# Prisma vs Smartly Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Prisma excels in **video advertising** , boasting a significantly higher score in this category compared to Smartly. Users appreciate its intuitive interface, which simplifies campaign management and billing, making it a preferred choice for handling various media campaigns.
- **Users say** that Smartly shines in **customer support** , receiving high praise for its responsiveness and helpfulness. Reviewers highlight the ease of use and the onboarding process, making it a strong contender for teams looking for a smooth implementation experience.
- **According to verified reviews** , Prisma has a robust feature set for **campaign management** , with users noting its ability to keep all campaign information centralized. This functionality is particularly beneficial for finance teams managing client billing, as one user mentioned, "It helps keep all my campaign information in one place."
- **Reviewers mention** that while Smartly offers a user-friendly experience, Prisma's **ease of use** scores are slightly lower, indicating that some users may encounter challenges in adapting to its interface. However, Prisma's recent feedback highlights its effectiveness in managing complex campaigns.
- **Users report** that Smartly's **campaign optimization** features are superior, with many praising its ability to adjust bids and optimize creatives efficiently. One user noted the "power of saving time when uploading tens of creatives to Facebook," showcasing Smartly's efficiency in handling large-scale campaigns.
- **G2 reviewers highlight** that while both platforms have their strengths, Prisma's **video functionality** is a standout feature, making it particularly appealing for users focused on video advertising. This is contrasted by Smartly's overall lower performance in this area, indicating a potential gap for users prioritizing video content.



| | Prisma | Smartly | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 437 | 468 | 
| **Largest Market Segment** | Enterprise (49.9% of reviews) | Mid-Market (51.4% of reviews) | 
| **Entry Level Price** | No pricing available | % Fee of Media Spend | 

---
## Top Pros & Cons

### Prisma

Pros:
- Ease of Use (170 reviews)
- Efficiency (55 reviews)

Cons:
- Slow Performance (67 reviews)
- Technical Issues (53 reviews)

### Smartly

**Not enough data**

---
## Ratings Comparison
| Rating | Prisma | Smartly | 
|---|---|---|
  | **Meets Requirements** | 8.3 (395 reviews) | 8.5 (385 reviews) | 
  | **Ease of Use** | 7.8 (399 reviews) | 8.3 (387 reviews) | 
  | **Ease of Setup** | 7.8 (260 reviews) | 8.3 (178 reviews) | 
  | **Ease of Admin** | 8.1 (144 reviews) | 8.3 (178 reviews) | 
  | **Quality of Support** | 8.0 (371 reviews) | 9.3 (380 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (161 reviews) | 8.9 (176 reviews) | 
  | **Product Direction (% positive)** | 8.0 (386 reviews) | 8.6 (381 reviews) | 

---
## Pricing

### Prisma

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Smartly

#### Entry-Level Pricing

Plan: Self-Serve + Support

Price: % Fee of Media Spend

Description: The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.



Key Features:
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.

[Browse all 2 editions](https://www.g2.com/products/smartly/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Prisma** | N/A | N/A |
| **Smartly** | 8.5/10 | 69 |

#### Authoring Tools

| Feature | Prisma | Smartly | 
|---|---|---|
| **Ad Templates** | Not enough data | 8.5 (57 reviews) | 
| **HTML5 Authoring** | Not enough data | 7.8 (24 reviews) | 
| **Automated Ad Creation** | Not enough data | 8.5 (56 reviews) | 
| **Lanugage Translation** | Not enough data | 8.2 (32 reviews) | 

#### Agentic AI - Creative Management Platforms

| Feature | Prisma | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Prisma | Smartly | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | 8.7 (45 reviews) | 
| **A/B Testing ** | Not enough data | 8.8 (54 reviews) | 

#### Publishing Tools

| Feature | Prisma | Smartly | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | Feature Not Available | 
| **Demand Side Platform Integration** | Not enough data | Feature Not Available | 
| **Campaign Scheduling** | Not enough data | 8.9 (56 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Prisma** | 7.2/10 | 338 |
| **Smartly** | N/A | N/A |

#### Platform Interoperability

| Feature | Prisma | Smartly | 
|---|---|---|
| **Close Ecosystem API** | 6.9 (89 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | Prisma | Smartly | 
|---|---|---|
| **Mobile Functionality** | 7.7 (155 reviews) | Not enough data | 

#### Agentic AI - Mobile Advertising

| Feature | Prisma | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (71 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (71 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (69 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (68 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (69 reviews) | Not enough data | 
| **Decision Making** | 6.3 (69 reviews) | Not enough data | 

#### Campaign Management

| Feature | Prisma | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 7.8 (290 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 7.3 (273 reviews) | 8.5 (317 reviews) | 
| **Reach** | 7.5 (269 reviews) | Feature Not Available | 
| **Bulk Editing** | 6.8 (271 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 7.0 (268 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | 7.3 (244 reviews) | 8.2 (204 reviews) | 
| **Fraud Protection** | 7.3 (235 reviews) | 8.0 (161 reviews) | 
| **Frequency Capping** | 6.8 (209 reviews) | 8.1 (211 reviews) | 
| **Budget Pacing** | 7.4 (271 reviews) | 8.2 (273 reviews) | 
| **Creative Optimization** | 6.8 (238 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 6.9 (232 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 6.8 (210 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 7.1 (213 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | Prisma | Smartly | 
|---|---|---|
| **Targeting** | 7.4 (251 reviews) | 8.8 (312 reviews) | 
| **Retargeting** | 7.2 (239 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 7.4 (238 reviews) | 8.9 (288 reviews) | 
| **Contextual Targeting** | 7.2 (209 reviews) | Feature Not Available | 

#### Mobile

| Feature | Prisma | Smartly | 
|---|---|---|
| **Mobile Tracking** | 7.3 (128 reviews) | Not enough data | 
| **In-App Ads** | 6.8 (210 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 7.1 (213 reviews) | 8.2 (151 reviews) | 

#### Platform

| Feature | Prisma | Smartly | 
|---|---|---|
| **API / Integrations** | 7.3 (239 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 7.4 (265 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 7.6 (267 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 7.5 (271 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 7.6 (239 reviews) | 8.5 (261 reviews) | 
| **Customization** | 7.3 (260 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 7.3 (261 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 7.4 (227 reviews) | 8.6 (223 reviews) | 
| **Notifications** | 7.2 (241 reviews) | 8.2 (274 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Prisma** | 7.1/10 | 343 |
| **Smartly** | 8.6/10 | 360 |

#### Platform Interoperability

| Feature | Prisma | Smartly | 
|---|---|---|
| **Close Ecosystem API** | 6.9 (131 reviews) | 8.8 (20 reviews) | 

#### Video Functionality

| Feature | Prisma | Smartly | 
|---|---|---|
| **Video Functionality** | 7.4 (170 reviews) | 8.4 (68 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Prisma | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (104 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (104 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (104 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (105 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (106 reviews) | Not enough data | 
| **Decision Making** | 6.6 (106 reviews) | Not enough data | 

#### Campaign Management

| Feature | Prisma | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 7.8 (290 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 7.3 (273 reviews) | 8.5 (317 reviews) | 
| **Reach** | 7.5 (269 reviews) | Feature Not Available | 
| **Bulk Editing** | 6.8 (271 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 7.0 (268 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | 7.3 (244 reviews) | 8.2 (204 reviews) | 
| **Fraud Protection** | 7.3 (235 reviews) | 8.0 (161 reviews) | 
| **Frequency Capping** | 6.8 (209 reviews) | 8.1 (211 reviews) | 
| **Budget Pacing** | 7.4 (271 reviews) | 8.2 (273 reviews) | 
| **Creative Optimization** | 6.8 (238 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 6.9 (232 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 6.8 (210 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 7.1 (213 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | Prisma | Smartly | 
|---|---|---|
| **Targeting** | 7.4 (251 reviews) | 8.8 (312 reviews) | 
| **Retargeting** | 7.2 (239 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 7.4 (238 reviews) | 8.9 (288 reviews) | 
| **Contextual Targeting** | 7.2 (209 reviews) | Feature Not Available | 

#### Platform

| Feature | Prisma | Smartly | 
|---|---|---|
| **API / Integrations** | 7.3 (239 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 7.4 (265 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 7.6 (267 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 7.5 (271 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 7.6 (239 reviews) | 8.5 (261 reviews) | 
| **Customization** | 7.3 (260 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 7.3 (261 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 7.4 (227 reviews) | 8.6 (223 reviews) | 
| **Notifications** | 7.2 (241 reviews) | 8.2 (274 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Prisma** | 7.3/10 | 341 |
| **Smartly** | 8.3/10 | 367 |

#### Platform Interoperability

| Feature | Prisma | Smartly | 
|---|---|---|
| **Close Ecosystem API** | 7.0 (112 reviews) | 8.2 (27 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Prisma | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (88 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (89 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (88 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (89 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (88 reviews) | Not enough data | 
| **Decision Making** | 6.7 (89 reviews) | Not enough data | 

#### Social Functionality

| Feature | Prisma | Smartly | 
|---|---|---|
| **Social Functionality** | 8.0 (198 reviews) | 8.7 (286 reviews) | 

#### Campaign Management

| Feature | Prisma | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 7.8 (290 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 7.3 (273 reviews) | 8.5 (317 reviews) | 
| **Reach** | 7.5 (269 reviews) | Feature Not Available | 
| **Bulk Editing** | 6.8 (271 reviews) | 7.8 (284 reviews) | 
| **Batch Uploading** | 7.0 (268 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | 7.3 (244 reviews) | 8.2 (204 reviews) | 
| **Fraud Protection** | 7.3 (235 reviews) | 8.0 (161 reviews) | 
| **Frequency Capping** | 6.8 (209 reviews) | 8.1 (211 reviews) | 
| **Budget Pacing** | 7.4 (271 reviews) | 8.2 (273 reviews) | 
| **Creative Optimization** | 6.8 (238 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 6.9 (232 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 6.8 (210 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 7.1 (213 reviews) | 8.2 (151 reviews) | 

#### Targeting

| Feature | Prisma | Smartly | 
|---|---|---|
| **Targeting** | 7.4 (251 reviews) | 8.8 (312 reviews) | 
| **Retargeting** | 7.2 (239 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 7.4 (238 reviews) | 8.9 (288 reviews) | 
| **Contextual Targeting** | 7.2 (209 reviews) | Feature Not Available | 

#### Platform

| Feature | Prisma | Smartly | 
|---|---|---|
| **API / Integrations** | 7.3 (239 reviews) | 8.3 (221 reviews) | 
| **Custom Reports** | 7.4 (265 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 7.6 (267 reviews) | 8.3 (291 reviews) | 
| **Performance and Reliability** | 7.5 (271 reviews) | 8.3 (311 reviews) | 
| **Enterprise Scalability** | 7.6 (239 reviews) | 8.5 (261 reviews) | 
| **Customization** | 7.3 (260 reviews) | 8.3 (279 reviews) | 
| **Workflow Capability** | 7.3 (261 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 7.4 (227 reviews) | 8.6 (223 reviews) | 
| **Notifications** | 7.2 (241 reviews) | 8.2 (274 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Prisma** | N/A | N/A |
| **Smartly** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Prisma | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Media Sales Software

| Product | Score | Reviews |
|---|---|---|
| **Prisma** | N/A | N/A |
| **Smartly** | N/A | N/A |

#### Sales Workflow Management - Media Sales Software

| Feature | Prisma | Smartly | 
|---|---|---|
| **Contract & Deal Management** | Not enough data | Not enough data | 
| **Workflow Automation & Approvals** | Not enough data | Not enough data | 
| **Order & Booking Management** | Not enough data | Not enough data | 
| **Proposal & Quote Creation** | Not enough data | Not enough data | 
| **Rate Card Management** | Not enough data | Not enough data | 

#### Inventory & Forecasting - Media Sales Software

| Feature | Prisma | Smartly | 
|---|---|---|
| **Multi-Channel Inventory Management** | Not enough data | Not enough data | 
| **Inventory Forecasting** | Not enough data | Not enough data | 
| **Audience & Targeting Integration** | Not enough data | Not enough data | 
| **Yield & Revenue Optimization** | Not enough data | Not enough data | 
| **Inventory & Availability Management** | Not enough data | Not enough data | 

#### Campaign Execution & Trafficking - Media Sales Software

| Feature | Prisma | Smartly | 
|---|---|---|
| **Ad Server Integration** | Not enough data | Not enough data | 
| **Campaign Booking & Scheduling** | Not enough data | Not enough data | 
| **Campaign Performance Tracking** | Not enough data | Not enough data | 
| **DSP & Programmatic Integration** | Not enough data | Not enough data | 
| **Trafficking & Delivery Management** | Not enough data | Not enough data | 

#### Billing & Revenue Management - Media Sales Software

| Feature | Prisma | Smartly | 
|---|---|---|
| **Payments & Collections** | Not enough data | Not enough data | 
| **Revenue Recognition & Tracking** | Not enough data | Not enough data | 
| **Billing & Invoicing** | Not enough data | Not enough data | 
| **Financial Reconciliation** | Not enough data | Not enough data | 

#### Reporting & Integrations - Media Sales Software

| Feature | Prisma | Smartly | 
|---|---|---|
| **CRM Integration** | Not enough data | Not enough data | 
| **Revenue & Sales Reporting** | Not enough data | Not enough data | 
| **Inventory Utilization Reporting** | Not enough data | Not enough data | 
| **Custom Dashboards & Analytics** | Not enough data | Not enough data | 
| **Data Export & API Access** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to Prisma (2):** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Media Sales Software](https://www.g2.com/categories/media-sales-software)

**Unique to Smartly (1):** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Prisma | Smartly | 
|---|---|---|
| **Small-Business** | 12.0% | 19.0% | 
| **Mid-Market** | 38.1% | 51.4% | 
| **Enterprise** | 49.9% | 29.6% | 

### By Industry

#### Prisma

- **Marketing and Advertising:** 70.4%
- **Online Media:** 4.7%
- **Broadcast Media:** 3.1%
- **Automotive:** 2.4%
- **Media Production:** 2.4%
- **Consumer Goods:** 1.6%
- **Accounting:** 1.6%
- **Retail:** 1.6%
- **Financial Services:** 1.2%
- **Sports:** 0.9%
- **Other:** 10.1%

#### Smartly

- **Marketing and Advertising:** 18.1%
- **Retail:** 13.1%
- **Leisure, Travel & Tourism:** 8.2%
- **Apparel & Fashion:** 7.3%
- **Food & Beverages:** 5.6%
- **Internet:** 4.5%
- **Transportation/Trucking/Railroad:** 3.5%
- **Automotive:** 2.8%
- **Consumer Goods:** 2.6%
- **Information Technology and Services:** 2.3%
- **Other:** 31.9%

---
## Alternatives

### Alternatives to Prisma

- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (406 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14781 reviews)

### Alternatives to Smartly

- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (406 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (792 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews) — 4.8/5 stars (205 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)

---
## Top Discussions

### Prisma

No discussions available for this product.

### Smartly

- Title: [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) — 1 comment, 1 upvote
  > **Top comment:** "Here are some great ways to optimize Facebook traffic campaigns in Smartly.io:

1. Predictive Budget Allocation with Budget Pools allows for you to have a..."
- Title: [what is the best use-case of smartly you have seen in the industry?](https://www.g2.com/discussions/27547-what-is-the-best-use-case-of-smartly-you-have-seen-in-the-industry) — 1 comment
  > **Top comment:** "There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize..."
- Title: [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) — 1 comment, 1 upvote
  > **Top comment:** "Hi Mark, unfortunately, no solution available yet as Facebook doesn't let us promote an existing Instagram post.
We've been exploring some options like..."
- Title: [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Smartly.io is your full Facebook & Instagram advertising suite, replacing the need to use Facebook Ads Manager. You can run all of your paid social..."
- Title: [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, we can. Smartly.io’s extensive testing suite provides tools for running Facebook Lift Tests to measure incremental revenue and we also help you with..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/prisma-mediaocean-vs-smartly)