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Compare Prisma and Smartly 
Featured Products
At a Glance
Market Segments
Enterprise (50.1% of reviews)
Mid-Market (51.4% of reviews)
Entry-Level Pricing
No pricing available
% Fee of Media Spend
Prisma
Star Rating
(438)4.0 out of 5
Market Segments
Enterprise (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PrismaSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Prisma excels in video advertising, boasting a significantly higher score in this category compared to Smartly. Users appreciate its intuitive interface, which simplifies campaign management and billing, making it a preferred choice for handling various media campaigns.
- Users say that Smartly shines in customer support, receiving high praise for its responsiveness and helpfulness. Reviewers highlight the ease of use and the onboarding process, making it a strong contender for teams looking for a smooth implementation experience.
- According to verified reviews, Prisma has a robust feature set for campaign management, with users noting its ability to keep all campaign information centralized. This functionality is particularly beneficial for finance teams managing client billing, as one user mentioned, "It helps keep all my campaign information in one place."
- Reviewers mention that while Smartly offers a user-friendly experience, Prisma's ease of use scores are slightly lower, indicating that some users may encounter challenges in adapting to its interface. However, Prisma's recent feedback highlights its effectiveness in managing complex campaigns.
- Users report that Smartly's campaign optimization features are superior, with many praising its ability to adjust bids and optimize creatives efficiently. One user noted the "power of saving time when uploading tens of creatives to Facebook," showcasing Smartly's efficiency in handling large-scale campaigns.
- G2 reviewers highlight that while both platforms have their strengths, Prisma's video functionality is a standout feature, making it particularly appealing for users focused on video advertising. This is contrasted by Smartly's overall lower performance in this area, indicating a potential gap for users prioritizing video content.
Pricing
Entry-Level Pricing
Prisma
No pricing availableSmartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Prisma
Free Trial is available
Smartly
No trial information availableRatings
Meets Requirements
8.3
395
8.5
385
Ease of Use
7.8
399
8.3
387
Ease of Setup
7.8
260
8.3
178
Ease of Admin
8.1
144
8.3
178
Quality of Support
8.0
371
9.3
380
Has the product been a good partner in doing business?
8.7
161
8.9
176
Product Direction (% positive)
8.0
386
8.6
381
Features by Category
Authoring Tools
Not enough data
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.7
45
Not enough data
8.8
54
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Platform Interoperability
6.9
89
Not enough data
Mobile Functionality
7.8
155
Not enough data
Agentic AI - Mobile Advertising
6.0
71
Not enough data
6.5
71
Not enough data
6.7
69
Not enough data
6.6
68
Not enough data
6.3
69
Not enough data
6.3
69
Not enough data
Campaign Management
7.8
290
8.2
320
7.3
273
8.5
317
7.5
269
Feature Not Available
6.8
271
7.8
284
7.0
268
7.7
238
7.3
244
8.2
204
7.3
235
8.0
161
6.8
209
8.1
211
7.4
271
8.2
273
6.9
238
8.5
296
6.9
232
8.3
193
6.8
210
7.9
141
7.1
213
8.2
151
Targeting
7.4
251
8.8
312
7.2
239
8.9
293
7.4
238
8.9
288
7.2
209
Feature Not Available
Mobile
7.3
128
Not enough data
6.8
210
7.9
141
7.1
213
8.2
151
Platform
7.3
239
8.3
221
7.4
265
8.4
273
7.6
267
8.3
291
7.5
271
8.3
311
7.6
239
8.5
261
7.3
260
8.3
279
7.3
261
8.4
258
7.4
227
8.6
223
7.2
241
8.2
274
Platform Interoperability
6.9
131
8.8
20
Video Functionality
7.5
170
8.4
68
Agentic AI - Video Advertising
6.3
104
Not enough data
6.6
104
Not enough data
6.6
104
Not enough data
6.5
105
Not enough data
6.4
106
Not enough data
6.6
106
Not enough data
Campaign Management
7.8
290
8.2
320
7.3
273
8.5
317
7.5
269
Feature Not Available
6.8
271
7.8
284
7.0
268
7.7
238
7.3
244
8.2
204
7.3
235
8.0
161
6.8
209
8.1
211
7.4
271
8.2
273
6.9
238
8.5
296
6.9
232
8.3
193
6.8
210
7.9
141
7.1
213
8.2
151
Targeting
7.4
251
8.8
312
7.2
239
8.9
293
7.4
238
8.9
288
7.2
209
Feature Not Available
Platform
7.3
239
8.3
221
7.4
265
8.4
273
7.6
267
8.3
291
7.5
271
8.3
311
7.6
239
8.5
261
7.3
260
8.3
279
7.3
261
8.4
258
7.4
227
8.6
223
7.2
241
8.2
274
Platform Interoperability
7.0
111
8.2(won by 1.2)
27
Agentic AI - Social Media Advertising
6.4(won by default)
87
Not enough data
6.7(won by default)
88
Not enough data
6.8(won by default)
87
Not enough data
6.7(won by default)
88
Not enough data
6.7(won by default)
87
Not enough data
6.7(won by default)
88
Not enough data
Social Functionality
8.0
197
8.7(won by 0.7)
286
Campaign Management
7.8
290
8.2(won by 0.4)
320
7.3
273
8.5(won by 1.2)
317
7.5(won by default)
269
Feature Not Available
6.8
271
7.8(won by 1.0)
284
7.0
268
7.7(won by 0.7)
238
7.3
244
8.2(won by 0.9)
204
7.3
235
8.0(won by 0.7)
161
6.8
209
8.1(won by 1.3)
211
7.4
271
8.2(won by 0.8)
273
6.9
238
8.5(won by 1.6)
296
6.9
232
8.3(won by 1.4)
193
6.8
210
7.9(won by 1.1)
141
7.1
213
8.2(won by 1.1)
151
Targeting
7.4
251
8.8(won by 1.4)
312
7.2
239
8.9(won by 1.7)
293
7.4
238
8.9(won by 1.5)
288
7.2(won by default)
209
Feature Not Available
Platform
7.3
239
8.3(won by 1.0)
221
7.4
265
8.4(won by 1.0)
273
7.6
267
8.3(won by 0.7)
291
7.5
271
8.3(won by 0.8)
311
7.6
239
8.5(won by 0.9)
261
7.3
260
8.3(won by 1.0)
279
7.3
261
8.4(won by 1.1)
258
7.4
227
8.6(won by 1.2)
223
7.2
241
8.2(won by 1.0)
274
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Prisma and Smartly are categorized as Social Media Advertising and Video Advertising
Unique Categories
Prisma is categorized as Cross-Channel Advertising and Mobile Advertising
Smartly is categorized as Creative Management Platforms
Reviews
Reviewers' Company Size
Prisma
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
70.6%
Online Media
4.7%
Broadcast Media
3.1%
Media Production
2.4%
Automotive
2.1%
Other
17.2%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Discussions
Prisma has no discussions with answers
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
What is the added value of Smartly compared to Ads Manager?
1 Comment
Official Response from Smartly
Smartly.io offers far more robust capabilities when it comes to automating campaign management, creative production, testing and optimization. On top of...Read more
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