Reduce your software costs by 18% overnight
ObservePoint

ObservePoint Alternatives & Competitors

(15)4.3 out of 5

Looking for alternatives to ObservePoint? Tons of people want Digital Analytics Software to help with advanced data filtering, journey mapping, and automated alerts. What's difficult is finding out whether or not the software you choose is right for you. We have compiled a list of Digital Analytics Software that reviewers voted best overall compared to ObservePoint. Based on reviewer data you can see how ObservePoint stacks up to the competition, check reviews from current & previous users, and find the best fit for your business. Google Analytics, Pendo, Google Tag Manager, and Heap are the most popular alternatives and competitors to ObservePoint.

Top Alternatives to ObservePoint

  • Google Analytics
  • Pendo
  • Google Tag Manager
  • Heap
  • Adobe Analytics

Top 20 Alternatives & Competitors to ObservePoint

    #1
    #1
  1. Google Analytics

    (5,164)4.5 out of 5

    Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

    Categories in common with ObservePoint:
  2. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

    Categories in common with ObservePoint:

    Satyam P.
    SP
    I love it's UI and different layers of data possibilities available. It's quite a holistic product but the way it is designed, one can navigate through the options easily. I like the multiple...Read more

    Reviewers say compared to ObservePoint, Google Analytics is:

    Better at meeting requirements
    Easier to set up
    Easier to admin
    #2
    #2
  3. Pendo

    (388)4.5 out of 5
    Optimized for quick response

    Pendo helps product teams deliver software users love. Pendo captures product usage patterns and user feedback, and lets you communicate in-app to onboard, educate and guide users to value.

    Categories in common with ObservePoint:
  4. Pendo helps product teams deliver software users love. Pendo captures product usage patterns and user feedback, and lets you communicate in-app to onboard, educate and guide users to value.

    Categories in common with ObservePoint:

    EO
    I love the simplicity of their platform navigation and how easy it is to understand where to find each feature and how to use them

    Reviewers say compared to ObservePoint, Pendo is:

    More expensive
    Easier to set up
    Easier to admin
    18%   of software applications aren't well liked by teams using them.
    Find out how your team feels about your stack with G2 Pulse Surveys.
    Learn More
    #3
    #3
  5. Google Tag Manager

    (288)4.5 out of 5

    It can take weeks to get website code updated or to release a new version of your app. Move faster with Google Tag Manager. Add and update your own tags for easy conversion tracking, site analytics, remarketing, and more.

    Categories in common with ObservePoint:
  6. It can take weeks to get website code updated or to release a new version of your app. Move faster with Google Tag Manager. Add and update your own tags for easy conversion tracking, site analytics, remarketing, and more.

    Categories in common with ObservePoint:

    AI
    - easy to use - no deep it knowledg neded - prebuild connectors with the biggest ad plattforms

    Reviewers say compared to ObservePoint, Google Tag Manager is:

    Better at meeting requirements
    Easier to set up
    Easier to admin
    #4
    #4
  7. Heap

    (460)4.4 out of 5
    Optimized for quick response

    Heap’s mission is to power business decisions with truth. We empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform.

    Categories in common with ObservePoint:
  8. Heap’s mission is to power business decisions with truth. We empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform.

    Categories in common with ObservePoint:

    UC
    The data is sooo informative. it gives us very good insights

    Reviewers say compared to ObservePoint, Heap is:

    Easier to set up
    More expensive
    Easier to admin
    #5
    #5
  9. Adobe Analytics

    (723)4.0 out of 5

    Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

    Categories in common with ObservePoint:
  10. Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

    Categories in common with ObservePoint:

    ST
    It has quickly evolved. Before it was normal but now it uses machine learning and artificial intelligence. Now you can quickly analyze large volumes of data in real-time. I love the powerful...Read more

    Reviewers say compared to ObservePoint, Adobe Analytics is:

    More expensive
    Better at meeting requirements
    #6
    #6
  11. Looker

    (785)4.4 out of 5

    Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers.

    Categories in common with ObservePoint:
  12. Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers.

    Categories in common with ObservePoint:

    UI
    I like the looker programming because its position as a host of simplified analysis, begin to exercise a precise quality of routine reports, regulated delivery of customizable links, native to a...Read more

    Reviewers say compared to ObservePoint, Looker is:

    More expensive
    Better at support
    Easier to set up
    #7
    #7
  13. Smartlook

    (633)4.7 out of 5
    Optimized for quick response

    Smartlook is a tool designed to record the screens of real users on your website. It allows users to see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page.

    Categories in common with ObservePoint:
  14. Smartlook is a tool designed to record the screens of real users on your website. It allows users to see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page.

    Categories in common with ObservePoint:

    Rafael C.
    RC
    Very easy to setup and it is working great, the platform is very intuitive and it is very easy to find what you want

    Reviewers say compared to ObservePoint, Smartlook is:

    Easier to set up
    Easier to admin
    More usable
    #8
    #8
  15. SharpSpring

    (616)4.5 out of 5
    Optimized for quick response

    SharpSpring is Simple Marketing Automation for Agencies & SMBs

    Categories in common with ObservePoint:
  16. SharpSpring is Simple Marketing Automation for Agencies & SMBs

    Categories in common with ObservePoint:

    Lisa W.
    LW
    SharpSpring is easy to use and has help documentation for anything we have had questions about. There is also a feature request function that the platform uses to improve upon. The company also...Read more

    Reviewers say compared to ObservePoint, SharpSpring is:

    Easier to set up
    Easier to admin
    Better at support
    #9
    #9
  17. Amplitude Analytics

    (498)4.5 out of 5
    Optimized for quick response

    Amplitude is an analytics solution built for modern product teams.

    Categories in common with ObservePoint:
  18. Amplitude is an analytics solution built for modern product teams.

    Categories in common with ObservePoint:

    MW
    The ease of creating and editing charts. It is in fact so easy that some of them I never saved and with a few clicks I create them each time again! Realtime event browser (User Account Lookup /...Read more

    Reviewers say compared to ObservePoint, Amplitude Analytics is:

    More expensive
    Easier to set up
    More usable
    #10
    #10
  19. Google Analytics 360

    (435)4.3 out of 5

    Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium product addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.

    Categories in common with ObservePoint:
  20. Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium product addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.

    Categories in common with ObservePoint:

    UI
    It is a very good website for both desktop and has an app for mobile

    Reviewers say compared to ObservePoint, Google Analytics 360 is:

    More expensive
    Easier to set up
    Better at meeting requirements
    #11
    #11
  21. Mixpanel

    (356)4.3 out of 5
    Optimized for quick response

    Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.

    Categories in common with ObservePoint:
  22. Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.

    Categories in common with ObservePoint:

    Mike S.
    MS
    Powerful tools and features to instantly look at user behaviour, analyse results of experiments and make product decisions.

    Reviewers say compared to ObservePoint, Mixpanel is:

    More expensive
    #12
    #12
  23. Totango

    (340)4.3 out of 5
    Optimized for quick response

    Customer success platform used by enterprises to proactively drive adoption, retention, expansion, and improved reputation with their customers.

    Categories in common with ObservePoint:
  24. Customer success platform used by enterprises to proactively drive adoption, retention, expansion, and improved reputation with their customers.

    Categories in common with ObservePoint:

    UC
    I can create dashboards that help me visualize my portfolio at a glance. It makes it clear where my customers are at and quickly find the ones I need to engage. The success plans help me understand...Read more

    Reviewers say compared to ObservePoint, Totango is:

    More expensive
    More usable
    Better at meeting requirements
    #13
    #13
  25. Adobe Campaign

    (292)4.0 out of 5

    New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences.

    Categories in common with ObservePoint:
  26. New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences.

    Categories in common with ObservePoint:

    Vivienne N.
    VN
    I really like the user interface on Adobe Campaign, especially the drag and drop interface that allows you to see step by step how the campaign will reach and affect the potential customer.

    Reviewers say compared to ObservePoint, Adobe Campaign is:

    More expensive
    Better at meeting requirements
    #14
    #14
  27. NetBase

    (249)4.2 out of 5
    Optimized for quick response

    NetBase delivers the social intelligence that global brands and agencies use to publish, monitor, analyze and engage with customers in real time.

    Categories in common with ObservePoint:
  28. NetBase delivers the social intelligence that global brands and agencies use to publish, monitor, analyze and engage with customers in real time.

    Categories in common with ObservePoint:

    TL
    Our account manager is extremely attentive and responsive to our company's needs.

    Reviewers say compared to ObservePoint, NetBase is:

    More expensive
    Better at support
    #15
    #15
  29. Siteimprove

    (247)4.6 out of 5
    Optimized for quick response

    Siteimprove offers the world's most comprehensive cloud-based Digital Presence Optimization (DPO) software. With the Siteimprove Intelligence Platform (SIP), you gain visibility to eye-opening insights that empower you and your team to understand, prioritize, and optimize the performance of your website and beyond.

    Categories in common with ObservePoint:
  30. Siteimprove offers the world's most comprehensive cloud-based Digital Presence Optimization (DPO) software. With the Siteimprove Intelligence Platform (SIP), you gain visibility to eye-opening insights that empower you and your team to understand, prioritize, and optimize the performance of your website and beyond.

    Categories in common with ObservePoint:

    UC
    Being able to see accessibility problems highlighted on the page, and can then view this page in WordPress to fix the problem.

    Reviewers say compared to ObservePoint, Siteimprove is:

    Easier to set up
    More expensive
    Better at support
    #16
    #16
  31. Pega Platform

    (204)4.2 out of 5

    Pega is the only industry-leading platform that allows you to build scalable, enterprise-grade CRM, Digital Process Automation, BPM, Case Management, and AI apps, all on one unified platform.

    Categories in common with ObservePoint:
  32. Pega is the only industry-leading platform that allows you to build scalable, enterprise-grade CRM, Digital Process Automation, BPM, Case Management, and AI apps, all on one unified platform.

    Categories in common with ObservePoint:

    Alex F.
    AF
    I am a pega developer and I can say it's friendly, there are tons of out of the box features which make the development much easier and faster, I also like the adaptability of the system towards...Read more

    Reviewers say compared to ObservePoint, Pega Platform is:

    More expensive
    Easier to set up
    More usable
    #17
    #17
  33. Mode

    (190)4.5 out of 5
    Optimized for quick response

    Mode is an analytics platform that helps data driven teams analyze, visualize, and share data.

    Categories in common with ObservePoint:
  34. Mode is an analytics platform that helps data driven teams analyze, visualize, and share data.

    Categories in common with ObservePoint:

    Jacob R.
    JR
    I like the customizable dashboards, which can help tell a story to your stakeholers.

    Reviewers say compared to ObservePoint, Mode is:

    Easier to set up
    Easier to admin
    More expensive
    #18
    #18
  35. Impact

    (176)4.3 out of 5

    Impact digital marketing platform is a platform that enables significant improvement in the return on global advertising spend for brands and agencies, it provides a fully-integrated suite of products for media attribution, performance marketing, tag management and mobile analytics.

    Categories in common with ObservePoint:
  36. Impact digital marketing platform is a platform that enables significant improvement in the return on global advertising spend for brands and agencies, it provides a fully-integrated suite of products for media attribution, performance marketing, tag management and mobile analytics.

    Categories in common with ObservePoint:

    MM
    I love the customizability of Impact Radius. It makes it easy to understand what is going on with my business' particular needs. I also like the ability of the program to show us how the affiliate...Read more

    Reviewers say compared to ObservePoint, Impact is:

    More expensive
    Better at meeting requirements
    Better at support
    #19
    #19
  37. Tealium iQ Tag Management

    (153)4.3 out of 5
    Optimized for quick response

    Use Tealium’s tag management system as the foundational elements of your marketing technology stack and as the backbone of your marketing data infrastructure.

    Categories in common with ObservePoint:
  38. Use Tealium’s tag management system as the foundational elements of your marketing technology stack and as the backbone of your marketing data infrastructure.

    Categories in common with ObservePoint:

    SS
    Tealium has a great customer support. Everytime I am stuck and put ticket to Tealium Support, they get back to me asap and help me fix the issues.

    Reviewers say compared to ObservePoint, Tealium iQ Tag Management is:

    More expensive
    Better at support
    Better at meeting requirements
    #20
    #20
  39. Woopra

    (165)4.4 out of 5

    Woopra is a real-time customer analytics service that delivers a comprehensive view of the customer to help companies create better experiences.

    Categories in common with ObservePoint:
  40. Woopra is a real-time customer analytics service that delivers a comprehensive view of the customer to help companies create better experiences.

    Categories in common with ObservePoint:

    AW
    I like the granular visibility of individual visitors to my site.

    Reviewers say compared to ObservePoint, Woopra is:

    Easier to set up
    More expensive
    Easier to admin