1. [Home](https://www.g2.com/) 2. ... 3. [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) 4. [Zappi Discussions](https://www.g2.com/products/zappi/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f31836e65dedfa5841ff38793266e1ec/zappi.jpg "Product Avatar Image") ![Reward for good Zappi reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/2774/medal.svg "Reward for good Zappi reviews") ](/products/zappi/reviews) [ Zappi ](/products/zappi/reviews) (33)4.4/5 Zappi is an AI-powered consumer insights platform that helps brands, marketers, and insights teams test ads, concepts, and brand campaigns with real consumers. Built for consumer brands and the agencies that serve them, Zappi combines pre-built, expert designed research templates, on-demand consumer panels, and AI-powered analysis in a single platform. Insights, brand, and marketing teams use it to validate ideas earlier, iterate faster, and bring the voice of the consumer into everyday decisions rather than only into quarterly deep dives. What differentiates Zappi is connected insights. Every study run on the platform becomes part of a growing, structured data layer, so teams can compare new results against past campaigns, category benchmarks, and prior tests without starting from scratch. AI then surfaces patterns, predicts performance, and helps teams move from data to decision without waiting on an agency turnaround. Core capabilities include: - Ad testing across concept, animatic, and finished creative - Concept and innovation testing for new products, packaging, and claims - Continuous brand and category tracking - AI-powered insight generation and reporting - A connected data layer that compounds learning across every study Zappi is used by consumer brands worldwide. Zappi has been awarded the 2025 ASC/MRS Award for Best Technology Innovation and as a certified B-Corp, Zappi is committed to net-zero emissions and to using technology to benefit the communities it serves. Zappi partners with more than half of the Fortune 500 CPG brands, including PepsiCo, Mars, Colgate-Palmolive, Kraft Heinz across 250+ business units. Show More * * * ### 65.0 Nps Score Already have Zappi? ### All Zappi Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Zappi used for? ](/discussions/what-is-zappi-used-for) What is Zappi used for? 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