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Compare Optimizely Web Experimentation and Symplify Conversion 
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At a Glance
Market Segments
Mid-Market (47.8% of reviews)
Small-Business (45.0% of reviews)
Entry-Level Pricing
Contact Vendor
No pricing available
Optimizely Web Experimentation
Star Rating
(408)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSymplify Conversion
Star Rating
(24)4.7 out of 5
Market Segments
Small-Business (45.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Symplify ConversionSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in A/B Testing with a score of 8.8, allowing for robust experimentation capabilities, while Symplify Conversion also performs well but has a slightly lower score in this area, indicating that Optimizely may offer more advanced features for users focused on testing.
- Reviewers mention that Symplify Conversion shines in Quality of Support, achieving an impressive score of 9.7, which is significantly higher than Optimizely's score of 8.0. This suggests that users may find more responsive and helpful support when using Symplify.
- G2 users highlight that Symplify Conversion has a superior Ease of Setup score of 9.0 compared to Optimizely's 8.1, indicating that users may find it easier and quicker to get started with Symplify's platform.
- Users on G2 report that Optimizely Web Experimentation offers better Data Enrichment capabilities with a score of 9.3, which can be crucial for businesses looking to enhance their customer insights, while Symplify's offerings in this area are less robust.
- Reviewers mention that Symplify Conversion provides a more user-friendly experience with an Ease of Use score of 8.8, compared to Optimizely's 8.2, suggesting that Symplify may be more accessible for users who are less technically inclined.
- Users say that Optimizely's feature for Multivariate Testing capacities, scoring 8.2, is a standout feature for those looking to conduct complex experiments, while Symplify's capabilities in this area are not as strong, potentially limiting users who require advanced testing options.
Pricing
Entry-Level Pricing
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Symplify Conversion
No pricing availableFree Trial
Optimizely Web Experimentation
No trial information availableSymplify Conversion
No trial information availableRatings
Meets Requirements
8.4
296
8.7
13
Ease of Use
8.1
309
8.8
12
Ease of Setup
8.0
155
9.0
7
Ease of Admin
8.2
124
8.1
7
Quality of Support
8.0
252
9.7
13
Has the product been a good partner in doing business?
7.9
119
9.8
7
Product Direction (% positive)
7.8
271
9.1
13
Features by Category
Visitor Behavior
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Not enough data
Templates
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
Personalization
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Not enough data
Multichannel
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Not enough data
Administration
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
21
Not enough data
8.1
14
Not enough data
Targeting
7.6
21
Not enough data
7.8
20
Not enough data
Triggered Content
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Not enough data
Personalized Content
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Not enough data
Functionality
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Not enough data
Computing
7.9
67
Not enough data
6.4
61
Not enough data
6.9
72
Not enough data
Experimental Design
8.4
70
Not enough data
8.7
69
Not enough data
8.7
69
Not enough data
Analytics
8.2
68
Not enough data
5.8
62
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely Web Experimentation and Symplify Conversion are categorized as A/B Testing
Unique Categories
Optimizely Web Experimentation is categorized as Feature Management, Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), Configuration Management, and Personalization
Symplify Conversion is categorized as Heatmap Tools
Reviews
Reviewers' Company Size
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Symplify Conversion
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Retail
20.0%
Apparel & Fashion
15.0%
Sporting Goods
10.0%
Internet
10.0%
Cosmetics
10.0%
Other
35.0%
Alternatives
Discussions
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
Symplify Conversion has no discussions with answers
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