Compare Propensity and ZoomInfo Marketing 
At a Glance
Market Segments
Small-Business (62.1% of reviews)
Mid-Market (43.6% of reviews)
Entry-Level Pricing
Free Trial Per Month
Contact Us 1 Seats
Propensity
Star Rating
(30)4.8 out of 5
Market Segments
Small-Business (62.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 3 pricing plansZoomInfo Marketing
Star Rating
(181)4.4 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seats
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Propensity excels in user experience, with many praising its intuitive interface and easy navigation. Users appreciate the platform's ability to integrate seamlessly with existing tools, making it a valuable asset for marketing and RevOps teams.
- Users say that ZoomInfo Marketing shines in its comprehensive campaign management capabilities. Reviewers highlight its effectiveness in running various marketing campaigns, such as B2B demand generation and lead generation, which helps drive traffic and improve lead quality.
- According to verified reviews, Propensity stands out for its exceptional customer support, with users noting the responsiveness and helpfulness of the support team. This level of support is often cited as a key factor in users' satisfaction with the platform.
- Reviewers mention that while ZoomInfo Marketing has a broader market presence, it faces challenges in user satisfaction compared to Propensity. Users have expressed concerns about the platform's complexity and steeper learning curve, which can hinder quick adoption.
- G2 reviewers highlight that Propensity's commitment to continuous improvement is evident, with users appreciating the regular updates that enhance functionality and user experience. This adaptability is seen as a significant advantage over competitors.
- Users report that while ZoomInfo Marketing offers robust data capabilities, some find its AI-driven targeting features less intuitive than expected. This can lead to a learning curve that may not be ideal for all users, especially those new to marketing technology.
Pricing
Entry-Level Pricing
Propensity
Free Trial
Free Trial
Per Month
Try before you buy. Identify your top 100 in-market accounts including intent data for free.
- RECEIVE YOUR TOP 100 ACCOUNTS WEEKLY
- WEBSITE TRACKING AND DE-ANONYMIZATION
- VIEW INTENT DATA
ZoomInfo Marketing
Marketing Demand
Contact Us
1 Seats
Build, segment, and reach your next best customers with powerful B2B data and audience targeting.
- 75K included credits
- 25 intent topics (Custom & Streaming)
- AirCover, WebSights & FormComplete audiences
Free Trial
Propensity
Free Trial is available
ZoomInfo Marketing
Free Trial is available
Ratings
Meets Requirements
9.3
22
8.8
141
Ease of Use
9.0
27
8.7
148
Ease of Setup
9.0
22
8.7
102
Ease of Admin
8.6
11
8.6
60
Quality of Support
9.8
22
8.7
140
Has the product been a good partner in doing business?
9.7
11
8.8
61
Product Direction (% positive)
10.0
21
9.3
140
Features by Category
Lead Intelligence
Not enough data
Not enough data
9.3
5
Not enough data
8.7
5
Not enough data
Lead Management
9.0
5
Not enough data
8.0
5
Not enough data
10.0
5
Not enough data
Marketing Campaigns
8.0
5
Not enough data
Feature Not Available
Not enough data
8.3
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Campaign Execution
Feature Not Available
Not enough data
8.7
5
Not enough data
9.7
5
Not enough data
7.3
5
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
8.3
26
Not enough data
8.8
25
Not enough data
8.6
26
Not enough data
8.4
26
Channels
Not enough data
8.3
24
Not enough data
8.7
27
Not enough data
7.8
21
Not enough data
7.7
22
Not enough data
8.1
23
Customers
Not enough data
9.0
28
Not enough data
9.1
27
Not enough data
8.5
27
Not enough data
8.6
26
Not enough data
8.5
26
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
9.0
8
Not enough data
10.0
7
Not enough data
8.7
5
Not enough data
Platform Additional Functionality
9.0
8
Not enough data
9.0
7
Not enough data
8.1
7
Not enough data
7.4
7
Not enough data
9.0
7
Not enough data
Platform Basics
9.0
5
8.5
24
9.3
5
9.0
29
9.3
5
8.8
23
Not enough data
9.0
10
Not enough data
8.8
12
Platform Data
9.3
5
8.6
21
9.0
5
8.4
21
Platform Additional Functionality
9.3
5
8.3
24
Agentic AI - Account-Based Orchestration Platforms
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.5
10
Artificial Intelligence
Not enough data
8.6
14
Not enough data
8.3
10
Account-Based Web and Content ExperiencesHide 4 FeaturesShow 4 Features
Not enough data
Not enough data
Platform Basics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform Reporting
9.4
6
Not enough data
8.7
5
Not enough data
Platform Basics
9.8
7
8.6
51
Platform Data
9.4
9
8.2
47
9.1
9
7.9
48
Platform Additional Functionality
Feature Not Available
7.7
46
9.4
9
8.3
45
Agentic AI - Account-Based Advertising
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
7.7
5
Responses
Not enough data
8.7
9
Not enough data
8.1
8
Not enough data
8.5
9
Not enough data
9.0
10
Not enough data
9.2
8
Platform
Not enough data
8.3
9
Not enough data
9.4
9
Not enough data
8.5
8
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.5
9
Not enough data
8.3
10
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Lead Monitoring
Not enough data
8.8
50
|
Verified
Not enough data
8.8
52
Not enough data
8.6
50
|
Verified
Agentic AI - Lead Capture
Not enough data
9.1
9
Not enough data
8.7
9
Data Capture
Not enough data
8.4
43
Not enough data
8.9
47
|
Verified
Not enough data
8.5
41
Not enough data
8.5
48
|
Verified
Analytics
Not enough data
8.6
52
Not enough data
8.7
49
Customization
Not enough data
8.5
46
Not enough data
8.8
45
Not enough data
8.4
43
Not enough data
8.9
50
|
Verified
Conversational Platform
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
7.8
6
Not enough data
7.8
6
Support Automation
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
6.9
6
Not enough data
7.2
6
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
7.7
5
Communication
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
8.6
11
Not enough data
8.1
12
|
Verified
Not enough data
8.5
8
Internal Use
Not enough data
8.3
11
Not enough data
8.0
11
Not enough data
8.8
12
|
Verified
Not enough data
7.8
12
Not enough data
8.2
11
Not enough data
8.8
12
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
8.5
9
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Attribution
Not enough data
9.0
32
Not enough data
9.1
32
|
Verified
Not enough data
8.8
32
Discovery
Not enough data
9.3
32
Not enough data
8.9
30
Not enough data
9.3
32
|
Verified
Management
Not enough data
8.9
30
Not enough data
8.9
31
Platform
Not enough data
8.4
32
|
Verified
Not enough data
8.9
30
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
6
8.4
39
9.8
7
8.7
39
9.7
6
8.3
37
Lead Management
8.8
7
8.5
40
9.2
6
8.2
38
9.8
7
8.7
40
Marketing Campaigns
8.3
6
8.3
36
8.1
6
7.8
37
9.3
5
7.7
38
Not enough data
8.0
34
8.0
5
8.3
36
Not enough data
8.0
34
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Propensity and ZoomInfo Marketing are categorized as Account-Based Advertising, Account-Based Orchestration Platforms, and Account-Based Analytics
Unique Categories
Propensity is categorized as Buyer Intent Data Providers, Account Data Management, and Account-Based Web and Content Experiences
ZoomInfo Marketing is categorized as Lead Scoring, Visitor Identification, Lead Capture, Live Chat, Chatbots, Conversational Marketing, and Conversational Support
Reviews
Reviewers' Company Size
Propensity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
24.1%
Marketing and Advertising
17.2%
Non-Profit Organization Management
10.3%
Computer & Network Security
10.3%
Hospital & Health Care
6.9%
Other
31.0%
Information Technology and Services
20.2%
Computer Software
19.6%
Marketing and Advertising
12.3%
Hospital & Health Care
5.5%
Real Estate
3.1%
Other
39.3%
Alternatives
Discussions
Propensity has no discussions with answers
ZoomInfo Marketing has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
