Introducing G2.ai, the future of software buying.Try now
Compare Unbounce Landing Pages and VWO Testing 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Omniconvert
Visit Website
At a Glance
Market Segments
Small-Business (59.7% of reviews)
Mid-Market (56.5% of reviews)
Entry-Level Pricing
$74.00 Per Month
Contact Us
Unbounce Landing Pages
Star Rating
(384)4.3 out of 5
Market Segments
Small-Business (59.7% of reviews)
Pros & Cons
Entry-Level Pricing
$74.00 Per Month
Free Trial is available
Browse all 4 pricing plansVWO Testing
Star Rating
(927)4.4 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Unbounce excels in its Drag and Drop functionality, scoring an impressive 8.8, which allows for easy page customization without needing coding skills. In contrast, VWO Testing's drag-and-drop feature is rated lower, making it less user-friendly for those who prefer a straightforward design process.
- Reviewers mention that VWO Testing shines in its Reporting and Analytics capabilities, achieving a score of 8.2, which provides detailed insights into campaign performance. Unbounce, while still effective, has a lower score of 7.0 in this area, indicating that users may find VWO's analytics more comprehensive.
- G2 users highlight Unbounce's strength in A/B Testing, with a stellar score of 9.0, making it a preferred choice for users focused on optimizing conversion rates. VWO Testing also performs well in this area but scores slightly lower at 8.3, suggesting that Unbounce may offer a more robust A/B testing experience.
- Reviewers mention that VWO Testing's Multivariate Testing capabilities are noteworthy, scoring 8.3, which allows for more complex testing scenarios. Unbounce, while effective, scores 7.9, indicating that users looking for advanced testing options might prefer VWO Testing.
- Users on G2 report that Unbounce's Pre-Designed Templates score of 7.5 is a bit limiting compared to VWO Testing's higher score of 8.0, suggesting that VWO offers a wider variety of templates that can enhance the user experience and save time in campaign setup.
- Users say that VWO Testing's Heatmaps feature, rated at 7.6, provides valuable visual insights into user behavior, which is not as emphasized in Unbounce. This feature can be crucial for users looking to understand how visitors interact with their pages.
Pricing
Entry-Level Pricing
Unbounce Landing Pages
Build
$74.00
Per Month
Easily build and launch high-converting landing pages for any campaign
- Landing page builder
- Unlimited landing pages, popups, and sticky bars
- Form builder
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Unbounce Landing Pages
Free Trial is available
VWO Testing
Free Trial is available
Ratings
Meets Requirements
8.5
325
8.5
794
Ease of Use
8.6
325
8.3
803
Ease of Setup
8.7
186
8.6
525
Ease of Admin
8.6
174
8.7
363
Quality of Support
8.4
287
9.0
766
Has the product been a good partner in doing business?
8.8
171
8.9
360
Product Direction (% positive)
8.4
306
9.0
790
Features by Category
Visitor Behavior
Not enough data
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Templates
Not enough data
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Personalization
Not enough data
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Multichannel
Not enough data
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Administration
Not enough data
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Segmentation
Not enough data
8.8
11
Not enough data
7.9
8
Targeting
Not enough data
8.7
10
Not enough data
8.3
10
Triggered Content
Not enough data
8.8
7
Not enough data
Not enough data
Not enough data
7.7
5
Personalized Content
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
7.6
21
Not enough data
7.7
24
Not enough data
8.3
24
Not enough data
7.7
25
Not enough data
Campaigns
7.4
16
Not enough data
7.6
13
Not enough data
8.5
21
Not enough data
7.1
21
Not enough data
Integrations
8.0
23
Not enough data
6.7
11
Not enough data
6.9
14
Not enough data
7.2
13
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Functionality
Not enough data
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
Page Customization
8.8
69
|
Verified
Not enough data
7.7
69
|
Verified
Not enough data
7.4
67
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
Page Optimization
8.9
66
|
Verified
Not enough data
8.0
70
|
Verified
Not enough data
7.6
62
|
Verified
Not enough data
6.4
57
|
Verified
Not enough data
Integrations
7.1
34
|
Verified
Not enough data
7.9
50
|
Verified
Not enough data
8.6
66
|
Verified
Not enough data
Generative AI
5.8
12
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
7.8
22
8.0
435
6.9
15
6.7
389
8.1
27
7.6
467
Experimental Design
8.0
23
8.4
464
7.8
23
8.6
456
8.1
24
8.2
448
Analytics
7.1
25
8.2
514
5.9
15
7.6
477
Agentic AI - A/B Testing
Not enough data
6.5
79
Not enough data
7.1
78
Not enough data
6.8
78
Not enough data
7.2
78
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Variation Testing
Not enough data
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Reporting
Not enough data
8.6
29
Not enough data
8.6
32
Personalization
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Administration
Not enough data
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Categories
Categories
Shared Categories
Unbounce Landing Pages and VWO Testing are categorized as A/B Testing
Unique Categories
Unbounce Landing Pages is categorized as Landing Page Builders and Pop-Up Builder
VWO Testing is categorized as Feature Management, Personalization, Personalization Engines, Mobile App Optimization, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Unbounce Landing Pages
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.9%
Computer Software
13.1%
Internet
7.2%
Information Technology and Services
6.7%
Financial Services
4.3%
Other
38.9%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Alternatives
Discussions
What is unbounce used for?
3 Comments
FR
Unbounce is used to build landing pages - these are web pages that can be embedded under an existing domain/website but they serve a single purpose: for the...Read more
What is Unbouncepages?
2 Comments
LF
It is a marketing tool that makes easy create, manage and measure landing pages, and is capable to connect with other tools.Read more
What’s a unique visitor?
1 Comment
NS
This is how Unbounce counts visitors: "Unbounce uses a Page Visitor cookie, named ubvs, to track page traffic. The cookie uniquely (but anonymously)...Read more
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
