Introducing G2.ai, the future of software buying.Try now
Compare Optimizely Web Experimentation and Unbounce Landing Pages 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
GetResponse
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
BackBox
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Octopus Deploy
Visit Website
At a Glance
Market Segments
Mid-Market (47.8% of reviews)
Small-Business (59.7% of reviews)
Entry-Level Pricing
Contact Vendor
$74.00 Per Month
Optimizely Web Experimentation
Star Rating
(408)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationUnbounce Landing Pages
Star Rating
(384)4.3 out of 5
Market Segments
Small-Business (59.7% of reviews)
Entry-Level Pricing
$74.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in A/B Testing with a score of 8.8, while Unbounce also performs well but slightly lower at 8.3. Reviewers mention that Optimizely's robust testing capabilities allow for more complex experimental designs.
- Reviewers mention that Unbounce shines in Ease of Setup with a score of 8.8 compared to Optimizely's 8.1. Users say that Unbounce's intuitive interface and straightforward onboarding process make it easier for new users to get started quickly.
- G2 users highlight that Optimizely Web Experimentation offers superior Data Enrichment capabilities with a score of 9.3, which allows for more detailed visitor insights. In contrast, Unbounce's data sourcing features are rated lower, indicating less depth in analytics.
- Users on G2 report that Unbounce provides a better experience in Pre-Designed Templates with a score of 7.5, while Optimizely's templates are rated lower. Reviewers mention that Unbounce's templates are more visually appealing and easier to customize for landing pages.
- Reviewers mention that Optimizely Web Experimentation has a more advanced Segmentation feature, scoring 8.1, which allows for detailed customer profiling. In comparison, Unbounce's segmentation capabilities are less robust, making it harder for users to target specific audiences effectively.
- Users say that Unbounce excels in Mobile Optimization with a score of 8.0, while Optimizely's mobile features are rated lower at 7.6. Reviewers mention that Unbounce's mobile-responsive designs are particularly effective for capturing leads on mobile devices.
Pricing
Entry-Level Pricing
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Unbounce Landing Pages
Build
$74.00
Per Month
Easily build and launch high-converting landing pages for any campaign
- Landing page builder
- Unlimited landing pages, popups, and sticky bars
- Form builder
Free Trial
Optimizely Web Experimentation
No trial information availableUnbounce Landing Pages
Free Trial is available
Ratings
Meets Requirements
8.4
296
8.5
325
Ease of Use
8.1
309
8.6
325
Ease of Setup
8.0
155
8.7
186
Ease of Admin
8.2
124
8.6
174
Quality of Support
8.0
252
8.4
287
Has the product been a good partner in doing business?
7.9
119
8.8
171
Product Direction (% positive)
7.8
271
8.4
306
Features by Category
Visitor Behavior
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Not enough data
Templates
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
Personalization
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
Multichannel
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Not enough data
Administration
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
21
Not enough data
8.1
14
Not enough data
Targeting
7.6
21
Not enough data
7.8
20
Not enough data
Triggered Content
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Not enough data
Personalized Content
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
7.6
21
Not enough data
7.7
24
Not enough data
8.3
24
Not enough data
7.7
25
Campaigns
Not enough data
7.4
16
Not enough data
7.6
13
Not enough data
8.5
21
Not enough data
7.1
21
Integrations
Not enough data
8.0
23
Not enough data
6.7
11
Not enough data
6.9
14
Not enough data
7.2
13
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Not enough data
Functionality
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Not enough data
Page Customization
Not enough data
8.8
69
|
Verified
Not enough data
7.7
69
|
Verified
Not enough data
7.4
67
|
Verified
Not enough data
7.7
62
|
Verified
Page Optimization
Not enough data
8.9
66
|
Verified
Not enough data
8.0
70
|
Verified
Not enough data
7.6
62
|
Verified
Not enough data
6.4
57
|
Verified
Integrations
Not enough data
7.1
34
|
Verified
Not enough data
7.9
50
|
Verified
Not enough data
8.6
66
|
Verified
Generative AI
Not enough data
5.8
12
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
7.9
67
7.8
22
6.4
61
6.9
15
6.9
72
8.1
27
Experimental Design
8.4
70
8.0
23
8.7
69
7.8
23
8.7
69
8.1
24
Analytics
8.2
68
7.1
25
5.8
62
5.9
15
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely Web Experimentation and Unbounce Landing Pages are categorized as A/B Testing
Unique Categories
Optimizely Web Experimentation is categorized as Feature Management, Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), Configuration Management, and Personalization
Unbounce Landing Pages is categorized as Landing Page Builders and Pop-Up Builder
Reviews
Reviewers' Company Size
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Unbounce Landing Pages
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Marketing and Advertising
29.9%
Computer Software
13.1%
Internet
7.2%
Information Technology and Services
6.7%
Financial Services
4.3%
Other
38.9%
Alternatives
Discussions
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
What is unbounce used for?
3 Comments
FR
Unbounce is used to build landing pages - these are web pages that can be embedded under an existing domain/website but they serve a single purpose: for the...Read more
What is Unbouncepages?
2 Comments
LF
It is a marketing tool that makes easy create, manage and measure landing pages, and is capable to connect with other tools.Read more
What’s a unique visitor?
1 Comment
NS
This is how Unbounce counts visitors: "Unbounce uses a Page Visitor cookie, named ubvs, to track page traffic. The cookie uniquely (but anonymously)...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
