Compare Matomo (Formerly Piwik) and Parse.ly 
At a Glance
Market Segments
Small-Business (54.8% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
FREE download
Custom
Matomo (Formerly Piwik)
Star Rating
(95)4.2 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansParse.ly
Star Rating
(149)4.4 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Custom
Browse all 3 pricing plansMatomo (Formerly Piwik) vs Parse.ly
When assessing the two solutions, reviewers found Parse.ly easier to use, set up, and administer. Reviewers also preferred doing business with Parse.ly overall.
- Reviewers felt that Parse.ly meets the needs of their business better than Matomo (Formerly Piwik).
- When comparing quality of ongoing product support, reviewers felt that Parse.ly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Matomo (Formerly Piwik) over Parse.ly.
Pricing
Entry-Level Pricing
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Parse.ly
Content Advocacy
Custom
Realize the untapped potential of your content strategy.
- Geographic Segmentation
- Contributor Analysis
- Additional Channel Tracking
Free Trial
Matomo (Formerly Piwik)
Free Trial is available
Parse.ly
Free Trial is available
Ratings
Meets Requirements
8.4
79
8.8
106
Ease of Use
8.0
81
9.0
109
Ease of Setup
7.6
52
8.7
24
Ease of Admin
7.9
48
9.1
24
Quality of Support
7.7
48
8.6
90
Has the product been a good partner in doing business?
8.4
31
9.1
23
Product Direction (% positive)
8.1
79
8.0
100
Features by Category
Metrics
8.5
62
9.2
30
8.5
57
8.5
31
8.8
58
8.4
25
8.5
60
8.5
20
8.2
58
7.9
17
8.1
49
8.5
21
8.1
51
8.4
20
7.9
46
7.5
19
7.5
38
7.1
16
Reporting
8.3
58
9.3
29
8.1
40
8.9
29
8.2
42
8.6
24
7.9
49
7.8
23
8.1
37
8.1
26
8.0
42
8.3
25
8.3
55
8.2
29
Other
8.4
55
8.3
22
8.5
52
8.6
22
7.8
41
7.8
20
8.3
45
8.1
21
7.9
30
7.1
14
7.4
22
7.2
12
8.3
40
7.4
15
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.4
38
7.9
14
7.8
34
7.7
14
8.5
49
8.7
25
8.9
54
8.5
24
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.2
13
8.4
40
9.3
20
8.7
72
8.7
15
8.1
61
Metrics
9.1
18
8.5
65
8.9
20
8.7
72
9.2
19
8.7
78
9.0
19
8.1
59
9.0
17
8.0
48
8.6
14
8.2
57
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Matomo (Formerly Piwik) and Parse.ly are categorized as Content Analytics and Digital Analytics
Unique Categories
Matomo (Formerly Piwik) has no unique categories
Parse.ly has no unique categories
Reviews
Reviewers' Company Size
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Parse.ly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
11.2%
Information Technology and Services
9.0%
Internet
9.0%
Retail
4.5%
Other
51.7%
Online Media
32.9%
Media Production
19.6%
Newspapers
13.3%
Broadcast Media
8.4%
Publishing
5.6%
Other
20.3%
Discussions
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
How do I find the search terms that bring us google traffic?
1 Comment
Official Response from Parse.ly
There aren't specific search terms inside of Parse.ly as of today. That said, because it pulls content tags directly from your CMS, you can understand topic...Read more
Parse.ly has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
