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Compare ObservePoint and Twilio Segment 
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At a Glance
Market Segments
Enterprise (62.0% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
Free 1000 Page Scans
$120 Per month
ObservePoint
Star Rating
(77)4.5 out of 5
Market Segments
Enterprise (62.0% of reviews)
Entry-Level Pricing
Free 1000 Page Scans
Free Trial is available
Browse all 2 pricing plansTwilio Segment
Star Rating
(561)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ObservePoint excels in "Quality of Support" with a score of 9.1, indicating that many find their customer service responsive and helpful, while Segment's support is rated lower at 8.6, suggesting some users may experience delays or less satisfactory assistance.
- Reviewers mention that Segment shines in "Data Modeling" with a score of 8.6, which allows for more sophisticated data structuring, whereas ObservePoint's score of 6.7 indicates it may lack some advanced features in this area, leading to potential limitations for users needing complex data setups.
- G2 users highlight that ObservePoint's "User, Role, and Access Management" features are robust, scoring 8.8, which is crucial for enterprises needing strict access controls, while Segment's score of 8.4 suggests it may not offer the same level of granularity in user management.
- Users on G2 report that Segment's "Integrations" score of 9.1 is a significant advantage, as it provides seamless connectivity with various platforms, while ObservePoint's integration capabilities are less emphasized, potentially limiting users who rely on multiple tools.
- Reviewers say that ObservePoint's "Data Access Governance" is rated highly at 9.0, which is essential for compliance-focused organizations, while Segment's score of 8.3 indicates it may not provide the same level of governance features, which could be a drawback for users in regulated industries.
- Users report that Segment's "Workflow Management" features, scoring 8.7, are more intuitive and user-friendly compared to ObservePoint's score of 8.1, suggesting that users may find Segment easier to navigate and implement in their daily operations.
Pricing
Entry-Level Pricing
ObservePoint
Start Scanning Your Website for Free
Free
1000 Page Scans
Get started with 1,000 free page scans annually. No credit card required, and no feature restrictions.
- Automatically discover and audit all tags & cookies across your digital properties.
- Identify unapproved cookies or rogue tags to mitigate security risks.
- Detect missing tags & cookies on critical pages to ensure complete data collection.
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
ObservePoint
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
8.8
59
8.9
426
Ease of Use
8.2
62
8.7
428
Ease of Setup
8.1
50
8.5
244
Ease of Admin
8.7
35
8.9
237
Quality of Support
9.4
56
8.6
367
Has the product been a good partner in doing business?
9.7
39
8.8
225
Product Direction (% positive)
8.8
60
8.3
386
Features by Category
Monitoring
7.7
20
Not enough data
8.9
21
Not enough data
6.2
19
Not enough data
Administration
8.6
21
Not enough data
8.8
19
Not enough data
9.0
21
Not enough data
9.2
20
Not enough data
Standards
6.8
19
Not enough data
7.0
19
Not enough data
6.6
18
Not enough data
7.7
17
Not enough data
Agentic AI - Digital Governance
7.1
13
Not enough data
7.6
13
Not enough data
7.5
12
Not enough data
7.2
12
Not enough data
6.5
12
Not enough data
7.2
12
Not enough data
Administration
Feature Not Available
8.6
86
Feature Not Available
8.2
68
8.0
24
8.7
77
8.2
26
8.0
85
Management
7.6
24
8.2
43
8.3
24
8.5
52
7.6
25
8.6
49
8.1
26
8.1
48
7.9
25
8.6
46
Compliance
9.0
26
8.9
96
8.5
25
8.7
80
8.7
25
8.8
85
8.5
26
8.7
83
Security
8.6
26
9.0
56
8.1
26
8.4
54
8.9
26
8.9
50
Data Quality
Feature Not Available
8.7
99
Feature Not Available
9.1
98
8.6
23
9.3
98
Maintainence
9.0
26
9.0
53
8.5
26
8.7
46
Generative AI
6.0
17
7.1
7
6.1
17
7.4
7
Agentic AI - Data Governance
5.9
15
Not enough data
6.2
15
Not enough data
6.6
15
Not enough data
6.2
13
Not enough data
6.1
14
Not enough data
6.8
14
Not enough data
Data Sourcing
Not enough data
8.5
142
|
Verified
Not enough data
8.7
146
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
138
|
Verified
Intelligence
Not enough data
8.0
122
|
Verified
Not enough data
6.9
85
|
Verified
Not enough data
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Functionality
9.1
21
Not enough data
8.2
19
Not enough data
9.0
21
Not enough data
8.8
20
Not enough data
9.2
20
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Detection and Scanning - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting and Evidence - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Configuration and Remediation - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Integrations and Usability - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
ObservePoint and Twilio Segment are categorized as Data Governance
Unique Categories
ObservePoint is categorized as Tag Management Systems, Digital Governance, Cookie Tracking, and Website Privacy Auditing Tools
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Customer Data Platform (CDP), E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
ObservePoint
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Marketing and Advertising
9.9%
Retail
8.5%
Hospitality
7.0%
Consulting
5.6%
Other
54.9%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.8%
Alternatives
Discussions
Can we get prettier output?
1 Comment
CC
Thanks for the feedback, Tony. We're actually in the process of designing new export workflows right now. We'd love to share designs/prototypes with you once...Read more
What is ObservePoint used for?
1 Comment
KM
ObservePoint is used to ensure the reliability and accuracy of Digital Analytics. Which includes Tag Auditing, DL Auditing, Performance Monitoring, JS Error...Read more
ObservePoint has no more discussions with answers
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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