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Compare Looker Studio and Zoho Analytics 
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At a Glance
Market Segments
Small-Business (47.1% of reviews)
Small-Business (50.9% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Looker Studio
Star Rating
(442)4.4 out of 5
Market Segments
Small-Business (47.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Looker StudioZoho Analytics
Star Rating
(278)4.2 out of 5
Market Segments
Small-Business (50.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zoho Analytics excels in its Quality of Support with a score of 8.1, compared to Looker Studio's 7.3. Reviewers mention that Zoho's support team is responsive and helpful, making it easier for small businesses to resolve issues quickly.
- Reviewers mention that Looker Studio shines in its Reports Interface, scoring 8.8 versus Zoho's 8.1. Users appreciate the intuitive design and flexibility of Looker Studio's reporting tools, which allow for more customized and visually appealing reports.
- Users on G2 highlight that Zoho Analytics has a slight edge in Product Direction with a score of 8.9 compared to Looker Studio's 8.7. Reviewers say that Zoho consistently updates its features based on user feedback, ensuring the product evolves to meet business needs.
- G2 users report that Looker Studio outperforms Zoho Analytics in Dashboards, scoring 8.9 against Zoho's 8.3. Reviewers mention that Looker Studio's dashboards are highly customizable and visually engaging, making data insights more accessible for users.
- Users say that both products are user-friendly, but Looker Studio slightly leads in Ease of Setup with a score of 8.3 compared to Zoho's 8.1. Reviewers mention that Looker Studio's onboarding process is straightforward, allowing users to get started quickly.
- Reviewers mention that Zoho Analytics is particularly strong in Graphs and Charts, scoring 8.5 versus Looker Studio's 8.7. Users appreciate the variety of visualization options available in Zoho, which helps in presenting data effectively.
Pricing
Entry-Level Pricing
Looker Studio
No pricing availableZoho Analytics
Free
$0.00
Per Month
0.1 million rows, 2 users.
- 5 Workspaces
- Unlimited reports and dashboards
- 3 scheduled imports
Free Trial
Looker Studio
No trial information availableZoho Analytics
Free Trial is available
Ratings
Meets Requirements
8.5
345
8.2
244
Ease of Use
8.2
349
8.0
248
Ease of Setup
8.4
177
8.1
146
Ease of Admin
8.2
146
8.2
135
Quality of Support
7.3
270
8.1
224
Has the product been a good partner in doing business?
8.2
128
8.5
129
Product Direction (% positive)
8.7
326
8.8
246
Features by Category
Reports
8.8
281
8.1
178
|
Verified
7.9
244
8.0
164
|
Verified
8.7
283
8.5
176
|
Verified
8.4
236
8.1
116
8.9
277
8.3
174
|
Verified
Self Service
Not enough data
8.3
165
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
7.9
157
|
Verified
Not enough data
8.0
156
|
Verified
Not enough data
7.8
146
|
Verified
Not enough data
7.6
122
|
Verified
Advanced Analytics
Not enough data
8.4
92
Not enough data
8.5
163
Not enough data
7.8
131
Building Reports
Not enough data
8.0
134
|
Verified
Not enough data
8.0
127
|
Verified
Not enough data
8.1
121
|
Verified
Not enough data
8.2
112
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.8
281
8.1
178
|
Verified
7.9
244
8.0
164
|
Verified
8.7
283
8.5
176
|
Verified
8.4
236
8.1
116
8.9
277
8.3
174
|
Verified
Reports
8.8
106
Not enough data
9.1
103
Not enough data
8.0
92
Not enough data
Generative AI
5.4
35
Not enough data
5.5
36
Not enough data
Visualization
8.9
106
Not enough data
8.7
97
Not enough data
9.0
108
Not enough data
8.5
100
Not enough data
Data Updates
8.2
93
Not enough data
8.6
102
Not enough data
Collaboration
8.8
105
Not enough data
8.5
98
Not enough data
7.9
90
Not enough data
Data Updates
8.2
205
Not enough data
8.3
243
Not enough data
8.2
208
Not enough data
Reports
8.8
281
8.1
178
|
Verified
7.9
244
8.0
164
|
Verified
8.7
283
8.5
176
|
Verified
8.4
236
8.1
116
8.9
277
8.3
174
|
Verified
Data Preparation
Not enough data
8.2
81
Not enough data
Feature Not Available
Data Modeling and Blending
Not enough data
8.3
83
Not enough data
8.5
90
Not enough data
8.3
82
Generative AI
Not enough data
7.9
13
Not enough data
8.1
13
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
8.3
165
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
7.9
157
|
Verified
Not enough data
8.0
156
|
Verified
Not enough data
7.8
146
|
Verified
Not enough data
7.6
122
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
8.4
92
Not enough data
8.5
163
Not enough data
7.8
131
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
8.0
134
|
Verified
Not enough data
8.0
127
|
Verified
Not enough data
8.1
121
|
Verified
Not enough data
8.2
112
|
Verified
Reports
8.8
281
8.1
178
|
Verified
7.9
244
8.0
164
|
Verified
8.7
283
8.5
176
|
Verified
8.4
236
8.1
116
8.9
277
8.3
174
|
Verified
Self Service
Not enough data
8.3
165
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
7.9
157
|
Verified
Not enough data
8.0
156
|
Verified
Not enough data
7.8
146
|
Verified
Not enough data
7.6
122
|
Verified
Building Reports
Not enough data
8.0
134
|
Verified
Not enough data
8.0
127
|
Verified
Not enough data
8.1
121
|
Verified
Not enough data
8.2
112
|
Verified
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.4
54
Not enough data
8.5
57
Not enough data
8.4
50
Not enough data
8.5
56
Not enough data
8.3
52
Predictive Analytics
Not enough data
7.8
48
Not enough data
7.7
46
Not enough data
7.8
48
Not enough data
7.9
48
Sales Management
Not enough data
8.1
48
Not enough data
Feature Not Available
Not enough data
8.3
54
Not enough data
8.5
55
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Looker Studio and Zoho Analytics are categorized as Data Visualization
Unique Categories
Looker Studio has no unique categories
Zoho Analytics is categorized as Embedded Business Intelligence, Sales Analytics, Analytics Platforms, and Predictive Analytics
Reviews
Reviewers' Company Size
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.6%
Information Technology and Services
7.6%
Computer Software
6.9%
Internet
5.0%
Financial Services
3.6%
Other
54.4%
Information Technology and Services
14.7%
Computer Software
9.2%
Financial Services
5.9%
Marketing and Advertising
5.5%
Management Consulting
4.4%
Other
60.4%
Discussions
Is Google Data Studio free to use?
4 Comments
KH
YesRead more
How good is Google Data Studio?
2 Comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
What is the best way to zoom into a specific country when using a map visual?
1 Comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
How much does Zoho Reports cost?
1 Comment
Official Response from Zoho Analytics
The pricing for Zoho Reports starts at $50/month (supports 5 users, 500,000 rows & unlimited reporting databases in the account). There are various plans...Read more
How secure is my data in Zoho Reports?
1 Comment
Official Response from Zoho Analytics
At Zoho, we give utmost importance to ensure our customers' data is both safe and secure. We have very stringent processes and systems in place to ensure the...Read more
What type of reports can be created in Zoho Reports?
1 Comment
Official Response from Zoho Analytics
Zoho Reports supports a wide variety of report creation options.
Charts: Allows you to create any type of chart/graph. Chart types include line,...Read more
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