Compare Metrilo and Omnisend 
At a Glance
Market Segments
Small-Business (95.7% of reviews)
Small-Business (92.3% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Metrilo
Star Rating
(24)4.7 out of 5
Market Segments
Small-Business (95.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about MetriloOmnisend
Star Rating
(1,178)4.6 out of 5
Market Segments
Small-Business (92.3% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user-friendliness, with many users appreciating the intuitive design of its email templates. One user noted, "I find that Omnisend templates make it easy to use and they help me design useful emails to send."
- Users say that Metrilo stands out for its detailed analytics capabilities, which provide valuable insights for e-commerce businesses. Reviewers highlighted its ability to "track, segment and market to customers in more intelligent, targeted ways."
- According to verified reviews, Omnisend's customer support is frequently praised for being quick and helpful, with one user mentioning, "The customer support team was very helpful," which can be crucial for businesses needing timely assistance.
- Reviewers mention that Metrilo offers a bright and intuitive interface, making it easy to configure trigger-based emails based on user behavior. This feature allows businesses to engage customers effectively, as one user expressed their love for the ability to send relevant emails based on specific user interactions.
- G2 reviewers highlight that while both platforms are user-friendly, Metrilo has a slight edge in ease of setup and administration, with users noting its straightforward onboarding process and overall simplicity in managing campaigns.
- Users report that Omnisend's recent updates and features contribute positively to its product direction, with many feeling that it remains a good partner in their business efforts, as reflected in their high satisfaction ratings.
Pricing
Entry-Level Pricing
Metrilo
No pricing availableOmnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Metrilo
No trial information availableOmnisend
Free Trial is available
Ratings
Meets Requirements
8.9
18
8.9
927
Ease of Use
9.4
18
9.1
930
Ease of Setup
9.6
9
9.0
554
Ease of Admin
9.8
9
9.2
432
Quality of Support
9.6
18
9.1
847
Has the product been a good partner in doing business?
9.6
9
9.2
419
Product Direction (% positive)
9.3
17
9.1
903
Features by Category
Sales Force Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile & Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
9.0
704
|
Verified
Not enough data
9.2
674
|
Verified
Not enough data
8.9
665
|
Verified
Not enough data
9.1
630
Online Marketing
Not enough data
8.6
573
|
Verified
Not enough data
8.6
556
|
Verified
Not enough data
8.6
476
|
Verified
Not enough data
8.8
608
|
Verified
Not enough data
8.5
460
Lead Management
Not enough data
8.6
483
|
Verified
Not enough data
8.6
494
|
Verified
Not enough data
8.7
573
|
Verified
Not enough data
8.3
337
Not enough data
8.6
457
|
Verified
Not enough data
8.7
517
|
Verified
Not enough data
8.5
471
|
Verified
Not enough data
8.3
351
|
Verified
Campaign Management
Not enough data
8.7
477
|
Verified
Not enough data
8.2
352
Not enough data
8.2
376
|
Verified
Not enough data
8.2
358
Social
Not enough data
7.9
354
Not enough data
8.2
423
|
Verified
Not enough data
8.2
400
|
Verified
Not enough data
8.1
382
|
Verified
Not enough data
8.0
370
|
Verified
Reporting & Analytics
Not enough data
8.9
625
|
Verified
Not enough data
8.6
546
|
Verified
Not enough data
8.6
505
|
Verified
Not enough data
8.7
516
|
Verified
Not enough data
7.8
273
Platform
Not enough data
8.5
422
|
Verified
Not enough data
8.9
401
|
Verified
Not enough data
8.9
293
|
Verified
Not enough data
8.5
331
|
Verified
Not enough data
8.1
297
|
Verified
Not enough data
9.1
407
|
Verified
Not enough data
8.7
316
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.4
116
Not enough data
7.5
114
Not enough data
7.5
115
Not enough data
7.4
115
Not enough data
7.5
115
Not enough data
7.5
115
Integration
Not enough data
8.7
389
|
Verified
Not enough data
8.6
366
|
Verified
Not enough data
8.4
334
|
Verified
Administration
Not enough data
8.5
97
Not enough data
8.5
95
Not enough data
8.6
87
Not enough data
8.9
93
Not enough data
8.2
74
Not enough data
8.4
80
Integrations
Not enough data
8.1
72
Not enough data
8.1
71
Not enough data
8.0
70
Not enough data
8.0
76
Platform
Not enough data
8.7
73
Not enough data
8.4
65
Not enough data
8.3
61
Not enough data
8.4
68
Not enough data
8.4
71
Not enough data
8.7
78
Not enough data
8.6
69
Not enough data
9.0
83
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.2
100
Not enough data
9.3
97
Not enough data
9.3
91
Not enough data
9.2
94
Not enough data
9.1
90
Analytics
Not enough data
9.4
99
Not enough data
9.3
99
Optimization
Not enough data
9.0
78
Not enough data
9.0
94
Not enough data
9.1
87
Not enough data
9.2
95
Agentic AI - Push Notification
Not enough data
7.5
21
Not enough data
7.3
21
Not enough data
7.7
21
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.4
409
|
Verified
Not enough data
7.4
291
|
Verified
Not enough data
8.1
289
Not enough data
8.5
226
Edit
Not enough data
8.4
387
|
Verified
Not enough data
8.7
398
|
Verified
Not enough data
8.3
319
|
Verified
Logistics
Not enough data
8.7
390
|
Verified
Not enough data
8.0
321
|
Verified
Not enough data
8.6
363
|
Verified
Not enough data
8.5
211
Generative AI
Not enough data
7.7
107
Not enough data
7.6
106
Agentic AI - Email Template Builder
Not enough data
6.9
72
Not enough data
7.0
71
Text Messaging
Not enough data
8.9
119
|
Verified
Not enough data
7.6
96
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
8.5
108
|
Verified
Not enough data
8.6
95
Not enough data
8.5
89
Not enough data
8.4
83
SMS Platform
Not enough data
8.6
121
|
Verified
Not enough data
9.0
127
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
76
|
Verified
Not enough data
8.5
74
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.8
34
Not enough data
7.6
34
Not enough data
7.8
33
Design and Customization
Not enough data
8.3
57
Not enough data
8.3
56
Not enough data
8.8
55
Not enough data
8.8
54
Campaigns
Not enough data
8.6
53
Not enough data
8.4
53
Not enough data
8.3
54
Not enough data
8.5
53
Integrations
Not enough data
8.0
53
Not enough data
7.5
53
Not enough data
9.0
56
Not enough data
7.5
54
Generative AI
Not enough data
7.5
52
Agentic AI - Vulnerability Scanner
Not enough data
7.3
51
Not enough data
7.2
50
Page Customization
Not enough data
9.2
24
Not enough data
8.8
25
Not enough data
8.7
23
Not enough data
8.7
23
Page Optimization
Not enough data
8.7
23
Not enough data
9.2
23
Not enough data
9.1
23
Not enough data
8.1
23
Integrations
Not enough data
9.5
24
Not enough data
9.3
25
Not enough data
9.0
23
Generative AI
Not enough data
8.0
23
Agentic AI - Landing Page Builders
Not enough data
8.0
23
Agentic AI - Personalization
Not enough data
6.9
40
Not enough data
7.0
40
Not enough data
7.3
40
Not enough data
6.9
40
Not enough data
7.1
40
Not enough data
7.1
39
Categories
Categories
Shared Categories
Metrilo and Omnisend are categorized as Personalization
Unique Categories
Omnisend is categorized as SMS Marketing, Email Template Builder, Push Notification, Marketing Automation, Transactional Email, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
Metrilo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.1%
Health, Wellness and Fitness
21.7%
Food & Beverages
8.7%
Consumer Goods
8.7%
Tobacco
4.3%
Other
30.4%
Retail
22.1%
Apparel & Fashion
16.5%
Consumer Goods
7.9%
Marketing and Advertising
6.4%
Health, Wellness and Fitness
5.6%
Other
41.4%
Alternatives
Discussions
Metrilo has no discussions with answers
Omnichannel marketing
3 Comments
L
Omnichannel marketing is using digital and/or traditional marketing channels to send a relevant message to customers. Omnichannel is the idea of using all of...Read more
Is Omnisend better than Mailchimp?
2 Comments
L
Hi. Thanks for your question!
We have a lot of success stories of brands migrated from Mailchimp to Omnisend. You can check Omnisend reviews here on G2 and...Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
L
Hi! Thanks for the question. Yes, you can track and see what your visitors are doing in your store in real-time with our website visitor tracking features....Read more
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