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At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Enterprise (54.9% of reviews)
Entry-Level Pricing
Contact Us Per Month
$2,000/month
Adobe Marketo Engage
Star Rating
(3,059)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansOracle Eloqua
Star Rating
(617)3.9 out of 5
Market Segments
Enterprise (54.9% of reviews)
Pros & Cons
Entry-Level Pricing
$2,000/month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle Eloqua excels in its Lead Analysis feature, scoring 8.4, which allows for in-depth insights into lead behavior and engagement, while Adobe Marketo Engage scores slightly lower at 8.1 in the same category, indicating a potential gap in detailed lead insights.
- Reviewers mention that Adobe Marketo Engage offers superior Automated Alerts and Tasks functionality, with a score of 8.3 compared to Oracle Eloqua's 7.9, making it more effective for users looking to streamline their lead management processes.
- G2 users highlight that Oracle Eloqua's Email Campaigns feature is highly rated at 9.0, showcasing its strength in email marketing, whereas Adobe Marketo Engage, while still strong, has a lower score of 8.7, suggesting that Eloqua may provide a more robust email marketing experience.
- Users on G2 report that Adobe Marketo Engage shines in Event/Webinar Marketing, scoring 8.4, which is higher than Oracle Eloqua's 8.0, indicating that Marketo may be better suited for users focused on event-driven marketing strategies.
- Reviewers mention that Oracle Eloqua's Data Quality Management feature scores 7.7, which is slightly lower than Adobe Marketo Engage's 7.9, suggesting that Marketo may offer better tools for maintaining data integrity and quality.
- Users say that both platforms have strong Segmentation capabilities, scoring 8.2 each; however, Adobe Marketo Engage is noted for its more intuitive user interface, making it easier for marketers to create and manage segments effectively.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Free Trial
Adobe Marketo Engage
Free Trial is available
Oracle Eloqua
No trial information availableRatings
Meets Requirements
8.3
2,601
8.1
504
Ease of Use
7.3
2,656
7.2
505
Ease of Setup
6.7
1,307
6.5
223
Ease of Admin
7.7
1,169
7.3
230
Quality of Support
7.5
2,452
7.0
464
Has the product been a good partner in doing business?
7.7
1,162
7.5
225
Product Direction (% positive)
8.0
2,570
6.7
488
Features by Category
Email Marketing
8.3
1750
|
Verified
8.3
385
|
Verified
8.7
1739
|
Verified
8.7
385
|
Verified
8.1
1715
|
Verified
8.2
374
|
Verified
8.5
1650
|
Verified
8.5
352
|
Verified
Online Marketing
7.8
1698
|
Verified
8.1
223
|
Verified
7.8
1518
|
Verified
7.8
333
|
Verified
7.9
1574
|
Verified
7.4
319
|
Verified
7.4
1575
|
Verified
7.3
332
|
Verified
7.4
1339
|
Verified
7.3
289
|
Verified
Lead Management
8.5
1354
|
Verified
8.2
211
|
Verified
7.9
1252
|
Verified
7.7
329
|
Verified
8.2
1624
|
Verified
8.2
349
|
Verified
8.2
1590
|
Verified
8.0
305
|
Verified
8.4
1643
|
Verified
8.2
326
|
Verified
8.0
1535
|
Verified
7.9
308
|
Verified
8.3
1548
|
Verified
7.8
297
|
Verified
8.2
1592
|
Verified
7.9
313
|
Verified
Campaign Management
8.3
1603
|
Verified
8.1
321
|
Verified
8.3
1495
|
Verified
8.0
279
7.3
1193
|
Verified
7.1
229
|
Verified
7.0
948
6.7
193
Social
7.3
750
|
Verified
6.9
160
7.5
802
|
Verified
7.1
167
|
Verified
7.6
790
|
Verified
7.2
179
|
Verified
7.5
757
|
Verified
7.1
170
7.5
719
|
Verified
7.1
150
Reporting & Analytics
7.7
1641
|
Verified
7.7
359
|
Verified
7.2
1416
|
Verified
7.2
298
|
Verified
7.2
1235
|
Verified
7.1
249
|
Verified
7.2
1163
|
Verified
7.2
230
|
Verified
6.9
1014
|
Verified
6.9
205
Platform
7.7
896
|
Verified
7.7
154
|
Verified
8.0
886
|
Verified
8.1
148
|
Verified
8.4
913
|
Verified
8.0
158
|
Verified
7.7
636
|
Verified
7.6
103
|
Verified
7.3
639
|
Verified
7.2
116
|
Verified
7.7
895
|
Verified
7.7
154
|
Verified
7.6
595
7.4
105
|
Verified
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
61
Not enough data
7.4
62
Not enough data
7.1
62
Not enough data
7.3
63
Not enough data
7.5
63
Not enough data
Integration
8.0
912
|
Verified
7.8
161
|
Verified
7.9
865
|
Verified
7.5
142
|
Verified
8.1
793
|
Verified
7.7
134
|
Verified
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
31
Not enough data
8.2
31
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.5
24
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
28
Not enough data
7.7
30
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.1
24
Not enough data
8.1
25
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
12
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.1
13
Not enough data
6.8
14
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Analytics
8.2
82
Not enough data
8.0
82
Not enough data
7.8
46
Not enough data
Customizations
7.7
81
Not enough data
8.4
78
Not enough data
7.9
45
Not enough data
7.5
46
Not enough data
7.9
82
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
8
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
311
Not enough data
Lead Management
8.6
309
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
231
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Oracle Eloqua are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Oracle Eloqua has no unique categories
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Eloqua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Computer Software
15.1%
Information Technology and Services
12.8%
Marketing and Advertising
12.5%
Financial Services
5.2%
Telecommunications
3.6%
Other
50.8%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
How do you use the Eloqua system if you are a non-profit?
1 Comment
JW
Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study...Read more
Oracle Eloqua has no more discussions with answers
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