# Medallia Customer Experience vs Qualtrics Strategy & Research Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Medallia Customer Experience excels in user-friendliness, with many users highlighting its straightforward interface. One user mentioned that Medallia Agile Research is "easy to use" and a great fit for small to mid-sized businesses, making it accessible for teams without extensive training.
- **Users say** that Qualtrics Strategy & Research offers a more integrated research experience, with features that allow for seamless question building and logic adjustments. Reviewers appreciate how this continuous flow enhances their workflow, contrasting with the more segmented approach of some other tools.
- **According to verified reviews** , Medallia shines in its ability to foster a strong partnership with users, receiving high marks for being a good business partner. Users feel supported in their strategic shifts, as one noted the importance of embracing change in their organization.
- **Reviewers mention** that Qualtrics stands out with its ExpertReview engine, which acts as a built-in research consultant. This feature helps users identify potential survey fatigue before publishing, showcasing Qualtrics' commitment to enhancing the quality of research outputs.
- **G2 reviewers highlight** that while both platforms have strong support ratings, Qualtrics edges out slightly with a higher quality of support score. Users have noted that the assistance they receive is timely and effective, which is crucial for maintaining productivity during research projects.
- **Users report** that Medallia's product direction and innovation are highly regarded, with a notable score in this area. This suggests that users feel confident in the platform's future developments, which is essential for organizations looking for long-term solutions.



| | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 206 | 3,015 | 
| **Largest Market Segment** | Enterprise (67.7% of reviews) | Enterprise (45.0% of reviews) | 
| **Entry Level Price** | Contact Us Per Year | No pricing available | 

---
## Top Pros & Cons

### Medallia Customer Experience

Pros:
- Feedback Management (15 reviews)
- Ease of Use (13 reviews)

Cons:
- Steep Learning Curve (6 reviews)
- AI Limitations (5 reviews)

### Qualtrics Strategy & Research

Pros:
- Ease of Use (295 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

---
## Ratings Comparison
| Rating | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
  | **Meets Requirements** | 8.7 (149 reviews) | 8.9 (2514 reviews) | 
  | **Ease of Use** | 8.6 (159 reviews) | 8.5 (2519 reviews) | 
  | **Ease of Setup** | 7.3 (114 reviews) | 8.3 (1068 reviews) | 
  | **Ease of Admin** | 7.7 (85 reviews) | 8.4 (1035 reviews) | 
  | **Quality of Support** | 8.5 (132 reviews) | 8.7 (2189 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (89 reviews) | 8.7 (963 reviews) | 
  | **Product Direction (% positive)** | 9.5 (144 reviews) | 8.1 (2427 reviews) | 

---
## Pricing

### Medallia Customer Experience

#### Entry-Level Pricing

Plan: Medallia Experience Cloud

Price: Contact Us Per Year

Key Features:
- Medallia Experience Cloud

[Learn more about Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews)

#### Free Trial

Yes

### Qualtrics Strategy & Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Strategy & Research** | 7.6/10 | 19 |

#### User Response Methods

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Survey** | Not enough data | 8.7 (14 reviews) | 
| **Video Snippets** | Not enough data | 6.3 (8 reviews) | 
| **Video Interview** | Not enough data | 5.7 (7 reviews) | 
| **Photo Submission** | Not enough data | 7.3 (8 reviews) | 
| **Text/Notes** | Not enough data | 8.3 (9 reviews) | 

#### Participant Selection

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **In-App** | Not enough data | 6.9 (9 reviews) | 
| **In-Store** | Not enough data | 6.9 (8 reviews) | 
| **On-Site** | Not enough data | 7.5 (8 reviews) | 
| **Recruitment Pool** | Not enough data | 8.1 (8 reviews) | 

#### Insights

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Analytics** | Not enough data | 8.9 (12 reviews) | 
| **Collaboration** | Not enough data | 8.0 (9 reviews) | 
| **Sorting** | Not enough data | 8.8 (10 reviews) | 

#### Generative AI

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.9 (7 reviews) | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Strategy & Research** | 8.0/10 | 14 |

#### Administration

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Quality Control** | Not enough data | 8.5 (12 reviews) | 
| **Data Sampling** | Not enough data | 8.2 (12 reviews) | 
| **Collaboration** | Not enough data | 8.9 (12 reviews) | 

#### Capabilities

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Data Visualization** | Not enough data | 8.3 (12 reviews) | 
| **Survival Analysis** | Not enough data | 8.5 (12 reviews) | 
| **Risk Data Attributes** | Not enough data | 8.3 (11 reviews) | 
| **Cost Analysis** | Not enough data | 8.1 (12 reviews) | 

#### Methodology

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **ANOVA Support** | Not enough data | 8.3 (10 reviews) | 
| **Regression** | Not enough data | 7.0 (10 reviews) | 
| **Time Series Analysis** | Not enough data | 7.1 (11 reviews) | 

#### Generative AI

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (10 reviews) | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | 8.0/10 | 70 |
| **Qualtrics Strategy & Research** | 7.6/10 | 11 |

#### Analytics

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Net Promoter Score (NPS)** | 9.4 (55 reviews) | 8.3 (8 reviews) | 
| **Customer Satisfaction (CSAT) Score** | 9.2 (54 reviews) | 8.7 (9 reviews) | 
| **Customer Effort Score (CES)** | 8.7 (47 reviews) | 8.3 (8 reviews) | 
| **Gamification** | 5.9 (43 reviews) | 7.3 (8 reviews) | 

#### Customization

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Stakeholder Management** | 8.5 (51 reviews) | 7.9 (8 reviews) | 
| **Multilanguage Support** | 7.9 (45 reviews) | 7.8 (9 reviews) | 
| **Multiple Branding Support** | 8.5 (44 reviews) | 8.1 (7 reviews) | 
| **Vertical-specific Solutions** | 8.2 (44 reviews) | 8.6 (7 reviews) | 

#### Generative AI

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **AI Text Generation** | 6.5 (24 reviews) | 6.4 (7 reviews) | 
| **AI Text Summarization** | 6.4 (24 reviews) | 6.4 (7 reviews) | 

#### Agentic AI - Experience Management

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.3 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 5.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Strategy & Research** | 6.9/10 | 11 |

#### Data collection

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 7.1 (7 reviews) | 
| **Data Sources** | Not enough data | 7.4 (7 reviews) | 
| **Custom Research Sources** | Not enough data | 8.1 (7 reviews) | 
| **Lead Enrichment** | Not enough data | 6.9 (6 reviews) | 
| **Advanced Data Collection** | Not enough data | 6.9 (7 reviews) | 

#### Segment Trending

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Web** | Not enough data | 6.0 (7 reviews) | 
| **Social** | Not enough data | 6.1 (6 reviews) | 
| **Benchmarks** | Not enough data | 7.4 (7 reviews) | 
| **Finance ** | Not enough data | 5.7 (7 reviews) | 

#### Analysis

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 7.2 (9 reviews) | 
| **Reports** | Not enough data | 7.7 (8 reviews) | 
| **Integrations** | Not enough data | 5.8 (8 reviews) | 

#### Platform

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Search** | Not enough data | 7.0 (9 reviews) | 
| **User, Role, And Access Management** | Not enough data | 6.9 (8 reviews) | 
| **Mobile User Support** | Not enough data | 6.9 (9 reviews) | 
| **Alerts** | Not enough data | 6.0 (8 reviews) | 
| **Collaboration** | Not enough data | 7.1 (8 reviews) | 
| **Compliance** | Not enough data | 7.1 (8 reviews) | 

#### Agentic AI - Market Intelligence

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | 8.1/10 | 57 |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Feedback Management

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Tagging** | 8.3 (43 reviews) | Not enough data | 
| **Segmentation** | 8.5 (41 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.4 (48 reviews) | Not enough data | 

#### Feedback Analysis

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Thematic Analysis** | 8.1 (47 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.4 (48 reviews) | Not enough data | 
| **NPS/CSAT Scoring** | 9.4 (49 reviews) | Not enough data | 

#### Feedback Sources

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Online Reviews** | 8.3 (37 reviews) | Not enough data | 
| **Surveys** | 9.2 (46 reviews) | Not enough data | 
| **Social Media** | 7.1 (34 reviews) | Not enough data | 
| **Customer Service Channels** | 8.1 (37 reviews) | Not enough data | 

#### Generative AI

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **AI Text Generation** | 6.7 (21 reviews) | Not enough data | 
| **AI Text Summarization** | 6.5 (23 reviews) | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Strategy & Research** | 8.5/10 | 509 |

#### Survey Management

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Survey Builder** | Not enough data | 9.0 (456 reviews) | 
| **Question Types** | Not enough data | 9.1 (455 reviews) | 
| **Templates** | Not enough data | 8.4 (397 reviews) | 
| **Survey Distribution** | Not enough data | 8.9 (449 reviews) | 

#### Survey Customization

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | 8.9 (433 reviews) | 
| **Branding** | Not enough data | 8.5 (395 reviews) | 
| **Multimedia Support** | Not enough data | 8.5 (359 reviews) | 
| **Multilingual Surveys** | Not enough data | 8.6 (313 reviews) | 

#### Survey Insights

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.5 (451 reviews) | 
| **BI Tools Integration** | Not enough data | 8.4 (290 reviews) | 
| **Data Exporting** | Not enough data | 8.7 (440 reviews) | 
| **Permissions** | Not enough data | 8.5 (386 reviews) | 

#### Agentic AI - Survey

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.6 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (12 reviews) | 
| **Decision Making** | Not enough data | 8.3 (14 reviews) | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Strategy & Research** | 8.7/10 | 83 |

#### Brand Signals

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Comparison** | Not enough data | 8.8 (66 reviews) | 
| **AI** | Not enough data | 8.2 (65 reviews) | 
| **Brand Health** | Not enough data | 9.0 (65 reviews) | 

#### Brand Analytics

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Trend Analysis** | Not enough data | 8.8 (68 reviews) | 
| **Tracking** | Not enough data | 8.7 (69 reviews) | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Experience Management Software](https://www.g2.com/categories/experience-management)

**Unique to Medallia Customer Experience (1):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics)

**Unique to Qualtrics Strategy & Research (6):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Survey Software](https://www.g2.com/categories/survey), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Medallia Customer Experience | Qualtrics Strategy & Research | 
|---|---|---|
| **Small-Business** | 10.1% | 21.7% | 
| **Mid-Market** | 22.2% | 33.4% | 
| **Enterprise** | 67.7% | 45.0% | 

### By Industry

#### Medallia Customer Experience

- **Hospitality:** 14.0%
- **Financial Services:** 10.2%
- **Information Technology and Services:** 7.5%
- **Retail:** 7.0%
- **Telecommunications:** 5.4%
- **Automotive:** 5.4%
- **Insurance:** 4.8%
- **Health, Wellness and Fitness:** 3.8%
- **Banking:** 3.2%
- **Consumer Goods:** 2.2%
- **Other:** 36.6%

#### Qualtrics Strategy & Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to Medallia Customer Experience

- [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) — 4.3/5 stars (750 reviews)
- [InMoment Experience Improvement (XI) Platform](https://www.g2.com/products/inmoment-experience-improvement-xi-platform/reviews) — 4.7/5 stars (319 reviews)
- [Verint Voice of the Customer](https://www.g2.com/products/verint-verint-voice-of-the-customer/reviews) — 4.2/5 stars (41 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4061 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23544 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1711 reviews)
- [Forsta](https://www.g2.com/products/forsta/reviews) — 4.2/5 stars (335 reviews)
- [CustomerGauge](https://www.g2.com/products/customergauge/reviews) — 4.6/5 stars (50 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)

### Alternatives to Qualtrics Strategy & Research

- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2062 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1139 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (790 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23544 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1036 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1000 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (949 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (928 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews)

---
## Top Discussions

### Medallia Customer Experience

No discussions available for this product.

### Qualtrics Strategy & Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/medallia-customer-experience-vs-qualtrics-strategy-research)