Compare Qualtrics Strategy & Research and Zappi 
Featured Products
At a Glance
Market Segments
Enterprise (44.9% of reviews)
Enterprise (46.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Qualtrics Strategy & Research
Star Rating
(2,994)4.4 out of 5
Market Segments
Enterprise (44.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & ResearchZappi
Star Rating
(15)4.6 out of 5
Market Segments
Enterprise (46.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ZappiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Qualtrics Strategy & Research excels in providing a comprehensive suite of tools for conducting research, with users highlighting its ability to gather both qualitative and quantitative feedback effectively. This makes it a powerful choice for organizations looking to dive deep into their audience insights.
- Users say that Zappi stands out for its ease of implementation and intuitive design, allowing teams to launch tests quickly and efficiently. Reviewers appreciate the "click and go" solution, which simplifies the process of activating creative testing globally.
- According to verified reviews, Qualtrics Strategy & Research receives high marks for its advanced survey design and analytics tools. Users find that creating complex surveys is straightforward, and the reporting features help them identify trends and insights rapidly, enhancing their research capabilities.
- Reviewers mention that while Zappi is praised for its quick and cost-effective testing, it has a smaller user base reflected in its total number of reviews. This may indicate less community feedback and support compared to Qualtrics, which has a robust number of reviews and a higher overall satisfaction score.
- Users highlight that both platforms offer strong support, with Qualtrics Strategy & Research receiving consistent praise for its quality of support. Zappi users also appreciate the connection with their support team, indicating a solid experience, but the volume of feedback for Qualtrics suggests a more established support network.
- G2 reviewers note that while Zappi has a slightly higher star rating, Qualtrics Strategy & Research's overall user satisfaction is bolstered by its extensive feature set and the ability to meet diverse research needs, making it a more reliable choice for enterprises looking for depth in their research tools.
Pricing
Entry-Level Pricing
Qualtrics Strategy & Research
No pricing availableZappi
No pricing availableFree Trial
Qualtrics Strategy & Research
Free Trial is available
Zappi
Free Trial is available
Ratings
Meets Requirements
8.9
2,499
8.8
13
Ease of Use
8.5
2,503
9.0
13
Ease of Setup
8.3
1,053
Not enough data
Ease of Admin
8.4
1,024
Not enough data
Quality of Support
8.7
2,179
8.7
13
Has the product been a good partner in doing business?
8.7
950
Not enough data
Product Direction (% positive)
8.1
2,412
9.1
13
Features by Category
User Response Methods
8.6
12
Not enough data
6.2
7
Not enough data
5.7
7
Not enough data
7.3
8
Not enough data
8.3
9
Not enough data
Participant Selection
6.9
9
Not enough data
6.9
8
Not enough data
7.5
8
Not enough data
8.1
8
Not enough data
Insights
8.9
12
Not enough data
8.0
9
Not enough data
8.8
10
Not enough data
Generative AI
6.9
7
Not enough data
Administration
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
Capabilities
8.1
9
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
Methodology
8.5
8
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
Generative AI
6.9
7
Not enough data
7.1
7
Not enough data
Analytics
8.6
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
7.4
7
Not enough data
Customization
8.1
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
Generative AI
6.0
5
Not enough data
5.7
5
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.1
7
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
6.9
6
Not enough data
6.9
7
Not enough data
Segment Trending
6.0
7
Not enough data
6.1
6
Not enough data
7.4
7
Not enough data
5.7
7
Not enough data
Analysis
6.9
8
Not enough data
7.7
8
Not enough data
5.8
8
Not enough data
Platform
6.7
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.0
8
Not enough data
7.1
8
Not enough data
7.1
8
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
9.0
448
Feature Not Available
9.1
451
Not enough data
8.4
396
Not enough data
8.9
447
Not enough data
Survey Customization
8.9
432
Not enough data
8.5
393
Not enough data
8.6
359
Not enough data
8.6
312
Not enough data
Survey Insights
8.5
441
Not enough data
8.4
288
Not enough data
8.7
436
Not enough data
8.5
385
Not enough data
Agentic AI - Survey
7.7
11
Not enough data
7.9
11
Not enough data
8.3
12
Not enough data
Brand Signals
8.8
67
Not enough data
8.2
66
Not enough data
9.0
66
Not enough data
Brand Analytics
8.8
69
Not enough data
8.7
70
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Qualtrics Strategy & Research and Zappi are categorized as Brand Intelligence, Survey, Market Intelligence, and Consumer Insights Platforms
Unique Categories
Qualtrics Strategy & Research is categorized as Experience Management, Statistical Analysis, and User Research
Zappi has no unique categories
Reviews
Reviewers' Company Size
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zappi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Higher Education
21.1%
Education Management
11.7%
Research
7.7%
Information Technology and Services
6.6%
Market Research
4.4%
Other
48.4%
Food & Beverages
15.4%
Computer Software
15.4%
Telecommunications
7.7%
Retail
7.7%
Restaurants
7.7%
Other
46.2%
Alternatives
Discussions
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 Comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Is qualtrics better than SurveyMonkey?
3 Comments
RB
Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the...Read more
Zappi has no discussions with answers
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