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Compare Optimizely Web Experimentation and Webtrends Optimize 
Featured Products
At a Glance
Market Segments
Mid-Market (47.8% of reviews)
Small-Business (42.2% of reviews)
Entry-Level Pricing
Contact Vendor
Free Per Year
Optimizely Web Experimentation
Star Rating
(409)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationWebtrends Optimize
Star Rating
(211)4.8 out of 5
Market Segments
Small-Business (42.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Optimizely Web Experimentation excels in its user-friendliness, making it accessible even for non-technical users. Many users appreciate the platform's ability to provide real data, allowing teams to move away from assumptions and rely on data-driven insights.
- Users say that Webtrends Optimize strikes a great balance between power and usability, with a clean and intuitive interface that simplifies the process of setting up A/B tests and audience-based personalization. This ease of use is highlighted by recent feedback on its improved navigation and streamlined reporting dashboards.
- Reviewers mention that while Optimizely Web Experimentation offers flexibility for developers to implement experiments directly in code, some users find that it can be challenging to match specific workflow needs, indicating potential configuration hurdles.
- According to verified reviews, Webtrends Optimize has received praise for its recent UI updates, which have made the platform much smoother to navigate. Users appreciate the modern design that enhances their ability to manage experiments efficiently.
- G2 reviewers highlight that while Optimizely Web Experimentation has a solid reputation for quick implementation, it still faces challenges in overall satisfaction compared to Webtrends Optimize, which boasts higher ratings in support and product direction.
- Users report that Webtrends Optimize's robust support and guidance throughout the user experience significantly contribute to its high satisfaction ratings, with many noting that the platform feels like a true partner in their business endeavors.
Pricing
Entry-Level Pricing
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Webtrends Optimize
For growing websites (less than 10k sessions per month)
Free
Per Year
As per our paid version, all tools & features are available to all users as standard. No hidden tiers or 'upgrades' required to access any functionality. Unlimited number of UI users per licence. Free to websites with less than 10,000 sessions per month.
- Unlimited testing - A/B, A/Bn, MVT, Split, Baseline
- Unlimited personalisation & targeting
- Social proof & product recommendations
Free Trial
Optimizely Web Experimentation
No trial information availableWebtrends Optimize
Free Trial is available
Ratings
Meets Requirements
8.4
296
9.5
169
Ease of Use
8.1
309
9.0
169
Ease of Setup
8.0
155
9.0
111
Ease of Admin
8.2
124
9.4
88
Quality of Support
8.0
252
9.7
170
Has the product been a good partner in doing business?
7.9
119
9.8
87
Product Direction (% positive)
7.8
271
9.4
159
Features by Category
Visitor Behavior
7.8
24
|
Verified
9.6
43
|
Verified
8.5
26
|
Verified
9.8
42
|
Verified
7.6
22
|
Verified
9.5
10
Templates
7.8
24
|
Verified
8.7
31
|
Verified
8.3
23
|
Verified
9.1
34
8.4
24
|
Verified
9.7
42
|
Verified
Personalization
7.6
23
|
Verified
9.6
37
|
Verified
7.7
26
|
Verified
9.6
41
|
Verified
7.9
21
|
Verified
9.4
34
|
Verified
Feature Not Available
9.0
7
7.5
20
|
Verified
9.7
39
|
Verified
7.0
19
|
Verified
9.6
36
|
Verified
9.0
24
|
Verified
9.9
45
|
Verified
8.6
22
|
Verified
9.7
40
|
Verified
Multichannel
8.5
26
|
Verified
9.8
41
|
Verified
6.9
20
|
Verified
Feature Not Available
8.9
25
|
Verified
9.6
40
|
Verified
Administration
8.0
22
|
Verified
9.1
37
|
Verified
8.5
22
|
Verified
9.7
43
|
Verified
8.2
22
|
Verified
9.4
40
|
Verified
8.1
23
|
Verified
9.4
37
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
21
10.0
29
8.1
14
9.6
27
Targeting
7.6
21
9.9
26
7.8
20
9.8
27
Triggered Content
7.8
16
9.9
24
Feature Not Available
Feature Not Available
7.4
13
10.0
23
Personalized Content
8.0
15
9.8
21
8.1
16
9.2
18
8.7
18
9.9
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Not enough data
Functionality
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Not enough data
Computing
7.9
67
8.4
66
6.4
61
7.3
58
6.9
72
7.7
68
Experimental Design
8.4
70
9.2
68
8.7
69
9.4
64
8.7
69
9.2
69
Analytics
8.2
68
8.8
71
5.8
62
Feature Not Available
Agentic AI - A/B Testing
Not enough data
5.7
5
Not enough data
7.5
6
Not enough data
6.4
6
Not enough data
5.3
5
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely Web Experimentation and Webtrends Optimize are categorized as Feature Management, Personalization Engines, E-Commerce Personalization, A/B Testing, and Personalization
Unique Categories
Optimizely Web Experimentation is categorized as Customer Data Platform (CDP) and Configuration Management
Webtrends Optimize has no unique categories
Reviews
Reviewers' Company Size
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Webtrends Optimize
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Leisure, Travel & Tourism
12.1%
Retail
11.7%
Marketing and Advertising
11.7%
Financial Services
5.3%
Computer Software
5.3%
Other
53.9%
Discussions
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
In the reporting, whats a unique view?
1 Comment
MA
To summarise this for you, Unique Views is a metric to look at each individual visitor across all of their sessions within the duration of a test project....Read more
Webtrends Optimize has no more discussions with answers
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