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At a Glance
Market Segments
Mid-Market (41.4% of reviews)
Small-Business (42.8% of reviews)
Entry-Level Pricing
For Pricing
No pricing available
Quantcast Platform
Star Rating
(164)4.2 out of 5
Market Segments
Mid-Market (41.4% of reviews)
Pros & Cons
Entry-Level Pricing
For Pricing
Free Trial is available
Learn more about Quantcast PlatformYahoo AdTech DSP
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (42.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Yahoo AdTech DSP excels in Display Functionality with a score of 8.4, while Quantcast Platform slightly outperforms it with a score of 8.6, indicating a more robust offering in this area.
- Reviewers mention that the Quality of Support is notably higher for Quantcast Platform, scoring 8.8 compared to Yahoo AdTech DSP's 7.9, suggesting that users may find more reliable assistance when issues arise.
- G2 users highlight that Machine Learning Optimization is a strong point for Quantcast Platform, which scored 8.3, while Yahoo AdTech DSP scored 7.3, indicating a more advanced capability in leveraging AI for campaign performance.
- Users on G2 report that Real-Time Reporting is a significant area of concern for Yahoo AdTech DSP, scoring only 5.9, whereas Quantcast Platform does not have this issue, reflecting a more effective reporting mechanism.
- Reviewers mention that Campaign Optimization is better executed in Quantcast Platform with a score of 7.9 compared to Yahoo AdTech DSP's 7.6, suggesting that users may achieve better results with their campaigns using Quantcast.
- Users say that Brand Safety features are more reliable in Quantcast Platform, which scored 8.1, compared to Yahoo AdTech DSP's 7.7, indicating a stronger focus on protecting brand integrity during ad placements.
Pricing
Entry-Level Pricing
Yahoo AdTech DSP
No pricing availableFree Trial
Quantcast Platform
Free Trial is available
Yahoo AdTech DSP
No trial information availableRatings
Meets Requirements
8.0
143
7.5
155
Ease of Use
8.3
150
7.4
155
Ease of Setup
8.3
103
7.2
78
Ease of Admin
8.1
69
7.1
75
Quality of Support
8.9
129
7.9
153
Has the product been a good partner in doing business?
8.8
68
7.6
79
Product Direction (% positive)
8.1
142
5.9
151
Features by Category
Metrics
8.2
47
Not enough data
7.9
47
Not enough data
7.7
44
Not enough data
8.4
47
Not enough data
7.9
43
Not enough data
7.8
44
Not enough data
7.8
44
Not enough data
7.9
47
Not enough data
7.6
41
Not enough data
Reporting
6.9
26
Not enough data
7.9
48
Not enough data
8.0
42
Not enough data
8.2
49
Not enough data
7.7
45
Not enough data
7.5
43
Not enough data
7.7
48
Not enough data
Other
8.0
49
Not enough data
8.1
45
Not enough data
7.8
35
Not enough data
8.5
40
Not enough data
8.0
38
Not enough data
7.3
37
Not enough data
7.9
37
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.9
35
Not enough data
7.9
36
Not enough data
7.8
41
Not enough data
8.0
40
Not enough data
Channel Functionality
8.5
64
8.4
29
Platform Interoperability
7.1
37
Not enough data
Agentic AI - Display Advertising
7.3
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.7
10
Not enough data
Campaign Management
8.3
79
8.0
41
|
Verified
7.9
79
7.6
41
|
Verified
8.3
80
8.2
36
|
Verified
7.0
70
6.2
38
|
Verified
7.5
65
6.6
35
|
Verified
8.2
73
7.7
33
|
Verified
7.7
70
7.6
31
|
Verified
8.0
75
7.4
34
|
Verified
8.2
76
8.1
44
|
Verified
7.5
72
6.9
30
|
Verified
7.3
63
7.8
37
|
Verified
7.2
62
7.0
11
|
Verified
7.2
59
6.4
12
|
Verified
Targeting
8.2
75
7.8
37
|
Verified
8.7
73
8.1
38
|
Verified
8.2
71
8.3
38
|
Verified
8.4
67
7.4
28
|
Verified
Platform
7.1
63
7.4
28
|
Verified
7.8
69
6.7
39
|
Verified
7.9
65
7.6
37
|
Verified
8.1
69
8.0
42
|
Verified
7.7
61
7.6
34
|
Verified
7.3
64
6.8
36
|
Verified
7.7
62
7.2
30
|
Verified
7.7
61
7.9
30
|
Verified
7.5
63
6.9
33
|
Verified
Platform Interoperability
6.9
7
Not enough data
Mobile Functionality
8.1
19
7.4
17
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
79
8.0
41
|
Verified
7.9
79
7.6
41
|
Verified
8.3
80
8.2
36
|
Verified
7.0
70
6.2
38
|
Verified
7.5
65
6.6
35
|
Verified
8.2
73
7.7
33
|
Verified
7.7
70
7.6
31
|
Verified
8.0
75
7.4
34
|
Verified
8.2
76
8.1
44
|
Verified
7.5
72
6.9
30
|
Verified
7.3
63
7.8
37
|
Verified
7.2
62
7.0
11
|
Verified
7.2
59
6.4
12
|
Verified
Targeting
8.2
75
7.8
37
|
Verified
8.7
73
8.1
38
|
Verified
8.2
71
8.3
38
|
Verified
8.4
67
7.4
28
|
Verified
Mobile
7.8
16
8.1
13
7.2
62
7.0
11
|
Verified
7.2
59
6.4
12
|
Verified
Platform
7.1
63
7.4
28
|
Verified
7.8
69
6.7
39
|
Verified
7.9
65
7.6
37
|
Verified
8.1
69
8.0
42
|
Verified
7.7
61
7.6
34
|
Verified
7.3
64
6.8
36
|
Verified
7.7
62
7.2
30
|
Verified
7.7
61
7.9
30
|
Verified
7.5
63
6.9
33
|
Verified
Platform Interoperability
6.7
16
Not enough data
Video Functionality
7.9
26
8.2
19
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
79
8.0
41
|
Verified
7.9
79
7.6
41
|
Verified
8.3
80
8.2
36
|
Verified
7.0
70
6.2
38
|
Verified
7.5
65
6.6
35
|
Verified
8.2
73
7.7
33
|
Verified
7.7
70
7.6
31
|
Verified
8.0
75
7.4
34
|
Verified
8.2
76
8.1
44
|
Verified
7.5
72
6.9
30
|
Verified
7.3
63
7.8
37
|
Verified
7.2
62
7.0
11
|
Verified
7.2
59
6.4
12
|
Verified
Targeting
8.2
75
7.8
37
|
Verified
8.7
73
8.1
38
|
Verified
8.2
71
8.3
38
|
Verified
8.4
67
7.4
28
|
Verified
Platform
7.1
63
7.4
28
|
Verified
7.8
69
6.7
39
|
Verified
7.9
65
7.6
37
|
Verified
8.1
69
8.0
42
|
Verified
7.7
61
7.6
34
|
Verified
7.3
64
6.8
36
|
Verified
7.7
62
7.2
30
|
Verified
7.7
61
7.9
30
|
Verified
7.5
63
6.9
33
|
Verified
Audiences
8.3
6
Not enough data
5.8
6
Not enough data
7.5
6
Not enough data
7.5
6
Not enough data
Data Analysis
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
7.2
6
Not enough data
Administration
7.5
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
7.5
40
Not enough data
Agentic AI - Demand Side Platform (DSP)
7.5
6
Not enough data
6.9
6
Not enough data
7.5
6
Not enough data
7.2
6
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
Campaign Management
8.3
79
8.0
41
|
Verified
7.9
79
7.6
41
|
Verified
8.3
80
8.2
36
|
Verified
7.0
70
6.2
38
|
Verified
7.5
65
6.6
35
|
Verified
8.2
73
7.7
33
|
Verified
7.7
70
7.6
31
|
Verified
8.0
75
7.4
34
|
Verified
8.2
76
8.1
44
|
Verified
7.5
72
6.9
30
|
Verified
7.3
63
7.8
37
|
Verified
7.2
62
7.0
11
|
Verified
7.2
59
6.4
12
|
Verified
Targeting
8.2
75
7.8
37
|
Verified
8.7
73
8.1
38
|
Verified
8.2
71
8.3
38
|
Verified
8.4
67
7.4
28
|
Verified
Demand Side Platforms
8.3
42
7.2
12
|
Verified
7.8
42
6.5
8
|
Verified
8.0
41
7.3
8
|
Verified
Platform
7.1
63
7.4
28
|
Verified
7.8
69
6.7
39
|
Verified
7.9
65
7.6
37
|
Verified
8.1
69
8.0
42
|
Verified
7.7
61
7.6
34
|
Verified
7.3
64
6.8
36
|
Verified
7.7
62
7.2
30
|
Verified
7.7
61
7.9
30
|
Verified
7.5
63
6.9
33
|
Verified
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
9
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
7.5
8
Not enough data
7.8
10
Not enough data
6.7
8
Not enough data
Campaign Activity
8.5
11
Not enough data
8.7
10
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
8.1
8
Not enough data
6.5
8
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Quantcast Platform and Yahoo AdTech DSP are categorized as Demand Side Platform (DSP), Display Advertising, Cross-Channel Advertising, Native Advertising, Video Advertising, and Mobile Advertising
Unique Categories
Quantcast Platform is categorized as Connected TV (CTV) Advertising Platforms, Digital Audio Advertising, Audience Intelligence Platforms, Marketing Analytics, Publisher Ad Server, and Digital Analytics
Yahoo AdTech DSP has no unique categories
Reviews
Reviewers' Company Size
Quantcast Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.0%
Retail
4.5%
Information Technology and Services
3.8%
Entertainment
3.8%
Online Media
3.2%
Other
42.7%
Marketing and Advertising
45.3%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.5%
Alternatives
Discussions
What is Quantcast Measure?
1 Comment
G2
Quantcast Measure provides free, accurate and dependable audience insights for over 100 million web and mobile destinations. With detailed demographic,...Read more
Quantcast Platform has no more discussions with answers
Yahoo AdTech DSP has no discussions with answers
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