Compare Looker and Matomo (Formerly Piwik) 
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (55.3% of reviews)
Entry-Level Pricing
No pricing available
FREE download
Looker
Star Rating
(1,634)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerMatomo (Formerly Piwik)
Star Rating
(96)4.2 out of 5
Market Segments
Small-Business (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Matomo excels in providing a customizable reporting experience, with users appreciating features like session recordings and click mapping, which enhance data analysis and user journey tracking.
- Users say Looker stands out for its intuitive user interface and design, making it easy to create interactive dashboards quickly. Reviewers highlight the ability to visualize key performance indicators effectively, which aids in decision-making.
- According to verified reviews, Matomo is praised for its affordability, as it offers a free download option, making it an attractive choice for small businesses looking to manage their analytics without a financial commitment.
- Reviewers mention that Looker provides a robust integration capability, allowing users to connect with various data sources seamlessly. This flexibility is particularly beneficial for teams needing to consolidate data from multiple platforms.
- G2 reviewers highlight that while Matomo is user-friendly, some users experience challenges with setup and configuration, which can be a hurdle for those unfamiliar with analytics tools, potentially impacting the initial user experience.
- Users report that Looker’s support quality is notably high, with many praising the responsiveness and helpfulness of the support team, which can significantly enhance the overall user experience, especially during critical implementation phases.
Pricing
Entry-Level Pricing
Looker
No pricing availableMatomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Free Trial
Looker
Free Trial is available
Matomo (Formerly Piwik)
Free Trial is available
Ratings
Meets Requirements
8.7
1,119
8.5
80
Ease of Use
8.3
1,125
8.0
82
Ease of Setup
8.2
602
7.7
53
Ease of Admin
8.3
430
7.9
48
Quality of Support
8.6
955
7.7
49
Has the product been a good partner in doing business?
8.9
408
8.4
31
Product Direction (% positive)
8.7
1,048
8.1
80
Features by Category
Reports
8.6
673
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
668
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
670
|
Verified
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
642
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
639
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
400
|
Verified
Not enough data
8.0
355
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
673
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
668
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
670
|
Verified
Not enough data
Reports
8.5
111
Not enough data
8.5
107
Not enough data
8.0
103
Not enough data
Generative AI
7.0
100
Not enough data
7.1
100
Not enough data
Visualization
8.5
114
Not enough data
8.4
110
Not enough data
8.7
115
Not enough data
8.3
109
Not enough data
Data Updates
8.1
107
Not enough data
8.3
106
Not enough data
Collaboration
8.4
108
Not enough data
8.0
106
Not enough data
8.0
102
Not enough data
Data Updates
7.8
137
Not enough data
8.0
141
Not enough data
8.4
143
Not enough data
Reports
8.6
673
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
668
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
670
|
Verified
Not enough data
Data Preparation
8.3
292
|
Verified
Not enough data
8.3
264
|
Verified
Not enough data
Data Modeling and Blending
8.5
313
|
Verified
Not enough data
8.6
333
|
Verified
Not enough data
8.4
310
|
Verified
Not enough data
Generative AI
7.1
88
Not enough data
7.1
86
Not enough data
Agentic AI - Analytics Platforms
7.2
40
Not enough data
7.4
39
Not enough data
7.3
40
Not enough data
7.1
40
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
642
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
38
Not enough data
8.3
40
Not enough data
7.6
34
Not enough data
8.3
49
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
639
|
Verified
Not enough data
8.0
515
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
7.4
51
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.1
42
Not enough data
7.1
34
Not enough data
7.3
35
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.1
34
Not enough data
7.5
35
Not enough data
7.6
34
Not enough data
7.3
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.5
34
Not enough data
7.2
35
Not enough data
7.5
34
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
400
|
Verified
Not enough data
8.0
355
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Reports
8.6
673
|
Verified
Not enough data
8.2
619
|
Verified
Not enough data
8.2
668
|
Verified
Not enough data
8.3
528
|
Verified
Not enough data
8.7
670
|
Verified
Not enough data
Self Service
8.4
624
|
Verified
Not enough data
8.6
642
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Building Reports
8.3
384
|
Verified
Not enough data
8.3
400
|
Verified
Not enough data
8.0
355
|
Verified
Not enough data
8.1
329
|
Verified
Not enough data
Metrics
8.8
237
8.5
63
8.7
237
8.5
57
8.4
223
8.8
58
8.3
225
8.5
60
8.4
214
8.2
58
8.3
224
8.1
49
8.4
218
8.1
51
8.5
229
7.9
47
8.3
222
7.5
38
Reporting
8.4
241
8.3
58
Feature Not Available
8.1
40
8.6
241
8.3
43
8.5
244
7.9
49
8.1
198
8.1
37
8.4
204
8.0
42
9.0
253
8.3
55
Other
8.7
225
8.4
55
8.6
208
8.5
52
8.4
200
7.8
41
8.7
214
8.3
45
8.7
206
7.9
30
8.2
178
7.4
22
8.3
190
8.3
40
Agentic AI - Digital Analytics
7.4
15
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
8.4
39
8.3
193
7.8
34
8.5
245
8.6
50
8.6
239
8.9
54
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
221
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
209
Not enough data
Predictive Analytics
8.3
153
Not enough data
8.2
149
Not enough data
8.2
147
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Tools
Not enough data
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Metrics
Not enough data
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
120
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
Categories
Categories
Shared Categories
Looker and Matomo (Formerly Piwik) are categorized as Digital Analytics
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Matomo (Formerly Piwik) is categorized as Content Analytics
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.5%
Information Technology and Services
11.0%
Marketing and Advertising
8.3%
Financial Services
7.5%
Internet
6.0%
Other
55.7%
Marketing and Advertising
14.4%
Computer Software
11.1%
Information Technology and Services
8.9%
Internet
8.9%
Retail
5.6%
Other
51.1%
Discussions
Is looker an ETL tool?
3 Comments
G2
After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000. I needed the profit...Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
What is Looker used for?
1 Comment
RG
Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions....Read more
Is the data your own?
3 Comments
WM
What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need...Read more
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