# AdRoll Reviews **Vendor:** NextRoll **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.1/5.0 **Total Reviews:** 775 ## About AdRoll AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. ## AdRoll Pros & Cons **What users like:** - Users appreciate the **ease of use** of AdRoll, finding it straightforward and accessible for marketing campaigns. (108 reviews) - Users appreciate AdRoll for its **ease of cross-channel retargeting** and valuable insights that enhance campaign performance. (67 reviews) - Users admire the **easy campaign management** in AdRoll, facilitating retargeting and boosting engagement across channels. (67 reviews) - Users commend AdRoll for its **easy setup** , enabling swift integration and efficient management of advertising campaigns. (56 reviews) - Users commend the **responsive customer support** of AdRoll, consistently providing assistance and ensuring successful campaign execution. (55 reviews) - Setup Ease (50 reviews) - Targeting (50 reviews) - Audience Targeting (48 reviews) - Campaigns (46 reviews) - Performance Results (45 reviews) **What users dislike:** - Users find **limited features** in AdRoll, restricting customization and targeting options compared to other advertising platforms. (25 reviews) - Users find **campaign management confusing and limiting** , with issues like cluttered interfaces and broad targeting parameters. (22 reviews) - Users find **reporting limitations** in AdRoll frustrating, particularly due to inflexible custom report creation options. (22 reviews) - Users feel that AdRoll's **high costs** make it less accessible, especially for smaller businesses and teams. (19 reviews) - Users find the **difficult reporting** on conversions and metrics frustrating, wishing for better clarity and access. (18 reviews) - Poor Reporting (18 reviews) - Users are frustrated with **campaign management issues** due to slow support and poor navigation, impacting ad execution. (17 reviews) - Limited Reporting (17 reviews) - Ad Targeting Issues (16 reviews) - Limited Targeting (15 reviews) ## AdRoll Reviews ### 1. Intuitive Interface and Straightforward Campaign Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Ghiselle L. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about AdRoll?** Compared to Criteo, AdRoll is simply easier to use. The interface is intuitive, campaign setup is straightforward, and our team was able to get up and running without the usual learning curve or back-and-forth. **What do you dislike about AdRoll?** There is nothing I dislike about AdRoll. **What problems is AdRoll solving and how is that benefiting you?** AdRoll is solving a few key challenges for us—mainly complexity, disconnected systems, and underperforming campaigns. With Criteo, managing campaigns and aligning them with our CRM data required more effort and wasn’t as intuitive. AdRoll simplifies that. The platform is easy to use, so our team can launch and optimize campaigns quickly without a steep learning curve. It also integrates seamlessly with HubSpot, which means our audience data, engagement tracking, and campaign execution are all connected in one place—no manual workarounds. The result has been a big win for us: better campaign performance, more efficiency, and clearer visibility into what’s actually driving results. ### 2. AdRoll Streamlines Multi-Channel ABM Campaigns with Strong Targeting and Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Mahendra P. | Global Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about AdRoll?** What I like best about AdRoll is its user-friendly platform, strong audience targeting capabilities for higher performance, and the ease of running multi-channel campaigns from a single dashboard, 24/7 available support. It has helped us effectively reach the right accounts and decision-makers, making it valuable for ABM-focused campaigns. Seamless integrations offerings, cost-effective for businesses like us. Overall, it has exceeded expectations in helping streamline campaign execution and improve visibility across channels. **What do you dislike about AdRoll?** It would also be even more effective with additional integrations and enhanced ABM-specific capabilities for more precise account-level targeting and measurement. **What problems is AdRoll solving and how is that benefiting you?** AdRoll is helping us solve the challenge of reaching the right target accounts and decision-makers with precision, which is critical for our ABM campaign strategy. It's a great tool for the performance marketing team ### 3. Easy Retargeting with Strong Return on Ad Spend **Rating:** 4.0/5.0 stars **Reviewed by:** Mohammad T. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2026 **What do you like best about AdRoll?** The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps us make better decisions and improve our campaigns. **What do you dislike about AdRoll?** One drawback is that detailed audience segmentation can feel limited in some cases. Also, there is no easy way to delete old or test campaigns. Being able to remove unused campaigns would help keep the dashboard cleaner and more organized. **What problems is AdRoll solving and how is that benefiting you?** Before using AdRoll, we had trouble converting visitors who did not buy on their first visit. Many potential customers left the site and did not return. With AdRoll, we started retargeting those visitors across display and other channels. This helped us bring them back and increase conversions. Our ROAS is now around 370%, which shows a strong return on our ad spend. AdRoll helped us recover lost traffic, improve our retargeting strategy, and get better results from our marketing budget. ### 4. Easy Retargeting and client management **Rating:** 3.5/5.0 stars **Reviewed by:** Preston B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll?** I appreciate how easy it is to manage retargeting campaigns for multiple clients at once using AdRoll. The ability to install the pixel, upload banner ads, and manage billing is much easier than using Google Ads. I like the platform's feature to have multiple sub-accounts, which suits my agency's needs well. Additionally, the fact that the platform is free for me since the client pays the advertising cost is a significant benefit. I primarily use the ads campaigns for retargeting using banner ads and I find the pixel installation feature very useful for retargeting individuals who have visited my clients' websites. **What do you dislike about AdRoll?** I still have to create my own banner ads. It would be nice if they had a way to easily create banner ads in all the right sizes, rather than me having to create them and then upload them. **What problems is AdRoll solving and how is that benefiting you?** AdRoll makes it easy to manage retargeting campaigns for multiple clients, with simple pixel installation, banner ad uploads, and billing management, all easier than Google Ads. ### 5. Powerful Dashboard but Challenging Ad Setup **Rating:** 3.0/5.0 stars **Reviewed by:** Nathan C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll?** I like that AdRoll doesn't seem to run into as many issues as we face running ads on Google, where there are frequent bugs and irrelevant policy violations. It also allows us to run retargeting ads for companies who can't use Google for this purpose. The dashboard is very strong and user-friendly, presenting data in a way that gets straight to the point with the most important information. The general account setup is relatively straightforward. **What do you dislike about AdRoll?** The campaign and ad setup process on AdRoll is not user-friendly compared to the performance analytics dashboard. It's really difficult to get new ads created, and this section could really benefit from being streamlined and simplified. Even though I'm an experienced advertiser and can find what I need, I can imagine how challenging and frustrating it might be for business owners or people without digital ad experience to navigate the ad creation process. Also, while the general account setup is straightforward, the actual campaign and ad setup remains a hurdle. **What problems is AdRoll solving and how is that benefiting you?** AdRoll solves the issues of frequent bugs and irrelevant policy violations on Google Ads. It enables us to run retargeting ads for companies restricted on Google. The user-friendly dashboard presents crucial data clearly. ### 6. AdRoll Makes Retargeting Possible for Regulated Industries—and Boosts Conversions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about AdRoll?** We advertise for some clients who are unable to utilize traditional retargeting because of the nature of their business (healthcare, housing, etc.). AdRoll gives us the ability to retarget relevant audiences for these clients to keep the brand front of mind for users who have already expressed interest. This leads to higher conversion rates and increased brand awareness. **What do you dislike about AdRoll?** The overall reporting features are somewhat limited, so when relaying performance metrics to clients we have to manually gather information and create additional charts and graphs. We've also gotten feedback from clients that the cost is a bit higher than expected, but when we are trying to circumvent certain ad platform limitations, I guess that is to be expected. **What problems is AdRoll solving and how is that benefiting you?** AdRoll gives us the ability to retarget users who have previously interacted with one of the ads we manage. For some of our clients, because of the nature of their industry (healthcare, housing, financial, etc.) this capability is sometimes limited in other advertising platforms. AdRoll lets us continue appearing in front of their audiences, albeit on a different platform, but in a still meaningful and effective way. ### 7. Simple and Effective Retargeting Tool with Some Limitations **Rating:** 4.0/5.0 stars **Reviewed by:** Petteri F. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about AdRoll?** I use AdRoll for programmatic banner advertising, especially retargeting to visitors of our site. It's easy to use compared to other programmatic advertising options, requiring less technical knowledge and setup, yet it's quite robust for reaching potential customers. I like that it's quick to setup and change materials, doing what more comprehensive tools do but in a simpler way, needing less specialist knowledge. The simple retargeting setup is the most valuable thing for us, and it can be used by anyone who understands the basics of online advertising, even if they aren't specialists in banner advertising. **What do you dislike about AdRoll?** Simplicity leads also to constraints, it takes some control away from the user and for example it is quite hard to find out where the ads were shown, you have to download a report instead of just seeing the information on the platform. **What problems is AdRoll solving and how is that benefiting you?** AdRoll simplifies programmatic banner advertising and retargeting, making it easy to use without needing extensive technical knowledge. It offers a robust platform for reaching potential customers while being easier to set up and update than other tools. ### 8. Strong retargeting and multi-hotel offers that delivered for Tourism Whistler **Rating:** 4.0/5.0 stars **Reviewed by:** Aditya N. | Senior Media Buyer & Planner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** We leveraged AdRoll for one of our campaigns with Tourism Whistler, focused on retargeting lower-funnel users who were specifically showing interest in hotels. Flight 1 helped us prove the case that this should be an always-on activity, which supported securing Flight 2 in 2025, and have it in 2026 as well. The product offering is strong, especially the ability to showcase multiple hotel offers, which has worked well for Tourism Whistler. **What do you dislike about AdRoll?** The user interface seems really challenging to use. I had spoken to our account manager and had given feedback on how we use a feed which is similar to Google Data Studio. Took them through the platform and told me that it would come in the near future but it's TBD. Reporting seems difficult as there is no flexibility on creating a custom report. The monthly minimu m was also not helpful for us as it's 5K USD which translates to 6.8K just to have an account manager on board. **What problems is AdRoll solving and how is that benefiting you?** AdRoll has definitely helped the client garner more booking and conversion with the way it leverages it inventory through AI. We have seen consistent performance over the last 4 weeks and in general during the campaign, despite spending less on a monthly basis. ### 9. Streamlined Campaign Management, But Needs Better Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Kavya M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about AdRoll?** I like how AdRoll makes retargeting and multichannel campaign management easy. It streamlines our workflow by centralizing what would otherwise be a fragmented process. Instead of managing separate campaigns across multiple platforms, we can build, launch, and monitor retargeting efforts across display, social media, and email from a single interface. **What do you dislike about AdRoll?** While AdRoll is very effective overall, there are a few areas that could be improved. One challenge is that reporting, while useful, can sometimes feel a bit limited when you need deeper or more customizable insights. One key improvement would be more advanced customization. More detailed conversion path data showing each touchpoint a user interacted with before converting and creative level performance insights tied to audience segments would be beneficial. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps us with retargeting and cross-channel advertising. It centralizes campaign management, streamlining what would otherwise be fragmented processes. I like how it simplifies retargeting and multichannel campaigns, allowing us to build, launch, and monitor efforts from a single interface. ### 10. Agency-Friendly Retargeting with a Clean UI and Seamless Supermetrics Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about AdRoll?** AdRoll has become a go-to platform for managing display retargeting campaigns across multiple clients. The UI is clean and intuitive. Campaign setup and navigation are straightforward, which matters when you're managing multiple accounts and need to move efficiently. Billing is transparent and easy to reconcile, which is a small but meaningful operational win. On the integration side, the Supermetrics connector works seamlessly with our reporting infrastructure, making it easy to pull AdRoll data into our dashboards alongside other channel data without any manual exports. AdRoll's ad policy flexibility also stands out. Compared to platforms like Google, AdRoll is far less restrictive when it comes to ad approvals, which reduces friction and lets us get campaigns live faster — especially for clients in more nuanced industries like Healthcare. Overall, it's a reliable, agency-friendly platform that delivers solid retargeting performance without unnecessary complexity. **What do you dislike about AdRoll?** The primary drawback of AdRoll is cost. On a CPM basis, AdRoll tends to run higher than competing platforms — including Google Display — which can make it a harder sell for clients with tighter budgets or those who are purely performance-focused on efficiency metrics. For agencies managing spend across multiple channels, the higher CPMs require that campaign performance and audience quality justify the premium, which isn't always a straightforward conversation with clients. **What problems is AdRoll solving and how is that benefiting you?** We manage digital advertising for healthcare clients, and Google Display's ad policies create significant operational headaches. Google routinely flags and shuts down ads, including straightforward branded campaigns with no personal health data and no HIPAA concerns. This leads to under-delivery, lost impressions, and wasted budget, and the policy enforcement is often opaque and inconsistent. AdRoll solves this by providing a much more workable policy environment for healthcare advertisers. Branded retargeting campaigns that would be restricted or pulled on Google run without issue on AdRoll, keeping campaigns live and delivering consistently. The result is better campaign continuity, more predictable spend pacing, and a more reliable retargeting solution for an industry that is otherwise poorly served by the major platforms. For any agency managing healthcare accounts, AdRoll's approach to ad policy is a meaningful differentiator. ### 11. Easy-to-Use Retargeting with Clear Reporting and Exceptional Account Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about AdRoll?** We’ve had a really positive experience with AdRoll. The platform is easy to use, simple to manage, and has made running retargeting campaigns much more straightforward for us. The reporting is clear, and it’s been a great way to stay visible to customers after they’ve visited our website. What has really stood out, though, is the level of account management. Our account manager, Anna, has been incredibly helpful, responsive, and proactive throughout, always on hand with support and advice when needed. Overall, it’s been a great platform to work with, made even better by the strong support behind it. **What do you dislike about AdRoll?** We run Magento and Adroll is mostly geared for Shopify, so we've had to do some custom coding i.e. added pixels to make it work. **What problems is AdRoll solving and how is that benefiting you?** The retargeting performance is better than other platforms we have used in the past. The pricing is better too. ### 12. Review For AdRoll **Rating:** 4.5/5.0 stars **Reviewed by:** Ankit Kumar Y. | Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2026 **What do you like best about AdRoll?** What I like best about AdRoll is its easy-to-use interface and strong retargeting capabilities. It helps manage campaigns across multiple channels in one place, with clear analytics and useful automation features that save time and improve performance. **What do you dislike about AdRoll?** One downside of AdRoll is that pricing can be a bit high for smaller businesses, and the reporting/customization options can feel limited compared to more advanced tools. It can also take some time to fully optimize campaigns for the best results. **What problems is AdRoll solving and how is that benefiting you?** AdRoll solves fragmented marketing by combining ads, email, and retargeting in one place, helping me save time and improve conversions. ### 13. Beginner-Friendly Retargeting Ad Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Fuad Al A. | Content Editor, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about AdRoll?** As a beginner, I found it easy to use. It didn't confuse me with complex UI and too many options. I could configure the necessary settings myself after watching a few videos on YouTube. **What do you dislike about AdRoll?** Once you start getting pro with AdRoll, you may experience, as it doesn't have lots of options, you can't optimize your retargeting campaign with it as Meta and other platforms. **What problems is AdRoll solving and how is that benefiting you?** I can retarget those people who visited my site but left without doing anything. AdRoll gives me a way to track and convert them through catchy and informative banners. ### 14. Effortless Ad Management with AdRoll **Rating:** 4.5/5.0 stars **Reviewed by:** Frederico A. | Advertising Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about AdRoll?** I love how AdRoll offers the ability to just have a platform that takes care of all my web ads. It's easy to upload images and videos, and setting up an audience is straightforward. I appreciate the ease of use and how straightforward the setup is, especially with the pixel incorporation being pretty easy with all major ecommerce platforms. It's saved me time, which equates to saved money. AdRoll makes a tedious, sometimes technical task super easy to do. The initial setup was super easy as well. **What do you dislike about AdRoll?** Can easily become expensive if you are not careful with set budgets. **What problems is AdRoll solving and how is that benefiting you?** AdRoll saves time and simplifies tasks by managing web ads, making it easy to upload images and videos, and set up audiences. It streamlines setup and pixel incorporation with e-commerce platforms, turning tedious tasks into something straightforward and efficient. ### 15. AdRoll’s Turnkey Campaign Management Frees Us to Focus on Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about AdRoll?** What I like best about AdRoll is the ability to leverage them as a true turnkey solution. Their team handles campaign setup and much of the ongoing management, which significantly reduces the operational burden on our side. Instead of spending time building campaigns from scratch or troubleshooting setup issues, we can stay focused on strategy, performance analysis, and higher-impact optimizations. **What do you dislike about AdRoll?** The only downside, and it’s relatively minor, is that with a turnkey model you don’t always have access to the same level of granular controls that you might find in a fully self-service DSP. There are occasional parameters or niche optimizations that aren’t available, but in practice these are few and far between and don’t materially limit performance. **What problems is AdRoll solving and how is that benefiting you?** AdRoll solves the challenge of executing and scaling rapid testing without creating a heavy operational burden on internal teams. ### 16. Easy to Use with Strong Targeting for Brand Awareness **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll?** Easy to use, good targeting options as a new brand awareness channel. **What do you dislike about AdRoll?** Reporting isn’t always as robust or flexible as more advanced platforms. It works best as part of a broader paid media mix rather than a standalone growth engine. One limitation worth noting is AdRoll’s inventory. While it provides access to a broad network of display placements, the quality and scale don’t always match what you get directly through platforms like Google or Meta. This can lead to less control over where ads appear and, in some cases, weaker performance at scale. It’s most effective for retargeting use cases, but if you’re looking for premium placements, advanced optimization, or large-scale prospecting, the inventory can feel somewhat constrained. **What problems is AdRoll solving and how is that benefiting you?** Helping us explore a new channel for brand awareness and lead gen. ### 17. Exceptional Ad Visibility with User-Friendly Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Mohan G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about AdRoll?** I like AdRoll for its HTML ads and easy-to-use interface. We receive support from the AdRoll team in developing HTML assets, which is a big help. The user interface is very friendly, allowing anyone from our team to set up campaigns effortlessly. The initial setup of AdRoll was very easy, and it offers low CPM and frequent ads, which were key reasons for our switch from using a couple of DSPs. **What do you dislike about AdRoll?** Currently AdRoll is not supporting multi-currency social media ads integration, which is a bit frustrating. Our AdRoll account is in USD, and our Meta ads account is in INR, so we're not able to link our accounts. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps us improve ads visibility and the UI is friendly, so anyone can set up campaigns. We also get support for developing HTML assets. ### 18. Effortless Setup, but Limited Reach **Rating:** 3.0/5.0 stars **Reviewed by:** Chiranjeevi S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about AdRoll?** I like that AdRoll deletes the least performing assets on its own, which is super convenient compared to other ad platforms where I have to manually review and switch off assets that aren't delivering. Also, the initial setup of AdRoll was quite easy compared to other tools in the market. **What do you dislike about AdRoll?** I find its reach limited for spreading brand awareness compared to Google Display Ads. It would be better if AdRoll increased the number of partner sites and allowed users to target specific types of websites for more relevant ad placement. **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll for spreading brand awareness. It automatically deletes the least performing assets, unlike other platforms where I manually review and switch off assets that aren't delivering. ### 19. Effortless Campaign Management and Exceptional Support with AdRoll **Rating:** 5.0/5.0 stars **Reviewed by:** Simone B. | Marketing and Events Specialist, Information Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about AdRoll?** I like the ease of use and that you can create separate instances for any websites that you have under one account. I also like having a dedicated support person to help whenever anything isn't working correctly. It's been really easy for me to train our marketing team to use the tool. Having support means my team can reach out directly, instead of relying on me. Even though the setup was initially done incorrectly by someone else, I was able to restart the setup for our entire company account in just a few hours, which was pretty easy. **What do you dislike about AdRoll?** Nothing. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps me capture an engaged audience and increase brand awareness, bringing users back to our page to convert them. ### 20. Efficient Global Ad Campaigns with Seamless Setup **Rating:** 0.0/5.0 stars **Reviewed by:** Vaivhav K. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2026 **What do you like best about AdRoll?** I appreciate the great user experience with AdRoll, which makes acquiring users much easier and allows access to a global audience. It's cost-effective, and setting up new campaigns is fast and easy, minimizing time spent on operations or tooling. The performance of AdRoll is clear and consistently ties back to revenue, not vanity metrics. It reduces manual work, allowing for faster iterations and quicker decisions, which enhances my workflow. **What do you dislike about AdRoll?** Automated campaign can be better in audience targeting, especially with city-wise targeting. **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll to get users globally. It makes acquiring a global audience much easier. The fast setup allows launching new campaigns quickly, reducing manual work and speeding up decisions. Performance is easy to track, tying back to revenue. ### 21. Easy to Use, Effective Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Sara C. | Paid Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** I find AdRoll to be a great marketing tool for our clients with lots of products. I like how easy it is to use and track metrics. The initial setup was super easy, which was a plus for us. I also find the product feed feature valuable in our campaigns. **What do you dislike about AdRoll?** having more integrations **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll for dynamic retargeting campaigns. It's a great marketing tool for clients with lots of products. I like how easy it is to use and track metrics. ### 22. Effortless Multi-Channel Retargeting with Clear, Actionable Insights **Rating:** 5.0/5.0 stars **Reviewed by:** MOULIK J. | Deputy Growth Marketer , Mid-Market (51-1000 emp.) **Reviewed Date:** December 31, 2025 **What do you like best about AdRoll?** What I like best about AdRoll is how easy it makes retargeting across multiple channels from one place. The setup is straightforward, and the reporting is clear enough to quickly understand what’s driving conversions. It’s especially useful for staying top-of-mind with high-intent users without heavy manual effort. **What do you dislike about AdRoll?** Some advanced features and customizations feel limited compared to more enterprise-focused platforms. Reporting is solid for high-level insights, but deeper breakdowns can sometimes feel restrictive. Also, costs can add up as spend scales, especially for smaller teams. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps solve the challenge of re-engaging visitors who don’t convert on the first visit. By centralizing retargeting across display and social, it improves conversion rates and keeps our brand visible throughout the buyer journey. This has reduced manual campaign management and made our remarketing more consistent and mea ### 23. Effective Remarketing, Needs Better Lead Conversion **Rating:** 4.0/5.0 stars **Reviewed by:** Yogesh T. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll?** I think the best thing about AdRoll is the segmentations. You can connect with multiple CRMs like HubSpot and Salesforce and target specific audiences. So segmentation is the most important thing AdRoll has, compared to Google Ads. Also, the initial setup was pretty good, and there was support available, making it a smooth process. **What do you dislike about AdRoll?** I think we are not able to generate much leads. We try to generate leads, but not really. So I think AdRoll needs to work on how they can run conversion drive on campaigns. **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll to retarget our website visitors who checked out software and service pages, helping us reach our targeted audience through newer sites. ### 24. Strong Performance, Excellent Account Management **Rating:** 4.0/5.0 stars **Reviewed by:** Dhruv P. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about AdRoll?** I appreciate the account manager, Divanci, at AdRoll. She's very good, delivering performance every month and managing the budget effectively. She handles the setup for display and CTV campaigns, which results in good performance. Everything is done on behalf of us, making it easy. The setup was done for me by the AdRoll team, which was easy. **What do you dislike about AdRoll?** I'm concerned about the charges AdRoll imposes versus the actual spending. I'm not sure if what they are charging aligns with what they're spending. **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll for setting up display and CTV campaigns. Their account manager, Divanci, handles everything, delivering good results and performance each month. They make the setup easy by doing it all for me. ### 25. AdRoll is amazing at targeting your exact target audience! **Rating:** 5.0/5.0 stars **Reviewed by:** Greg F. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2024 **What do you like best about AdRoll?** It is a very easy self-help system that allows me to build and track campaigns very efficiently, yet I always have the ability to get help from AdRoll's pro support if I get into an area that I am unsure about. They have been amazing to work with! **What do you dislike about AdRoll?** I really can't say there is anything I dislike about AdRoll. **What problems is AdRoll solving and how is that benefiting you?** Finding and targeting broader audiences and drilling down into the exact demographics we need to target. **Official Response from Laci Long:** > Thank you for sharing your positive experience with AdRoll! We're thrilled to hear that you find our platform user-friendly and our support team helpful. We're committed to providing a seamless experience for our users. If you ever have any questions or need assistance with anything, please don't hesitate to reach out. We're here to help you make the most of your campaigns and ensure you reach your target audience effectively. We appreciate your feedback. Thank you for choosing AdRoll for your advertising needs! ### 26. Effective Web Retargeting with Room for Data Integration Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** I like that AdRoll offers a bunch of inventory to choose from, which allows me to showcase a wide variety of creative options. I also appreciate the ability to target very specific cohorts. **What do you dislike about AdRoll?** I have trouble with the integration between AdRoll and the MMP we use, Singular. I ran into issues with custom links and data connectors to get conversion data pulling into Singular because it's not integrated. Some of our targeted cohorts have their conversions attributed to their initial install date in Singular, and I'm still working through how to get an accurate read on performance. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps by getting our branding in front of lapsed users, allowing us to target specific cohorts effectively. ### 27. Effortless Setup and Cost-Effective Targeting **Rating:** 4.0/5.0 stars **Reviewed by:** Alex K. | Head Of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about AdRoll?** I find AdRoll very simple to set up, which makes it easy to get going and add payment methods. It's fairly easy to add creatives in different formats and set things live. I also like the reporting, which gives me very clear, granular detail over an extended time period about how my adverts are doing and which creatives are performing stronger. Additionally, I appreciate the ability to target different audiences, allowing us to reach new audiences cost-effectively. It also lets us retarget our current website visitors, putting our brand back in front of someone potentially already in our sales funnel. **What do you dislike about AdRoll?** I think the advert loading, the creative side, getting your banner advert in could be improved potentially. I also think using a lookalike audience is perhaps not as precise as I would like. I'd like it more targeted to our ICP, our ideal customer profile. So I'm not fully aware of who's in that b2b audience and I'm also not able to pick the specific business websites where I would like our adverts to be shown so having more control of where our ads are served would be useful. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps us reach new audiences cost-effectively and retarget site visitors across websites. It simplifies setup and provides clear reporting on ad performance and audience targeting. **Official Response from Kayleigh Magistre:** > Hi Alex! Thank you for leaving such generous and detailed feedback. It's so awesome that you're finding AdRoll beneficial and easy to use, and that our reporting and retargeting features have been helpful in tracking performance and reaching new audiences for your business cost-effectively. We appreciate your feedback regarding ad loading, creatives, and lookalike audiences--we are constantly working to improve our product and tools to better suit our customer's needs, and your feedback is a crucial aspect of that work. If you encounter any other issues, don't hesitate to reach out to your account management team--they're always there to help. Thank you again for your review! ### 28. Easy-to-Use Retargeting with AdRoll Keeps Us Top-of-Mind **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** AdRoll is an easy to use platform for retargeting campaigns for our business. We have set up campaigns connected to each specific landing page that are then funnelled into these campaigns to ensure we stay top-of-mind with prospects. It is very easy to add the code snippit to our website and tag pages - although I am very experienced in website management, it could really be done by anyone. Ad costs are also very reasonable from a cost per impression perspective. So it works very well for brand-based campaigns. **What do you dislike about AdRoll?** I find the campaign creation windows a little cumbersome. I would prefer if things were compacted slightly so you can see more options in the same window without needing the scroll up/down so much. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps us to stay top of mind for people who have visited our website and may be too busy to recall every site they looked at. We serve custom ads to people based on what they interacted with on our website and I am confident that it is contributing well to our marketing exposure and the buyer journey. ### 29. Effortless Retargeting and Seamless Campaign Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** AdRoll makes it easy to stay in front of our customers across multiple channels. The platform’s retargeting capabilities and audience segmentation tools help us re-engage visitors who’ve shown interest, which has had a clear impact on conversions. I also appreciate the intuitive dashboard—it’s simple to monitor performance, adjust campaigns, and see how AdRoll contributes to our overall marketing efforts. **What do you dislike about AdRoll?** At times, the attribution data feels a bit inflated compared to what we see in other analytics platforms, which makes it harder to get a completely clear picture of true performance. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps us re-engage website visitors who don’t convert on their first visit, keeping our brand top of mind through targeted display and social ads. It bridges the gap between awareness and conversion by delivering consistent messaging across channels. This has helped us recover potential lost sales, increase overall site traffic, and improve ROI from our digital marketing efforts. ### 30. Efficient Display Campaign Management with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica M. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll?** I really like that AdRoll you can easily see all of the recommended sizes for display in the platform at once. It's really nice to be able to easily provide clients or our creative team with a list of exact sizes and run placements even without all the creative for every single placement. It's also really nice to see the performance for each placement and each creative. I also like having access to different prospecting audience categories. **What do you dislike about AdRoll?** I wish the setup + tracking setup was a little bit easier. **What problems is AdRoll solving and how is that benefiting you?** AdRoll makes it easy to run display campaigns in one place, manage them smoothly, and view metrics effortlessly. ### 31. Effortless Customer Targeting, Needs Better Support **Rating:** 4.5/5.0 stars **Reviewed by:** Matson B. **Reviewed Date:** January 30, 2026 **What do you like best about AdRoll?** I've been using AdRoll for over 10 years primarily for remarketing, and it makes it very easy to target website visitors. I really like the ease of the system. I've just recently learned about better targeting for customer segmentation and abandoned carts, and it's exciting to try it. It allows me to better target particular customers, not just a broad swath. The initial setup of AdRoll was very easy with the support of an AdRoll rep. **What do you dislike about AdRoll?** In the early days, we had hand-held support and suggestions on building our campaigns. As the company grew, lots of new services came and went, but we no longer had the hand-held support. I recently had a chat with a rep about our account. He showed me what I could do, and it was helpful, but having a consultant who actually understands your business, your history, and your goals and works with you was better. **What problems is AdRoll solving and how is that benefiting you?** I find AdRoll makes it very easy to target website visitors and better target particular customers rather than just a broad swath. ### 32. Proactive support, easy integration, with helpful product updates - Anna is a great account manager. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about AdRoll?** Adroll teams are proactive in updating you on new advertising products that are available and helping you to implement them into your strategy. Anna, our current account manager has been great in the time we've worked together so far, and is always on the other end of an email if issues arise. Adroll was easy to integrate once we had decided we wanted to launch activity. **What do you dislike about AdRoll?** We previously had stopped using the service, as we felt that when we had signed up for a package, the customer service suddenly dropped off and mistakes were often made with campaign structure/launches. We had not had this experience prior to signing the package, this was in 2022/2023. I also think that the design process is difficult, as we provide a guide and individual assets for the Adroll creative team to build the banners, but there is often multiple rounds of feedback despite the fact that we provide a clear visual guide. This is time consuming for us and for our design team as they are the team that need to review the banners and approve/disapprove. It would be ideal if we were able to send the banners ready made to reduce time required for feedback. **What problems is AdRoll solving and how is that benefiting you?** Adroll has helped fill a gap in where we’re showing up, especially when it comes to brand awareness. Because we’re a small team, we can really only focus on paid social ourselves, so the platform’s ease of use and the customer support make it much simpler for us to show up elsewhere as well. ### 33. Simplist & most effective way to retarget **Rating:** 4.5/5.0 stars **Reviewed by:** Munib A. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2022 **What do you like best about AdRoll?** The platform is very easy to use and straight forward. The customer service is top notch. The retargeting it does is very very effective and works with low audience sizes. The shopify integration makes it easy to do dynamic product retargeting. **What do you dislike about AdRoll?** When using the non-retargeting aspects such as contextual targeting and reaching cold audience, it does not perform very well. Could be our creatives or offer, but we have not really seen a positive experience there. **What problems is AdRoll solving and how is that benefiting you?** Adroll is solving my problem of being able to retarget to small audience sizes. Most platforms require a minimum audience size before being able to retarget to them. However, with adroll, you can retarget audiences lists that are brand new. **Official Response from Steph Abe:** > Hi there Munib, I kindly thank you for leaving a review. Your feedback about how AdRoll is easy to use to create your retargeting campaigns, that the reporting is easy to read, as well as where we can improve is extremely helpful. Thanks again! ### 34. Effective Retargeting with Fast Support **Rating:** 4.5/5.0 stars **Reviewed by:** Fouad B. | Marketing Manager, Biotechnology, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about AdRoll?** I use AdRoll for retargeting and advertisement for our services. I like that you can upload multiple ad formats and banner sizes, configure the audience you want to target, and track the traffic coming to your website due to the retargeting. The different ad formats allow us to adapt to different screen sizes, like PC, laptop, phone, and tablet, which means we can reach multiple viewers. Audience targeting is crucial for us to select the key audience interested in our lab solutions, which is our expertise. Additionally, the initial setup was pretty easy, thanks to its user-friendly interface. **What do you dislike about AdRoll?** Nothing to complain about for now. Pretty user friendly and easy to use :) **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll to retarget visitors and diffuse ads across websites, efficiently reaching interested leads. Its multiple ad formats adapt to all screens, and audience targeting ensures we attract key demographics, improving our ad impact. ### 35. Easy Campaign Management and Powerful Retargeting **Rating:** 4.0/5.0 stars **Reviewed by:** Gayle M. | Fractional CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** AdRoll is easy to use and gives me a lot of control over my campaigns. I can quickly create audiences, run different ad versions, and see which ones perform best. The ability to retarget visitors across channels has been a huge help in bringing people back to our site. I also like how simple it is to adjust budgets, track results, and see what’s driving conversions, all in one place. **What do you dislike about AdRoll?** The reporting could be more detailed, especially when trying to see which audiences or ads are performing best. I also wish there were more options to preview how creative sizes look across placements in situ before launching. These are small things, but they would make campaign management even smoother. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps us reach people who visit our site but don’t take action the first time. It’s made retargeting simple, which has helped us get more leads and improve our overall return on ad spend. Having everything in one place also saves time when managing campaigns and tracking results. Compared to setting up Google Tag Manager, GA4 and Google Ads, AdRoll is a piece of cake! ### 36. Amazing Platform For Retargeting & eCommerce Brands **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan S. | Senior Paid Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** The AdRoll platform is extremely easy to use with so many features. There are a variety of different targeting options for campaigns along with a lot of great dynamic ad formats to choose from. The platform is easy to implement and their integrations make connections a breeze. We primarily use AdRoll for clients on Shopify, but have also see success with manual feed connections. For someone who is in the platform everyday, the main dashboard is great and provides all the data you need to make decisions. Their customer support team is incredible as well from Account Managers to Technical Support. AdRoll is a must for eCommerce brands. **What do you dislike about AdRoll?** I wish their were more optimizations opportunities in the platform. The only thing you can really control in a campaign is budget, goals, and audiences. I know their is a team monitoring performance, but it would be cool to have that capability as well. **What problems is AdRoll solving and how is that benefiting you?** AdRoll is a no brainer for eCommerce brands. Their integrations are so easy and seamless. We use for our Shopify clients and it makes dynamic feeds so simple. It is such a powerful platform for retargeting users and really helps to drive conversions. Not only that, but the platform is so straightforward. Campaign creation is quick and it makes the day to day more efficient. Reporting is great as well. ### 37. AdRoll Makes Retargeting Simple and Effective **Rating:** 4.5/5.0 stars **Reviewed by:** Richard A. | President, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** What I like best about AdRoll is how simple it makes retargeting across channels. I use it every week at Engenius, and it saves me a ton of time compared to managing multiple ad platforms separately. The dashboard gives me quick insights so I can tweak campaigns fast and keep results strong. **What do you dislike about AdRoll?** Sometimes the reporting can feel a little limited compared to other ad platforms I use. I wish it gave more flexibility in how data is segmented or exported for client reporting. It’s not a dealbreaker, but I’d love a bit more control over digging into campaign performance details. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps us re-engage visitors who don’t convert on the first visit, which is huge for our clients. It keeps their brand in front of the right audience without extra manual work from our team. Having everything in one platform saves time and helps us show clear ROI on retargeting campaigns. ### 38. Effortless Retargeting with Precision Audience Targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Vrushank S. | Head Of Project Management, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about AdRoll?** I like how easy it is to create campaigns and define audiences with AdRoll. I also appreciate the ad placements to the right audiences, which helps in connecting pixels to our website. Setting up AdRoll was very easy, which made the process smooth for our team. **What do you dislike about AdRoll?** AdRoll could use better options for e-commerce related creative dynamic ads. Having more creative dynamic options with better overlays would be an improvement. **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll to retarget lost website visitors and effectively remarket our products. It simplifies campaign creation and audience targeting, letting us connect pixels to our site to find the right audience effortlessly. ### 39. Very Responsive, Fast Support Team **Rating:** 4.0/5.0 stars **Reviewed by:** Huseyin Murad C. | PPC Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about AdRoll?** Very responsive and fast. I can reach them easily, and they are always quick to respond. **What do you dislike about AdRoll?** Adroll pixel isn’t the best fit for every platform. It may work well with most providers like Shopify, but on our bespoke WordPress website we experienced duplicated revenue being reported. **What problems is AdRoll solving and how is that benefiting you?** AdRoll’s creative team converts our static ads into dynamic, animated ads, and we mainly use them for retargeting. ### 40. Efficient Niche Targeting, Easy Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Jacob C. | Head of Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about AdRoll?** I like how easy it is to run AdRoll ads, and I appreciate how we can target small lists of people efficiently. It's helpful because no other platform can do something similar to this, allowing us to reach hyper-specific employers as part of our marketing efforts. The initial setup of AdRoll was also very easy. **What do you dislike about AdRoll?** No good enough video creatives. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps us reach niche audiences for ABM, easily run ads, and target small lists efficiently. No other platform offers similar capabilities for hyper-specific targeting in our marketing efforts. ### 41. Streamlined Retargeting with Easy Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Abigail (Cain) T. | Freelance Photographer, Videographer, Content Creator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about AdRoll?** I like AdRoll for its easy interface, which makes it straightforward to use. The integration with Omeda and the amount of integrations it has are particularly valuable, as they help automate and sync tasks, making it quicker for my team to get campaigns running. I also appreciate that AdRoll is pretty straightforward. **What do you dislike about AdRoll?** nothing it is straight forward which i like **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll for retargeting, and it efficiently hits customer accounts. Its integration with Omeda automates things and syncs up, making it quicker for my team to get campaigns running. I appreciate its easy interface and the amount of integrations. ### 42. Easy, Fast Campaign Setup with Helpful Support and Mailchimp Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about AdRoll?** I really like how easy and fast anyone can set up a campaign. It's also the best way to learn specially for someone that just approached programmatic ADV. The pricing is optimal and also the possibility to integrate with Mailchimp. The support tema has been really helpful with an issue we had about the trackings **What do you dislike about AdRoll?** the guides are not always very helpful and an accademy of some sort or some specific courses would be appreciated **What problems is AdRoll solving and how is that benefiting you?** Adroll is out first but from the beginning it's always been easy to set up, both the connection and the campaigns. ### 43. AdRoll Supercharged Our Conversions and Campaign Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Natalie S. | Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** Since September 2024, we’ve been using AdRoll’s advertising platform to grow our business, particularly for our retargeting campaigns. Through AdRoll’s services, we’ve seen a strong increase in conversions and excellent performance from our ads. Our main focus has been on using AdRoll Web, where we continue to optimize our campaigns and see ongoing improvement month after month. I highly recommend AdRoll to anyone looking to grow their business in the digital space — it’s an effective, innovative, and affordable solution. Thank you, AdRoll, for providing such a valuable service. We truly appreciate your support, and we’re excited to learn more about any new products or features you develop in the future. **What do you dislike about AdRoll?** Nothing to be honest, everything is great. **What problems is AdRoll solving and how is that benefiting you?** We were previously unable to retarget our leads, but AdRoll made this possible. They provided the perfect solution to our problem—thank you so much! ### 44. User-Friendly, Visually Dynamic Platform with Big ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Katelynn M. | Associate Director, Sales Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about AdRoll?** User-friendly, very visually appealing/dynamic platform, easily links to onsite pixel for retargeting web users, super low cost for a big ROI. very easy to use with guides in platform. **What do you dislike about AdRoll?** It is hard to know how to build audiences or how to update if you hit the cap. **What problems is AdRoll solving and how is that benefiting you?** Easily retargets web users or target lists for expanded audience reach. ### 45. Exceptional Targeting and Support with AdRoll **Rating:** 5.0/5.0 stars **Reviewed by:** Grace L. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll?** I have a very nice experience with AdRoll. I get enough support from the AM team and it's really helping me reach more potential clients. I appreciate how AdRoll enhances brand awareness by showing ads to the right audience. I like the accurate targeting because it ensures that I'm targeting the right people and not wasting money. The initial setup was very easy. **What do you dislike about AdRoll?** Nothing **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll to reach more potential clients and enhance brand awareness by showing ads to the right audience, ensuring accurate targeting so I'm not wasting money. ### 46. Retargeting Platform AdRoll **Rating:** 5.0/5.0 stars **Reviewed by:** Gerardo E. | Paid Ads Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2026 **What do you like best about AdRoll?** The ease of setting up retargeting campaigns and the clear reporting across multiple channels. **What do you dislike about AdRoll?** Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps simplify retargeting and cross-channel advertising, allowing us to stay in front of high-intent users and improve conversion rates with minimal setup. ### 47. User-Friendly with Effective Retargeting Capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Tim H. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2026 **What do you like best about AdRoll?** I like that AdRoll is easy to use and has a modern look. I also find it easy to upload ads using the drag and drop feature. **What do you dislike about AdRoll?** I wish I could set custom standard UTMs for all ads. It always sets medium to AdRoll, but I want source to be AdRoll and medium to be performance. I have to manually change that every time I upload new ads. Wish there was a setting to 'view last week Su-Sa'. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps get our ads seen by our website visitors who haven't purchased. ### 48. Simple Setup, Lacks Conversion Impact **Rating:** 1.5/5.0 stars **Reviewed by:** Danny W. | Co-Founder & Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about AdRoll?** I like that AdRoll is simple to use and the initial setup was easy. I mainly use it for retargeting specific audiences and find it helpful for general advertising and targeting. **What do you dislike about AdRoll?** AdRoll doesn't drive conversions and overattributes them. I see a lot of attributed sales but can't track them because no one clicks, maybe it's only viewthrough conversions though. **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll for retargeting specific audiences. It's simple to use and supplements Google and Meta. However, it doesn't drive conversions effectively and tends to overattribute them. ### 49. Still Learning Adroll But Overall It is a Great Product for Me **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** I like that it seems that Adroll is trying to stay competitive with the programmatic ad space. While our company isn't using it, its something I want to learn and get into. **What do you dislike about AdRoll?** I dislike how it connects with our proprietary system. I think most of the headaches come from our own internal system and less on Adroll's side. Our development team is still finetuning things on our end. **What problems is AdRoll solving and how is that benefiting you?** They are making the settings and features easier to get to in the platform so the platform ease of use has improved. The fact that we can sync campaigns directly from our platform makes things easier. It helps our marketing campaign managers not have to learn how to get around in a different platform. ### 50. Effortless Ad Management and Remarketing Prowess **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander G. | Business Analyst **Reviewed Date:** January 30, 2026 **What do you like best about AdRoll?** I like that AdRoll is easy to set up and adjust campaigns, and I find it easy to create new creatives and implement them. I also appreciate the freedom to manage the ads on my own after a customer success agent initially helped me. I like that you can add labels to the creatives to filter them and apply them to campaigns with the click of a button. **What do you dislike about AdRoll?** I would like to be able to fine tune my audiences more by targeting specific sites. I'd also like the ability to exclude customers from my internal lists (Email Providers etc) from contextual and demographic campaigns. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps get our ads in front of the right audiences based on demographics and behavior, and retargets site visitors and cart abandoners effectively. ## AdRoll Discussions - [How can I get support on campaign performance and adjustments we can make to improve?](https://www.g2.com/discussions/41020-how-can-i-get-support-on-campaign-performance-and-adjustments-we-can-make-to-improve) - 1 comment, 1 upvote - [How do I make the most out of Adroll for media?](https://www.g2.com/discussions/37257-how-do-i-make-the-most-out-of-adroll-for-media) - 1 comment, 1 upvote - [How do you track attribution, while using a linear strategy](https://www.g2.com/discussions/24617-how-do-you-track-attribution-while-using-a-linear-strategy) - 1 comment, 1 upvote - [Does anybody knows a good source of AdRoll documentation?](https://www.g2.com/discussions/12154-does-anybody-knows-a-good-source-of-adroll-documentation) - 1 comment, 1 upvote - [If you account got suspended will your campaign keep running?](https://www.g2.com/discussions/11941-if-you-account-got-suspended-will-your-campaign-keep-running) - 1 comment, 1 upvote - [View AdRoll pricing details and edition comparison](https://www.g2.com/products/adroll/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+16%3A40%3A02+-0500&secure%5Bsession_id%5D=614c0c79-c818-47bb-a2d2-5a2490ce51e0&secure%5Btoken%5D=687670e2480e89eefe50556d9169ff7401c36ff22a7bf72625198e13f61fab57&format=llm_user) ## AdRoll Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [DashThis](https://www.g2.com/products/dashthis/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Singular](https://www.g2.com/products/singular/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## AdRoll Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top AdRoll Alternatives - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 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