Compare Looker Studio and Zoho Analytics 
Featured Products
At a Glance
Market Segments
Small-Business (47.5% of reviews)
Small-Business (50.9% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Looker Studio
Star Rating
(460)4.4 out of 5
Market Segments
Small-Business (47.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Looker StudioZoho Analytics
Star Rating
(280)4.2 out of 5
Market Segments
Small-Business (50.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 5 pricing plansLooker Studio vs Zoho Analytics
When assessing the two solutions, reviewers found Looker Studio easier to use and set up. However, reviewers felt that administration of both products was equally easy, and preferred doing business with Zoho Analytics overall.
- Reviewers felt that Looker Studio meets the needs of their business better than Zoho Analytics.
- When comparing quality of ongoing product support, reviewers felt that Zoho Analytics is the preferred option.
- When assessing product direction, Looker Studio and Zoho Analytics received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
Looker Studio
No pricing availableZoho Analytics
Free
$0.00
Per Month
0.1 million rows, 2 users.
- 5 Workspaces
- Unlimited reports and dashboards
- 3 scheduled imports
Free Trial
Looker Studio
No trial information availableZoho Analytics
Free Trial is available
Ratings
Meets Requirements
8.5
360
8.2
245
Ease of Use
8.2
364
8.0
250
Ease of Setup
8.4
191
8.1
149
Ease of Admin
8.2
153
8.2
135
Quality of Support
7.3
281
8.1
225
Has the product been a good partner in doing business?
8.3
134
8.5
129
Product Direction (% positive)
8.7
340
8.7
248
Features by Category
Reports
8.8
287
8.1
179
|
Verified
7.9
247
8.0
164
|
Verified
8.8
288
8.5
176
|
Verified
8.4
236
8.1
114
8.9
287
8.3
176
|
Verified
Self Service
Not enough data
8.3
165
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
8.0
155
|
Verified
Not enough data
8.0
154
|
Verified
Not enough data
7.9
145
|
Verified
Not enough data
7.6
120
|
Verified
Advanced Analytics
Not enough data
8.4
90
Not enough data
8.5
162
Not enough data
7.8
130
Building Reports
Not enough data
8.0
132
|
Verified
Not enough data
8.0
125
|
Verified
Not enough data
8.1
120
|
Verified
Not enough data
8.2
111
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.8
287
8.1
179
|
Verified
7.9
247
8.0
164
|
Verified
8.8
288
8.5
176
|
Verified
8.4
236
8.1
114
8.9
287
8.3
176
|
Verified
Reports
8.8
108
Not enough data
9.1
103
Not enough data
8.0
93
Not enough data
Generative AI
5.4
35
Not enough data
5.5
36
Not enough data
Visualization
9.0
109
Not enough data
8.7
97
Not enough data
9.0
113
Not enough data
8.5
100
Not enough data
Data Updates
8.2
93
Not enough data
8.6
104
Not enough data
Collaboration
8.9
111
Not enough data
8.6
99
Not enough data
7.9
90
Not enough data
Data Updates
8.2
205
Not enough data
8.3
246
Not enough data
8.2
209
Not enough data
Reports
8.8
287
8.1
179
|
Verified
7.9
247
8.0
164
|
Verified
8.8
288
8.5
176
|
Verified
8.4
236
8.1
114
8.9
287
8.3
176
|
Verified
Data Preparation
Not enough data
8.2
81
Not enough data
Feature Not Available
Data Modeling and Blending
Not enough data
8.3
82
Not enough data
8.5
88
Not enough data
8.4
80
Generative AI
Not enough data
7.9
13
Not enough data
8.1
13
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
8.3
165
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
8.0
155
|
Verified
Not enough data
8.0
154
|
Verified
Not enough data
7.9
145
|
Verified
Not enough data
7.6
120
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
8.4
90
Not enough data
8.5
162
Not enough data
7.8
130
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
8.0
132
|
Verified
Not enough data
8.0
125
|
Verified
Not enough data
8.1
120
|
Verified
Not enough data
8.2
111
|
Verified
Reports
8.8
287
8.1
179
|
Verified
7.9
247
8.0
164
|
Verified
8.8
288
8.5
176
|
Verified
8.4
236
8.1
114
8.9
287
8.3
176
|
Verified
Self Service
Not enough data
8.3
165
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
8.0
155
|
Verified
Not enough data
8.0
154
|
Verified
Not enough data
7.9
145
|
Verified
Not enough data
7.6
120
|
Verified
Building Reports
Not enough data
8.0
132
|
Verified
Not enough data
8.0
125
|
Verified
Not enough data
8.1
120
|
Verified
Not enough data
8.2
111
|
Verified
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.4
55
Not enough data
8.5
58
Not enough data
8.4
50
Not enough data
8.6
57
Not enough data
8.3
52
Predictive Analytics
Not enough data
7.8
48
Not enough data
7.7
46
Not enough data
7.8
48
Not enough data
7.9
48
Sales Management
Not enough data
8.1
48
Not enough data
Feature Not Available
Not enough data
8.3
54
Not enough data
8.5
55
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Looker Studio and Zoho Analytics are categorized as Data Visualization
Unique Categories
Looker Studio has no unique categories
Zoho Analytics is categorized as Embedded Business Intelligence, Sales Analytics, Analytics Platforms, and Predictive Analytics
Reviews
Reviewers' Company Size
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.2%
Information Technology and Services
7.6%
Computer Software
7.1%
Internet
4.8%
Financial Services
3.4%
Other
53.9%
Information Technology and Services
14.2%
Computer Software
8.7%
Financial Services
6.2%
Marketing and Advertising
5.5%
Management Consulting
4.4%
Other
61.1%
Discussions
Is Google Data Studio free to use?
4 Comments
KH
YesRead more
How good is Google Data Studio?
2 Comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
What is the best way to zoom into a specific country when using a map visual?
1 Comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
How much does Zoho Reports cost?
1 Comment
Official Response from Zoho Analytics
The pricing for Zoho Reports starts at $50/month (supports 5 users, 500,000 rows & unlimited reporting databases in the account). There are various plans...Read more
How secure is my data in Zoho Reports?
1 Comment
Official Response from Zoho Analytics
At Zoho, we give utmost importance to ensure our customers' data is both safe and secure. We have very stringent processes and systems in place to ensure the...Read more
What type of reports can be created in Zoho Reports?
1 Comment
Official Response from Zoho Analytics
Zoho Reports supports a wide variety of report creation options.
Charts: Allows you to create any type of chart/graph. Chart types include line,...Read more
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