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Compare The Trade Desk and mediasmart 
Featured Products
At a Glance
Market Segments
Mid-Market (44.5% of reviews)
Small-Business (73.2% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
The Trade Desk
Star Rating
(145)4.4 out of 5
Market Segments
Mid-Market (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade Deskmediasmart
Star Rating
(78)4.4 out of 5
Market Segments
Small-Business (73.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mediasmartSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- According to verified reviews, The Trade Desk is praised for its advanced targeting capabilities, allowing users to reach a diverse audience effectively. Reviewers highlight that its complex targeting options set it apart from competitors, making it a preferred choice for those seeking precision in their advertising efforts.
- Users say that mediasmart excels in providing a clear interface and a wide range of targeting options, particularly for display advertising. This user-friendly design is noted as a significant advantage, especially for small businesses looking to navigate the platform easily.
- Reviewers mention that The Trade Desk offers unmatched service and support, with many users appreciating the platform's responsiveness and willingness to assist with complex queries. This level of customer service is often cited as a key factor in user satisfaction.
- G2 reviewers report that mediasmart features a unique geofencing capability, which allows for high-precision delivery based on geolocation. This functionality is seen as a standout feature that differentiates it from other platforms, particularly for campaigns focused on local targeting.
- Users indicate that while The Trade Desk has a slightly steeper learning curve, its extensive capabilities and features make it worthwhile for those who invest the time to master the platform. Many users feel that the advanced tools available justify the initial complexity.
- Reviewers highlight that mediasmart is particularly well-suited for small businesses, with a focus on ease of use and setup. This makes it an attractive option for companies that may not have extensive resources to dedicate to advertising technology.
Pricing
Entry-Level Pricing
The Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
mediasmart
No pricing availableFree Trial
The Trade Desk
No trial information availablemediasmart
No trial information availableRatings
Meets Requirements
8.5
126
8.1
59
Ease of Use
8.0
123
8.2
59
Ease of Setup
8.1
89
8.2
38
Ease of Admin
8.2
67
8.3
37
Quality of Support
8.8
125
9.0
59
Has the product been a good partner in doing business?
8.7
71
8.6
38
Product Direction (% positive)
8.7
122
8.1
54
Features by Category
Channel Functionality
8.7
75
Not enough data
Platform Interoperability
7.9
43
Not enough data
Agentic AI - Display Advertising
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Not enough data
Campaign Management
7.8
98
|
Verified
7.4
45
8.3
95
|
Verified
7.6
47
8.4
95
|
Verified
7.5
46
7.6
94
|
Verified
7.1
37
7.7
94
|
Verified
7.0
38
8.5
80
|
Verified
7.9
43
8.6
80
|
Verified
7.7
39
8.5
83
|
Verified
8.1
44
8.2
95
|
Verified
7.9
46
7.7
78
|
Verified
7.9
42
7.9
83
|
Verified
8.3
43
8.1
83
|
Verified
8.3
42
7.8
84
|
Verified
8.5
41
Targeting
8.7
94
|
Verified
8.2
46
8.7
91
|
Verified
7.7
39
8.7
90
|
Verified
8.3
48
8.5
78
|
Verified
7.2
38
Platform
7.9
73
|
Verified
7.7
38
7.4
87
|
Verified
8.0
45
8.4
87
8.4
47
8.4
89
|
Verified
8.2
47
8.4
83
|
Verified
7.5
41
8.0
84
|
Verified
8.0
39
7.9
76
|
Verified
7.7
36
7.9
77
|
Verified
8.0
37
7.9
82
|
Verified
7.6
44
Platform Interoperability
7.9
26
Not enough data
Mobile Functionality
8.9
49
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.8
98
|
Verified
7.4
45
8.3
95
|
Verified
7.6
47
8.4
95
|
Verified
7.5
46
7.6
94
|
Verified
7.1
37
7.7
94
|
Verified
7.0
38
8.5
80
|
Verified
7.9
43
8.6
80
|
Verified
7.7
39
8.5
83
|
Verified
8.1
44
8.2
95
|
Verified
7.9
46
7.7
78
|
Verified
7.9
42
7.9
83
|
Verified
8.3
43
8.1
83
|
Verified
8.3
42
7.8
84
|
Verified
8.5
41
Targeting
8.7
94
|
Verified
8.2
46
8.7
91
|
Verified
7.7
39
8.7
90
|
Verified
8.3
48
8.5
78
|
Verified
7.2
38
Mobile
8.3
45
Not enough data
8.1
83
|
Verified
8.3
42
7.8
84
|
Verified
8.5
41
Platform
7.9
73
|
Verified
7.7
38
7.4
87
|
Verified
8.0
45
8.4
87
8.4
47
8.4
89
|
Verified
8.2
47
8.4
83
|
Verified
7.5
41
8.0
84
|
Verified
8.0
39
7.9
76
|
Verified
7.7
36
7.9
77
|
Verified
8.0
37
7.9
82
|
Verified
7.6
44
Platform Interoperability
7.8
38
Not enough data
Video Functionality
8.4
55
Not enough data
Agentic AI - Video Advertising
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
Campaign Management
7.8
98
|
Verified
7.4
45
8.3
95
|
Verified
7.6
47
8.4
95
|
Verified
7.5
46
7.6
94
|
Verified
7.1
37
7.7
94
|
Verified
7.0
38
8.5
80
|
Verified
7.9
43
8.6
80
|
Verified
7.7
39
8.5
83
|
Verified
8.1
44
8.2
95
|
Verified
7.9
46
7.7
78
|
Verified
7.9
42
7.9
83
|
Verified
8.3
43
8.1
83
|
Verified
8.3
42
7.8
84
|
Verified
8.5
41
Targeting
8.7
94
|
Verified
8.2
46
8.7
91
|
Verified
7.7
39
8.7
90
|
Verified
8.3
48
8.5
78
|
Verified
7.2
38
Platform
7.9
73
|
Verified
7.7
38
7.4
87
|
Verified
8.0
45
8.4
87
8.4
47
8.4
89
|
Verified
8.2
47
8.4
83
|
Verified
7.5
41
8.0
84
|
Verified
8.0
39
7.9
76
|
Verified
7.7
36
7.9
77
|
Verified
8.0
37
7.9
82
|
Verified
7.6
44
Platform Basics
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Not enough data
Platform Reporting
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Platform Data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
Platform Additional Functionality
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.4
58
8.0
27
Agentic AI - Demand Side Platform (DSP)
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
Campaign Management
7.8
98
|
Verified
7.4
45
8.3
95
|
Verified
7.6
47
8.4
95
|
Verified
7.5
46
7.6
94
|
Verified
7.1
37
7.7
94
|
Verified
7.0
38
8.5
80
|
Verified
7.9
43
8.6
80
|
Verified
7.7
39
8.5
83
|
Verified
8.1
44
8.2
95
|
Verified
7.9
46
7.7
78
|
Verified
7.9
42
7.9
83
|
Verified
8.3
43
8.1
83
|
Verified
8.3
42
7.8
84
|
Verified
8.5
41
Targeting
8.7
94
|
Verified
8.2
46
8.7
91
|
Verified
7.7
39
8.7
90
|
Verified
8.3
48
8.5
78
|
Verified
7.2
38
Demand Side Platforms
8.3
77
|
Verified
7.9
40
7.8
77
|
Verified
7.8
39
8.5
75
|
Verified
8.1
39
Platform
7.9
73
|
Verified
7.7
38
7.4
87
|
Verified
8.0
45
8.4
87
8.4
47
8.4
89
|
Verified
8.2
47
8.4
83
|
Verified
7.5
41
8.0
84
|
Verified
8.0
39
7.9
76
|
Verified
7.7
36
7.9
77
|
Verified
8.0
37
7.9
82
|
Verified
7.6
44
Platform - Connected TV (CTV) Advertising Platforms
8.2
12
Not enough data
7.4
12
Not enough data
7.5
12
Not enough data
7.5
12
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.2
12
Not enough data
8.1
12
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.2
6
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.2
6
Not enough data
Analysis
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Campaigns
7.7
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Not enough data
Engagement
8.3
8
Not enough data
Platform
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
The Trade Desk and mediasmart are categorized as Demand Side Platform (DSP), Connected TV (CTV) Advertising Platforms, and Mobile Advertising
Unique Categories
The Trade Desk is categorized as Cross-Channel Advertising, Native Advertising, Video Advertising, Display Advertising, Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
mediasmart has no unique categories
Reviews
Reviewers' Company Size
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mediasmart
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
63.5%
Retail
4.4%
Internet
2.9%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.8%
Marketing and Advertising
69.0%
Online Media
7.0%
Media Production
2.8%
Computer Games
2.8%
Capital Markets
2.8%
Other
15.5%
Alternatives
Discussions
The Trade Desk has no discussions with answers
mediasmart has no discussions with answers
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