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# Publer vs Zoho Social Comparison - What are their main differences?

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PublerZoho Social[+ Add Product](#)

Reviews

**Publer** [

4.7/5(545)

](https://www.g2.com/products/publer/reviews#reviews)

**Zoho Social** [

4.6/5(2,979)

](https://www.g2.com/products/zoho-social/reviews#reviews)

Pricing

**Publer**
Free Trial

**$0.00** · Free

**Zoho Social**
Free Trial

**$0.00** · FREE

**Pricing Insights**
from reviews

Time to Implement

**Publer**
1 month

Based on 156 responses

**Zoho Social**
1 month

Based on 1084 responses

Return on Investment

**Publer**
6 months2 months sooner

Based on 146 responses

**Zoho Social**
8 months

Based on 820 responses

Perceived Cost

**Publer**
$$$$$

**Zoho Social**
$$$$$

Average Discount

**Publer**
9%

**Zoho Social**
11%2% more

 ![Publer](https://images.g2crowd.com/uploads/product/hd_favicon/d26870b922e64cf4bfd319a047e38826/publer.svg "Publer")

 ![Zoho Social](https://images.g2crowd.com/uploads/product/hd_favicon/1545208605/zoho-social.svg "Zoho Social")

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Pros & Cons

**Publer**
[
Post Scheduling (57)
](https://www.g2.com/products/publer/reviews?filters%5Bsentiment_snippet%5D=1628379&qs=pros-and-cons#reviews)[
Ease of Use (48)
](https://www.g2.com/products/publer/reviews?filters%5Bsentiment_snippet%5D=1628794&qs=pros-and-cons#reviews)[
High Pricing (16)
](https://www.g2.com/products/publer/reviews?filters%5Bsentiment_snippet%5D=1628366&qs=pros-and-cons#reviews)[
Lack of Analytics (16)
](https://www.g2.com/products/publer/reviews?filters%5Bsentiment_snippet%5D=1628721&qs=pros-and-cons#reviews)

**Zoho Social**
[
Ease of Use (125)
](https://www.g2.com/products/zoho-social/reviews?filters%5Bsentiment_snippet%5D=1874950&qs=pros-and-cons#reviews)[
Post Scheduling (97)
](https://www.g2.com/products/zoho-social/reviews?filters%5Bsentiment_snippet%5D=1874534&qs=pros-and-cons#reviews)[
Missing Features (41)
](https://www.g2.com/products/zoho-social/reviews?filters%5Bsentiment_snippet%5D=1874080&qs=pros-and-cons#reviews)[
Expensive (22)
](https://www.g2.com/products/zoho-social/reviews?filters%5Bsentiment_snippet%5D=1875142&qs=pros-and-cons#reviews)

Integrations

**Publer**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image")

Canva

](https://www.g2.com/products/canva/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image")

ChatGPT

](https://www.g2.com/products/chatgpt/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d08938b2bcd0f8cc93eb9321f26c74c4/claude-2025-12-11.jpeg "Product Avatar Image")

Claude

](https://www.g2.com/products/claude-2025-12-11/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a062b6097ef15d211bd8c1a5d606a2bb/anthropic-claude-code.jpg "Product Avatar Image")

Claude Code

](https://www.g2.com/products/anthropic-claude-code/reviews)[
View all
](https://www.g2.com/products/publer/integrations)

**Zoho Social**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1bca32fa13f47e2bd435c9790aa99985/buy-tiktok-likes.png "Product Avatar Image")

Buy TikTok Likes

](https://www.g2.com/products/buy-tiktok-likes/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image")

Canva

](https://www.g2.com/products/canva/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d08938b2bcd0f8cc93eb9321f26c74c4/claude-2025-12-11.jpeg "Product Avatar Image")

Claude

](https://www.g2.com/products/claude-2025-12-11/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d14c8ae546fe667e2b5ba9704373a60e/facebook-pages-manager.jpg "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook-pages-manager/reviews)[
View all
](https://www.g2.com/products/zoho-social/integrations)

Screenshots

**Publer**
 ![Publer screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/191830/kalemicode-publer-image-_5_.png)

**Zoho Social**
 ![Zoho Social screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/55876/Home-screen.png)

Ratings

Meets Requirements

**Publer**

9.2

9.2459

**Zoho Social**

8.9

8.92,413

Ease of Use

**Publer**

9.5

9.5464

**Zoho Social**

9.2

9.22,428

Ease of Setup

**Publer**

9.4

9.4341

**Zoho Social**

9.2

9.21,684

Ease of Admin

**Publer**

9.5

9.5197

**Zoho Social**

9.2

9.21,517

Quality of Support

**Publer**

9.4

9.4397

**Zoho Social**

8.7

8.71,960

Has the product been a good partner in doing business?

**Publer**

9.5

9.5189

**Zoho Social**

9.0

9.01,403

Product Direction (% positive)

**Publer**

9.6

9.6433

**Zoho Social**

9.3

9.32,329

Features

Social Media Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

8.9

421

8.6

634

Content & Collaboration

Content Calendar

9.5(won by 0.4)

355

9.1

532

Content Library

8.9(won by 0.3)

311

8.6

479

Approval Workflows

8.9(won by 0.3)

255

8.6

427

Users and Permissions

9.1(won by 0.2)

279

8.9

443

Content Creation

9.0(won by 0.4)

304

8.6

392

Shared Inbox

Feature Not Available

8.8(won by default)

464

Image Library

10.0(won by default)

5

Not enough data

Social Management

Hashtag Capabilites

8.8(won by 0.2)

192

8.6

241

Automated Publishing

9.9

15

10.0(won by 0.1)

6

Social Analytics

8.6(won by default)

324

Feature Not Available

Social Publishing

9.7(won by default)

406

Feature Not Available

Campaign Planning

Feature Not Available

8.8(won by default)

396

Multi-Campaign

9.4(won by default)

8

Not enough data

Campaign Optimization

Feature Not Available

Feature Not Available

Multi-Account Management

Feature Not Available

Feature Not Available

Social Ads

Feature Not Available

Feature Not Available

Customer Engagement

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Agentic AI - Social Media Management

Autonomous Task Execution

7.7(won by 0.1)

48

7.6

63

Multi-step Planning

8.2(won by 0.2)

52

8.0

61

Cross-system Integration

8.8(won by 0.5)

54

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

69

Adaptive Learning

7.8

46

7.9(won by 0.1)

55

Natural Language Interaction

8.1(tied score)

46

8.1(tied score)

54

Proactive Assistance

7.9(tied score)

46

7.9(tied score)

57

Decision Making

8.0

48

8.1(won by 0.1)

53

Social Media Integration

Not enough data

9.3(won by default)

7

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Post Scheduling

10.0(tied score)

10

10.0(tied score)

6

Customizable Reports

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Brand Tracking

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Social Media Analytics[Hide 67 FeaturesShow 67 Features](javascript:void(0);)

Not enough data

8.3

1,187

Social Analytics

Competitor Analysis

Not enough data

8.1(won by default)

700

Follower Analysis

Not enough data

8.5(won by default)

899

Post Performance

Not enough data

8.8(won by default)

945

Attribution

Not enough data

8.5(won by default)

768

Hashtag Analytics

Not enough data

8.3(won by default)

194

Sentiment Analysis

Not enough data

8.0(won by default)

182

Paid Campaign Tracking

Not enough data

Feature Not Available

Lead Attribution

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Reports & Dashboards

Report Customizability

Not enough data

8.5(won by default)

822

Report Exporting

Not enough data

8.8(won by default)

811

Scalability

Not enough data

8.8(won by default)

851

White Label

Not enough data

7.9(won by default)

182

Customizable Reports

Not enough data

Not enough data

Agentic AI - Social Media Analytics

Autonomous Task Execution

Not enough data

8.2(won by default)

19

Cross-system Integration

Not enough data

7.9(won by default)

18

Adaptive Learning

Not enough data

8.0(won by default)

17

Proactive Assistance

Not enough data

7.7(won by default)

17

Decision Making

Not enough data

8.2(won by default)

18

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Generative AI

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Show 1 feature category with incomplete data

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Publer](https://images.g2crowd.com/uploads/product/hd_favicon/d26870b922e64cf4bfd319a047e38826/publer.svg "Publer")](https://www.g2.com/products/publer/reviews)

Publer

Small-Business(50 or fewer emp.)

95.9%

Mid-Market(51-1000 emp.)

3.5%

Enterprise(\> 1000 emp.)

0.6%

[![Zoho Social](https://images.g2crowd.com/uploads/product/hd_favicon/1545208605/zoho-social.svg "Zoho Social")](https://www.g2.com/products/zoho-social/reviews)

Zoho Social

Small-Business(50 or fewer emp.)

88.0%

Mid-Market(51-1000 emp.)

9.7%

Enterprise(\> 1000 emp.)

2.3%

Small-Business

(50 or fewer emp.)

95.9%

88.0%

Mid-Market

(51-1000 emp.)

3.5%

9.7%

Enterprise

(\> 1000 emp.)

0.6%

2.3%

Reviewers' Industry

[![Publer](https://images.g2crowd.com/uploads/product/hd_favicon/d26870b922e64cf4bfd319a047e38826/publer.svg "Publer")](https://www.g2.com/products/publer/reviews)
Publer

Marketing and Advertising

25.0%

Information Technology and Services

5.8%

Entertainment

4.5%

Consulting

3.9%

Computer Software

3.2%

Other

57.6%

[![Zoho Social](https://images.g2crowd.com/uploads/product/hd_favicon/1545208605/zoho-social.svg "Zoho Social")](https://www.g2.com/products/zoho-social/reviews)
Zoho Social

Marketing and Advertising

14.0%

Information Technology and Services

6.9%

Real Estate

3.4%

Education Management

3.3%

Retail

3.1%

Other

69.2%

FAQs

## Publer vs Zoho Social FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Zoho Social vs Publer?

Publer stands out for higher reviewer satisfaction on setup, support, and ease of use, while Zoho Social is noted for its CRM integration and multi-platform scheduling.

| | [Zoho Social](https://www.g2.com/products/zoho-social/reviews) | [Publer](https://www.g2.com/products/publer/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.6/5 (2,960 reviews) | 4.7/5 (526 reviews) |
| Largest Segment | Small-Business | Small-Business |
| Ease of Setup score | 9.2 | 9.5 |
| Quality of Support score | 8.7 | 9.4 |
| Top Reviewer-Cited Strength | Post Scheduling (97 all-time mentions) | Ease of Use (48 all-time mentions) |

### How do the pricing models of Zoho Social and Publer compare?

Publer is rated the stronger value for price and cost satisfaction, with a higher reviewer score on value-related dimensions.

- **Zoho Social:** Reviewers highlight Zoho Social as cost-effective, especially for small businesses, with positive sentiment around its affordable access to multiple productivity tools.
- **Publer:** Publer is frequently praised for its affordability and value, with reviewers citing its competitive pricing and ability to pay for only the accounts and workspaces needed.
- **Switching reasons:** Recent reviewers mention switching to Publer from higher-priced platforms like Hootsuite and HubSpot for better value and lower costs.

### What are the best alternatives to Zoho Social and Publer?

The top three alternatives to Zoho Social and Publer are Hootsuite, Sprout Social, and Buffer.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Zoho Social](https://www.g2.com/products/zoho-social/reviews) | 4.6/5 (2,960 reviews) | Small-Business | Cost-effective for small businesses | Post Scheduling (97 all-time mentions) |
| [Publer](https://www.g2.com/products/publer/reviews) | 4.7/5 (526 reviews) | Small-Business | Competitive pricing, pay for only needed accounts | Ease of Use (48 all-time mentions) |
| [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5 (7,413 reviews) | Small-Business | — | — |
| [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5 (6,873 reviews) | Small-Business | — | — |
| [Buffer](https://www.g2.com/products/buffer/reviews) | 4.3/5 (1,039 reviews) | Small-Business | — | — |

### Which Social Media Management features should I prioritize when comparing Zoho Social and Publer?

Buyers should prioritize post scheduling, multi-platform management, ease of use, analytics, and integration capabilities when comparing Zoho Social and Publer.

- **Post Scheduling:** Zoho Social (97 all-time mentions), Publer (57 all-time mentions).
- **Multi-platform Management:** Zoho Social (84 all-time mentions), Publer (23 all-time mentions for social media integration).
- **Ease of Use:** Zoho Social (Ease of Use score 9.2), Publer (Ease of Use score 9.5, 48 all-time mentions).
- **Analytics:** Publer offers Social Analytics as a feature; reviewers note analytics as a focus (9 all-time mentions), while Zoho Social reviewers request more detailed analytics.
- **Integration Capabilities:** Zoho Social integrates with Zoho CRM (61 all-time mentions) and Canva (19 all-time mentions); Publer integrates with Make (134 all-time mentions), Facebook (53), and Canva (35).

### What are the pros and cons of Zoho Social vs Publer?

Zoho Social's headline strength is multi-platform post scheduling, while Publer's is ease of use and automation.

- **Zoho Social strengths:** Post scheduling (97 all-time mentions), multi-platform management (84), unified inbox, CRM integration, and bulk scheduling.
- **Zoho Social trade-offs:** Reviewers note a desire for more detailed analytics, a more modern interface, and additional integrations.
- **Publer strengths:** Ease of use (48 all-time mentions), time saving (32), automation, bulk scheduling, API access, and affordability (16).
- **Publer trade-offs:** Reviewers mention high pricing (16 all-time mentions), limited analytics (16), and some features restricted to higher tiers.

### Is Zoho Social or Publer better for small businesses?

Publer is the better fit for small businesses, with higher satisfaction scores and strong small-business reviewer sentiment.

- **Zoho Social:** Small-Business is the largest segment, with reviewers highlighting its cost-effectiveness and value for small teams managing multiple platforms.
- **Publer:** Small-Business is the largest segment, and reviewers consistently praise its affordability, ease of use, and automation benefits for small business workflows.

### Which Social Media Management platform has better integrations?

Publer is favored for integrations, with higher reviewer-cited integration counts and broader third-party tool support.

- **Zoho Social:** Facebook (275 all-time mentions), Zoho CRM (61), Canva (19).
- **Publer:** Make (134 all-time mentions), Facebook (53), Canva (35).

### How do Zoho Social and Publer compare on customer support?

Publer leads on Quality of Support, with a 0.7-point advantage over Zoho Social (9.4 vs 8.7).

- **Zoho Social:** Reviewers describe support as responsive and helpful, though some request more detailed onboarding and additional integrations.
- **Publer:** Reviewers consistently praise Publer's support team for quick responses, technical expertise, and direct access to knowledgeable staff, including the founder.

### Which is easier to implement, Zoho Social or Publer?

Publer is easier to implement, with a 0.3-point lead in Ease of Setup (9.5 vs 9.2) and higher Ease of Admin scores.

- **Zoho Social:** Reviewers describe setup as straightforward and quick, with most citing easy onboarding and minimal training required.
- **Publer:** Reviewers highlight a simple, intuitive setup process, fast onboarding, and easy integration of multiple accounts, with many able to start posting within minutes.

### Which product has better Content Creation?

Publer is favored for Content Creation, with more reviewer-cited strengths and feature mentions.

- **Zoho Social:** Content Creation is not a top-cited theme; reviewers note bulk scheduling and unified content management but request more advanced creation tools.
- **Publer:** Content Creation is cited as a strength (8 all-time mentions), with reviewers highlighting AI caption assistance, hashtag suggestions, and post previews as key differentiators.

Alternatives

**Publer Alternatives**

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

[
Hootsuite
](/products/hootsuite/reviews)

 ![Buffer](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ff3e7035820bd5f8e5144714fcf71ef8/buffer.png "Buffer")

[
Buffer
](/products/buffer/reviews)

 ![SocialBee](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f8f8796cc02dbc0ea2fedf363ed26500/socialbee.png "SocialBee")

[
SocialBee
](/products/socialbee/reviews)

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