful — I can set up complex sequences with ease, and the visual automation builder makes it simple to map out exactly how I want to communicate with my audience. It saves me hours every week and helps me stay consistent with my outreach. Highly recommend it to anyone looking to level up their email marketing. Review collected by and hosted on G2.com.

The learning curve can be a bit steep at first — there are so many features that it takes some time to figure out where everything is. Pricing can also add up as your contact list grows. Review collected by and hosted on G2.com.