# ResponseTap vs WhatConverts Comparison
---
## AI Generated Summary
- **G2 reviewers report** that WhatConverts excels in user experience, with many praising its **intuitive navigation** and **easy setup**. Users have highlighted how simple it is to capture all necessary data, making it a favorite for those looking for a seamless onboarding process.
- **According to verified reviews** , ResponseTap is noted for its **ease of use** and straightforward interface. Users appreciate the platform's ability to generate insightful reports that are easy to download and understand, which can be particularly beneficial for small businesses.
- **Reviewers mention** that WhatConverts offers exceptional support, with users noting that the team is always available to resolve issues quickly. One user specifically praised a demo call that provided valuable insights on maximizing the platform's potential, showcasing the company's commitment to customer service.
- **Users say** that ResponseTap has been a reliable partner for tracking offline conversions, with some highlighting the platform's effectiveness in setting up new tracking numbers. However, it faces challenges in keeping up with the volume of recent reviews compared to WhatConverts, which may indicate a need for improvement in user engagement.
- **According to recent feedback** , WhatConverts stands out with a higher overall satisfaction score, reflecting its strong market presence and user trust. Many users have expressed their appreciation for the platform's comprehensive tracking capabilities, which help accurately monitor digital leads.
- **G2 reviewers report** that while ResponseTap has a solid feature set, it may not match the level of support and advanced functionalities offered by WhatConverts, particularly in areas like **call recording** and **advanced reporting** , where WhatConverts consistently receives higher ratings.



| | ResponseTap | WhatConverts | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.9 out of 5 | 
| **Total Reviews** | 89 | 314 | 
| **Largest Market Segment** | Small-Business (42.2% of reviews) | Small-Business (87.2% of reviews) | 
| **Entry Level Price** | No pricing available | $30.00 Per Month | 

---
## Top Pros & Cons

### ResponseTap

**Not enough data**

### WhatConverts

Pros:
- Customer Support (82 reviews)
- Helpful (66 reviews)

Cons:
- Expensive (15 reviews)
- Learning Curve (12 reviews)

---
## Ratings Comparison
| Rating | ResponseTap | WhatConverts | 
|---|---|---|
  | **Meets Requirements** | 9.1 (71 reviews) | 9.4 (282 reviews) | 
  | **Ease of Use** | 8.5 (71 reviews) | 9.2 (285 reviews) | 
  | **Ease of Setup** | 8.1 (48 reviews) | 9.1 (252 reviews) | 
  | **Ease of Admin** | 8.0 (50 reviews) | 9.4 (224 reviews) | 
  | **Quality of Support** | 9.2 (70 reviews) | 9.9 (277 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (50 reviews) | 9.7 (224 reviews) | 
  | **Product Direction (% positive)** | 9.3 (70 reviews) | 9.7 (272 reviews) | 

---
## Pricing

### ResponseTap

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### WhatConverts

#### Entry-Level Pricing

Plan: Call Tracking Plan

Price: $30.00 Per Month

Description: Track what marketing makes your phone ring.

Key Features:
- Dyanmic Number Insertion
- Call Tracking and Recording
- Instant Call Tracking Numbers

[Browse all 5 editions](https://www.g2.com/products/whatconverts/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **ResponseTap** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Lead Generation

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **ResponseTap** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Lead Facilitation

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Lead Follow-up** | Not enough data | Not enough data | 
| **Meeting Scheduling ** | Not enough data | Not enough data | 

#### Organization

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Not enough data | 
| **Data Entry** | Not enough data | Not enough data | 
| **Integrations / APIs** | Not enough data | Not enough data | 

#### Performance Analysis

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Coaching ** | Not enough data | Not enough data | 
| **Peformance Tracking** | Not enough data | Not enough data | 

#### Sales Analysis

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Not enough data | 
| **Sales Forecasting ** | Not enough data | Not enough data | 

#### Generative AI

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **ResponseTap** | N/A | N/A |
| **WhatConverts** | 9.3/10 | 6 |

#### Call Analytics

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Call Recording** | Not enough data | 9.7 (5 reviews) | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Call Analysis** | Not enough data | 9.3 (5 reviews) | 
| **Lead Qualification** | Not enough data | 9.3 (5 reviews) | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Customer Scoring** | Not enough data | Not enough data | 
| **Speech-to-Text** | Not enough data | 8.3 (5 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 9.7 (5 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **ResponseTap** | N/A | N/A |
| **WhatConverts** | 8.3/10 | 115 |

#### Attribution Modeling

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 9.3 (97 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 8.7 (93 reviews) | 
| **Algorithmic Attribution** | Not enough data | 8.3 (84 reviews) | 
| **Cross-Device Attribution** | Not enough data | 9.0 (87 reviews) | 
| **Offline Attribution** | Not enough data | 8.9 (91 reviews) | 
| **Custom Attribution** | Not enough data | 8.6 (83 reviews) | 

#### Agentic AI - Attribution

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.5 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (11 reviews) | 

#### Marketing

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **B2B Attribution** | Not enough data | 8.9 (85 reviews) | 
| **B2C Attribution** | Not enough data | 9.0 (84 reviews) | 
| **Marketing Channels** | Not enough data | 9.4 (97 reviews) | 
| **Integrations** | Not enough data | 9.1 (102 reviews) | 

#### Reporting

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Dashboards** | Not enough data | 9.2 (109 reviews) | 
| **Data Visualizations** | Not enough data | 9.2 (102 reviews) | 
| **Custom Reporting** | Not enough data | 8.7 (100 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **ResponseTap** | N/A | N/A |
| **WhatConverts** | 8.8/10 | 21 |

#### Lead Intelligence

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Lead Validation** | Not enough data | 9.2 (20 reviews) | 
| **Lead Enrichment** | Not enough data | 9.4 (18 reviews) | 
| **Lead Quality** | Not enough data | 9.3 (20 reviews) | 
| **Lead Analysis** | Not enough data | 8.7 (19 reviews) | 
| **Browser Extension** | Not enough data | 7.9 (17 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.3 (9 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **ResponseTap** | N/A | N/A |
| **WhatConverts** | 8.4/10 | 35 |

#### Lead Monitoring

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Features** | Not enough data | 8.9 (29 reviews) | 
| **Performance** | Not enough data | 8.6 (30 reviews) | 
| **Identification** | Not enough data | 8.6 (31 reviews) | 

#### Agentic AI - Lead Capture

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.4 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (18 reviews) | 

#### Data Capture

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Mobile** | Not enough data | 9.1 (30 reviews) | 
| **Websites** | Not enough data | 8.8 (33 reviews) | 
| **Social Media** | Not enough data | 8.1 (32 reviews) | 
| **Data** | Not enough data | 8.9 (33 reviews) | 

#### Analytics

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Export/Import** | Not enough data | 8.8 (32 reviews) | 
| **Reporting** | Not enough data | 8.5 (34 reviews) | 

#### Customization

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Forms** | Not enough data | 8.2 (30 reviews) | 
| **Personalization** | Not enough data | 7.6 (31 reviews) | 
| **Templates** | Not enough data | 7.8 (30 reviews) | 
| **Integration** | Not enough data | 8.7 (31 reviews) | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **ResponseTap** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Generative AI

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **ResponseTap** | N/A | N/A |
| **WhatConverts** | 8.9/10 | 16 |

#### Agentic AI - Lead Scoring

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (7 reviews) | 
| **Decision Making** | Not enough data | 8.8 (7 reviews) | 

#### Attribution

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 8.9 (16 reviews) | 
| **Lead Assignment** | Not enough data | 8.2 (14 reviews) | 
| **Pipeline Acceleration** | Not enough data | 8.5 (14 reviews) | 

#### Discovery

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Lead Management** | Not enough data | 9.4 (15 reviews) | 
| **Scoring/Ranking** | Not enough data | 8.9 (15 reviews) | 
| **Lead Context** | Not enough data | 9.0 (16 reviews) | 

#### Management

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Conversion Viability** | Not enough data | 9.0 (14 reviews) | 
| **Workflow** | Not enough data | 9.0 (13 reviews) | 

#### Platform

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Data Synchronization** | Not enough data | 8.8 (13 reviews) | 
| **Analysis** | Not enough data | 9.0 (15 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ResponseTap** | N/A | N/A |
| **WhatConverts** | N/A | N/A |

#### Marketing Distribution

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **ResponseTap** | 8.8/10 | 57 |
| **WhatConverts** | 8.8/10 | 214 |

#### Phone Number Management

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Local Phone Numbers** | 9.1 (42 reviews) | 9.4 (177 reviews) | 
| **Toll-Free Numbers** | 9.2 (31 reviews) | 9.2 (154 reviews) | 
| **Port Existing Numbers** | 9.3 (29 reviews) | 9.0 (137 reviews) | 

#### Tracking

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Visitor & Keyword Tracking** | 8.6 (45 reviews) | 9.3 (174 reviews) | 
| **Dynamic Number Insertion** | 9.0 (46 reviews) | 9.5 (169 reviews) | 
| **Multi-Channel Call Attribution** | 8.9 (43 reviews) | 9.0 (167 reviews) | 

#### Analytics

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Call Data** | 8.8 (50 reviews) | 9.4 (165 reviews) | 
| **Call Recording** | 8.7 (31 reviews) | 9.6 (169 reviews) | 
| **Advanced Reporting** | 8.9 (38 reviews) | 9.1 (166 reviews) | 
| **Conversation Intelligence** | Not enough data | 9.0 (131 reviews) | 

#### Call Routing

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **IVR** | 8.0 (22 reviews) | 8.7 (124 reviews) | 
| **Call Scheduling** | 8.6 (11 reviews) | 8.2 (121 reviews) | 
| **Geo-Routing** | 8.8 (10 reviews) | 8.4 (116 reviews) | 

#### Administration

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Martech Integrations** | Not enough data | 8.6 (133 reviews) | 
| **Privacy, Security, and Compliance** | Not enough data | 9.3 (136 reviews) | 
| **Performance and Reliability** | Not enough data | 9.4 (164 reviews) | 

#### Agentic AI - Inbound Call Tracking

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (26 reviews) | 
| **Proactive Assistance** | Not enough data | 7.5 (24 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **ResponseTap** | N/A | N/A |
| **WhatConverts** | 8.1/10 | 142 |

#### Marketing Operations

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **ROI Tracking** | Not enough data | 9.2 (121 reviews) | 
| **Data Collection** | Not enough data | 9.2 (123 reviews) | 
| **Customer Insights** | Not enough data | 9.0 (107 reviews) | 
| **Multi-User Access** | Not enough data | 9.3 (120 reviews) | 
| **Spend Management** | Not enough data | 8.4 (98 reviews) | 
| **White Label** | Not enough data | 8.6 (101 reviews) | 

#### Campaign Activity

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.9 (121 reviews) | 
| **Reports and Dashboards** | Not enough data | 9.0 (134 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.6 (107 reviews) | 
| **Multichannel Tracking** | Not enough data | 9.2 (119 reviews) | 
| **Brand Optimization** | Not enough data | 8.6 (98 reviews) | 
| **Predictive Analytics** | Not enough data | 7.9 (93 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | ResponseTap | WhatConverts | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.3 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 5.7 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 5.3 (11 reviews) | 

---
## Categories
**Shared Categories (1):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)


**Unique to WhatConverts (8):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Speech Analytics Software](https://www.g2.com/categories/speech-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | ResponseTap | WhatConverts | 
|---|---|---|
| **Small-Business** | 42.2% | 87.2% | 
| **Mid-Market** | 42.2% | 12.2% | 
| **Enterprise** | 15.7% | 0.6% | 

### By Industry

#### ResponseTap

- **Marketing and Advertising:** 28.9%
- **Automotive:** 7.2%
- **Real Estate:** 7.2%
- **Education Management:** 6.0%
- **Leisure, Travel & Tourism:** 6.0%
- **Construction:** 4.8%
- **Financial Services:** 3.6%
- **Consumer Services:** 2.4%
- **Electrical/Electronic Manufacturing:** 2.4%
- **Health, Wellness and Fitness:** 2.4%
- **Other:** 28.9%

#### WhatConverts

- **Marketing and Advertising:** 67.2%
- **Construction:** 5.5%
- **Health, Wellness and Fitness:** 3.2%
- **Automotive:** 1.9%
- **Consumer Services:** 1.9%
- **Hospital & Health Care:** 1.9%
- **Consulting:** 1.3%
- **Law Practice:** 1.3%
- **Computer Software:** 1.3%
- **Manufacturing:** 1.0%
- **Other:** 13.5%

---
## Alternatives

### Alternatives to ResponseTap

- [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) — 4.6/5 stars (157 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1829 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (761 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (579 reviews)
- [800.com](https://www.g2.com/products/800-com/reviews) — 4.7/5 stars (1017 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Ringba](https://www.g2.com/products/ringba/reviews) — 4.9/5 stars (158 reviews)
- [Phonexa](https://www.g2.com/products/phonexa/reviews) — 4.9/5 stars (163 reviews)
- [CallFire](https://www.g2.com/products/callfire/reviews) — 4.4/5 stars (84 reviews)

### Alternatives to WhatConverts

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1829 reviews)
- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (761 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (579 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14729 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14880 reviews)
- [800.com](https://www.g2.com/products/800-com/reviews) — 4.7/5 stars (1017 reviews)
- [Triple Whale](https://www.g2.com/products/triple-whale/reviews) — 4.5/5 stars (481 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1632 reviews)
- [Salesken](https://www.g2.com/products/salesken/reviews) — 4.9/5 stars (396 reviews)

---
## Top Discussions

### ResponseTap

No discussions available for this product.

### WhatConverts

- Title: [Is there any way to record the calls made by our marketing team?](https://www.g2.com/discussions/is-there-any-way-to-record-the-calls-made-by-our-marketing-team) — 2 comments, 1 upvote
  > **Top comment:** "WhatConverts is built to track all inbound leads with full marketing attribution including phonecalls. However, recording outbound phonecalls is normally a..."
- Title: [Would it be possible, when integrating with Google Ads, to make 2 integrations? One for each form?](https://www.g2.com/discussions/teria-como-na-hora-de-fazer-a-integracao-com-o-google-ads-fazer-2-integracoes-uma-para-cada-formulario) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "It is possible to separate using Google Analytics Integration to pass the two forms to Google Analytics. Then you create the "Goals" for the two different..."
- Title: [Does this provide Google Shopping Search Term Conversion Info](https://www.g2.com/discussions/does-this-provide-google-shopping-search-term-conversion-info) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Rob, 

Unfortunately, Google does not pass over a search term/keyword for Shopping Ads, so there's no way to track that (see this article:..."
- Title: [What is WhatConverts used for?](https://www.g2.com/discussions/what-is-whatconverts-used-for) — 1 comment
  > **Top comment:** "WhatConverts is used by marketing agencies to track the result of their marketing. If you spend money on marketing and what to see what marketing converts to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/responsetap-vs-whatconverts)