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Compare Serpstat and Upwork 
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At a Glance
Market Segments
Small-Business (80.3% of reviews)
Small-Business (95.7% of reviews)
Entry-Level Pricing
Free Trial
Free
Serpstat
Star Rating
(463)4.6 out of 5
Market Segments
Small-Business (80.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansUpwork
Star Rating
(2,968)4.5 out of 5
Market Segments
Small-Business (95.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 2 pricing plansSerpstat vs Upwork
When assessing the two solutions, reviewers found Upwork easier to use. However, Serpstat is easier to set up and administer. Reviewers also preferred doing business with Serpstat overall.
- Reviewers felt that Serpstat meets the needs of their business better than Upwork.
- When comparing quality of ongoing product support, reviewers felt that Serpstat is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Serpstat over Upwork.
Pricing
Entry-Level Pricing
Serpstat
Free Trial
Free Trial
Trying out Serpstat with a free trial is an excellent way to experience it.
- Seats: 1
Upwork
Marketplace
Free
Marketplace is designed for small and growing businesses that need fast, flexible access to top talent. Post a job for free and get proposals from skilled freelancers in 125+ categories and 10,000+ specialties within 24 hours. With trusted ratings, AI-enhanced matching, and flexible contracts, Marketplace is the easiest way to get started on Upwork.
Sign up for free today.*
- Upwork’s global freelance marketplace
- Access to AI-powered features
- Collaboration and project tracking tools
Free Trial
Serpstat
Free Trial is available
Upwork
Free Trial is available
Ratings
Meets Requirements
9.1
414
8.8
2,278
Ease of Use
8.8
417
8.9
2,327
Ease of Setup
9.0
198
8.9
1,554
Ease of Admin
9.0
193
8.8
630
Quality of Support
9.4
377
8.2
2,038
Has the product been a good partner in doing business?
9.5
185
8.7
636
Product Direction (% positive)
9.1
401
7.3
2,154
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Content
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
9.3
5
Not enough data
SEO Auditing & Monitoring
9.0
33
Not enough data
9.0
27
Not enough data
8.8
26
Not enough data
9.1
27
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
8.5
320
Not enough data
9.0
338
Not enough data
8.9
325
Not enough data
8.6
32
Not enough data
8.6
22
Not enough data
SEO Reporting
8.9
321
Not enough data
9.1
35
Not enough data
8.8
32
Not enough data
9.0
23
Not enough data
Generative AI
Not enough data
Not enough data
Feature Not Available
Not enough data
Platform Basics
Not enough data
8.8
55
Not enough data
7.9
56
Not enough data
8.3
59
Generative AI
Not enough data
6.7
54
Platform Performance
Not enough data
7.2
56
Not enough data
8.5
59
Not enough data
8.2
55
Platform Content
Not enough data
8.3
58
Not enough data
8.1
56
Not enough data
8.2
57
Not enough data
8.3
56
Not enough data
8.2
56
Platform Additional Functionality
Not enough data
8.2
56
Not enough data
8.6
56
Not enough data
8.2
56
Data collection
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
Segment Trending
10.0
7
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
10.0
5
Not enough data
Analysis
10.0
6
Not enough data
9.8
7
Not enough data
9.7
6
Not enough data
Platform
10.0
7
Not enough data
9.2
6
Not enough data
9.3
5
Not enough data
10.0
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Publishing
Not enough data
Not enough data
Social Media
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Hiring
Not enough data
7.1
1456
Not enough data
8.8
1851
Not enough data
8.5
1749
Not enough data
8.8
1826
Project Management
Not enough data
7.2
1046
Not enough data
8.1
1674
Not enough data
Feature Not Available
Not enough data
7.7
1579
Payment
Not enough data
8.8
1826
Not enough data
9.3
1854
Not enough data
8.1
1464
Not enough data
8.5
1579
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Serpstat and Upwork share no categories
Unique Categories
Serpstat is categorized as Competitive Intelligence, Content Creation, Market Intelligence, Content Analytics, SEO Tools, Local SEO, and Paid Search Intelligence
Upwork is categorized as Freelancer Management Systems and Freelance Platforms
Reviews
Reviewers' Company Size
Serpstat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Upwork
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
26.8%
Internet
13.9%
Information Technology and Services
6.6%
Computer Software
6.2%
Consumer Goods
2.7%
Other
43.8%
Marketing and Advertising
15.2%
Information Technology and Services
9.4%
Computer Software
9.3%
Writing and Editing
7.0%
Graphic Design
4.9%
Other
54.3%
Discussions
What is Serpstat used for?
3 Comments
SS
helps us analyze our competitor ads and perform long-tail keyword research,Read more
Will you have any sales in future?
1 Comment
Official Response from Serpstat
Hi Alex,
We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.comRead more
Serpstat has no more discussions with answers
What is Upwork platform?
2 Comments
CN
Simple one word will give you option to get business from world clientsRead more
As a new user of Upwork, how can I effectively use its proposal bidding system to increase my chances of winning projects?
2 Comments
PS
Describe your expertise and show some samples. Try to bid first. Deliver projects on time. Be pricing competitive. Then done. You will grow soon.Read more
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